branding for the church

MINISTRY BRANDING

PRESENTATION

N F X I M A G I N G L T D MINISTRY BRANDING

I M A G I N G I M A G I N G L T D W e M a k e Y o u F e e l . . .

INTRO-PROPOSAL

Theoretically an aircraft can land without landing gear, though it could get ugly.

Taking off would be nearly impossible. As we seek to engage a world that is largely ignoring the church, is it possible to create external communication tools with a less-than-professional out-of-date visual identity system? Of course. Is it possible to do it well? Let's just say it could get ugly.

HOW DO YOU WISH TO CONVEY YOUR MESSAGES?

MINISTRY BRANDING PROPOSAL INTRO [email protected]

BRANDING for THE CHURCH

what is the

MESSAGE

you wish to SHARE?

We are please to submit this proposal to you and your ministry to consider, NFX IMAGING LIMITED to supply your organisation with truly superb, innovative, quality, affordable branding and identity packages.

MUSICAL MINISTRY YOUTH EVANGELISM

If you consider that all your stationary, signs, promotional items speaks before you even say a word, then you should see the importance of getting it right the first time around.— Let us assist you in not only conveying a professional, inspirational message but one that reflects who you are and that which you wish to offer in the best possible light..

SHARE, your Essence, your PASSION.


MINISTRY BRANDING PROPOSAL INTRO

In our increasingly visual marketplace, people are bombarded by an unending stream of messages. Amidst the noise, churches must be more intentional and creative than ever as they step out in faith and seek to engage those outside their walls.

One real challenge is that those people who don’t ignore church entirely may view church as a good option, but not the best option on any given Sunday morning. So churches face “competition” not so much from other churches, but rather from football games, weekend sales, and from the ‘relaxation options’.

Although Christian churches clearly should not view competition in the same way that for-profit companies do, they do face a similar set of challenges. To get noticed, even ministries must develop careful and highly intentional brands and brand communication strategies. Otherwise, they are unlikely to successfully convince anybody that they have anything profound, meaningful or perhaps even life-changing to offer.


MINISTRY BRANDING PROPOSAL

This is why branding is about so much more than simply

great design—even though great design will

help in the process. Branding starts with

developing a strategy that makes all creative design and execution

more intentional. Branding involves making decisions about how you'd

like to shape perceptions,

in every interaction with every audience.

NFX IMAGING LTD

NFX IMAGING LTD


If you are considering an overhaul to your existing brand communication tools—or the development of new tools and have never gone through this process—please call us. At worst, we believe the conversation will help you think through the various factors involved. At best, we may decide together that there is a good fit and that we should work together.

1 868 753 6782 1 868 372 1784 (305) 707 9587 email:[email protected]


MINISTRY BRANDING PROPOSAL page 01


If you think that your church brand is not that important, you're wrong. Church

branding is incredibly important, because it's about more than just a nifty logo

with pleasing colors. It's about your message, your testimony, your influence,

and your role in reflecting God's character.

When interacting with pastors on the topic of branding for church ministries, the first thing that typically comes to mind is a logo. While a logo (or any visual identifier) plays a role in branding, that role is only one player in a whole cast of characters that form a brand. If you think of your brand as synonymous with your logo, it's thinking that the five human senses is just the eyes. Your brand is like a diamond; it has many different facets that beautifully reflect the light. That reflection accurately reveals or communicates what the diamond is. Your brand is made up of the various facets that you communicate about yourself through the different touch-points someone has with your ministry. These touch points can be visual (like a picture, which is often the strongest), audible (preaching, music, your receptionist's greeting), smell, etc. If a church visitor experiences friendly, caring people who interact with them throughout their visit, that church visitor will leave thinking of your brand as friendly or caring. Typically, your brand will only stand for one thing in someone's mind. What message are you sending to people through each touchpoint they have with your ministry? Those multiple facets of communication come together to form an impression, called your brand.

THIS IS THE VEHICLE FOR THE MESSAGE YOU SEND OUTIN SOME INSTANCES IT IS THE VERY MESSAGE ITSELF.

What is church branding?

Step 1: Define who you are.

Since branding is a l l about c lear ly communicating who you are, the foundational step is to define exactly who you are. Think about it like this: water is made up of Hydrogen and Oxygen. If water didn't contain those two elements, it would cease to be what we know as water. What foundational roots of your ministry make the ministry what it is? You can think about it in terms of an individual's unique personality—what about someone's personality makes it uniquely him? We're not necessarily trying to differentiate you from other ministries. We're trying to find out what makes you who you are. This is not about having a choir ministry, children's church or three services a week).


Step 2: (continued)

Virtual Touch-Points:

Web site Social media E-mail outreach/newsletters Video/DVD Radio TV Phone Text

Three steps to branding our ministry: Step 1: Define who you are Step 2: Identify your touch-points Step 3: Create pieces to use for: Communication


Step 1:(continued).. Take a moment right now and jot down 3-5 defining statements. You don't want any less than 3, and you want no more than 5. Once you've got those defining statements, run them by another trusted leader or personal acquaintance that knows your ministry. Find out if those statements accurately define your ministry. Once you have your defining statements refined and complete, you now have a clear message to communicate.

Step 2: Identify Your

For personal touch-points, you will want to specifically equip your people to personally speak your message (or be able to give out an item like a tract or door hanger that communicates your message). In order to equip your people, your defining statements should be emphasized from the pulpit regularly.

In stores In homes In workplaces At social events (parties, community gatherings, concerts, etc.) At restaurants At public places: parks, malls, etc.

Indirect Touch-Points:

Direct mail Magazines Newspapers The Yellow Pages Brochure Door hanger Public advertising signage (bus displays, billboards, etc Your facility, signage, grounds, etc.

Touch-Points:

Step 3: Create the pieces to use for each touch-point

Below are communication tools (messengers) that we typically create when a ministry rebrands. I have listed them here in chronological order.

Logo design, which often includes other collateral materials such as your business card, letterhead envelopes and designs

Web site design, which often includes, social media, e-mail newsletters, etc.

Church signage

Brochure design

Video/DVDs/CDs for use on the web, for visitors, etc.

Powerpoint Presentation

Outreach signage

Ministry Booklets

Direct mail pieces

Event Displays

Gospel tracts

Guest cards



Advertising Design Annual Report Design Badges Design Banner Designs Billboard Designs Bill Books & Receipts Design Book Cover Designs Booklets & Catalog Design Bookmarks Design Brochures Design Business Cards Design Business Calendar Cards Calenders Design CD/DVD Covers Design Certificates Designs Clothing / T-Shirts Design Club Flyer/Invitations

Postcards Design Posters Design

Presentation Folders Project Designing

Promotional Designs Promotional Items

Rack Cards Design Sales Data Sheets

Signage Designs Specialized Designs Store Front Designs

Stickers Design Support Designer Table Tent Design

Vehicle Wraps Wallpaper/Mural Designs

Window Designs

Corporate Identity Packs Digital Image Enhancement

Display Designs Door Hangers Design

Envelopes Design Events Ticket Design

Flyers Design Templates Greeting Cards Design

Illustrations/ Cartoon Designs Label Designing

Large Format Designs Letterhead Designs

Logo Design Magazine Designs

Menu Design Newsletter Design Package Design

AND MAINTAIN YOUR BRANDING AND IDENTITY PACKAGES

GRAPHIC DESIGNING & PRINTING SERVICESJUST TO NAME A FEW. GIVE US A CALL TODAY!!!

We Create

your message

LET US HELP YOU SHARE

CONSIDER HOW IT IS TRANSMITTED.

?HOW DO WE HELP

FAMILY LIFE THE SINGLE PARENT SAVE THE CHILDREN THE SINGLE LIFE SUNDAY SCHOOL

MESSAGE BRANDING THE MINISTRY

CORPORATE IDENTITY PACKAGES

GRAPHIC DESIGNING SERVICES

LARGE FORMAT PRINTING

SPECIALIZED SIGNAGE

EVENT SUPPORT STAFF

PRINT MANAGEMENT SERVICES

DIGITAL PHOTOGRAPHY SERVICES

EVENT PLANNING AND MANAGEMENT


* Personalized sign and graphic design consultation and project management * In-house, custom sign design services * Wide-format digital printing * Sign production and finishing * Signs and Graphics in any size and on virtually any surface or material, including vinyl, wood, windows, walls and vehicles * Versatility to handle any sign project, large or small—from day-to-day signs to major, multi-site projects * Timely estimates * Sign delivery and installation wherever you need it

design, production and installation

* Bandit Signs * Banners * Channel Letters * Magnetic Signs * Office Lettering * Real Estate Signs * Sign Repair * Signs * Signs For Churches * Uncategorized * Vehicle Signs * vehicle wraps

SIGNAGE

Consultation Services

Maximize the impact of your signs with the help of a professional consultant. We'll tour your facility, complete a sign needs analysisfor your business, and recommend sign and graphic solutions tailored specifically to your needs. Whether you need a signage upgrade or a complete makeover, we will consult with you from start to finish

Design Services

Let our innovation and design expertise help you bring your sign ideas to life. Skilled in selecting the best colors, sizes and materials to meet your sign and graphics needs. From designing the concept to visual presentation aids. Bringing ideas to reality.

GIVE US A CALL TODAY CONCERNING YOUR SIGNAGE1 868 372 1784, 1 868 753 6782 or email: [email protected]

design, production and installation

SIGNAGE INTERNAL AND EXTERNALS

CHURCH BRANDING


GIVE US A CALL TODAY CONCERNING YOUR GRAPHIC DESIGNING, ADVERTISING & SIGNAGE.1 868 372 1784, 1 868 753 6782 or email: [email protected]

SAMPLES


1 868 372 1784 1 868 753 6782

email: [email protected]

WE OFFER YOU A WIDE RANGE OF

DESIGNING, PRINTING, SIGNAGE AND CONCEPT DESIGNINGTO ELEVATE YOUR BRAND, YOUR MESSAGE YOUR MISSION.

Meet with us and lets discuss an action plan that works for you.

A plan that meets your needs, ideas and budget. With Custom made plans that speak

to you and reach your target audience.

CONSIDER US TO PRODUCE SUPERB CONCEPTS, DESIGNS, BRANDING GRAPHICS AND PRINTING SOLUTIONS FOR YOUR MINISTRY.

branding for the church

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