branding aiesec
DESCRIPTION
training in branding for aiesec members, at AIESEC - POATRANSCRIPT
![Page 1: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/1.jpg)
BRANDING AIESEC!WHY SHOULD WE BE BRAND
ALIGNED?
![Page 2: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/2.jpg)
You always hear us say:
“You should not change our brand!”“AIESEC has to be brand aligned!”
![Page 3: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/3.jpg)
DO YOU KNOW WHY?DO YOU KNOW IT’S IMPORTANCE?
![Page 4: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/4.jpg)
Let us show you how it works with some tips and images!
![Page 5: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/5.jpg)
Have you ever seen something like this around?
Mc Donald’s??
![Page 6: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/6.jpg)
To protect this to happen, there’s a guideline!
![Page 7: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/7.jpg)
![Page 8: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/8.jpg)
![Page 9: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/9.jpg)
Sometimes you can change the position of your logo...but look
carefully...it’s not always apropriate!
![Page 10: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/10.jpg)
![Page 11: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/11.jpg)
![Page 12: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/12.jpg)
Even colours have a “meaning to be” in branding
![Page 13: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/13.jpg)
Blue evokes authority, dignity, security, faithfulness. In business, it
implies fiscal responsibility and security. Plus it is universally
popular.
![Page 14: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/14.jpg)
If you are using blue, then you cannot use it in red and it’s variants!
ONLY when permited by its colour scheme!
![Page 15: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/15.jpg)
Typografy and size of the letters should be respected too!
There’s a type of letter and a minimum size to be valid as a logo!
![Page 16: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/16.jpg)
The brand you are using has to represent your goals!
![Page 17: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/17.jpg)
![Page 18: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/18.jpg)
Curiosity: Do you know where the nike logo
came from? La Victoire de
Samothrace(The greek godess of victory)
![Page 19: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/19.jpg)
![Page 20: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/20.jpg)
Some simple rules...Don’t change logo’s originals;
Don’t add different meanings to it;Don’t change the writting;
Don’t distort the logo;Don’t change the colour of the logo,
nor it’s background!
![Page 21: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/21.jpg)
Can you change your I.D. number?Can you rip it off and change your
picture?Can you change your I.D. colour as you
wish?
![Page 22: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/22.jpg)
SO WHY COULD YOU CHANGE AIESEC’S BRAND IF IT’S OUR
IDENTITY?
![Page 23: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/23.jpg)
Branding = Positioning
![Page 24: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/24.jpg)
But then why should we respect our BRAND?
![Page 25: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/25.jpg)
BRANDING can turn...
![Page 26: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/26.jpg)
A simple coffee...
![Page 27: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/27.jpg)
Into a moment of experience!
![Page 28: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/28.jpg)
Eating...
![Page 29: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/29.jpg)
Into a fun time!
![Page 30: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/30.jpg)
Dressing up...
![Page 31: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/31.jpg)
Into fashion sense!
![Page 32: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/32.jpg)
Moving...
![Page 33: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/33.jpg)
Into status!
![Page 34: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/34.jpg)
Thirst...
![Page 35: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/35.jpg)
Into life style!
![Page 36: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/36.jpg)
A bag...
![Page 37: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/37.jpg)
Into social desire!
![Page 38: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/38.jpg)
Walking...
![Page 39: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/39.jpg)
Into victory!
![Page 40: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/40.jpg)
Comunication...
![Page 41: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/41.jpg)
Into design!
![Page 42: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/42.jpg)
Leadership...
![Page 43: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/43.jpg)
exchange...
![Page 44: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/44.jpg)
Social impact...
![Page 45: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/45.jpg)
INTO...
![Page 46: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/46.jpg)
![Page 47: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/47.jpg)
![Page 48: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/48.jpg)
![Page 49: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/49.jpg)
![Page 50: Branding Aiesec](https://reader031.vdocuments.us/reader031/viewer/2022012321/547cee4cb4795989508b47bf/html5/thumbnails/50.jpg)
OUR BRAND REPRESENTS WHO WE ARE!