branded content defined
DESCRIPTION
Branded Content DefinedTRANSCRIPT
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BRANDED 2.0 ENTERTAINMENT
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An Advertising Perfect Storm
MediaDeclining Revenues
LandscapeFragmenting
MarketingNeed For Utility
EntertainmentNeed For Funding
ConsumerRejection
Branded Entertainment
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BRANDEDENTERTAINMENT
MUSIC EVENTS
PUBLISHINGFILM/VIDEO/TV
GAMINGTHEATRE / DRAMATIC ARTS
RADIO/AUDIO
PARTNERSHIPS
8 Channels For Branded Entertainment
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Product Placement
ProductIntegration
Original Content
Brand as Prop
Brand as Character
Brand as Storyteller
FranchiseProperty Brand as Story
4 Levels Of Brand Integration
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2 Ways To Integrate Into The Marketing Mix
BrandedEntertainment
Component Core
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But The Game Keeps Changing…