branding

Branding

Everything you have in your office from the high tech computers to the wallpaper in the boardroom speaks to your company's brand. What are your office walls saying? Is it time to think about a branded environment.

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Catherine Avery

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Branding

Brand extends far beyond a logo and your marketing materials. Everything in your office can influence corporate culture, employee morale and productivity not to mention your ability to retain and add new clients and top notch employees. A branded environment tells the story of your business through your physical space.


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Branding

Just as your home tells a story about you and your family's values, talents and interests, your office environment is the conduit for understanding your corporate culture. Are you a company that values your employees? Potential employees will know based on the amenities and work setting you provide for your current employees.


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Branding

From the moment a person walks in the door of your company, your reputation is on the line. Your clients are learning about who you are and what your company stands for. They are making quick judgments based on what they see, hear and feel: from the carpeting to the computers, from how the person at the front desk greets them to how easy it is to find the conference room. Each touchpoint is an opportunity to connect or repel.


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Branding

Imagine the first impression you have of a business when the waiting room or lobby is still stuck in the eighties. Are you feeling that the company is up to date in their business practices? What message are you receiving when you see a room like this? Is that the message you want to give your clients and employees?


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Branding

Now imagine a waiting room with a high tech, high touch feel. Each of the elements gives a message to the clients, or in this case patients, that the medical staff is cutting edge. They were all along. It's just that their old waiting room (prior photo) didn't reflect their corporate culture.


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Branding

Make sure you design within your industry standard. Not sure? Visit your competition. How do their offices look? Is there something unique about your corporate culture that will make you stand out? Show that in your workplace design.


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Branding

Industry standards are important to commercial interior design. If you are a lawyer or an investment manager you are expected to have a more traditional office spaces with lush, rich colors and furnishings.


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Branding

Your office can be professional yet still have personal touches. If your love is meditation and it speaks to your brand - in this case the client wanted his first time accounting clients to feel less anxious about the process - then bring them in. Make a deeper connection with your clients by showing a part of your life, a part of what you value in your office design.


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Branding

Whereas a sleep and nutrition consultant could be much more daring with their choice of colors and furnishings. The brand color on the walls is feminine, inviting and suited to her clientele. The brightly colored pouf is just asking for a child to relax while mom has a cup of tea in one of the chairs.


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Branding

Your clients are already on sensory overload. Keep your message simple and to no more than one or two. A few masculine accessories hint at this client's love of travel and asian design. Each item is a talking point when his client visits along with his travel photography on the walls throughout the office.


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Branding

Above all stay true to your brand. You would not imagine walking into a publishing company without books, right? If you sell product, it should be on display so your clients can see and feel it maybe even smell it if you are a perfume company. The point is to provide a sensory experience for your clientele.


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Branding

Consistency in brand is the key to a successful office environment. If you have a polished entry but your break room hasn't been renovated in thirty years, you are sending a clear message about how much (or little) you value your employees.


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Branding

In a Steelcase study*, 70% of respondents indicated brand in their office environment was reflected through logos and advertising. Only 50% indicate that their workplace is designed to encourage behavior that is consistent with their company's brand. Yet a branded environment helps your company stand out in an increasingly competitive market. And your employees feel a stronger connection with your corporate culture, which can lead to both improved employee morale and increased employee retention. *http://360.steelcase.com/wp-content/uploads/2011/02/Whitepaper-Brand-and-Culture-V1.4.pdf


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Branding


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branding

Documents

haiku deck

catherine avery page

branding brand

corporate culture

office environment

branding industry standards

office walls

conference room