branding and advertising for ford fiesta

8/2/2019 Branding and Advertising for FORD FIESTA

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A Project on

Branding and advertising for FORD FIESTA

done for

Fortune Ford, HYDERABAD

PROJECT REPORT

Submitted in partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

By,

B. Chandra sekhara Reddy

Regd No: 90308003

Under the Guidance of

Mr.

HEAD OF THE DEPARTMENT

DEPATRMENT OF BUSINESS ADMINISTRATION

VISWA GANGA INSTITUTE OF TECHNOLOGY,(AFFILIATED TO UNIVERSITY,)

(For The Year 2009-2011)


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DECLARATION

I hereby declare that this Project Report on Branding and advertising for FORD FIESTA

submitted by me to the Department of Business Management, K.U., is a bonofide work undertaken by

me and it is not submitted to any other University or Institution for the award of any degree diploma /

certificate or published any time before.

Name and Address of the Student Signature of the Student

B. Chandra sekhara Reddy

Regd No: 90308003


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CERTIFICATION

This is to certify that the Project Report titleBranding and advertising

for FORD FIESTA submitted in partial fulfillment for the award of MBA Programme

of Department of Business Management, was carried out by Mr. B. Chandra sekhara

Reddy, Regd No: 90308003, under my guidance. This has not been submitted to any

other University or Institution for the award of any degree/diploma/certificate.

Signature of the Guide


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Acknowledgement

Undertaking any project in life proves to be a milestone in more ways than one.

Its successful completion reifies on a myriad of people & their priceless help.

Project work in never the work of an individual, it is more of a

combination of views, suggestions &contribution of many individuals. Thus one of the

most pleasant parts of doing this project is the opportunity to thank all these who have

contributed towards successful completion of this project.

I thankful to Prof Mr._________, Principal, VISWA GANGA INSTITUTE OF

TECHNOLOGY for his co-operation to get summer placement.

I thankful to Mr.________, Head of the Department, VISWA GANGA

INSTITUTE OF TECHNOLOGYfor making it convenient to under take a project work.

I take this opportunity to thank the FORD FIESTA to give me this chance toknow about the back bone of the retail industry. It has been a pleasurable experience

filled with knowledge & awareness to take part in this project. This project would not

have been successful without the guidance of my industrial project guide

Mr. RAM MALLA REDDY. Who has provided me time, out of his busy schedule.

Further I would also like to thank whole team ofFORD FIESTA for their co operation

& guidance at field. Without the support of these wonderful people I would never had

completed my internship successfully & learning would never have turned interesting.

Last, but not the least I would like to thank the whole team ofFORD FIESTA

for so much supportive nature.


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Contents

Chapter 1

Ford Company Profile

Industry Profile


Fortune Ford Profile

Product Profile

Chapter 2

Research Methodology

Chapter 3

Branding & Advertising

Chapter 4

Analysis of customer response on

Branding and Advertising for FORD FIESTA

Chapter 5

Findings & Suggestions

Annexure

Questionnaire

Bibliography


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Ford CompanyProfile


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Introduction to cars:

While human being thought of running faster than the wind and fly higher with his

dreams, then the concept of cars came into his mysterious but solving mind. With the invention

of the wheel in 4000 BC, mans journey on the road of mechanized transport had begun. Since

then he continually sought to devise an automated, labor saving machine to replace the horse.

Innumerable attempts reached conclusion in the early 1760s with the building of the first steam

driven tractor by a French Captain, Nicolas Jacob Cugnot.

It was however left to Karl Benz and Gottlieb Damlier to produce the first vehicles

powered by the internal combustion engine in 1885. It was then that the petrol engine was

introduced, which made the car a practical and safe proposition. The cars in this period were

more like the cars on our roads today. With cars came the era of speed.

The first ever land-speed record was established about a 100 years back, in 1898. Count

Gaston de Chasseloup-Laubat of France drove an electric car (in Acheres near Paris) at a speed

of 39.24 miles per hour. This flagged off the era of wheels racing, which lasted till 1964, after

which jet and rocket -propelled vehicles were allowed.

Then onwards, it has been one big journey...on the roads


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Indian car industry:

Compare to various countries industries Indian car industry is the fastest growing car

industry. Coming into details India gave birth to its first car on the city street anticipated from

the beginning of twentieth century i.e. in 1898 the first car rolled on the Indian roads.

But the first car that was produced in India is by Premier Auto back mobile(PAL) in the

year 1946 though the Hindustan Motors (HM) was setup in the year 1942 and PAL was

established in 1944 the HM concentrated on auto components and could produce their first car

in the year 1948. By this we can say Indian car industry is going from strength to strength i.e.,

Fast, faster, fastest .and there was no turning back. This can be proved by going into the

statistics of the car Industry. Lets see the Production trend, sales trend, Exporting trend for

five years of Indian car industry.

CAR PRODUCTION TREND

Category 2005-06 2006-07 2007-08 2008-09 2009-10

Passenger

Cars

500301 557410 782562 960487 1045881

Utility

Vehicles

105667 114479 146325 182018 196371

MPVs 63751 51441 60673 67371 66661

Grand Total 669719 723330 989560 1209876 1308913


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From the table1-1 the total number of cars produced in the year 2005-06 are has

been increased from 6,69,719 units and this number has increased to 13,08,913 units in the

year 2009-10.

CAR SALES TREND

Category 2005-06 2006-07 2007-08 2008-09 2009-10

Passenger

Cars

509088 541491 696153 820179 882094

Utility

Vehicles

104253 113620 146388 176360 194577

MPVs 61775 52087 59555 65033 66366

Grand

Total

675116 707198 902096 1061572 1143037

Where as from table 1-2 we can observe that the sales of the cars have been increased

from 6, 75,116 units to 11, 43,037 units from the year 2001-2006 and the growth was nearly

70% from 2005-06 to 2009-10.

EXPORTS TRENDS

Category 2005-06 2006-07 2007-08 2008-09 2009-10

Passenger Cars 49273 70263 125320 160670 170193Utility Vehicles 3077 1177 3049 4505 4486


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MPVs 815 565 922 1227 1093

Grand Total 53165 72005 129291 166402 175772

Not only sales & production table 1-3 illustrates that the export of the cars from India

has also been increased from 53165 units to 175772 units

From the above statistics we can say that Indian car industry was growing fast, faster,

fastest among the car industry.

Coming to international car market the ranking was given according to the sales &

percentage of the market share of that particular company. It was shown in the table1-4.

INTERNATIONAL STATISTICS(Top Car Manufacturers in the World)

Company

Sales (in million

vehicles)

Market Share

1. General Motors 6.60 15.84

2. Ford Group 4.83 11.64

3. VW Group 4.00 9.65

4. Toyota 3.87 9.325. Daimler Chrysler 2.83 6.82


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6. Fiat Group 2.61 6.29

7. Nissan 2.29 5.52

8. Honda 2.14 5.15

9. PSA Group 1.85 4.45

10.Others 1.67 4.02TOTAL 41.49 100

The above table 1-4 shows that Ford is standing 2nd in the international market with a

market share of 11.64

Company Profile


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Ford Motor Company, a global automotive industry leader based in

Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six

continents. With about 300,000 employees and 108 plants worldwide, the companys core and

affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and

Volvo. Its automotive-related services include Ford Motor Credit Company.

Vehicle Brands:


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Automotive Service Brands:

The company's world headquarters is in Dearborn, Michigan. Ford Motor Company officially

celebrated its 100th anniversary on June 16, 2003

One of the most essential ingredients for a successful business is communication. The

company strives to keep the public well informed about them, their products, financial

progress, and public policy.

Focusing on customer satisfaction and loyalty and keeping their promises

Using their understanding of the market to anticipate customer needs

Delivering innovative products and services that offer high value in terms of function,

price, quality, safety and environmental performance

The statement given by Bill Ford Chairman & CEO, Ford Motor Company on the

occasion of its 100th anniversary is

"At Ford Motor Company, we have made sustainability a long-term strategic

business priority. The reason is simple: we are a 100-year-old company, and I

want us to become a 200-year-old company. Sustainability is about ensuring

that our business is innovative, competitive and profitable in a world that is

facing major environmental and social changes."


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Ford has started its operations in India in the name of FORDINDIA and there

was many dealers for Ford India through out India. and in Andhra Pradesh in Hyderabad city

fortune ford is one of dealers for ford with five running models they are

1. Ford IKON

2. Ford FIESTA

3. Ford FUSION

4. Ford MONDEO

5. Ford ENDEAVOR

Now the company wants to increase the sales of FIESTA. So the dealers are instructed to

take the necessary actions in this direction. So the present study has undertaken in Fortune ford

which is one of the dealers of FORD in Hyderabad city.

Fortune Ford Profile

Fortune Ford is one of the dealers of FORDINDIA in Hyderabad. Fortune Ford is a

50:50% Joint Venture set up between two well known and reputed families in Hyderabad, the

Modis and the Babu Khans. Fortune Ford is a blend of experience and youth. The experience

and good will that Mr. Misbahuddin Babu Khan and Mr. Pramod Modi enjoy blend very well

with the youth and energy of the youngsters Bashir, Ashish, Nirav and Siraj to make Fortune

Ford a truly world class Ford Dealership.

Fortune Ford markets and services the recently launched truly European Ford Fiesta,

the ever-popular Ford Ikon Flair , the No non-sense car Ford Fusion and the macho SUV the


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Ford Endeavour through its sales and service outlets at Hyderabad. The sales outlet is located

strategically at Somajiguda next to Eanadu. We have two service centers, one at Chapel Road,

Abids opposite Stanley College and other one at Fathebagh, Santhnagar. These centrally

located outlets provide convenient and easy access to both the proud owners as well as

prospective buyers. The workforce at Fortune Ford is committed to excellence in serving all

esteemed customers.

The Sales Team is made up of dedicated showroom and field executives who are

professionally trained by Ford India Limited. They are adept at guiding the customer through

the entire sales process right from assisting in the choice of model, colour and features to

lending a helping hand in providing attractive buyback options and also arranging finance at

competitive rates.

The Service Centre is armed with the state-of-the art equipment and is in-line with

Ford's exacting Global standards. The service team is technically qualified and trained to

analyze and provide solutions adhering to Quality Care, in order to satisfy even the most

demanding customers.

The Fortune Ford dealership maintains a high standard of excellence in sales and

services by sending its personnel for training on a regular basis to Ford India Limited, to

update them with the latest technological advances in the automotive sphere.

SHOWROOM

Fortune Ford has 5000 sq.ft. Centrally air conditioned showroom, located in the heart of

the city in Somajiguda, adjacent to Eenadu office and just opposite to Khairtabad RTA. This

makes convenient for almost every one residing in and around Hyderabad and Secunderabad.


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The facilities offered from the showroom are:

1. Very easy finance facility with in-house finance team to cater to your every car finance

requirements. All the leading finance counters are available like ICICI, HDFC, KOTAK,

SUNDARAM, SBI, etc.

2. Exchange offer for any of your used car. Free spot evaluation for any used car.

3. Professionally trained and courteous sales staff to take care of every relevant needs of the

customers.

4. Ford preferred insurance for cashless transactions in the event of claims. Special offers

on Insurance renewals. You can also renew your insurance by just making call to our

Service marketing help line 9848885919.

5. Full range ofFord cars with all colours and models to choose from.

6. A good stock ofFord genuine accessories to make your Ford ownership more delightful and

safe.

7. A well maintained fleet of test drive cars to give you the feel and experience the drive

dynamics on actual driving conditions before take the purchase decisions. You can call our

sales help line for test drive or fill the on-line test drive requisition form.

Fortune Ford is an authorized dealer for Ford India Limited, who are one of the

leading manufacturers of top quality cars in India, with many variants in the offering.

Fortune Ford is a 50:50% Joint Venture set up between two well known and reputed

families in Hyderabad, the Modis and the Babu Khans. Fortune Ford is a blend of experience

and youth. The experience and good will that Mr. Misbahuddin Babu Khan and Mr. Pramod

Modi enjoy blend very well with the youth and energy of the youngsters Bashir, Ashish, Nirav

and Siraj to make Fortune Ford a truly world class Ford Dealership.


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Fortune Ford markets and services the recently launched truly European Ford Fiesta,

the ever-popular Ford Ikon Flair , the No non-sense car Ford Fusion and the macho SUV the

Ford Endeavour through its sales and service outlets at Hyderabad. The sales outlet is located

strategically at Somajiguda next to Eanadu. They have two service centers, one at Chapel

Road, Abids opposite Stanley College and other one at Fathebagh, Santhnagar. These centrally

located outlets provide convenient and easy access to both the proud owners as well as

prospective buyers. The workforce at Fortune Ford is committed to excellence in serving all

esteemed customers.

The Sales Team is made up of dedicated showroom and field executives who are

professionally trained by Ford India Limited. They are adept at guiding the customer through

the entire sales process right from assisting in the choice of model, colour and features to

lending a helping hand in providing attractive buyback options and also arranging finance at

competitive rates.

The Service Centre is armed with the state-of-the art equipment and is in-line with

Ford's exacting Global standards. The service team is technically qualified and trained to

analyze and provide solutions adhering to Quality Care, in order to satisfy even the most

demanding customers.

The Fortune Ford dealership maintains a high standard of excellence in sales and

services by sending its personnel for training on a regular basis to Ford India Limited, to

update them with the latest technological advances in the automotive sphere.


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Product Profile

Ford Fiesta Offers a potent combination of global styling, superior driving dynamics,

enhanced interior comfort and class leading fuel economy.

The Duratec petrol engine in the Fiesta gives it the fun-to-drive flavour and enhanced

fuel economy through a combination of advanced combustion technology, minimum weight,

and low internal friction. The Ford Fiesta Duratec comes in two variants - 1.4 Litre is an ideal

city car and 1.6 Litre is a joy-to-drive car for the driving enthusiast.

Ford has further strengthened their market by introducing its proprietary Turbo Direct

Common Rail injection (TDCi) technology in India.


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The Fiesta's all- aluminum diesel powertrain is the state of the art version equipped with

new generation TDCi technology. Using the latest two-stage fuel injection system and an

Accelerometer Pilot Control, the Fiesta will create new standards in turbo-diesel performance.

While being one of the smoothest and quietest diesels in its class, the contemporary technology

is designed to deliver responsive acceleration, fuel economy, and reduced emissions." The line-

up of Ford Fiesta is now available across India.

Ford Fiesta Retail Prices (ex Showroom Hyderabad) (All prices in Rupees)

Fiesta 1.4 Duratec Exi (Petrol) Rs. 5.69 lakh

Fiesta 1.6 Duratec SXi (Petrol) Rs. 7.01 lakh

Fiesta 1.4 Duratorq ZXi (Diesel) Rs. 7.21 lakh

Fiesta 1.6 Duratec Petrol will be available in the super luxury version SXi with special

features such as plush leather upholstery, leather steering, power mirrors, height adjustable

driver seat, 6-CD in-dash premium audio with six speakers and premium metallic finish on the

front fascia.

Fiesta Duratec and Duratorq luxury version ZXi will have on offer plush fabric

upholstery, tilt steering, power windows, power steering, single CD audio with four speakers,

front and rear reading lights and premium metallic finish on the front fascia. The 1.4 Duratec

EXi is well equipped with tilt steering, power windows, power steering and distance to empty

gauge in instrument cluster.

Fiesta with a potent combination of powerful styling and a 'raring to go' spirit is set to

excite you with its performance and comfort. Once behind the wheel, Ford believe you will


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'Go Fida' over this car. The Urdu expression 'Go Fida' best translates to a sense of obsession

that this car will create when driven.

Whether you are driving on city roads or highways the fiestas performance is spirited

and responsive. Contemporary automotive design that perfectly combines style and solidity.

Dura technology, at the heart of the fiesta, ensures every drive is exciting, smooth and

economical. The fiesta also features ABS (Anti-lock brake system) and EBD (Electronic brake

distribution). So when you drive the ford fiesta you can be sure things are as safe as can be.

Dura Technology:

Dura Technology is a world renowned revolutionary petrol and diesel technology patented by

Ford. It makes the Fiesta more exciting to drive and more economical to run or Dura

smooth , Dura Vroom and Dura Safe as we prefer calling it.

Safety:

Ford Fiesta has been put through the most stringent Ford safety standards which check against

front and rear crashes and fuel system integrity.

Comfort:

The Fiesta has been designed from inside out, resulting in more space than sedans in the

segment. The overall interior design utilizes the advantage of the additional width of Fiesta's

body structure, providing comfort for five people in the passenger compartment.
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General Electronic Module (GEM): Imagine Generic Electronic Module as a super

computer that controls engine diagnostics.

Power Control Module (PCM): A newly designed PCM is standard in Fiesta for improved

refinement, lower fuel consumption and reduced emissions

Safety Features for the ulimate sense of security:

The Fiesta was designed from the inside out. The result is more space than sedans available in

the segment. The overall interior design takes advantage of the additional width of Fiesta's

body structure, providing comfort for five adults in the passenger compartment.

Fiesta offers two options.

Interior Lamps: Courtesy lamps fade as the doors close.

Remote Boot Release: Electronically controlled and only operates if the vehicle is standing

still or travelling at less than 7 kph, as a safety measure.
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Instrument Panel: The instrument panel features advanced design with round powerful air

vents and ample storage.

Safety Features for the ultimate sense of security Created with the disciplines of Ford's shared

technology approach, a core team of Indian engineers worked with product development teams

from UK, Germany and Australia on the project. 2/3 of the Fiesta has actually been designed

specifically to suit Indian consumers.

Water Wading and Bow Wave test: The Ford Fiesta was put through intense water wading

tests

AC Performance: The Fiesta features a significantly upgraded AC system that delivers class-

leading levels of air-conditioning performance and comfort.

Whether you're driving on city roads or highways, the Fiesta's performance is

spirited and responsive. The way this car hugs curves and takes off at traffic signals will set

your pulse racing. Engineered specifically to adapt to demanding Indian road conditions, the

Fiesta combines its high stability with exceptional driving comfort. The suspension is specially

turned to better absorb road surface disturbance and minimize discomfort to passengers.
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ResearchMethodology

RESEARCH DESIGN AND METHODOLOGY


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In this chapter Need, Objectives, and the research design and Methodology followed

during the study are in detail.

NEED FOR THE STUDY

Todays marketing strategy has changed when compared to olden days and todays

marketers say that sell the benefits and automatically the product will be sold. This is the

latest motto of every company. To sell the benefits it is very necessary to communicate with

the customers The company communicates the customer through different marketing activities

and one of them is advertising

Hence the company wants to know that which the better media for advertising their

product is and evaluate the effectiveness of the present advertisements. Hence the present study

has under taken.

OBJECTIVES

To study the effectiveness of FORD FIESTA advertisement.

To find out better way of advertisements to reach todays customers.

RESEARCH METHODOLOGY


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The methodology that is adopted for the study is such that it facilitates the data

accumulation. The Information is gathered through survey method. The survey method has

been adopted for collecting the data from people who are using cars this includes the customers

of FORD also.

RESEARCH DESIGN

Research design is defined as the specification of methods and procedures for acquiring

the information needed. Generally the research design is any of the following three types-

Descriptive, EXPLORATORY and CASUAL.

DESCRIPTIVE STUDY

Descriptive study/ research is marked by the prior formulations of specific research

questions. The Investigator already knows a substantial amount about the research problem

before the project is initiated. Hence this is chosen for my research.

EXPLORATORY STUDY

The major purpose of exploratory study is the identification of problems, the more

precision formulation of problems and the formulation of new alternative courses of action

CASUAL STUDY

The study involves the determination of the causes of what the researchers are

predicting. This is mainly a cause and effect study.

The research design selected by the researcher in the present study is DISCRIPTIVE

in nature


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RESEARCH INSTRUMENT

Marketing research has a choice of two main research instruments in collecting primary

data. These are questionnaires and mechanical devices.

In order to extract firsthand information from the respondents, a pre-tested questionnaire

was prepared and the same was administered to the respondents.

DATA SOURCES

Data means a collection of facts in real life statistical data is a collection of facts in

numerical figures.

The data sources are usually identified using the type of data needed. There are two

types of data

1. Primary data

2. Secondary data

PRIMARY DATA

The firsthand information by the investigator by means of observation face to face

questioning, telephone interview and mailing questionnaire is called Primary data.

Primary data consist of original information gathered for a specific purpose.

SOURCES OF PRIMARY DATA

For the purpose of present study the primary data was collected from the respondents by

contacting them personally.

SECONDARY DATA


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Secondary data consists of information that already exists somewhere, having been

collected for another purpose.

SOURCES OF SECONDARY DATA

For the purpose of present study the secondary data was collected from published data

of the companies.

SAMPLING PLAN

The use of sampling is of vital importance to any researcher because

1. Sampling may be the only possible way.

2. Sampling can result in cost saving.

3. Sampling can save the needed time.

4. Sampling can promote greater accuracy and,

5. Sampling is also warranted in some situations.

As it is not practical to attempt a survey of the entire population, a limited number of

surveys of people using cars have been carried out for the present study.

POPULATION

Population is the aggregate of objects animate and inanimate, under study in any

statistical investigations.

The population for the study here was persons who are using cars in the areas of jubilee

hills, bunjara hills and near Hi-Tech city in Hyderabad.


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SAMPLING UNIT

A decision has to be taken concerning a sampling unit before selecting a sample.

Sampling unit may be a geographical one such as a state, district, village, etc., or a constructing

unit such as house, flat, etc., or it may be a social unit such as family, club, school etc., or it

may be individual. The researcher will have to decide one or more of such units that he has

select for his study. Here sample unity for this study are people using cars in the areas of

jubilee hills, bunjara hills and near Hi-Tech city in Hyderabad. It a mixture of 45 existing

customers of Ford and 55 non-customers of Ford.

SAMPLING PROCEDURE

All items in any field of inquiry constitute a universe or population.

A sample design is a definite plan for obtaining a sample from a given population. It refers to

the technique or the procedure the researcher would adopt in selecting items for the sample.

Sample design may as well lay down the number of items to be included in the sample i.e., the

size of the sample. Sample design is determined before the data are collected.

There are different types of sample designs are available. Mainly they are divided

into two categories, one is probability sampling and the other is non-probability sampling.

PROBABILITY SAMPLING


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Probability sampling is also known as random sampling or chance

sampling. Under this sampling design, every item has an equal chance of inclusion in the

sample. It is, so to say, a lottery method in which individual units are picked up from the whole

group not deliberately but by some mechanical process. Here it is blind chance alone that

whether one item or the other is selected. Some of the random sampling designs are as follows.

Systematic sampling, stratified sampling, cluster sampling, area sampling, multi-stage

sampling and sequential sampling.

NON-PROBABILITY SAMPLING

Non probability sampling is that sampling procedure which does not

afford any basis for estimating the probability that each item in the population has of being

included in the sample. Non-probability sampling is also known by different names such as

deliberate sampling, purposive sampling and judgement sampling. In this type of sampling, the

researcher selects items for sample deliberately; his choice concerning the items remains

supreme. Quota sampling, judgement sampling, convenience sampling etc., are some of the

non-probability sampling designs.

Here the researcher follows non-probability sampling for conducting his survey,

and in detail sampling procedure is convenience sampling. This procedure is adopted based

on the convenience of the researcher time and money constraints.

SAMPLE SIZE AND AREA


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The sample size includes 100 people who are having cars in the areas of jubilee hills,

bunjara hills and near Hi-Tech city in Hyderabad.

STATISTICAL TOOL

The statistical tool used for conducting the present study is simple

percentages method.

Market:

A market is the set of actual and potential buyers of a product. These buyers share a

particular need or want that can be satisfied through exchange relationships.

Marketing:

Marketing is the business function that identifies customer needs and wants. Creating

customer value and satisfaction are the heart of modern marketing thinking and practice.

Marketing is the delivery of customer satisfaction at a profit

Marketing Mix (4 Ps):

Marketing mix includes the set of controllable, tactical marketing tools in the target

market.

Product means the goods and services combination the company offer to the

target market. Ex: Nuts & Bolts, Spark plugs, Pens & Pencils etc.

Price is the amount of money customers have to pay to obtain the product.

Place includes company activities that make the product available to target

consumers


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Product

Product varietyQuality & Design

FeaturesBrand name

Packaging & ServicesWarranties & Returns

Product

Product varietyQuality & Design

FeaturesBrand name

Packaging & ServicesWarranties & Returns

Price

List priceDiscounts

AllowancesPayment period

Credit terms

Price

List priceDiscounts

AllowancesPayment period

Credit terms

Place

ChannelsCoverage & Locations

AssortmentsInventory

Transportations

Logistics

Place

ChannelsCoverage & Locations

AssortmentsInventory

Transportations

Logistics

Promotion

BrandingAdvertising

Personal sellingSales promotionPublic relations

Promotion

BrandingAdvertising

Personal sellingSales promotionPublic relations

TargetCustomers

Promotion means activities that communicate the merits of the product and

persuade target customers to buy it. Ford spends money each year for advertising

to tell consumer about the company and its product.


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Branding & Advertising


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Branding & Advertising:

Branding

"Branding" is a product of the late 1800s. Due to the prevalence of dangerous products and

unregulated industries of the Industrial Revolution, brands were introduced to increase the

reputation and value of a particular manufacturer. An identified brand often meant safety and

quality.

Definition:

Branding is northing but differentiating our product from other products. Through

branding we can upgrade our company name & fame

Advertising:

Definition:

Advertisement is one of the media for communicating the information about a product

through a paid source of communication.

Types of advertising

Media

Covert advertising

Television commercials

Newer media and advertising approaches


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Media

Paying people to hold signs is one of the oldest forms of advertising, as with this

Human directional pictured above

A bus with an advertisement for GAP in Singapore. Buses and other vehicles are

popular mediums for advertisers.

A DBAG Class 101 with UNICEF ads at Ingolstadt main railway station

Commercial advertising media can include wall paintings, billboards, street furniture

components, printed flyers and rack cards, radio, cinema and television ads, web banners,

shopping carts, web popups, skywriting, bus stop benches, human directional, magazines,

newspapers, town criers, sides of buses or airplanes ("logo jets"), taxicab doors, roof mounts

and passenger screens, musical stage shows,

subway platforms and trains, elastic bands on disposable diapers, stickers on apples in

supermarkets, the opening section of streaming audio and video, posters, and the backs of

event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their

message through a medium is advertising.

Another way to measure advertising effectiveness is known as ad tracking. This advertising

research methodology measures shifts in target market perceptions about the brand and product

or service. These shifts in perception are plotted against the consumers levels of exposure to

the companys advertisements and promotions. The purpose of Ad Tracking is generally to

provide a measure of the combined effect of the media weight or spending level, the

effectiveness of the media buy or targeting, and the quality of the advertising executions or

creative. Ad Tracking Article


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Covert advertising

Covert advertising is when a product or brand is embedded in entertainment and media.

For example, in a film, the main character can use an item or other of a definite brand, as in the

movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the

Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo.

Another example of advertising in film is in I, Robot, where main character played by Will

Smith mentions his Converse shoes several times, calling them "classics," because the film is

set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and

Mercedes-Benz logos clearly displayed on the front of the vehicles, respectively. Cadillac

chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes

in which Cadillac cars were used. Similarly, product placement for Omega Watches, Vaio,

BMW and Aston-Martin cars are featured in recent James Bond films, most notably, Casino

Royale.

Television commercials

The TV commercial is generally considered the most effective mass-market advertising

format and this is reflected by the high prices TV networks charge for commercial airtime

during popular TV events. The annual Super Bowl football game in the United States is known

as much for its commercial advertisements as for the game itself, and the average cost of a

single thirty-second TV spot during this game has reached $2.7 million (as of 2009).

Virtual advertisements may be inserted into regular television programming through

computer graphics. It is typically inserted into otherwise blank backdrops are used to replace

local billboards that are not relevant to the remote broadcast audience. More controversially,


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virtual billboards may be inserted into the background where none existing in real-life. Virtual

product placement is also possible.

Newer media and advertising approaches

Increasingly, other mediums such as those discussed below are overtaking television

due to a shift towards consumer's usage of the Internet

Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising

space are dependent on the "relevance" of the surrounding web content and the traffic that the

website receives.

E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is

known as "spam".

Some companies have proposed to place messages or corporate logos on the side of

booster rockets and the International Space Station. Controversy exists on the effectiveness of

subliminal advertising (see mind control), and the pervasiveness of mass messages (see

propaganda).

Unpaid advertising (also called word of mouth advertising), can provide good exposure

at minimal cost. Personal recommendations ("bring a friend", "sell it"), spreading buzz, or

achieving the feat of equating a brand with a common noun ("Xerox" = "photocopier",

"Kleenex" = tissue, "Vaseline" = petroleum jelly, "Hoover" = vacuum cleaner and "Band-Aid"

= adhesive bandage.) -- these are the pinnacles of any advertising campaign. However, some

companies oppose the use of their brand name to label an object.


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SMS (Short Message Service) text messages have taken Europe by storm and are

breaking into the USA. The addition of a text-back number is gaining prevalence as a www

address of yesterday. Used as part of your companies 'how to contact us' these can be very

effective. These can be a (rented) keyword on a short-code or your own system on a standard

number (like Mojio Messenger). The benefit of SMS text messages is people can respond

where they are, right now, stuck in traffic, sitting on the metro. The use of SMS text messages

can also be a great way to get a viral (word-of-mouth) campaign off the ground to build your

own database of prospects sees viral marketing. Interstitial advertisement is a form of

advertisement which takes place while a page loads.

From time to time, The CW airs short programming breaks called "Content Wraps," to

advertise one company's product during an entire commercial break. The CW pioneered

"content wraps" and some products featured were Herbal Essences, Crest, Guitar Hero 2,

Cover Girl, and recently Toyota.

Negative effects of advertising

An extensively documented effect is the control and vetoing of free information by the

advertisers. Any negative information on a company or its products or operations often results

in pressures from the company to withdraw such information lines, threatening to cut their ads.

This behavior makes the editors of the media self-censor content that might upset their ad

payers. The bigger the companies are, the bigger their relation becomes, maximising control

over a single piece of information.


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Advertisers may try to minimise information about or from consumer groups,

consumer-controlled purchasing initiatives (as joint purchase systems), or consumer-controlled

quality information systems.

Another indirect effect of advertising is to modify the nature of the communication

media where it is shown. Media that get most of their revenues from publicity try to make their

medium a good place for communicating ads before anything else. The clearest example is

television, where broadcasters try to make the public stay for a long time in a mental state that

encourages spectators not to switch the channel during advertisements. Programs that are low

in mental stimulus, require light concentration and are varied are best for long sitting times.

These also make for much easier emotional transition to ads, which are occasionally more

entertaining than the regular shows. A simple way to understand objectives in television

programming is to compare the content of programs paid for and chosen by the viewer with

those on channels that get their income mainly from advertisements.

In several books, articles and videos, communication professor Sut Jhally has argued

that pervasive commercial advertising, by constantly reinforcing a bogus association between

consumption and happiness and by focusing on individual immediate needs, leads to a

squandering of resources and stands in the way of a discussion of fundamental societal and

long-term needs.

Flashing of car brands in the minds of respondents

Generally the people having some brands in there minds, which car brand suddenly

flashes in the minds of the respondents when the researcher asked the question?


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Analysis ofcustomer response

on branding andAdvertising for

FORD FIESTA


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Table 1:- Percentage of response over the different brands.

Source: Primary data through structured questionnaire

Table1 displays that ford brand occupies the first place in the minds of the respondents

with a percentage of 35 followed by Tata 20, Maruthi 17, Honda 15,general Motors 7, Toyota

and others with 3% respectively. It can be seen in from the graph1.

Graph1 : showing percentage of respondents thinking about each brand

S.No Car Brands Number of respondents Response percentage

1 Ford 35 35

2 Honda 15 15

3 Tata 20 20

4 Toyota 3 3

5 General Motors 7 7

6 Maruthi 17 17

7 Others 3 3

Total 100 100


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Factors that makes to think about a particular product

There will be some factors which make the people to think about a particular product

for marketing our product it is very important to know about such factors.

Table2:- Influence of the factors that makes to think about a particular product in

percentages.


35

20

1715

7

3 3

0

5

10

15

20

25

30

35

Percentage

s

Ford Tata Maruthi Honda General

Motors

Toyota Others

Flashing of car brand names in the minds of respondents

S.No Factors makes to think about a car Number of respondents Response percentage

1 Brand 22 22

2 Safety 21 21

3 Mileage 20 20

4 Pricing 22 22

5 Design 15 15

Total 100 100


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From the table 2 it is clear that brand & price of the car with a percentage of 22 each

that influences the people to think about a car, after them follows safety and mileage with 21%

and 20% respectively and the remaining 15% is shared by the design of the car.

This can be seen in the below graph2.

Graph 2: showing the percentages of different factors that influences the respondents to

think about a car

22 2221 20

15

0

5

10

15

20

25

Percentages

Brand Pricing Safety Mileage Design

Percentage of different factors that influences people to think about aparticular car.

Awareness on Ford Fiesta

It is very necessary to know that weather the respondents are aware of the company and

its products.

Table3:- Number of respondents aware of FORD company.


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S.No Are you aware of FORD as a

car manufacturing company

Number of

respondents

Response in

Percentage

1 Yes 100 100

2 No 0 0

Total 100 100


From the table 3 it was concluded that out of 100 respondents all of them know FORD

as a car manufacturing company. This is represented in the graph3.

Graph3: percentage of respondents aware of FORD

Awarness about the FORD company

Yes

100%

No

0%

Yes

No


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Different Sources of information

Now-a-days there are different information sources through which we can know about

any thing. There is a need to know through which source of information respondents came to

know about the Ford Company

Table 4:- Percentages of different sources of information through which respondents came to

know about FORD.


Table4 displays the percentage share of different information sources in distributing the

information. In this Newspaper occupies first place with a percentage of 30 followed by

television, fortune ford executives, magazines, word of mouth and internet with 20%, 15%,

15%, 15% and 5% respectively. This is shown in the graph4.

S.No Source of

Information

Number of

respondents

Response in

percentages

1 News paper 30 30

2 Television 20 20

3 Magazines 15 15

4 Internet 5 5

5 Word of Mouth 15 15

6 Fortune Ford

Executives

15 15

Total 100 100


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Graph4: Percentages of different sources of information through which respondents

came to know about FORD.

Source of Awarness about

News Paper,

Television, 2Magazines, 1

Internet,

W ord of Mouth,

From Fortune Fo

Executives, 15

Choice of customers among the variants of FORD

Freedom should be given to the customer to choose from the different variants

produced by the same company. Here let us see which is the brand that the respondent is going

to choose from the Ford car brands when a researcher approaches him/her.


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Table 5:- Showing the Choice of respondents among the variants of FORD

S.No Car variants Number of respondents Response in percentages

1 Fiesta 38 38

2 Ikon 23 23

3 Fusion 14 14

4 Mondeo 5 5

5 Endeavour 20 20

Total 100 100


Table5 says that out of 100 respondents 38% choose Fiesta, 23% chooses Ikon, 20%

choose Endeavour, 14% choose Fusion, and 5% choose Mondeo in FORD cars. The selection

percentage is shown in the graph5

Graph 4.5: Showing the percentage of choice of Choice of customers among the

variants of FORD

Choice of customers among the Variants of FORD

Ikon

23%

Fiesta

38%

Mondeo

5%Fusion14%

Endeavour

20%

Reasons behind selecting a particular Variant in a same company

There will be some factors which make the people to think about a particular brand. For

marketing our product it is very important to know about such factors.


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Table6:- Influence of the factors that makes to think about a particular product in

percentages.

S.No Factors makes to think about a car Number of respondents Response percentage

1 Safety 27 27

2 Mileage 24 24

3 Pricing 21 21

4 Design 28 28

Total 100 100


From the table6 it is clear that design of the car with a percentage of 28% that

influences the people to think about a particular brand, after that follows safety with a

percentage of 27%, mileage with 24% and the remaining 21% is shared by the price of the car.

This can be seen in the below graph6.

Graph 6: showing the percentage of Factors behind selecting a particular brand among

the different variants available in FORD


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2827

2421

0

5

10

15

20

25

30

Pricing Safety Mileage Design

Factors behind selecting a particular brand among the different variants

available in FORD

Number of respondents saw the Ford Fiesta advertisement.

Before going to evaluate the effectiveness of the advertisement we have to know

whether the respondents has seen the advertisements.

Table 7:-Number of respondents seen the FORD FIESTA advertisements

S.No

Have you seen the FORD FIESTA

advertisement?

Number of

respondents

Response in

Percentage

1 Yes 100 100

2 No 0 0

Total 100 100


From the table 7 it is clear that 100% of the respondents have seen the FORD FIESTA

advertisement. This can be represented by the using graph 7.


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Graph 7: Graph showing the respondents percentage who have seen the FORD

FIESTA advertisements

Have you seen the FORD FIESTA advertisment

Yes

100%

No

0%

Yes

No

Effectiveness of FORD FIESTA advertisements

Advertisement plays a vital role in marketing a product. So if the advertisements are

more effective the sales of that product also will be high. So there is a need for evaluating the

effectiveness of FORD FIESTA advertisements to know its effectiveness.

Table 8:- Evaluating the effectiveness of present FORD FIESTA advertisements


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S.No How effective is FORD

FIESTA advertisements are?

Number of

Respondents

Response in

Percentage

1 Highly effective 25 252 Effective 55 55

3 No impact 20 20

Total 100 100


Table 8 says that 25% of the respondents have opined that FORD FIESTA

advertisements are highly effective, 55% opined that FORD FIESTA advertisements are

Effective and remaining 20% opined that they have No impact. The graphical representation of

the above table is shown in Graph 8.

Graph 8: Effectiveness of FORDFIESTA advertisements.

How effective are the present FORD FIESTA advertisments are

Effective

55%Highly Effective

25%

No Impact

20%

Best Medias for reaching todays customer

Different Medias will have impact no different people so we have to find out the media

which have equal impact on every people. For advertising the product.


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Table 9:- Table showing the response on best media to reach todays customer.


Table 4.10:- Response of respondents of different age group on best Medias for reaching

todays customers.

Age

Group

Print

Media

Televisio

nS.M.S Internet Other Total

25-35 5 10 12 3 - 30

36-45 15 10 3 2 15 45

46-55 10 10 - - 5 25

30 30 15 5 20 100


From the table10 we can see that television has a consisted percentage of response

among the advertising media irrespective of the age group followed by print media 30%, S.M.S

15%, Internet 5% and other media of communication 20%. The graphical representation for

this is shown in graph9.

Graph 4. 9:- the response on best media to reach todays customer

S.No Best Media Number of

respondents

Response in

percentage

1 Print Media 30 30

2 Television 30 30

3 S.M.S 15 15

4 Internet 5 5

5 Others 20 20

Total 100 100


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Best advertising media to reach todays Customer

Print Media

30%

Television

30%

S.M.S

15%

Internet

5%

Others

20%

Type of information you expected by the customer regarding the car from its

advertisements

People see advertisement expecting some information relating to that car. So it is the

response of the company to give relevant information through there advertisement.

Table 11:- Percentage of type of information that a customer expects regarding a car from its

advertisement.


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Table 11 displays the percentages of different types of information that a respondent wants to

know regarding a car from its advertisements. In those information Price of the car standards

first with a percentage of 36% followed by Mileage 20%, Safety aspects 15%, Benefits( like

exchange, financial assistance etc.,) 14% and remaining 15% of the respondents expects all the

above information to be communicated through the advertisement.

Graph 10: Percentage of type of information that a customer expects regarding a car

from its advertisement.

S.No Type of Information Number of respondents Response in percentage

1 Price 36 36

2 Mileage 20 20

3 Safety aspects 15 154 Benefits 14 14

5 All the above 15 15

Total 100 100


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36

20

15 14 15

0

5

10

15

20

25

30

35

40

Percentages

Price Mileage safety aspects Benefi ts All the above

Type of infromation taht a customer expects regarding a car from its

advertisments

Suitability of tag line Go fida with Fiesta for FIESTA

Tag line for a product indicates the attributes of a particular product. Here also Fiesta

has a tag line go fida with fiesta. What is response of the respondent when a researcher asked

him/her for the suitability of that tag line?

Table 12:- Opinion on the suitability of tag line Go fida with Fiesta for FIESTA?

S.No Suitability response

Number of the

respondents

Response in

percentages

1 Perfectly 25 25

2 Suitable 15 15

3 Not Suitable 5 5

4 Cant say 55 55Total 100 100


Table 12 says that 25% of the respondents opined that the tag line is perfectly suitable

for Fiesta, 15% opined that it is suitable, 5% opined that it is not suitable and remaining 55%

said they cant say any thing. The below graph 4.11 represents the above table12.

Graph 11: Opinion on the suitability of tag line Go fida with Fiesta for FIESTA


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25

15

5

55

0

10

20

30

40

50

60

Percentage

Perfectly suitable Suitable Not suitable Can't say

Is the tagline "Go fida with Fiesta" is suitable for FIESTA

Note: In 100 respondents 45 are existing customers of FORD FIESTA and remaining are non-

customers of FIESTA.


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Creation of publicity for a product.

In the present scenario creating publicity for a product is very important to increase the

sales of that product.

Table 13:- How can we create publicity for a product?

S.No Publicity sources

Number of the

respondents

Response in

percentage

1 Brand 45 45

2 Brand Ambassador 55 55Total 100 100


From the table 13we can see that 55% of the people opined that publicity for a product

can be created through its brand ambassador and the remaining 45% opined that publicity for a

product can be created through its brand. The graph12 for the above table is given below.

Graph 12: Sources of publicity creation for a product.


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How can we create publicity for a product

Brand

45%Brand Ambasidor

55%

Suitability of Abhishaik Bachan as brand ambassador for FIESTA

For promoting any brand into the market we need a brand ambassador. So for fiesta

company has selected Abhishaik Bachan as its brand ambassador. So there is a need to verify

the suitability of Abhishaik Bachan as the brand ambassador for FIESTA.

Table 14:- Response of people on the verification of the suitability of Abhishaik Bachan as

brand ambassador for FIESTA.


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S.No Response

Number of

respondents

Response in percentage

1 Perfectly Suitable 22 22

2 Likely Suitable 30 30

3 Not Suitable 38 38

4 Cant say 10 10

Total 100 100


From the table14 we can see that out of 100 respondents 55% of the said that Abhishaik

Bachan was suitable as brand ambassador for FIESTA and 38% opined that he is not suitable

for that and remaining 10% said that they cant say any thing. The graph13 shows the

representation of table14.

Graph13: Response of people on the verification of the suitability of Abhishaik Bachan

as brand ambassador for FIESTA.


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22

30

38

10

0

5

10

15

20

25

30

35

40

Percentage

Perfectly suitable Suitable Not suitable Can't say

Is Abhishaik Bachan is suitable as brand ambassador for FIESTA?

Impact of Abhishaik Bachan on the sales of FIESTA

Directly or indirectly some people are influenced by the brand ambassador in buying a

car or any other products. Keeping that in view they select brand ambassador for there product.

Thinking that sales will grow high.

Table 15:- Impact of Abhishaik Bachan on the sales of FIESTA

S.No Response

Number of

respondents

Response in percentage

1 Yes 50 50

2 No 20 20

3 Cant say 30 30

Total 100 100Source: Primary data through structured questionnaire

Table15 shows that 50% of the respondents said that Abhishaik Bachan has his impact

on the sales of the Fiesta whereas 20% said that there is no impact of Abhishaik bachan on the

sales of Fiesta and remaining 30% said that we cant say any thing on this. This is shown in the

graph14.


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Graph14: Graph showing the response for the Impact of Abhishaik Bachan on the sales

of FIESTA

Is there any Impact of Abhishaik Bachan on the sales of FIESTA

Yes

50%

No

20%

Can't say

30%

Ranking of Companies by the respondents.

Table16:- Ranking of companies with respect to there advertisements based on response

percentage.


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Table16 shows that Ford was ranked 1st followed by Honda 2nd, Hundai 3rd, Maruthi 4th,

Toyota 5th, Tata 6th, General Motors 7th, Mahindra 8th and others 9th. The response percentage

and ranking is shown in the graph15.

Graph15: Ranking of companies with respect to there advertisements based on

response percentage

S.No Brand Rank

Number of

respondents

Response in

percentage

1 Ford 1 25 25

2 Tata 6 9 93 Toyota 5 11 11

4 Hundai 3 15 15

5 Maruthi 4 13 13

6 Mahindra 8 2 2

7 General

Motors

75 5

8 Honda 2 19 19

9 Others 9 1 1

Total 100 100


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25

1

19

2

15

3

13

4

11

5

9

6 57

2

8

1

9

0

5

10

15

20

25

Percentages&

ranks

Ford Honda Hundai Maruthi Toyota Tata General

Motors

Mahindra Others

Ranking of car according to the response percentage with resepect to

there advertisments

Percentage Ranks


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Findings, observations&

Suggestions

Findings


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From the survey it was found that 35% of people think about ford, 15% of the people thinks

about Honda, 20% of the people thinks about Tata, 3% about Toyota, 7% about General

Motors, 17 % think about Maruthi, and remaining 3% thinks about rest of the brands. There are

different reasons for this which influences them to think about that particular brand.

The reasons are clear that Brand and the price of the product are the main things that make a

customer to think about a particular, mileage and safety measures are next to these features to

make a customer to think about a product, and then come the design of the product.

Out of 100 respondents all the people knows about Ford as car manufacturing company

In the research it was found that Newspaper occupies first place with a percentage of 30

followed by television, fortune ford executives, magazines, word of mouth and internet with

20%, 15%, 15%, 15% and 5% respectively in spreading the news about FORD.

There are five models in Ford and out of 100 people 38% chooses Fiesta, 23% chooses Ikon,

14% chooses Fusion, 5% chooses Mondeo, 20% chooses Endeavour in Fore cars

There are different reasons for this which influences them to think about that particular brand.

28% said it is the designee of the product, 27% said they are safety aspects, 24% said it is

mileage and next to this come pricing of the product with a percentage of 21.

Out of 100 respondents all the respondents have seen the Ford advertisements and the response

percentage is 100%.

80% the ford advertisements are Effective than compared to other car advertisements. The

remaining 20% says that Ford advertisements have no impact on them.

In this 30% of the respondents came to know about Ford through Print Media, 30% through

Televisions, 5% through S.M.S , 5% through Internet, 20% through the company executives of

Fortune Ford and remaining from other means. We can see that Television has a consistence

percentage of rating among the advertising media irrespective of the age group.


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The type of information that a customer expects from the advertisements is 36% of people

wants to know about the price of the product, 20% about mileage, 15% about safety aspects,

14% about the Offers given by the company(like exchange, Financial assistance etc.,), and 15%

of the people wants to know about all the above mentioned information.

Out of 100 respondents 25 said that the tagline Go Fida with FIESTA is perfectly suitable for

FIESTA. 15 said that it is suitable and 5 said that it is not suitable and the rest 55 members are

not commented any thing in this matter.

From the analysis it was drawn that 55% of the people has opined that publicity for a product

can be created through its brand ambassador and the remaining 45% opined that publicity for a

product can be created through its brand.

we can see that out 100, 52% of the people said that Abishake Bachan was suitable as brand

ambassador for FIESTA and 38% of the respondents say that he is not suitable (instead of

Abishake Bachan some local popular Figure will increase the sales in any geographical area)

and 10% said they cant say any thing..

Over all 50% of the respondents says the brand ambassador (Abishake Bachan) has his Impact

on the sales of the FIESTA and 20% said there is no impact and 30% said they cant say any

thing.

Only 55% of the respondents know that FORD FIESTA has entered into the Limca Book of

records.

Finally Ford was ranked as 1 with respect to its advertisements among its competitors.


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Observations

In the research it was found that people are facing problems with the services.

Company people (Fortune Ford) are not giving the full fledge information to the customers

about the car.

Many people suggested that Ford has to try different medias for there advertisement ex: FM

radio, Hoardings and cutouts etc.,.


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SUGGESTIONS

After the analysing the data gather through the survey, and from the observations it was

found that the overall branding and advertisement for FORD FIESTA is good in addition to

this the following suggestions are proposed:

1 In an attempt to maintain good relations with customers advertising which is a part

of marketing channels plays a major role and it is most important for the company.

So they should maintain the tempo & regularly try to improve it.

2 Advertising should not only be made through paper, road shows, TVs but also

through hoardings & cut-outs and other source of communication.

3 For increasing their sales the company should provide one or two event programs in

a month which makes the company to spread the information to the large no of

customers

4 To increase the sales company can have to take local popular figures as its brand

ambassador Ex: In Andhra Pradesh any of the present heroes can play as ambassador

role to communicate the information to the local people.

5 To increase the effectiveness of the adds Ford has to mention the price, mileage,

safety aspects of FIESTA in its adds.

6 Sales personal should be upgrade regularly with all the technical information and

new pricing list about the vehicle so that they can be in a state to answer the all

question posed by the Customer.


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George.E.Belch & Michael.A.Belch-Advertising and Promotion-13th edition 2007, TMH,

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Books, New Delhi.

Web Sites:

www.autoindia.com

www.fordindia.com

www.fortuneford.com

www.ford.com

branding and advertising for ford fiesta

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