branding for good : incorporating philanthropy into your company
TRANSCRIPT
B R A N D I N G Y O U R C O M PA N Y F O R G O O D
B Y: F I R O Z PAT E L F I R O Z PAT E L . N E T
F I R O Z PAT E L . N E T
• If you want giving to be an integral part of your company, include it in the mission statement, talk about the importance of this to employees and mention this value publicly.
B E R E A L I S T I C
F I R O Z PAT E L . N E T
• Understand what your company is capable of giving. Take time to analyze what your company can afford to give - in terms of time and funds. Do not promise more than what you can deliver.
L I S T E N
F I R O Z PAT E L . N E T
F I N D O U T W H AT Y O U R E M P L O Y E E S C A R E A B O U T O U T S I D E O F W O R K . S E E I F T H E R E I S A WAY T O C R E AT E I N C L U S I V E C H A R I TA B L E P R O G R A M M I N G . E N S U R E T H AT T H E E M P L O Y E E S F E E L I N V E S T E D I N T H E WAY S T H AT T H E C O M PA N Y I S G I V I N G B A C K .
E M P L O Y E E ST H E T O
B E T R A N S PA R E N T
F I R O Z PAT E L . N E T
B E C L E A R A B O U T W H AT I T I S T H AT Y O U A R E P R O M I S I N G B O T H T O T H E C H A R I T I E S A N D T O T H E E M P L O Y E E S W H O W O R K AT T H E C O M PA N Y.
P R A C T I C E W H AT Y O U P R E A C H
F I R O Z PAT E L . N E T
D O N ’ T J U S T P L E D G E Y O U R C O M PA N Y T O T H E I D E A L S O F G I V I N G B A C K I N W R I T I N G , M A K E S U R E T H AT Y O U R A C T I O N S F O L L O W Y O U R W O R D S .
