branding of the ad agency

8/6/2019 Branding of the Ad Agency

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BRAND

IDENTITY


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LOGO

DESIGN


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LOGO


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areson ncebeev ryw ere...e h


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ABOUT THE LOGO

It is a scientific term which means something that swings between the two extremes. The twoextremes here may be thought of as

Advertising and Marketing

Thereby encompassing both the aspects of communicating the right message to the target audience

0This means that everything would be taken care of emphasizing on the agency being a 360 ad agency

Everything here encompasses all the areas of

media planning / buying

copywriting

graphic designing

promotions

creating POPs (point of purchase )

All this would be provided under one roof according to what the client needs with a resonating effectto reach every relevant place

LOGO DESIGNCOLOR

&DEFINITION


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Resonance here is complete in itself to convey the message and the punch line only is a strong

containment of the idea used, therefore the word resonance is highlighted in bold big typo

A bulb emitting rays in the form of micro dots is being used

These dots signify light coming out of the bulb and being scattered everywhere in a certain fashion

The whole logo has an effect of being emerging out into all the directions with the right amount of

light around it so as to reach all directions

This positions the agency as a brand which works from the first step to the last and makes a proper

strategy for the client to be present everywhere and thus get noticed more frequently than the

competitors


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TAGLINE:

''Be everywhere"

This is supported by the fact that the ideas not only swing between the two extremes of advertising

and marketing but the effect of this is felt everywhere

This basically implies that while the work is being generated at one spot , the waves or the rippleeffect of the same is heard everywhere

This gives the brand a feel of being more visible

More visibility means more stops at the same agency

More stops lead to more thoughtful considerations which increases the chances of being selected

The right pitching thus leads to more clients with widespread reach

Thus the feel given by the agency to the clients will be retained by the client brands also


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COLOR DEFINITION

The background color used is white since its

peaceful

vibrant

symbolizes tranquility

The logotype is given in green color for green is the color of life which here reinstates life into the

brandThe green used is lighter in tone and thus reminds one of the beautiful emotions attached with thecolor like

good luck

growth

harmony

stability

vibrancehealth

balance

Green is the color of nature. Green is the color for spring which instills life into all

Since ages green has been the color of fertility. This makes the color a viable option for promotinggrowth both in terms of agencies growth and in terms of clientele

The color thus provides stability, growth and good luck in every respect to the agency


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RESONANCEb e e v e r y w h e r e


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ABOUT THE LOGO

Resonance here is complete in itself to convey the message and the tagline only is a strongcontainment of the idea used, therefore the word resonance is highlighted in bold big typo

A bulb emitting rays in simple graphics is being used to demonstrate the effect of reaching

everywhere

The logo presents the image of being lighted up which gives a ray of hope to clientssubconsciously

This may mean lot of things to the same person like coming out into the light in the scatteredand disorganized market as a star or being vibrant so that it gets noticed in a click or increasein visibility

This positions the agency as a brand which works from the first step to the last and makes aproper strategy for the client to be present everywhere and thus get noticed more frequently

than the competitor so

LOGO DESIGNCOLOR

&DEFINITION


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COLOR DEFINITION

The background color used is white since its peaceful vibrant symbolizes tranquility

The logo design is made in green color, for green is the color of life which here reinstates life into thebrand

Also in nature, green is the color of spring which states growth and fertility bringing good luck.

The logotype is done in a shade of brown which is a neutral color and invokes a sense of strength

reliability

warmth

comfort

security


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2LOGO


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RESONANCEB e e v e r y w h e r e . .


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20/60

LOGO DESIGN

Resonance here is complete in itself to convey the message and the punch line only is a strongcontainment of the idea used, therefore the word resonance is highlighted in bold big typo

The logo design used is a flower which blooms out of a pool of water

This pool of water is shown to be sending out the ripples in the form of constant circles from thecenter to the other areas.

The design is made in a way so as to portray growth by picturising a flower that is flourishing

Also the ripples around it signify the all round growth and maturity of the brand making it visibleacross a huge audience in a cost effective way

The brand growth combined with the visibility and cost effectiveness factor makes this logo designappealing

LOGO DESIGNCOLOR

&DEFINITION


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COLOR DEFINITION

The background color used is green which has the traits of

good luck

growth

harmony

stability

vibrance

health

balance

The color of the logotype is white so that the name gets a pronounced effect also white invokes variedemotions like

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tranquility

This combination of white and green is soothing to the eyes and makes a prosperous image


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3LOGO


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RESONANCEB e e v e r y w h e r e . .


24/60

LOGO DESIGN

Resonance here is complete in itself to convey the message and the punch line only is a strongcontainment of the idea used, therefore the word resonance is highlighted in bold big typo

The logo design here shows two discs one following the other, also interestingly the first is smallerand the following is larger

The design clearly means one small step leading to a huge leap forwardsThe origin may be small but the results are big

This means an addition to the brand in both qualitative way and quantitative way in terms of

the aspects of advertising and marketing it handles

the areas it encompasses like having a PAN INDIA presence

converting simple ideas into big investments

LOGO DESIGNCOLOR

&DEFINITION


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COLOR DEFINITION

The background color used is green which has the traits of

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growth

harmony

stability

vibrance

health

balance

The color of the logotype is white so that the name gets a pronounced effect also whiteinvokes varied emotions like

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This combination of white and green is soothing to the eyes and makes a prosperous image


26/60

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4LOGO


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DESIGN TREEReworking the grove your way


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LOGO DESIGN

Design tree literally means the various aspects and contributions of design which happens in manyways for the brand

Design, here refers to designing anything right from the ideas to strategy

the art to design

the product to brand

All this keeping in mind the upcoming trend of Integrated Marketing Communication (IMC)

Designs are

ideated

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marketed

according to the clients need

Designs are tailor made and customized depending on the clients need. The tree here refers to thevarious branches of IMC integrated under one single agency which will take care of everything be itsmall be it big

The client becomes a friend, a family of the tree i.e. a part of the grove (grove means tree)

LOGO DESIGNCOLOR

&DEFINITION


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TAGLINE

''Reworking the grove your way''

This implies that the family i.e. the family formed by the agency and client relationshipcan be worked and adapted according to the clients need

Client here is the main point of focusClient is the king or as they say customer is the king

The needs of the client form the priority and thus all designs are done under propercollusion of the client and the agency

Any ad or design can be worked out in any possibility as is suited to the client


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COLOR DEFINITION

The stem of the tree is done in lighter green to give it a humble appearance

Green is the color of growth and prosperity and turning it into the lighter version makes it evoloving

The other predominant colors used are dark gray, orange and dark orange

Orange is the color which is intense and grabs attention without being loud

It carries the warmth of red and the cheerfulness of yellowOrange is the color of fall bounty and fire which makes it a lively color. No doubt it is the color used inHaloween

Using darker orange which takes it a little closer to red intensity is being etched here

Gray or more precisely charcoal gray has been used here

Darker shades of gray portray mystery and void

It carries the connotation of sophisticated as is shown by its use in corporate formal wear

By using multiple shades the emotions of power and cheerfulness are portrayed at the same time


32/60

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5LOGO


35/60

CREATIQUEBARNEY

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36/60

LOGO DESIGN

creatique is a French Word which means creative

By using this term we tend to attach a higher pedigree of being innovative and being stylish.

This brings the agency to the contact of prestigious clients / accounts since the association wouldmean being in the league or rather being ahead in every respect

BARNEY is a slang term which means police

Thus the whole concept of the term creatique barney makes it stand differently and position itselfas the highest ruling ad agency around which governs the laws of advertising

The term gives it an autocratic power over all the other existing agencies

The logo design is a simple one which seems to be written on a clipboard

There is no logo design rather the logotype has been presented beautifully to make it appealing

This has been done to retain the positioning of being creatively unique

This also takes care of the term 'barney ' which makes it the law making authority in the world ofa d v er t i s i n g

LOGO DESIGNCOLOR

&DEFINITION


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TAGLINE

COLOR DEFINITION

''JAM WITH US''

Jam with us is again a slang term which means collaborate with us

This is a term used to welcome the prospective clients to be associated with the agency

Both the logo and the punch line sound young and refreshing so as to take the benefit of the being

different positioningThe positioning of being unique or sui generis gives it an edge by making it class apart

The agency stands for similar notion of being differently different which sounds equivalent to the ideaof lateral thinking

The color used in the background is blue and the logotype is also etched in a lighter shade of blue

Blue is the color of sky and therefore renders a universal feelingBlue conveys importance and confidence without being somber or sinister which is why one sees theuse of blue in Corporate world and also as the dresses of policeman in various nations

Blue is considered to be a calm color with a soothing effect..Hence here its necessary to tone downthe effect of being too autocratic


38/60

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CR TI EA QUEBARNEYjamwithus


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LOGO DESIGN


47/60

LOGO DESIGN

CREATIVE BIRDS is a name which suffices in itself

It portrays the true nature of creativity which is being free

It stresses on the spiritual and philosophically intriguing nature of creativity

It suggests that creativity is universal phenomenon and may occur in any form of

creating ads

placing ads

creating packaging design

in the PR design

This lets creativity out in its true aspect thereby making it closer to the clients need

also it believes in taking the message across to the target audience wherever it may be

LOGO DESIGNCOLOR

&DEFINITION


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The logo design consists of a lamp post to which are flung various ropes connecting

it to lots of different places.

This signifies the higher connectivity of the agency to various areashe high lamp post

brings a blurred concept of sky to the mind which gives it a highly ambitious appeal

The lamp post is shown to be occupied with lots of birds of different colors

This first of all signifies freedom of thought and movement

Also it means that the agency has lots of talent to it from the best of the worldst also0

says that its a 360 ad agency which has predefined departments for different work

like

market research

account planningmarketing

creative


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TAGLINE

BE WHAT YOU ARE

BE WHAT YOU ARE believes in maintaining sanctity of being true to every aspect ofcreativity

this means that the agency is strong and confident in what it does

this gives the agency an honest identity

INNOVATION IN FREEDOM clearly states applying the law of thinking independentlyto generate more and more fruitful ideas

it believes in transforming an existing idea into a sharp and warm presentation whichleads to better connect with the client

this basically is talking of lateral thinking as discussed by great thinker EDWARD DEBONO


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COLOR DEFINITION

The color of the logotype i.e. creative and birds is different so as to make it easier to differentiate the

ideation process from the execution process

For creative a dusty rose color is used which is a warm and encouraging color blending it closer to the

innovative process of thinking

For birds a brown color is used to give it a neutral tone

The lamp post stands on a green colored base which makes it earthy and a steadfast base for

prosperity

The lamp post is done in black to give it a metallic real look

The various colors of birds are so used so as to give the message of

multi functionality

multi talented

multifaceted

The colors chosen support the main idea carried by the logo


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THE COLORS USED FOR BIRDS ARE

neon red : this is the color of energy and excitement

this is the color of enthusiasm toning down the intense emotion carried byneon red

this is an earthy neutral color and is made glossy at the same time and

thus portrays both humbleness and creativity: this color renders appeal and sophistication to the green color. It further

adds a natural look

orange :

gold brown :

ghost green


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LOGO DESIGN


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LOGO DESIGN

Design Spot literally means a place or an arena where various designs for varied requirements aredone/made

Design , here refers to designing anything right from

the ideas to strategy

the art to design

the product to brand

All this keeping in mind the upcoming trend of IMC ( Integrated Marketing Communication )

Designs are

ideated

conceptualized

executed

marketed

according to the clients need.

Designs are tailor made and customized depending on the clients need

LOGO DESIGNCOLOR

&DEFINATION


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The word design is highlighted since it is the main selling point which conveys others its relevance

as a creative ad agency

The use of dots also helps in etching the concept of differentiated services provided by the ad agency

The dots are both thrown around the logo as the ink blots and also as perfect circles which stresses

upon the creative abilities of the agency into converting abstract matter into coherent and sellable

proposition

The use of dots of different colors suggests that the agency not only does artwork but is a 360 ad

agency which covers every aspect of advertising be it print, radio, TVC, outdoors or online

advertisements

design

SPOT


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TAGLINE

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or

evolving exotica

or

evolving exoticA'' celebration of colorsSHOOT TO STIPPLE seems a little complicated to look at . So .. here goes the explanation

shoot here implies to make a mark or to throw the color at the target

Stipple is a design that uses tiny ink dots to make up a picture

This gives the logo the flavor of what it carries

Symbolically, the punchline means use of various dots into generating a design reaching to what thelogo says

EVOLVING EXOTICA or EVOLVING EXOTIC CELEBRATION OF COLORS uses simple words to conveythe idea that the same colors with same intensities and same hues can be used to generate manydifferent provoking and outstanding designs

It stresses on creating massively pronounced work from the simpler material provided


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COLOR DEFINITION

The background color used is purple which is avibrantintriguingmysteriousDeep Purple ruled 2008

Since purple is derived from the combination of

It has both the properties of warmth and calmnessAlso, in ancient history this was the color worn by the nobles and the riches like

Cleopatra and therefore the color carries the connotation of nobility and richness

The color thus gives the agency a rich high standard and differentiates it from the other

agencies

Red + Blue


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Documents