boutique branding agency
TRANSCRIPT
WWW.THUONGHIEUVU.ASIA
41-47 Đông Du, Bến Nghé Ward, District 1, HCMC | (84) 906 611 188 | [email protected]
BOUTIQUE BRANDING AGENCY
CREDENTIAL
We believe there will be no tree that lives
for years without being planted with a
strong seed (business idea) and being
patiently, properly taken care of
(operations & development).
Building a brand has pretty much a same
process.
A valuable brand is a sustainable brand, it
sustains through the ups and downs of the
market.
In the context of economic fluctuations,
what businesses need is qualified and
understanding companions that commit to
build a brand, not just a short-term partner.
- Phuong Vu, Founder.
“A HEALTHY SEED. A WEALTHY BRAND.
REASONS
TO WORK WITH US
THUONG HIEU VU CREDENTIAL
1.NO ACCOUNT TEAM. THE FACT IS, ACCOUNT TEAM SOMETIMES DO NOT SMOOTHEN THE PROCESS AND EVEN
CREATE MORE BARRIERS BETWEEN CLIENT’S DESIRE & AGENCIES’ DELIVERABLES.
AT THUONG HIEU VU, ALL CLIENTS WILL WORK DIRECTLY WITH OUR FOUNDING
PARTNERS WITHOUT AN EXCEPTION.
2. TECHNOLOGY IS A MUST.WE START THE FIRST STEP OF EVERY CAMPAIGN WITH DATA-SCIENCE,
FOLLOWED WITH OUR INTERNATIONAL MARKETING METHOD AND ADD IN OUR PASSION
OF CREATIVITY.
3. PRESTIGE.WE DON’T JUST “SELL IDEAS” AND SAY GOODBYE TO OUR CLIENTS.
AS OUR POSITIONING TO BE CLIENTS’ LONG-TERM PARTNER,
PRESTIGE AND MORAL ARE VALUES THAT OUR FOUNDERS HAVE COMMITTED TO KEEP.
GET TO KNOW
OUR CORE TEAM
THUONG HIEU VU CREDENTIAL
ANH TRẦN
Junior
Art Director
TRÚC VŨ
Co-Founder /
Content Strategist
PHƯỢNG VŨ
Founder /
Brand Strategist
HÙNG VŨ
Senior
Graphic Designer
AN TỐNG
Art Director
BÌNH PHẠM BÁCH PHAN DUNG ĐỖ
Project ManagerBrand Activation
Specialist
Music
Composer
THU PHẠM
Crisis Management
Consultant
DENIS KONDOPOULOS
Digital Specialist
FOUNDING PARTNERS
PROFILES
THUONG HIEU VU CREDENTIAL
A modern, dynamic, youthful and very open-minded lady. She intense enthuses in building and working with Brands.
After graduated from Marketing Department of Lotus University on 2008, Phượng worked with medium-sized corporations in Viet Nam such as Đông Phương Group (The AdoraProject), Capella Entertainment (Riverside Palace, Air360 SkyBar), Salinda Resort PhuQuoc Island… After just a few years, she was ready for Senior Client Service role at QUO Global, Marketing Director at SOHY Sky Lounge & Dining; Marketing Director at Minera Hot Springs Binh Chau and Seava Ho Tram.
With a global branding standard and a profound understanding of Vietnam market, she brings her passion and vision to ThuongHieu Vu to help local brands grow with their full potential, professionally and sustainably.
“PHUONG VUBRAND STRATEGIST
Trúc always knows how to express her
thoughts with ear-catching content. She
had graduated with merit at Journalism
Department of Social sciences and
Humanities Ho Chi Minh city before being TV
editor at Ho Chi Minh city Television
Station.
Her 19 years in journalism helped her to
have a multidimensional view of life and
sharpen her writing skill.
“Meditation and parenting have brought me
a priceless opportunity to understand
people psychology in recent years”, Truc
has added depth and breadth to the content
strategies she creates.
“TRUC VUCONTENT STRATEGIST
A London-based Technology and Digital
Marketing expert with 20+ years experience,
Denis's experience spans all markets
including Vietnam. Working remotely with our
team since 2014, Denis “always focus on
delivering results”. He is willing to spend
hours meeting with you just to explain why a
small change can make a big difference in a
Digital Campaign – the most thoughtful
digital consultant you have ever met. His
large network including technology "big guys"
such as Google, Facebook....helps our Clients
to be always updated with latest technology.
(MBA, Chartered IT Professional, Chartered Marketer,
Chartered Engineer, Google Certified (search, display,
mobile, video, shopping). Microsoft, Google, IBM, Epson, Star,
Acronis Partner
“DENIS KONDOPOLOUSDIGITAL SPECIALIST
“ AN TONGART DIRECTOR
With a sharp aesthetic mind forged over 14
years in more than 50 projects from
domestic to international brands, An Tong
played role of Art Director at national and
multinational enterprises - most
prominently at QUO Global from 2012 – 2017.
Joining in Thuong Hieu Vu team, his
youthful, optimistic and sincere personality
have added an indispensable character in
projects with high-end visual requirements.
"Creating extraordinary ideas for ordinary
problems" is the happiness in the work that
An Tong always look forward to every day.
“
OUR SERVICES
THUONG HIEU VU CREDENTIAL
GROUP SERVICE GROUP SERVICE GROUP SERVICE
OUR SERVICES
GROUP SERVICE 1:
STRATEGY & PLANNING
THUONG HIEU VU CREDENTIAL
BR
AN
D S
TR
ATEG
Y D
EV
ELO
PM
EN
T
FR
AM
EW
OR
K
BRAND STRATEGY DEVELOPMENT PROCESS
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
BRAND STRATEGY DEVELOPMENT PROCESS
IMC PLAN DEVELOPMENT FRAMEWORK
IMC PLAN DEVELOPMENT PROCESS
CONTENT STRATEGYPROCESS
GROUP SERVICE GROUP SERVICE GROUP SERVICE
OUR SERVICES
GROUP SERVICE 3:
RETAINER MARKETING PACKAGES
THUONG HIEU VU CREDENTIAL
OUR SERVICES
RETAINER MARKETING PACKAGES
✓ ✓✓
✓ ✓✓
✓ ✓✓
✓ ✓✓
✓ ✓✓
✓ ✓✓
✓ ✓✓
✓✓
✓✓
✓✓
✓✓
✓
✓
✓
OUR CLIENTS
THUONG HIEU VU CREDENTIAL
MAJOR CLIENTS & SOW
THUONG HIEU VU CREDENTIAL
2014 – 2016: SALINDA RESORT PHU QUOC ISLAND, VIETNAMSOW: NEW BRAND LAUNCHING CAMPAIGN, ONE-YEAR IMC PLANNING & EXECUTION
2016 – 2017: THE MYST HOTEL DONG KHOI, VIETNAMSOW: BRAND VISUAL IDENTITY
2017 – 2018: SOHY SKY LOUNGE & DINING, CENTEC TOWER ROOFTOP, VIETNAMSOW: NEW BRAND LAUNCHING CAMPAIGN, ONE-YEAR IMC PLANNING & EXECUTION, PRODUCTION OF VIDEOS, PHOTOS, PRINTINGS.
2018 – 2021: MINERA HOT SPRINGS BINH CHAU, VIETNAM SOW: MARKET RESEARCH, BRAND STRATEGY, BRAND VISUAL IDENTITY, NEW BRAND LAUNCHING CAMPAIGN, ONE-YEAR IMC PLANNING & EXECUTION, PRODUCTION OF TVC, MUSIC VIDEOS, PHOTOS, PRINTINGS.
2018 – 2020: SEAVA HO TRAM BEACH RESORT, VIETNAM SOW: MARKET RESEARCH, BRAND STRATEGY, BRAND VISUAL IDENTITY, NEW BRAND LAUNCHING CAMPAIGN, ONE-YEAR IMC PLANNING & EXECUTION
STRATEGIC PARTNERS
THUONG HIEU VU CREDENTIAL
WANT TO KNOW MORE ABOUT US?
LET’S GET CONNECTED ON OUR SOCIAL MEDIA CHANNELSFOR FRESH CONTENT UPDATED WEEKLY!
JUST CLICK ON THE ICONS BELOW
All ideas, designs and concepts detailed or deliverables in this proposal
have been developed exclusively by THUONG HIEU VU and are considered
by clients to be of a proprietary nature. These ideas and concepts
remain the property of THUONG HIEU VU.
In this respect, clients must honor our proprietary rights to the content
of this proposal and refrain from all use, duplication or disclosure of its
contents for any purpose other than to evaluate this proposal.
Unauthorized use, duplication or disclosure of these ideas and concepts
in any respect is strictly prohibited.