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Branding & Positioning Your Sleep Practice For Success DentalSleepMarketing.com

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Page 1: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Branding & PositioningYour Sleep Practice For Success

DentalSleepMarketing.com

Page 2: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Sleep apnea treatment near me

Page 3: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 4: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Sleep apnea treatment Houston

Hospital

ENT

Page 5: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Neurologist

Oral Surgeon

Association

Sleep Lab

Page 6: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Dental Sleep Marketing System

Meet the Doctor Service Pages

Brand Assets

Reputation

Logo | Website | Facebook Page | YouTube Channel FOUNDATIONBRANDING

ESSENTIALS

VISIBILITY

TM

VISIBILITY

Page 7: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Sleep Branding: Logo

Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

Page 8: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Sleep Branding: Website

Meet the Doctor Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

Page 9: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Sleep Branding: Facebook Page

Meet the Doctor Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

Page 10: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Facebook Posts

Meet the Doctor Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

Page 11: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Sleep Branding: YouTube Channel

Meet the Doctor Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

Page 12: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Dental Sleep Marketing System

Meet the Doctor Service Pages

Brand Assets

Reputation

Logo | Website | Facebook Page | YouTube Channel FOUNDATION

GMB Listing | Directories | Reviews | In-Office

BRANDING

ESSENTIALS

VISIBILITY

TM

VISIBILITY

Page 13: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Meet the Doctor Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

Google Business Listing / Local Pack

Page 14: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

of consumers trust online reviews as much as personal recommendations.

Source: BrightLocal

85%

Page 15: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

of consumers seek out negative reviews.

Source: Northwestern University

82%

Page 16: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

of patients said positive reviews would influence them to go to an out-of-network doctor if their reviews were better than the in-network doctors. Source: Software Advice

48%

Page 17: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 18: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 19: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 20: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 21: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 22: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 23: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 24: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Dental Sleep Marketing System

Meet the Doctor Service Pages

Brand Assets

Reputation

Logo | Website | Facebook Page | YouTube Channel FOUNDATION

GMB Listing | Directories | Reviews | In-Office

BRANDING

ESSENTIALS

VISIBILITY

TM

VISIBILITY Organic Optimization | Video Marketing | Advertising

Page 25: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 26: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Video Marketing

Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

60%

Page 27: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Video Marketing

Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

88%

Page 28: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Video Marketing

Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

4x

Page 29: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Modernize Website Landing Pages

Office Tour, Meet the Dr., Testimonials, Q&A

Video Marketing Strategies

Waiting Room

DirectoriesSocial Media

YouTube Channel

Page 30: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 31: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 32: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Google Search Advertising

Meet the Doctor Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

Page 33: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Google Search Advertising

Meet the Doctor Service Pages

Brand Assets

Reputation

FOUNDATIONBRAND

ESSENTIALS

VISIBILITY

Page 34: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System
Page 35: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Source: Adwords.Googleblog.com

Page 36: Branding & Positioning · Sleep Branding: YouTube Channel Meet the Doctor Service Pages Brand Assets Reputation BRANDFOUNDATION ESSENTIALS VISIBILITY. Dental Sleep Marketing System

Google Display AdvertisingGoogle Display Advertising