AIESEC Brand

Objetives• Understand how our brand connect with

people and market • Discover how to use in a simple way the new

elements of AIESEC brand• How this changes will affect the promotion

process

Values Which AIESEC Value makes you feel more connected with the organization and why?

Organization is created because of it’s vision;

Organization exists because it sells product

to the market.

Have values that create connections with the

costumers

Why an organization exist?

Organization value

(Program)

Market value

(Product)

Personal Value (needs)

The brand usage has to be connected with those values!

(Hold this message! You will use it latter)

How many of you are Graphic designer?

The processFeb – Apr 2012

Input collection from the network

Apr 2012 Frist Redesign brainstorming

Apr – Nov 2012 External consulting

with a Design Thinking Company

Nov 2012Second redesign brainstorming

Jan – Feb 2013Final compilation

withExternal support

Feb 2013 New Brand toolkit

launch

The new elements • The AIESEC Brand Refresh has developed a concept for

additional visual elements to give all AIESEC members and programs maximum freedom, flexibility and adaptability.

Flexibility

Adaptability

Freedom

The shapes

The shapes

The Colours

Do’s and Dont’s

Do’s and Dont’s

Examples

Examples

Examples

AIESEC LOGO

AIESEC LOGO

- Use the logo only in horizontal or vertical form- The logo should always be distinctly identifiable and should not be altered in any way.- Logos without backgrounds are allowed.- The “AIESEC” letters on the logo should always have solid color that is aligned with the logo color combination

Let`s Play! - Form Groups between 5 and 7 people from

different LCs and areas- Create a promotion piece using the new brand

elements - If you don’t have the materials that you need you

can create it or find in other groups - Don’t forget to split resources and functions. - After finish your promotion piece put it on the wall- The best one will be chose by the MC and

rewarded

Does it mean that I need to change

everything!NO

GRACIAS!