brands are on€¦ · print ads 2020 sponsorship highlights full page and 1/2 page ads were...
TRANSCRIPT
BRANDS ARE ON
WITH SHOT SHOW
SHOTShow.org/sponsorship
2020 SPONSORSHIP HIGHLIGHTS
92,501 lead retrieval scans
views from push notifications
2020 SPONSORSHIP HIGHLIGHTS
ad views687,145
banner ad clicks
2,213
SHOTShow.org
Show Planner
banner ad clicks
Mobile App
1,844
banner ad impressions
3,814,220
banner ad impressions 4,700,729
BEFORE, DURING AND FOLLOWING the event, the SHOT Show sponsorships are FULLY OPTIMIZED to deliver results.
SPECIAL SHOWCASESEXPANDED SUPPLIER
SHOWCASE5TH FLOOR
NEW PRODUCT CENTER
12,203 visitors
26,984 mobile app visits
6,655 products bookmarked
ENTIRE EXHIBIT FLOOR
537 exhibits
8,312 attendees
DIGITAL MEDIA SPONSORSHIPS
ad clicks7,866
57,935
CONTENT MARKETING
SHOT SHOW TV
PRODUCT SPOTLIGHT VIDEOS AND LIVE STUDIO VIDEOS
2020 SPONSORSHIP HIGHLIGHTS
Facebook, Instagram and YouTube playbacks
48,679hotel playbacks
2,511,744
114,812 video “views” on the SHOT Show’s YouTube and social media channels
Depending on the sponsorship package, the 2020 SHOT Show sponsors and their products were promoted organically pre-show, onsite live or post-show. Posts appeared on Facebook, Instagram, Twitter and LinkedIn.
SHOT Show TV broadcasted 60-second spots for sponsors and aired live onsite interviews directly in hotel rooms, shuttles, on SHOTShow.org, Facebook, Instagram and the SHOT Show’s YouTube channel.
3-minute videos filmed live on the SHOT Show floor of participating exhibitors’ booths and products. Posted year-round on the SHOT Show’s YouTube channel and promoted on Facebook, Instagram and SHOTShow.org.
Video Posts
Sponsor Thank You Posts
Live Social Posts
Facebook/Instagram Story Takeover Opportunities
followers across SHOT Show social media channels365,269
shuttle playbacks24,402
CONTENT MARKETING POSTS INCLUDED:
LAW ENFORCEMENT EDUCATION PROGRAM (LEEP)IN PARTNERSHIP WITH:
Sponsors host an interactive workshop that provides training to law enforcement attendees.
CONGRATULATIONS AND THANK YOUTO OUR 2020 SHOT SHOW PREMIUM SPONSORS
Ask our sales team about all the opportunities available for the 2021 SHOT Show. Or, bring us your ideas on how you’d like to increase your visibility and value at SHOT Show.
Chris Tatulli, [email protected]
EDUCATION SPONSORSHIPS
PRINT ADS
2020 SPONSORSHIP HIGHLIGHTS
Full page and 1/2 page ads were available for four publications: The SHOT Show Tracker, The Official SHOT Show Directory & Buyers Guide, the Supplier Showcase onsite directory and the New Product Guide.
Sponsors promoted through 30 different marketing channels including SHOT Show emails, NSSF Bullet Points email, press releases, Facebook, Twitter, SHOTShow.org, post-event dedicated email, SHOT University handbooks, SHOT Show Directory, SHOT University tables, videos before opening and more.
Marketing promotion exposure varied based on sponsorship
level — PLATINUM, GOLD, SILVER, BRONZE.
573,466 total LEEP marketing impressions through internal email, trade publication e-blasts, special print ads, direct mail collateral, digital marketing tools and onsite collateral.
SHOT Show Tracker digital flipbook page views
pieces distributed (year-round industry resources)
59,500 116,467