branding the built environment

Square Peg Design

Branding the

BUILT ENVIRONMENT

WHO WE ARE

Founded by Scott Cuyler and Mike Moore

over a decade ago, Square Peg Design has

created first and lasting impressions for

hundreds of projects around the world.

Square Peg is a multi-disciplinary group

of designers, architects, brand managers,

strategists and construction managers with

a common focus on developing visual

communications for the built environment.

We design and develop that visual layer

between the built environment and your

audience. The layer of visual communications

that brands, informs, directs, identifies and

enhances one’s experience within any number

of environments. It could be a city, a campus,

a stadium, office or retail development.

Whatever the project, the public’s perceptions

are based on the experiences they encounter

along the way. Is it welcoming. Where do

I go? Where do I park? How do I get in

or out? It’s that first positive impression

that determines success.

IDENTITY

WAYFINDING

SIGNING

BRANDED ENVIRONMENTS

PRINT COLLATERAL

AMENITIES

PUBLIC ART

SPECIAL FEATURES

THEMING

MULTI MEDIA VENUES

SIGNING CRITERIA

BRAND GUIDELINES

WHAT WE DO

WHERE WE DO IT

Locally, Nationally, Globally.

Since our inception in 1996 we have been

inspired by projects at home and around

the world. With offices in California and

Singapore, SPD has the passion, experience

and abilities to service our clients wherever

their projects take root. From the Americas

to Europe, throughout Asia and the

Middle East, SPD has the experience

and knowledge for success.

HOW WE DO IT

WE LISTEN

It all starts with listening to our client, understanding their vision and goals.

WE RESEARCH

The environment and regional conditions, the audience, the competition.

WE EXECUTE

Successful design starts after we have collected and analized all information

that will effect the design direction. A step by step design process assures our

clients goals are achieved and our design solutions excede all expectations.

1

A. Research

B. Analysis & Programming

C. Conceptual Design

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AB

C GH

I

DE

F

CLIENT MEETING

SPD meets with client and consultants to listen and establish vision, goals, and budgets

2

D. Refinement

E. Program Development

F. Design Development

CLIENT MEETING

SPD presents ideas and concepts to client for comment and direction

3

G. Design Documentation

H. Program Documentation

I. Bid Documents

CLIENT MEETING

SPD presents designdevelopment for finalcomments and approval

4

J. Submittal Reviews

K. Construction Administration

L. Installation Review

CLIENT MEETING

SPD presents designdocumentation packagefor release to bid

5 PROJECT COMPLETION

Happy client

FEATURED PROJECTS

“I have worked with Square Peg for over ten years and am inspired by their creativity and extremely pleased with their ability to collaborate, coordinate and of course deliver.”

Ronald Van Pelt | Senior Vice President | WATG Architects

LOCATION: Dubai, United Arab Emirates CLIENT: Emaar ARCHITECT: Skidmore, Owings & MerrilBurj Khalifa

The Burj Khalifa, with 166 floors and a

height of 828 meters, is the tallest

man-made structure in the world.

Square Peg Design was retained by Emaar

Properties to design a comprehensive

signing program for this new global

landmark. The Burj Khalifa offers a

variety of destinations: offices, residences,

a spa, and the world’s first Armani Hotel;

therefore the wayfinding is quite complex.

The design demands were equally

challenging. By capturing the subtlety of

the contemporary architecture with just

the right mix of Arabic influence, Square

Peg’s wayfinding and signing program

successfully integrates into and enhances

the experience of this globally significant

structure.

SCOPE OF WORK:

- Identity

-Wayfinding

-Signing Design

SCOPE OF SERVICE:

Square Peg Design

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Dubai, UAE CLIENT: Emaar INTERIOR DESIGNER: Wilson AsocciatesArmani Hotel at Burj Khalifa

Soaring high above Downtown Dubai in

the iconic Burj Khalifa, the world’s tallest

building, Armani Hotel Dubai is the

world’s first hotel designed and developed

by Giorgio Armani.


to design a comprehensive signing

program for the Burj Khalifa Tower

including the Armain Hotel. From

signage concepts developed by Armani,

SPD developed the design and detailing as

well as overseeing the implementation of

the highly detailed and intricate sign

design.

SCOPE OF WORK:

- Wayfinding

- Signing

- Detailing

- Implementation

Square Peg Design was selected by MGPA to

design a comprehensive wayfinding and

signing program for their award-winning

flagship development.

Asia Square stands as the newest gem and

defining landmark in the skyline of

Singapore’s Marina Bay. The twin-tower,

mixed-use site comprises 2 million square

feet (190,000m2 ) of grade A office and

60,000 (5600 m2) square feet of retail space,

a 305-room five-star luxury Westin Hotel

complete with entertainment, dining and

conference facilities, and The Cube, a

100,000 square foot (9,300 m2) fully

landscaped atrium and gathering place where

extensive tree plantings enhance the

experience and the environment.

SCOPE OF WORK:

-Interior & Exterior Signage

-Wayfinding

-Advertising and Promotional Displays

LOCATION: Singapore CLIENT: MGPA ARCHITECT: Denton Corker Marshall

Asia Square

A l t e r n a t i v e 3 : G l a s s F e a t u r e W a l l w i t h P r o j e c t o r , S i d e W a l l s a n d V i d e o P y l o n s SQUARE PEG DESIGN1 1 D e c e m b e r 2 0 0 9A s i a S q u a r e M G P A

A l te rnat ive 3 : G lass Feature Wal l wi th Pro jec to r ,S ide Wal ls and Video Py lons

Square Peg Design

SCOPE OF SERVICE:

SPD developed the wayfinding strategy

and signing program for this new health

and wellness campus in San Rafael,

California. SPD worked closely with the

architect and the client in designing an

amazingly seamless and integrated

graphics program.

SCOPE OF WORK:

-Identity


-Wayfinding

-Patterning

Marin County Health and Wellness Campus

LOCATION: San Rafael, California CLIENT: Marin County ARCHITECT: RMW Architecture & Interiors

Square Peg Design

SCOPE OF SERVICE:

Veritas LOCATION: Mountain View, California CLIENT: Veritas ARCHITECT: HOK

Square Peg Design was retained to design

a comprehensive signing and wayfinding

program for Veritas’ new corporate

campus in Mountain View, California.

SPD worked closely with the HOK

interiors group to integrate large format

graphics from Veritas’ branding program.

The large format graphics and bold color

palette not only liven the environment,

but also provide visual landmarks which

aid the wayfinding.

The project consisted of:

-4 Buildings

-425,000 sq ft

-Parking Structure

-Servery

-Fitness Center

-Customer Briefing Center

-Veritas University Training Center

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing Design

-Graphic Feature Walls

SCOPE OF SERVICE:

The Overseas Union Enterprise (OUE)

Bayfront project is a redevelopment of the

former Overseas Union House in

Singapore into an 18-storey office block.

OUE Bayfront is located on Marina Bay with

dramatic views of Singapore’s

ever changing skyline.

Square Peg Design was engaged to develop a

comprehensive wayfinding and signing

program. The resulting signing and graphic

design not only provides vital information it

also adds a layer of branding and sense of

place.

SCOPE OF WORK:

-Identity

-Wayfinding and Signing

LOCATION: Singapore CLIENT: Overseas Union Enterprise ARCHITECT: DP ArchitectsOUE BayfrontSquare Peg Design

Square Peg Design

SCOPE OF SERVICE:

Yahoo! hired Square Peg to design a

creative and memorable project identity

as well as a signing and graphic program

that would inform and direct visitors

while at the same time reinforcing the

overall project brand.

SCOPE OF WORK:

-Wayfinding

-Signing Design

-Sculptural Feature

In 2002, Square Peg Deign was awarded

the Merit Award from the Society of

Environmental Graphic Design (SEGD),

for work on the Yahoo Campus.

Jury Comments

“The name and logo – Yahoo! – are really

difficult to design around. This graphic

program manages to be fun and dramatic,

while showing necessary restraint.”

“They did an excellent job of balancing

fun and the client’s product with the

professional, personal and business

needs.”

Yahoo! LOCATION: Sunnyvale, California CLIENT: Yahoo! ARCHITECT: RMW Architecture + Interiors

Square Peg Design

SCOPE OF SERVICE:

As part of an overall corporate signing

masterplan, SPD developed a new interior

wayfinding and signing program for the

recent laboratory building on the Foster

City campus, the new NRB1 building.

SPD has also developed an exterior

signing program yet to be implemented.

SCOPE OF WORK:

-Signing

-Wayfinding

LOCATION: Foster City, California CLIENT: Gilead ARCHITECT: MBT Architects Gilead

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Dubai, UAE CLIENT: Emaar INTERIOR DESIGNER: AedasBoulevard Plaza

Boulevard Plaza epitomizes the style and

status of business in the most prestigious

square kilometer in the world with its

elegant design and prominent position to

Burj Khalifa and The Dubai Mall.

Inspired by the intricate detailing, veils

and layers of medieval Arabic architec-

ture, the 2 towers arch convexly as they

rise. Standing at 36 and 30 storeys

(Towers 1 & 2), the towers share a

common podium.


to design a comprehensive signing

program for the site, towers and car park.

SCOPE OF WORK:

- Wayfinding

- Signing

SCOPE OF SERVICE:

LOCATION: Abu Dhabi, UAE CLIENT: Mubadala ARCHITECT: Goettsch PartnersSowwah Square, Abu Dhabi Financial Center

Sowwah Square is a prestigious

commercial development containing over

570,000 square meters of office, hotel

and retail amenities. The centerpiece of

Sowwah Square is the distinctive new

headquarters of the Abu Dhabi Securities

Exchange. It is surrounded by four

international Grade ‘A’-standard office

towers offering panoramic waterfront

views.

Square Peg was retained to design the


landmark development. The challenge,

successfully met by the Square Peg

team, was to design, tender, prototype

and implement finished signs for the

grand opening of Al Sila, the first of the

Sowwah towers, within a seven month

window.

SCOPE OF WORK:

-Wayfinding

-Signing

-Feature Tower Identities

-Temporary Island Wide Signing

Square Peg Design

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Dublin, California CLIENT: Sybase ARCHITECT: RMW Architecture & Interiors Sybase

Square Peg designed a comprehensive

wayfinding and signing program for

Sybase’s corporate campus in

Dublin, California. The goal of the

design was to reinforce Sybase’s identity

in the built environment.

SCOPE OF WORK:

-Wayfinding

-Interior and Exterior Signing

SCOPE OF SERVICE:

Square Peg Design

Oakland City Center, located in the heart

of the City’s thriving business and govern-

ment district, comprises class A office

space, retail, restaurants and is a central

gathering place and a popular pedestrian

plaza for leisure and entertainment

events.

CBRE engaged Square Peg Design to be

part of the design team to “reinvent”

Oakland City Center by reimaging the

property’s brand identity. Square Peg

worked closely with CBRE’s team to

develop a new wayfinding and signing

program, reinforcing the new brand id

throughout the site.

SCOPE OF WORK:

-Identity

-Wayfinding, Signage & Graphics

Site | Parking Garage

LOCATION: Oakland, California CLIENT: CBRE

Oakland City Square

Square Peg Design

SCOPE OF SERVICE:

One Degree 15 LOCATION: Singapore CLIENT: One Degree 15

SPD was commissioned to design a

signature sculpture for the entry to One

Degree 15, a new Yacht Club providing

numerous amenities, including berths for

over 200 yachts. One Degree 15 is “the

Epitome of Yachting Distinction in Asia.”

The sculpture represents a ship’s prow

cutting through water. An armillary

references the club’s latitude and longitude

positioning, reinforcing the basis for the

club’s identity.

SCOPE OF WORK:

-Sculpture

-Model

Msheireb is the world’s first sustainable

downtown regeneration project, that will re-

vive the old commercial district of Doha with

a new architectural language that is modern,

yet inspired by traditional Qatari heritage

and architecture. Msheireb Downtown Doha

will become a new social and civic hub in the

city centre – a place where it is enjoyable to

live, work, shop, visit, and spend time with

family and friends.

Msheireb Downtown Doha includes:

• $6 billion project to redevelop, regenerate

and conserve the historical downtown of

Doha.

• 31-hectare mixed-use development situated

in the centre of the city. Lively urban

neighbourhood featuring premier office

space, retail, leisure facilities, townhouses,

upscale apartments, hotels, museums, civic

services, and exciting cultural and enter

tainment venues.

• Below grade car park for 11,000 cars

SCOPE OF WORK:

- Public Realm Wayfinding Master Plan

- Public Realm Signing

- Digital Signing and Advertising Displays

LOCATION: Doha, Qatar CLIENT: Msheireb Properties Msheireb Downtown Doha

Febr

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MDS Analysis

Site Arrival

Landmark Orientation

Nomenclature

Lift Identification

BaharatAl-Naseem

BaharatAl-Naseem

BaharatAl-Naseem

P Lift LobbyP Lift LobbyP Lift Lobby

BaharatAl-Naseem

BaharatAl-Naseem

BaharatAl-Naseem

P Lift LobbyP Lift LobbyP Lift Lobby

RESIDENTIAL

Building I-12 Lift Lobby Section

RETAILLOBBY

C a r p a r k L i f t L o b b y W a y f i n d i n g S i g n s I n t e g r a t e d w i t h A r c h i t e c t u r e J u n e 2 0 1 0 SQUARE PEG DESIGNM u s h e i r e b 1 8J u n e 2 0 1 0

Pedestrian Site Orientation

ahoD fo trae

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SQUARE PEG DESIGN

Exmaple Sheet

Title

Lift Lobby OrientationProvides site wide navigation and information on points of interest, amenities and features. Named plazas, street names and landmarks aid in orientation. Large format allows multiple viewers and greater detail.

InteractiveProvides site wide navigation and information on points of interest, amenities and features. Named plazas, street names and landmarks aid in orientation. Allows as many search programs as deemed necessary.

PrimarySecondaryProvides an overall sense of site orientation by indicating current position on site relative to major site landmarks. Provides detail navigation and information on immediate area including street names.

SecondaryProvides an overall sense of site orientation by indicating current position on site relative to major site landmarks.

The beauty of traditional Qatari architecture is achieved through simplicity of form, materials, and color. For ex-ample, smooth gypsum walls punctuated by infrequent windows and doorways. Building mounted wayfinding signs reflect this simplicity by creating a brief focus along the larger fabric of the architecxture. They are visible to those looking for guidance, but meld into the surroundings for those who don't.

Barahat Al Nouq

MsheirebCorner

ReemasCourt

HotelName

HotelName

HotelName

MandarinHotel

MedicalCenter

MasjidSquare

Al KahrabaSquare

EidGround

MsheirebAcademy

Reemas Street

Sikkat Al Wadi

MaiGalleria

مسجد

ركن ميشربساحة النخيل

شارع ُمصّلى العيد

ساحةمسجد

NationalArchive

andLibrary

ا�رشيف واملكتبة Diwan Annexالوطنية

براحة النوق

NakheelSquare

SuhaimSquare

HeritageQuarter

CulturalForum

Al Zahor Street

Theatre StreetOld Ukaz Street

Sikkat Al M

asjid

Sikkat Al FerjanSikkat Al Ferjan

Al Z

ahor North

Aw

raq Street

Sikkat Al D

iwan

Al Ferjan Street

Sikkat Al W

adi

Mai G

alleria

New Ukaz Galleria

Diw

an Al A

miri St

Sikkat Mohammed

Gotof Street

Al Jeeri Street

Al Noor Street

Al Nakheel Street

Musala A

l Eid Street

Al Eid Street

Sail Al Kahraba Street

Al K

ahraba StreetA

l Kahraba Street

Al D

iwan Street

Al Rayyan Road

Msheireb Street

Abdullah Bin Thani Street

Jassim Bin M

ohamm

ed Street

Masat Street

New Ukaz Street شارع عكاظ اجلديد

شارع الديوان

شارع ميشرب

شارع ماسات

2

3

4

S

6

5

7

8

1

9

10

12

11

Barahat Al Nouq

MsheirebCorner

ReemasCourt

HotelName

HotelName

HotelName

MandarinHotel

MedicalCenter

MasjidSquare

Al KahrabaSquare

EidGround

MsheirebAcademy

Reemas Street

Sikkat Al Wadi

MaiGalleria

مسجد

ركن ميشربساحة النخيل

شارع ُمصّلى العيد

ساحةمسجد

NationalArchive

andLibrary

ا�رشيف واملكتبة Diwan Annexالوطنية

براحة النوق

NakheelSquare

SuhaimSquare

HeritageQuarter

CulturalForum

Al Zahor Street

Theatre StreetOld Ukaz Street

Sikkat Al M

asjid

Sikkat Al FerjanSikkat Al Ferjan

Al Z

ahor North

Aw

raq Street

Sikkat Al D

iwan

Al Ferjan Street

Sikkat Al W

adi

Mai G

alleria

New Ukaz Galleria

Diw

an Al A

miri St

Sikkat Mohammed

Gotof Street

Al Jeeri Street

Al Noor Street

Al Nakheel Street

Musala A

l Eid Street

Al Eid Street

Sail Al Kahraba Street

Al K

ahraba StreetA

l Kahraba Street

Al D

iwan Street

Al Rayyan Road

Msheireb Street

Abdullah Bin Thani Street

Jassim Bin M

ohamm

ed Street

Masat Street

New Ukaz Street شارع عكاظ اجلديد

شارع الديوان

شارع ميشرب

شارع ماسات

2

3

4

S

6

5

7

8

1

9

10

12

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Orientation LandmarksLocal Tradition & New Neighborhoods

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SQUARE PEG DESIGN

Form Studies

12

Signage Workshop

Progress Review

Directory Kiosk

Scale = 1:15

Directory cabinet with solid base can be made deep enough to conceal air-conditioning required by LCD displays

Minimum 240 mm depth required to conceal airconditioning forLCD displays

Backlit displays require lessspace

Area for Pedestrian Scale Detail and/or Illumination

08.06 Studies

MSHEIREB DOWNTOWN GUIDELINES / 09CONTENTHOME QUIT

02.1

In some instances, the primary Dual language Msheireb Downtown brandmark is used with dual language descriptor. The primary Dual language brandmark is made up of three elements: Arabic wordmark, English wordmark & Dual language descriptor..

Primary BrandmarkDual Language

1. ARABIC WORDMARKThe Arabic wordmark is a bespoke typeface that has been created specifically for the Msheireb Downtown brand. The letters strongly conserves Doha's traditions and values.

2. ENGLISH WORDMARKThe English wordmark is a bespoke typeface that has been created specifically for the Msheireb Downtown brand. It becomes more modern and uses monoline horizontal and vertical lines inspired fromthe destination.

3. DUAL LANGUAGE DESCRIPTORThe English & Arabic descriptor are a bespoke typefaces created specifically for the Msheireb Downtown brand. The Dual Language descriptor is always positioned below the English wordmark and is smaller in size. Never alter the relationship between these brandmark elements.

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MSHEIREB DOWNTOWN PRIMARY BRANDMARK

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SQUARE PEG DESIGN

Form Studies

5

Signage Workshop

Progress Review

Three Sided Tram ID Pylon & Secondary Vehicular Directional

in Warm Silver finish

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SQUARE PEG DESIGN

Form Studies

5

Signage Workshop

Progress Review

Three Sided Tram ID Pylon & Secondary Vehicular Directional

in Warm Silver finish

Square Peg Design

SCOPE OF SERVICE:

SPD was engaged by Emaar to design a

public realm wayfinding and signing

program for the Downtown Dubai

development, home to the Burj Khalifa

and the Dubai Mall: the world’s tallest

tower and the world’s largest mall.

The program included gateways,

directional and identity signing, street

signing and pedestrian signing. The

signing program also included the tram

stations and the Abra stations (for the

traditional style boats for touring the

lake) as well as a comprehensive program

for the public parking structures.

SCOPE OF WORK:

-Wayfinding

-Signing

LOCATION: Dubai, UAE CLIENT: Emaar LANDSCAPE ARCHITECT: SWA Downtown Dubai

Geolo Capital engaged Square Peg Design

to contribute to the metamorphosis of

this classic resort.

Carmel Valley Ranch occupies nearly 500

acres in the sunny foothills of the Santa

Lucia Mountains in the world renown

Carmel Valley. The elegant resort offers

amnennites that perfectly compliment the

natural beauty of the surrounding region

that includes Carmel-by-the-Sea,

Monterey Bay and Big Sur.

Carmel Valley Ranch features:

• 139 newly renovated guest suites

• Tennis courts, swimming pools, sport

and bocce courts

•Miles of hiking trails

•Four acres of vineyards, two acres of

lavender and a two acres organic garden

• Pete Dye 18-hole golf course

• Spa Aiyana luxury 10,500 sq. ft.

full-service spa

SCOPE OF WORK:

-Wayfinding

-Signing

-Maps

LOCATION: Carmel, California CLIENT: Geolo Capital LANDSCAPE ARCHITECT: Bellinger Foster SteinmetzCarmel Valley Ranch

SCOPE OF SERVICE:

Square Peg Design

Square Peg Design

SCOPE OF SERVICE:

W Hotel and Residence

Square Peg designed the identity and

wayfinding system for the W Hotel and

Residence in Ft. Lauderdale, Florida.

The inspiration drew from the local

natural beauty of the surrounding area.

A sculptural representation of the iconic

“W” was created to reinforce the brand

at the property’s prominent beach-front

entrance along Florida’s scenic

A1A Highway.

SCOPE OF WORK:


-Wayfinding

-Identity Monument

LOCATION: Fort Lauderdale, Florida CLIENT: W Hotels Worldwide ARCHITECT: Adache Group Architects Inc.

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Dubai, UAE INTERIOR DESIGNER: Wilson AssociatesSofitel Hotel Downtown Dubai

Dramatic Geometric Chic designs welcomes

you to Sofitel Dubai Burj Downtown. The

striking new, 5-star hotel by Burj Khalifa -

the world’s tallest building - blends the

dynamism of Dubai with colorful creativity

and French flair.

Working in close collaboration with Wilson

Associates, Square Peg developed the

graphics and signing to compliment the “art

hotel” interior design concept.

SCOPE OF WORK:

-Wayfinding

-Signage & Graphics

-F&B Identity Design

SCOPE OF SERVICE:

Square Peg Design

Shangri-La Maldives Villingili Resort & Spa LOCATION: Republic of Maldives CLIENT: Shangri-La Hotels & Resorts ARCHITECT: WATG INTERIOR DESIGNER: LTW Designworks

Located on the Addu Atoll in the

Maldives, this unique private island resort

is surrounded by picturesque coastline

and nearly two kilometers of

beautiful white-sand beach.

The Shangri-La property offers a range of

spa and leisure activities and an array of

exciting dining and entertainment

facilities.

SPD developed a signage program

for this unique private island resort.

Shangri-La Maldives Resort & Spa features:

-142 Private Villas

-5 Restaurants & Bars

-CHI Spa

-Guest Facilities Village

SCOPE OF WORK:

-F&B Identity

-Wayfinding

-Signing

-Full Implementation & Design Oversight

SCOPE OF SERVICE:

ESPA at Resorts World Sentosa is an oasis of

tranquility designed for total relaxation and

recreation. Square Peg Design was retained

by DP Architects and Genting to develop a

comprehensive wayfinding and signing

program for Phase II of the Resorts World

development in Sigaapore.

ESPA is a luxurious spa as part of the five

star Equarius Hotel and Villas.

SCOPE OF WORK:


LOCATION: Singapore CLIENT: Resorts World ARCHITECT: DP ArchitectsESPA at Resorts WorldSquare Peg Design

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Martha’s Vineyard, Massachusetts CLIENT: Scout Real Estate Capital ARCHITECT: Hart Howerton HarborView

SPD developed strategies to execute a

new brand for a beloved historic hotel on

Martha’s Vineyard. In addition to the

Harbor View brand, sub-brand identities

were developed for the Harbor Kids

children’s program and for the resort’s

three distinctive restaurants.

SPD helped shape the customer’s

experience through continuity of design

application in print, advertising, amenities,

and website. SPD developed resort

ownership marketing strategies and related

collateral, advertising, promotions and

branded environments.

SCOPE OF WORK:

-Brand Development / Strategy

-Identity

-Print Collateral / Marketing

-Web Design

-Signage

-Food & Beverage

-Image Library / Photography

-Sales Center Design

-Real Estate Promotional Material

SCOPE OF SERVICE:

Disney’s Animation Suites Resort LOCATION: Orlando, FL CLIENT: Disney

Square Peg Design was retained by Dis-

ney to develop the thematic visual layer

for their latest family resort in Disney

World.

Square Peg has wroked very closely with

Disney Imagineering and Pixar to extrap-

olate the graphic imagery of two Disney

animation films and two Pixar Animation

films. Several films were explored before

confirming Cars, Nemo, Little Mermaid

and Lion King as the films to be brought

to life in the resort environment.

For over four years Square Peg has

worked to imbue the architecture and

public realm with the graphic imagery

from these films.

SCOPE OF WORK:

-Project Identity/Logo

-Architectural Patterning and Color

-Feature Identity Signing

-Feature Icons

-Building Icons and Graphic Amenities

-Landscape Thematic Amenitites

-Themed Stair Enclosures

-Interior Graphic Art

Square Peg Design

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Los Angeles, CA LANDSCAPE ARCHITECT: Projects Pacific CLIENT: Park La BreaPark LaBrea

Square Peg was commisioned to develop a

new identity and comprehensive signing

program for the largest apartment commu-

nity west of the Mississippi.

Park LaBrea was conceived and developed

by the Metropolitan Life Insurance Com-

pany prior to World War II as part of a

national plan for innovative, urban villages.

It is believed Park LaBrea is physically the

largest, sitting on 176 acres in the middle of

Los Angeles. It has 4,231 units and a

capacity for 10,000 residents.

Square Peg Design was challenged to

create a new and contemporary identity

that reflected the historical, art deco

design character.

SCOPE OF WORK:

-Identity, Graphics, and Signing

-Identity/Logo

-Signing Masterplan

-Environmental Graphics

-Leasing and Marketing Signs

Square Peg Design

SCOPE OF SERVICE:

RiverCamps LOCATION: Panama City Beach, Florida CLIENT: St. Joe Land Company ARCHITECT: Lake | Flato Architects

St. Joe Land Company, the largest land

owner in Florida, is developing a unique

residential resort project in Northwest

Florida. RiverCamps provides a unique

opportunity to own a vacation home

within what is essentially an

environmental preserve complete with

savannas, wet lands, waterways and

forest.

Square Peg was commissioned to

develop the overall brand identity and

the numerous applications to create a

comprehensive communications program.

SCOPE OF WORK:

-Brand Identity

-Project Logo

-Marketing Communications Materials

-Marketing Center Design

-Brand Applications

-Uniforms

-Signing

-Web Site

-Vehicle Graphics

-Promotional Items

LOCATION: San Francisco, California CLIENT: Tishman Speyer ARCHITECT: Arquitectonica The Infinity

The Infinity, located in the heart of

San Francisco, is a luxury high rise

residential complex. Tower 1 and

Tower II, with 37 and 42 floors

respectively, offer residents unparalleled

views of both the San Francisco Bay and

the city.

Square Peg Design collaborated with

Arquitectonica to develop and integrate

the identity, wayfinding and signing

program for both residential towers.

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing Design

-Retail Signing Criteria

SCOPE OF SERVICE:

Square Peg Design

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Singapore ARCHITECT: Aedas CLIENT: Suntec CitySuntec City

Suntec City Mall located in the Marina

District of Singapore, is one of the largest

shopping hubs in Singapore and anchored

seamlessly to the Suntec Singapore Conven-

tion, the Suntec City Mall embraces Asia’s

foremost convention destination and a

self-contained and fully integrated city.

Suntec City is also home to The Fountain of

Wealth, listed by the Guinness Book of

Records as the largest fountain in the world.

Suntec City Mall and Suntec Singapore

Convention & Exhibition Centre Singapore

recently completed a major renovation for

which Square Peg Design developed a new


convention centre, the public plaza, the

retail mall and new entry signing for the

office towers.

SCOPE OF WORK:

- Wayfinding

- Signing

- Feature Fountain Signing

SCOPE OF SERVICE:

The Singapore Sports Hub will be a fully

integrated sports, entertainment and lifestyle

hub for everyone in Singapore. It will be

Singapore’s premier land and water sports

centre with integrated programming.

A unique cluster development of integrated

world-class sports facilities within the city, it

will play a critical role in accelerating the

development of sports industry, excellence

and participation and take sports to the next

level in Singapore.

Located on a 35ha site in Kallang, the Sports

Hub will include the following facilities:

•55,000-capacity National Stadium

•3,000-capacity indoor Aquatic Centre

•3,000-capacity Multi-purpose Arena

• Water Sports Centre

• 41,000 sq m of commercial space

• Sports Information Centre

• Sports Promenade Facilities

SCOPE OF WORK:

-Identity


-Advertising and Promotional Displays

-Special Features

-Retail and F&B Tenant Guidelines

LOCATION: Singapore CLIENT: Dragage ARCHITECT: DP ArchitectsSingapore Sports Hub

LOCATION: Singapore CLIENT: Dragage ARCHITECT: DP Architects

Square Peg DesignDP ARCHITECTS ARUP

Sign Type CA2 : Lift & Escalator Lobby Graphics w/Map : Option 1Schematic Design / February 2012

Pa i n t e d w a l l g r a p h i c s w / d i g i t a l p r i n t m a p g r a p h i c

(combines with CA3 option 1a : red/white column graphics throughout basement & multi story carparks)

Context location shown is @ Basement level, “lot” 3, stadium sports promenade direct access

Escalator to PromenadeYOU ARE HERE

52


Sign Type AA2 : East West North South Plaza IconsSchematic Design / February 2012

Hold pending commercial scope

SingaporeVsPakistan

80


Sign Type SD20 : Wall Painted Directional @ Level 1 Ring RoadSchematic Design / February 2012

PLAYERS’ VILLAGEMEDIA CENTRELOADING BAYSPOLICE / MEDICAL CENTREMPIA ENTRY

S c a l e : 1 : 2 5Pa i n t e d w a l l g r a p h i c s @ L e v e l 1 s e r v i c e e n t r y / r i n g r o a d

143

Carpark / Stadium Entry Nomenclature : REVISED STRATEGY

2 3 4

234 5

13

11

12VIP

6 7 89VVIP level 2)

(VIP level 1)10 1

B C D

BCD S

M

K

LVIP

E F GH (VVIP level 2)

(VIP level 1)J A


Carpark Nomenclature AlternativeSchematic Design / February 2012

A

B CD

E

F

G

H

J

K

L

NP

Q

R

M

S

T

PremiumLevels 4 & 5

PremiumLevels 4 & 5

Level 6

Level 6

Level 6

Level 6

Level 4

Level 4

Currently, the Wayfinding Analysis document illustrates the carparks labeled with LETTERS, as requested.The stadium entry doors are also labeled with LETTERS.Considering that using letters for both the carparks & stadium entries could potentially cause confusion,Square Peg Design suggested that numerals be considered for the carparks,while maintaining the “zones” as directed by the clients carpark operational strategy report.

THIS ALTERNATIVE HAS BEEN ACCEPTED AND WILL BE INCORPORATED IN THE SCHEMATIC DESIGN CONCEPTS

As shown in the Wayfinding Analysis

WEST PLAZANational StadiumEntries A - E, Q - T

Branded MallAquatic Centre Carpark A

NORTH PLAZANicoll Highway BridgeBasketball Courts/Skatepark

West Plaza

South Plaza

East Plaza

North Plaza

S

T

YOUAREHERE

SOUTH PLAZASingapore Indoor Stadium

Carparks K, L, MLibrary & MuseumWater Sports Centre

EAST PLAZANational StadiumEntries F - P

Multi-Purpose Indoor ArenaSport Organizations Offices

iINFORMAT ION


Sign Type AB1 : MRT Map Directional : Option 1Schematic Design / February 2012

Tw o f a b r i c a t e d a l u m i n u m c a b i n e t s t h a t s i t s i d e by s i d e w i t h d o u b l e f a c e d g r a p h i c s ,d i g i t a l p r i n t m a p g r a p h i c s o n o n e s i g n c a b i n e t , a n d p a i n t e d / v i ny l d i r e c t i o n a l i n f o r m a t i o no n t h e o t h e r c a b i n e t ; l o c a t e d a t 2 e x i t s f r o m S t a d i u m M RT

Messages shownare placeholder only

Secret Garden is 99 sq km of land with 87

ski routes (totalling 70km in length) and

complemented by 22 ski lifts (totalling 30km

in length). As China’s foremost tourist resort

project, it is the largest in terms of size,

investments and variety of attractions. Secret

Garden will feature a variety of outdoor

sports and activities as well as luxurious

hotels and indoor health facilities.

Prominently featured in Hebei Provincial

Development and Reform Commission’s

Eleventh Five-Year Plan, Secret Garden is an

ambitious project developed and led by the

Malaysian owned Genting Group and VXL

Group.

Square Peg worked closely with the

developer to design a comprehensive


public realm. The program includes vehicular

and pedestrain signing as well as a mountain

signing program for both summer and winter

activities.

SCOPE OF WORK:

-Wayfinding

-Signing

-Pageantry

LOCATION: Chongli, China CLIENT: GentingGenting Secret Garden Ski ResortSquare Peg Design

Square Peg Design

SCOPE OF SERVICE:

Sentosa Island LOCATION: Singapore CLIENT: Sentosa Development Corporation

Sentosa Resort Island, at the southern tip of

Singapore, is a destination with a wide array

of leisure and recreational offerings including

beaches, golf courses, a world class yachting

marina, spa and resort accomodations and

family attractions.

As part of Sentosa’s $2 billion redevelopment,

Square Peg was retained to design and

develop a comprehensive wayfinding and

signing masterplan for the island.

The tropical, colorful look and feel for

Sentosa Island was inspired by the elements

found in the natural landscape.

SCOPE OF WORK:

-Wayfinding & Signing Master Plan

-Comprehensive Site Signing

-Entry Features & Gateways

-Pageantry, Banners & Special Features

-Pedestrian Orientation Maps, Kiosks &

Directories

-Public Transportation Signing & Graphics

-Roadway Directional & Street ID Signing

-Tender Assistance

-Construction Administration

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Singapore CLIENT: Singapore Turf Club ARCHITECTS: Ewing Cole Cherry Brott & Indeco Pvt. Ltd.

Square Peg Design was hired to design a

visual layer of pageantry and signing for

this new state-of-the-art sporting facility.

The comprehensive plan developed by

Square Peg enhances the visitor’s

experience by addressing the venue’s

multiple entry point design and

presenting wayfinding and other

necessary information through elements

that compliment the vibrant environment.

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing

-Graphics

-Special Features

-Banners

-Mural Graphics

-Art

-Architectural Color

Singapore Turf Club

Square Peg Design

LOCATION: Singapore CLIENT: Singapore Turf Club ARCHITECTS: Ewing Cole Cherry Brott & Indeco Pvt. Ltd.

Square Peg Design was hired to design a

visual layer of pageantry and signing for

this new state-of-the-art sporting facility.

The comprehensive plan developed by

Square Peg enhances the visitor’s

experience by addressing the venue’s

multiple entry point design and

presenting wayfinding and other

necessary information through elements

that compliment the vibrant environment.

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing

-Graphics

-Special Features

-Banners

-Mural Graphics

-Art

-Architectural Color

Singapore Turf Club

SCOPE OF SERVICE:

SCOPE OF SERVICE:

Catellus, a national leader in mixed use

development, retained Square Peg Design to

develop the branding, wayfinding and signing

for the new Alameda Landing project in

Alameda, California. Alameda Landing is a

new waterfront, mixed-use community on

the island of Alameda. Located across the

bay from San Francisco, along the Oakland

estuary, Alameda Landing is one of several

revitalization projects set to reclaim former

Navy land. Catellus is developing this 72

acres into a dynamic community that will

include:

• 300 units of housing• 400,000 square feet of future office space• 300,000 square feet of retail space

SCOPE OF WORK:

-Branding

-Wayfinding

-Signing

LOCATION: Alameda, California CLIENT: Catellus ARCHITECT: SGPA Alameda LandingSquare Peg Design

SCOPE OF SERVICE:

Catellus, a national leader in mixed use

development, retained Square Peg Design to

develop the branding, wayfinding and

signing for The BLOCK at Pacific Commons.

Anchored by Target and Century Theaters,

The Block is a 320,000 square-foot enter-

tainment and fashion addition to the existing

860,000 square-foot shopping destination

known as Pacific Commons.

SCOPE OF WORK:

-Branding

-Wayfinding

-Signing

LOCATION: Fremont, California CLIENT: Catellus ARCHITECT: SGPA The BLOCK at Pacific Commons

Square Peg Design

Square Peg Design

SCOPE OF SERVICE:

The Dubai Mall LOCATION: Dubai, United Arab Emirates CLIENT: EMAAR Group ARCHITECT: DP Architects

The Dubai Mall is the largest mall in the

world. It is part of the Downtown Burj

Dubai development and is linked to the

world’s tallest building, The Burj Khalifa.

Project includes:

-6 Million sf of Retail

-6 Million sf of Parking

-1,400 Retail Tenants

-World’s Largest Aquarium

-500,000 sf Gold Souk

-Skating Rink

-Bowling Alley

-Movie Theaters

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing Design

-Environmental Graphic Feature elements

throughout the mall

Square Peg Design

SCOPE OF SERVICE:

The Dubai Mall - Fashion Atrium LOCATION: Dubai, United Arab Emirates CLIENT: Emaar ARCHITECT: DP Architects Pte Ltd

SPD was commissioned to develop several

feature elements for certain areas of the

Dubai Mall utilizing cutting-edge

technology. These features were an integral

component of an overall media program

used for entertainment, promotion,

advertising and information.

This feature is located in the Fashion

Atrium. It is a composition of five, 7m

diameter rings that are .5m high. The rings

are individually supported by a

computerized hoisting system to raise and

lower the rings into a variety of positions.

The rings are complemented by smaller

LED screens at the perimeter of the atrium

and a customized sound system.

In 2009, Square Peg Design was awarded

the Merit Award from the Society of

Environmental Graphic Design (SEGD) for

this Ring Feature.

Jury Comments:

“This represents an incremental step in the

development of digital signage

applications, creating a visual landmark,

chandelier, and cylindrical, animated

billboard in one kinetic adventure.”

Square Peg Design

SCOPE OF SERVICE:

Suntec City Mall located in the Marina

District of Singapore, is one of the largest

shopping hubs in Singapore and anchored

seamlessly to the Suntec Singapore Conven-

tion, the Suntec City Mall embraces Asia’s

foremost convention destination and a

self-contained and fully integrated city.

Suntec City is also home to The Fountain of

Wealth, listed by the Guinness Book of

Records as the largest fountain in the world.

Suntec City Mall and Suntec Singapore

Convention & Exhibition Centre Singapore

recently completed a major renovation for

which Square Peg Design developed a new


convention centre, the public plaza, the

retail mall and new entry signing for the

office towers.

SCOPE OF WORK:

- Wayfinding

- Signing

- Feature Fountain Signing

LOCATION: Singapore ARCHITECT: Aedas CLIENT: Suntec CitySuntec City

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Costa Mesa, California CLIENT: South Coast Plaza ARCHITECT: Callison Partnership

SPD was retained to design a creative and

memorable project identity as well as a

signing and graphic program that informs

and directs visitors while at the same time

reinforces the South Coast Plaza brand.

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing Design

-Tenant Signing Criteria

South Coast Plaza

SCOPE OF SERVICE:

Majid Al Futaim commissioned Square Peg

Design to develop new signing and customer

service desk designs. The Mall of the

Emirates, one of the preemminent malls in

Dubai is continually updating to keep pace

with the retail trends in Dubai.

SCOPE OF WORK:

-Wayfinding

-Signing

-Customer Service Desks

LOCATION: Dubai, UAE CLIENT: Majid Al Futaim Mall of the EmiratesSquare Peg Design

Plan - 3200 KioskScale 1:15

1

3

2

7

31

31

3234

31

311

1

3233

35

3533

31

32 Magazine Brochure Holders105 x 240

Map Brochure Holders 105 x 100 (1 Arabic, 1 English)

33

34

35

1

2

3

7

Ergonomic SeatingFreedom Stool

Comments Box & Forms Display430 x 228 x 570

ID Tower & Magazine Display430 x 228 x 570

40” LCD Map (NEC P402-DST)(1016 mm)

Lift-Counter with assist& soft-close

Staff Work Station-POS760 x 650 knee space

Staff Work Station-Shownwith Optional PC

64

85

2–

Elevation - Partial at ID PylonScale 1:15

2

CL820 mmEQ.

EQ.

3214 mm

632 mmcounter width

600 mm

1950 mm

2158

mm

3214

mm

2046

mm

584

mm

826 mm

C u s t o m e r S e r v i c e K i o s k - P l a nM a l l o f t h e E m i r a t e s J u l y 1 9 , 2 0 1 2 SQUARE PEG DESIGNM a j i d A l F u t t a i m P r o p e r t i e s 1

Elevation - Counter at Entry GateScale 1:15

8

C u s t o m e r S e r v i c e K i o s k - E l e v a t i o n sM a l l o f t h e E m i r a t e s J u l y 1 9 , 2 0 1 2 SQUARE PEG DESIGNM a j i d A l F u t t a i m P r o p e r t i e s 5

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Tukwila, Washington CLIENT: Westfield Corporation ARCHITECT: Westfield Corporation

Westfield Southcenter

SPD was recruited to design a sign program

for this renovation and addition to an

existing regional Westfiend center. It

included two parking structures and

approximately 250,000 GLA.

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing & Graphics

Square Peg Design

SCOPE OF SERVICE:

SPD was commissioned by Westfield to

design new interior and exterior signage,

garage identification, and wayfinding

for a new mall addition. This resulted

in updated graphics utilizing the new

standard for all signage and structures

throughout the property.

The graphics were based on 2D and 3D

interpretation of a rose petal, whether

it was used as a sculptural form for the

exterior monument or as a series of

patterns showing falling rose petal on

the site and the interior.

SCOPE OF WORK:

-Identity


-Wayfinding

-Patterning

-Public Art

LOCATION: Roseville, California CLIENT: Westfield Corporation ARCHITECT: Gensler

Westfield Roseville Galleria

Square Peg Design

SCOPE OF SERVICE:

MetroWalk LOCATION: Taipei, Taiwan CLIENT: D. C. International ARCHITECT: The Jerde Partnership

SPD was retained to design a creative

and memorable project identity as well

as a signing and graphic program that

would inform and direct visitors while

at the same time reinforcing the overall

project brand.

-Six Levels

-80,000 SM

-30 Food Venues

-13 Screen Theater

-Public Performance Plaza

SCOPE OF WORK:

-Identity

-Patterning

-Wayfinding

-Signing Design

-Sculptural Feature

-Banners

-Mural Graphics

-Retail Kiosk and Cart Design

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Torrance, CA CLIENT: Torrance Memorial Medical Center ARCHITECT: HMC ArchitectsTorrance Memorial Medical Center

SPD was commissioned by Torrance

Memorial Medical Center to design the

signage and wayfinding program for their

new Main Tower building. The 370,000

sf state-of-the-art facility is the latest

development on the community hospital

campus comprising eight buildings.

Based upon the wayfinding design for the

Main Tower, SPD also developing an

overall campus wayfinding and signage

program that will ensure consistent

branding and nomenclature throughout.

SCOPE OF WORK:

-Identity and Branding

-Interior and Exterior Signage

-Wayfinding

-Donor Recognition

-Exhibits and Displays

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Palo Alto, California CLIENT: Palo Alto Medical Foundation ARCHITECT: RMW Architecture + InteriorsPalo Alto Medical Foundation

SPD designed a comprehensive wayfinding

and signing program for this new medical

office and outpatient facility. The designs

were influenced by the Mediterranean

architecture and the landscaped garden

environments of the Palo Alto community.

The complete program includes:

-Three building campus

-350,000 sq ft

-Underground parking

SCOPE OF WORK:

-Wayfinding

-Exterior Signing

-Interior Signing

Square Peg Design was tasked by

Saint Mary’s College to develop a

comprehensive campus wayfinding and

signing masterplan.

SPD analyzed the existing campus

circulation to determine how to best

facilitate access and wayfinding by

various user groups. Utilizing focus

groups, stakeholder interviews and an

extensive site survey, SPD established a

new wayfinding strategy, campus map,

and both site and interior signing

standards.

SCOPE OF WORK:

-Wayfinding and Signing Masterplan

-Wayfinding

-Signing Design

-Campus Map

LOCATION: Moraga, California CLIENT: Saint Mary’s College Saint Mary’s College

SCOPE OF SERVICE:

Square Peg Design

Square Peg Design

SCOPE OF SERVICE:

California State UniversityMonterey Bay

LOCATION: Monterey, California CLIENT: California State University PLANNER: Moore Iacafano and Goltsman

SPD was retained to develop a

campus-wide wayfinding and signing

masterplan that reinforces the University’s

mission to be environmentally friendly

and technology oriented.

SCOPE OF WORK:

-Wayfinding and Signing Master Plan

-Wayfinding

-Exterior Signing

-Campus Map

-Interior Signing Standards Guide

Square Peg Design

SCOPE OF SERVICE:

Unit 1 & 2 is a campus residence complex

for the University of California at Berkeley.

Unit 1 & 2 are both one square block

complexes consisting of residential towers,

dining hall, meeting rooms and offices.

SCOPE OF WORK:

-Wayfinding

-Exterior Signing & Graphics

-Interior Signing & Graphics

University of California, BerkeleyUnit 1 & 2 Residences

LOCATION: Berkeley, California CLIENT: University of California ARCHITECT: EHDD

Square Peg Design

SCOPE OF SERVICE:

University of California, Merced LOCATION: Merced, California CLIENT: University of California

Square Peg Design was chosen by the

University of California, Merced to

develop the wayfinding and signing

master plan for the newest campus in the

University of California system. The

campus opened for classes in September

of 2006.

The first phase of the campus includes:

-School of Engineering

-School of Natural Sciences

-School of Humanities

-Kolligian Library

-Student Housing

-Recreation Facility

SCOPE OF WORK:

-Wayfinding

-Signing

-Donor Recognition

-Campus Map

Harbor View

Hotel & Resort

Martha’s Vineyard, MA

Quinta do Lorde

Resort community on the island of

Madeira, Portugal

Select Identities - HospitalitySquare Peg Design

Querencia

Private Golf Club and

Residential Community

San Jose del Cabo, Mexico

CornerStone

Gardens, Winery and Retail

Sonoma, CA


Suzhou Tiendee

Mixed Use Leisure Development

Suzhou, China

MetroWalk

Entertainment and Retail Center

Taipei, Taiwan

Select Identities - Retail / Mixed UseSquare Peg Design

®

75% BLACK

C: 20 M: 90 Y: 85.28 K: 11

PMS 200U

PMS 201C

WhiteFence Farms

Residential Community

Tallahassee, FL

RiverCamps

Resort Residential Community

Panama City Beach, FL

Select Identities - Residential Square Peg Design

Disney’s Art of Animation Resort

Themed All Suites Hotel

Disney World, FL

Disney’s POP Century Resort

Value Oriented Hotel Property

Disney World, FL


The BLOCK

Retail Development

Fremont, CA

ALAMEDA LANDING

Mixed Use Development

Alameda, CA

Select Identities - RetailSquare Peg Design

Alameda Towne Centre

Retail Development

Alameda, CA

Fruitvale Village

Mixed Use Transit Village

Oakland, CA

Select Identities - Mixed Use - RetailSquare Peg Design

Square Peg Design developed the

identities and print collateral for a

number of restaurants, lunges and

specialty areas within the resort, includ-

ing:

Bistor An Nam - Vietnamese Restaurant

Dunes - Bar and Grill

Palio - French Cafe and Coffee Bar

Ginger - All Day Dining

Pearl - Chinese Restaurant

Toro - Sushi Restaurant

8 Dragons Chinese Restaurant

Churchills - Cigar Bar

SCOPE OF WORK:

Identity / Logo Design

Food Menus

Wine and Drink Menus

Napkins

Matches

Packaging

Guest Room Amenities

Guest Services Directory

Operational Print Items

SCOPE OF SERVICE:

Square Peg Design

E S P R E S S O

P A S T R I E S

LOCATION: Ho Tram, Vietnam CLIENT: Asian Coast Development / MGM MGM Casino Resort - F&B Identities

CLIENTS, PROJECTS & COLLABORATORS

“They will always be one of our first choices for our environmental signage and graphic solutions.”

Angelene Chan | Director | DP Architects

Amway

Applied Biosystems

Ascendas Land - Singapore

California State University

City of San Mateo, CA

City of Folsom, CA

City of Dublin, CA

City of Palo Alto, CA

City of San Jose, CA

City of San Mateo, CA

City of Sunnyvale, CA

City of Emeryville, CA

City of North Las Vegas, NV

City of Pleasanton, CA

City of San Bruno, CA

City of West Sacramento, CA

Clorox

Divco West

Dominican University

El Camino Hospital

Emaar

Eastern Connecticut State University

Equity Office

Federal Realty

Four Seasons Hotels & Resorts

Gaylord Group

Genentech

Geolo Capital

Golden Gate University

Georgia Institute of Technology

Gilead

Harrah’s Entertainment

Hines

Hyatt Hotels

Joie de Vivre Hospitality

Jones Lang LaSalle

Juniper Networks

Kempinski Hotels

Kimco Realty Corporation

Lendlease

Lippo Group - Indonesia

Majid Al Futtaim

Marriott Hotels

MGM Resorts International

MGPA

Millennium Group

Msheireb Properties, Doha

Mubadala

Mulia Group

New York Stock Exchange

North Peninsula JCC

One Degree 15

Pakuwan Group - Indonesia

Pacific & Caribbean Hotel Group, LLC

Pacific Union Properties

Palo Alto Medical Foundation

PromisedLand Co. LTD

Regency Centers

Resorts World

Ritz Carlton

RMZ Group - India

Rosewood Hotels & Resorts

Safeway

Scout Real Estate Capital

Select - India

Sentosa Development Corporation

Shangri-La Hotels

Sheraton Hotels

Singapore Management University

Singapore Performing Arts

Singapore Science Park

Singapore Turf Club

Sofitel Hotels

SONY

St. Joe Land Company

St. Mary’s College

Stanford University

Starwood Hotels

Sun Microsystems

Sybase

Symantec

Taubman Corporation

Tishman Speyer

Torrance Medical Center

University of California

Universal Studios

Veritas

W Hotel

Walt Disney Imagineering

Westfield Corporation

Yahoo!

CLIENTS

CIVIC

City of Dublin, Dublin, CA

City of Emeryville, Emeryville, CA

City of Folsom, Folsom, CA

City of Pleasanton, Pleasanton, CA

City of San Jose Streetscape, San Jose, CA

City of San Mateo Parking Garage, San Mateo, CA

City of San Mateo Parks and Recreation, San Mateo, CA

City of North Las Vegas, North Las Vegas, NV

City of Sunnyvale, Sunnyvale, CA

Hall of Justice, Lassen Superior Court, Susanville, CA

Madera County Government Center, Madera, CA

Musheireb, Heart of Doha, Qatar

King Abdullah Economic City, Saudi Arabia

Placer County Justice Center, CA

San Luis Obispo Government Center, CA

Superior Court of California, East Contra Costa County, CA

CORPORATE

100 First Street, San Francisco, CA

100 Montgomery, San Francisco, CA

201 Mission Street, San Francisco, CA

Applied Biosystems Corporate Headquarters, Pleasanton, CA

Asia Square, Singapore

Burj Khalifa, Dubai, UAE

California Plaza, Walnut Creek, CA

Clorox Corporate Headquarters, Oakland, CA

Dubai Marina Office Tower, Dubai, UAE

Genentech, Vacaville, CA

Juniper Networks Corporate Campus, Sunnyvale, CA

New York Stock Exchange, Palo Alto, CA

One Market, San Francisco, CA

Safeway Corporation, Pleasanton, CA

Sowwah Square,Abu Dhabi Financial Center, Abu Dhabi, UAE

Sun Microsystems, Palo Alto, CA

Sybase Corporate Campus, Dublin, CA

Symantec, Worldwide

Veritas Corporate Campus, Mountain View, CA

Yahoo! Corporate Headquarters, Sunnyvale, CA

EDUCATION

California State University Monterey Bay, Monterey, CA

California State University East Bay, Hayward, CA

Eastern Connecticut State University, Willimantic, CT

Georgia Tech University, Atlanta, GA

Golden Gate University, San Francisco, CA

Saint Mary’s College, Moraga, CA

Singapore Management University, Singapore

Stanford Science and Engineering Quad, Stanford, CA

Stanford University, Encina Hall, Stanford, CA

Stevenson School, Pebble Beach, CA

U.C. Berkeley, Berkeley, CA

U.C. Merced, Merced, CA

Yale University, Singapore Campus

HEALTHCARE

El Camino Hospital, Mountain View, CA

Highland Hospital, Oakland, CA

Marin County Health & Wellness Campus, San Rafael, CA

Mills Hospital, San Mateo, CA

Palo Alto Medical Foundation, Palo Alto, CA

Palo Alto Medical Foundation, Fremont, CA

Peninsula Medical Center, Burlingame, CA

Rhoda Goldman Plaza, San Francisco, CA

Summit Hospital, Donor Recognition Program, Oakland, CA

Torrance Memorial Medical Center, Torrance, CA

PROJECTS

RETAIL / ENTERTAINMENT

The Dubai Mall, Dubai, UAE

Dubai Marina Mall, Dubai, UAE

Fruitvale Station, Fruitvale, CA

Hillsdale Shopping Center, San Mateo, CA

Windance Retail / Entertainment, Hsin Chu, Taiwan

Meadows Mall, Las Vegas, NV

Metrowalk Retail / Entertainment, Taipei, Taiwan

SONY Metreon, San Francisco, CA

South Coast Plaza, Costa Mesa, CA

Star City Retail Entertainment Center, Kuala Lumpur, Malaysia

Westfield Chesterfield, MO

Westfield Galleria at Roseville, CA

Westfield Plaza Bonita, National City, CA

Westfield Santa Anita, Arcadia, CA

Westfield Southcenter, Seattle, WA

HOSPITALITY

The Address Hotel & Residences, Dubai, UAE

Armani Hotel, Dubai, UAE

Carmel Valley Ranch, Carmel, CA

Disney’s Art of Animation Resort, Orlando, FL

Disney’s POP Century Resort, Orlando, FL

Dubai Marina Mall Hotel, Dubai, UAE

Four Seasons Manele Bay, Lanai, Hawaii

Four Seasons Paiva, Paiva, Brazil

Four Seasons Hotel and Residences, Sao Paulo, Brazil

Four Seasons Residential Towers, Jakarta, Indonesia

Hilton Tripoli, Libya

Hyatt Grand Champions, Indian Wells, CA

Hyatt Hua Hin, Hua Hin, Thailand

Kempinski Hotel, Dubai, UAE

Kempinski Hotel and Residences, Jeddah, Saudi Arabia

Montgomery Hotel, San Jose, CA

Presidential Palace, Abu Dhabi, UAE

Promised Land Resort, Hualien, Taiwan

Querencia Golf Resort, Los Cabos, Mexico

Resort Pecatu Indah, Bali, Indonesia

Ritz Carlton KAEC, Saudi Arabia

Rocco Forte Jeddah, Saudi Arabia

Rosewood Hotel, Abu Dhabi, UAE

Sheraton Kuantan Resort, Kuantan, Malaysia

Shangri-La Villingili Resort, Maldives

Shangri-La Boracay Resort, Philippines

Shangri-La Mactan Resort, Cebu, Philippines

Shangri-La Hotel, Bangkok, Thailand

Sofitel Hotel, Dubai, UAE

Sowwah Resort, Sowwah, Qatar

LEISURE / SPORTS /

ENTERTAINMENT / GAMING

City Center Casino Resort, Panama

Harrah’s Casino Resorts, St. Louis, MO

Horseshoe Casino, Hammond, IN

Horseshoe Casino Resort, Hammond, IN

MGM Casino & Resort, Ho Tram, Vietnam

One° 15 Yacht Club, Singapore

Quechan Casino Resort, Yuma, AZ

River Rock Casino Resort, Sonoma, CA

Sentosa Island, Singapore

Singapore Performing Arts Center, Singapore

Singapore Turf Club, Singapore

Stanford Aquatic Center, Palo Alto, CA

Tropicana Casino Resort, Las Vegas, NV

Twin Arrows Casino Resort, Las Vegas, NV

Yerba Buena Center for the Arts, San Francisco, CA

Venetian Macau Resort Hotel & Casino | Macau

RESIDENTIAL

Al Barari, Dubai, UAE

Four Seasons Residential Towers, Jakarta, Indonesia

Fruitvale Station Residential / Mixed-Use, Fruitvale, CA

Fulton Masonic—Residential / Mixed-Use, San Francisco, CA

Park LaBrea, Los Angeles, CA

Rhoda Goldman Plaza, San Francisco, CA

Symphony Towers, San Francisco, CA

Taman Rasuna Residential Towers, Jakarta, Indonesia

The Infinity, 300 Spear, San Francisco, CA

Jewish Home, San Francisco, CA

Home for Jewish Parents, Pleasanton, CA

Millennium Tower, San Francisco, CA

Taman Dayu Resort, Surabaya, Indonesia

The Drisco Hotel, San Francisco, CA

W Hotel and Residences, Fort Lauderdale, FL

W Hotel, Bangkok, Thailand

W Hotel, Sentosa Island, Singapore

Westin Bonaventure, CA

Gensler

Handel Architects

Hardy Holtzman Pfeiffer

Hart/Howerton

Heller Manus Architects

Hill Glazier Architects

Hellmuth Obata Kassabaum

HKS

HMC Architects

Holey Associates

Hornberger + Worstell

IA, Interior Architects

KMD Architects

KNTA Architects

Laurence Lee and Associates

LCA Architects

L Studio

Lake Flato

Lighting Design Alliance

LindenGroup

Lionakis

MBH Architects

MBT Architects

MCG Architects

Moore Icaofano Goltsman

Mulvanney G2

MVE & Partners

Page & Turnbull Architects

Perkins & Will

Pei Cobb Freed & Partners

Pound Company

ABA

Adache Group

Aedas Architects

Arquitectonica

BAR Architects

BCV Architects

Bellinger Foster Steinmetz

Belt Collins

Brayton Hughes

Burton Landscape Architecture

Callison Architects

Cannon Design

Cheryl Rowley Design

Christiani Johnson Architects

Clodagh Design

CPG Corporation

Dahlin Group Architecture

DEG Architects

Design Group Carl Ross

Design Workshop

DP Architects

Dreyfuss & Blackford

Dynasty Design

EHDD

ELS Architecture & Urban Design

Ewing Cole Cherry Brott

Field Paoli Architects

Fisher Friedman Associates

Friedmutter Group

Goettsch Partners

Gordon H. Chong & Partners

COLLABORATORS

Projects Pacific

PWP Landscape Architecture

Ratcliff Architects

Robert A.M. Stern

RMW Architecture & Interiors

Royston Hanamota Alley & Abey

SB Architects

Sensory Interactive

SGPA

Skidmore Owings & Merril

SmithGroup

SWA Group

The Jerde Partnership

TMG Partners

Tongg, Clarke & McClevey

Wilson & Associates

Wimberly Allison Tong & Goo

CONTACT US

SINGAPORE

T: 65 6438 9655 F: 65 6438 9630

DALLAS

T: 214 814 4118

DUBAI

T: 971 55 5426639

www.sqpeg.com

CALIFORNIA

T: 510 596 8810 F: 510 596 8814