Brands & Iden+ty: The Power of Storytelling

Sco2 Stone ConocoPhillips

BRAND LOGO

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BRAND = SUM OF ALL EXPERIENCES

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A RELEVANT EXPERIENCE?

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WHAT?!?

I DIDNT COME

HERE FOR THIS

B2B = BORING 2 BORING?

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THANK YOU FOR SHARING YOUR BORING STORY WITH ME

ARE YOU THE LEADER?

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IM KIND OF A BIG DEAL PEOPLE KNOW ME

ARE YOU ACCESSIBLE?

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WHAT MAKES YOU DIFFERENT?

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DEFINING YOUR BRAND

WHAT IS YOUR

COMPANY STRATEGY?

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WHO IN YOUR AUDIENCE REALLY MATTERS?

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KEY MESSAGES

POSITIONING STATEMENT

MISSION

VISION

REASONS TO BELIEVE/PROOF POINTS

DO YOU HAVE A CONSISTENT

DIGITAL AND SOCIAL BRAND VISUAL SYSTEM?

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DO YOU HAVE A DEFINED PERSONALITY?

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STORYTELLING

"STORYTELLING REVEALS MEANING WITHOUT

COMMITTING THE ERROR OF DEFINING IT."

SPEAK TRUTHFULLY. BE REAL.

BRAND STORIES ARE NOT SALES PITCHES

CREATE STORIES YOUR AUDIENCE CAN CONNECT TO EMOTIONALLY

THINK ABOUT

HOW YOUR AUDIENCES

WILL EXPERIENCE YOU

IN THE DIGITAL AND

SOCIAL WORLD

GIVE YOUR AUDIENCE THE ABILITY TO SELF-SELECT

HOW THEY WANT TO INTERACT WITH YOUR BRAND

DONT BE BORING