brand truce 2012
DESCRIPTION
For Peace Day 2012, we’re asking brands to call a truce with their biggest rival for 24hrs. On 21.09.12, we want sworn enemies to work together and create something amazing to promote global peace. We'll be documenting all the action right here: http://brandtruce.tumblr.com/TRANSCRIPT
We are a team of creatives who have been inspired by this guy - Jeremy Gilley
http://peaceoneday.org/
Jeremy has done something amazing
He has established a global day of peace on 21st September every year.
It’s the Earth Day or World AIDS Day, but for cease-fire and non-violence.
And all UN countries have signed up to it!
And got these guys involved too
So we came up with an ingenious idea:
To get the greatest brands in the world to partner with their biggest rival for one day, in the name of peace.
We’re calling it: Brand Truce 2012.
But we thought we could go further
Get in touch with your competitor and send a joint tweet, promoting Peace Day on 21st September.
Now we need your help
And your creativity
Work together on something bigger - a joint ad campaign, product, logo mashup, website... whatever you want, as long as you promote Peace Day together.
It could be seriously inspirational
Or heartwarmingly playful
Either way, it could just save the world
Peace Day’s aim is to reach 3bn people
Brands touch the lives of nearly everyone in the world.
Putting competition aside, you have the chance to reach a vast audience in an original way with a powerful message.
It starts with a conversation - please get in touch:
So let’s get going
Increase the peace x