EC, MARCH 2009

PROPAGANDA?

„citizens have the right to know“

MARGOT WALLSTROM on EUtube

THE MODEL

DIFFICULT TO APPLY THE CLASSICAL IDEAS....

EUROPE AS A BRAND?

WHAT EUROPE IS ABOUT (MY STUDY)

HOW REGIONS & COMPANIES „COOPERATE“ IN BRANDING

MANAGING THE BRAND „EUROPE“

ONE MAIN CHALLENGE

„TARGET GROUPS“

CLEAR SUGGESTIONS...

POSSIBILITIES FOR THE BRAND MANAGERS

INTEGRATING CITIZENS INTO THE BRAND....

NEVER FORGET...

AS A FIRST SUMMARY