2012 zumba brand
TRANSCRIPT
ZUMBA®
BRAND gUiDeliNes
PMS 389 PMS 430 BLACK
zumba® fitness logo colors
logo configurationThe primary Zumba® Fitness Logo is composed of two graphic devices: the Dancing Man symbol and the Zumba
Logotype and Fitness Tag.
There are two main configurations of the Zumba Fitness Logo: vertical and horizontal.
zumba® fitness logo
Zumba® Logotypeand Fitness Tag
Dancing Man Symbol
zumba fitness_logo_vert_color
zumba fitness_logo_horzl_color
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logo proportions & placementAll configurations of the Zumba® Fitness Logo were developed as a balanced whole and at no time should the shape, configuration or proportions be altered.
The Zumba Fitness Logo configurations should not be combined with any other graphic elements.
clear spaceTo preserve the integrity of the logo, a minimum clear space area around the logo is required and is relative to the size of the logo.
minimum sizeWhen the logo is reduced there’s the potential to lose the desired presence, therefore the vertical configuration should not be reproduced smaller than .625 inches tall. The horizontal version minimum size is .875 inches wide and the alternate logotype composition should not be less than .5 inches wide.
zumba® fitness logo
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The clear space area is determinedby the height of Zumba®.
clear space
.625”
.875”
minimum size
zumba fitness_logo_vert_bW
zumba fitness_logo_horz_bW
zumba® color palette
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gu
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OLO
rS
PMS
HeX
C
r
M
g
Y K
B
2613
6c207e
63
108
100
32
0 15
126
PMS
HeX
C
r
M
g
Y K
B
320
00a0af
100
0
0
160
31 7
175
secondary
primary
zumba® brand fonts
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nTS
ALL CAPSKERNING: -30LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -50LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
SENTENCE CASEKERNING: -10LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -30LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
LOWER CASEKERNING: -70COLOR: PREFERRED USE PMS 389SECONDARY: WHITE, BLACK OR PMS 430
garage gothic BoLD
aBcDefghijkLmnopqrstuvwxyz
Din font coLLection
DIN REGULARabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN MEDIUMabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BOLDabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BLACKabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
HEADLINE TREATMENT
SUBHEADS - DIN BLACK
BODY TEXT - DIN REG OR MEDIUM
HEADER - DIN BOLD
URL - DIN BOLD
Zumba® brand fonts & guidelines
become a zumba® instructor
if you’ve dreamed it, you can live it. as a zumba® instructor, you get to move people every day – and get paid to do what you love.
find a zumba® instructor training near you
zumba.com
Live the Dream.Love your career.
ALL CAPSKERNING: -30LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -50LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
SENTENCE CASEKERNING: -10LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -30LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
LOWER CASEKERNING: -70COLOR: PREFERRED USE PMS 389SECONDARY: WHITE, BLACK OR PMS 430
garage gothic BoLD
aBcDefghijkLmnopqrstuvwxyz
Din font coLLection
DIN REGULARabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN MEDIUMabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BOLDabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BLACKabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
HEADLINE TREATMENT
SUBHEADS - DIN BLACK
BODY TEXT - DIN REG OR MEDIUM
HEADER - DIN BOLD
URL - DIN BOLD
Zumba® brand fonts & guidelines
become a zumba® instructor
if you’ve dreamed it, you can live it. as a zumba® instructor, you get to move people every day – and get paid to do what you love.
find a zumba® instructor training near you
zumba.com
Live the Dream.Love your career.
ALL CAPSKERNING: -30LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -50LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
SENTENCE CASEKERNING: -10LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -30LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
LOWER CASEKERNING: -70COLOR: PREFERRED USE PMS 389SECONDARY: WHITE, BLACK OR PMS 430
garage gothic BoLD
aBcDefghijkLmnopqrstuvwxyz
Din font coLLection
DIN REGULARabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN MEDIUMabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BOLDabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BLACKabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
HEADLINE TREATMENT
SUBHEADS - DIN BLACK
BODY TEXT - DIN REG OR MEDIUM
HEADER - DIN BOLD
URL - DIN BOLD
Zumba® brand fonts & guidelines
become a zumba® instructor
if you’ve dreamed it, you can live it. as a zumba® instructor, you get to move people every day – and get paid to do what you love.
find a zumba® instructor training near you
zumba.com
Live the Dream.Love your career.
ALL CAPSKERNING: -30LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -50LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
SENTENCE CASEKERNING: -10LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -30LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
LOWER CASEKERNING: -70COLOR: PREFERRED USE PMS 389SECONDARY: WHITE, BLACK OR PMS 430
garage gothic BoLD
aBcDefghijkLmnopqrstuvwxyz
Din font coLLection
DIN REGULARabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN MEDIUMabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BOLDabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BLACKabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
HEADLINE TREATMENT
SUBHEADS - DIN BLACK
BODY TEXT - DIN REG OR MEDIUM
HEADER - DIN BOLD
URL - DIN BOLD
Zumba® brand fonts & guidelines
become a zumba® instructor
if you’ve dreamed it, you can live it. as a zumba® instructor, you get to move people every day – and get paid to do what you love.
find a zumba® instructor training near you
zumba.com
Live the Dream.Love your career.
ALL CAPSKERNING: -30LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -50LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
SENTENCE CASEKERNING: -10LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -30LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
LOWER CASEKERNING: -70COLOR: PREFERRED USE PMS 389SECONDARY: WHITE, BLACK OR PMS 430
garage gothic BoLD
aBcDefghijkLmnopqrstuvwxyz
Din font coLLection
DIN REGULARabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN MEDIUMabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BOLDabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BLACKabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
HEADLINE TREATMENT
SUBHEADS - DIN BLACK
BODY TEXT - DIN REG OR MEDIUM
HEADER - DIN BOLD
URL - DIN BOLD
Zumba® brand fonts & guidelines
become a zumba® instructor
if you’ve dreamed it, you can live it. as a zumba® instructor, you get to move people every day – and get paid to do what you love.
find a zumba® instructor training near you
zumba.com
Live the Dream.Love your career.
ALL CAPSKERNING: -30LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -50LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
SENTENCE CASEKERNING: -10LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -30LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
LOWER CASEKERNING: -70COLOR: PREFERRED USE PMS 389SECONDARY: WHITE, BLACK OR PMS 430
garage gothic BoLD
aBcDefghijkLmnopqrstuvwxyz
Din font coLLection
DIN REGULARabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN MEDIUMabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BOLDabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BLACKabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
HEADLINE TREATMENT
SUBHEADS - DIN BLACK
BODY TEXT - DIN REG OR MEDIUM
HEADER - DIN BOLD
URL - DIN BOLD
Zumba® brand fonts & guidelines
become a zumba® instructor
if you’ve dreamed it, you can live it. as a zumba® instructor, you get to move people every day – and get paid to do what you love.
find a zumba® instructor training near you
zumba.com
Live the Dream.Love your career.
ALL CAPSKERNING: -30LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -50LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430
SENTENCE CASEKERNING: -10LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
ALL CAPSKERNING: -30LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430
LOWER CASEKERNING: -70COLOR: PREFERRED USE PMS 389SECONDARY: WHITE, BLACK OR PMS 430
garage gothic BoLD
aBcDefghijkLmnopqrstuvwxyz
Din font coLLection
DIN REGULARabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN MEDIUMabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BOLDabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
DIN BLACKabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
HEADLINE TREATMENT
SUBHEADS - DIN BLACK
BODY TEXT - DIN REG OR MEDIUM
HEADER - DIN BOLD
URL - DIN BOLD
Zumba® brand fonts & guidelines
become a zumba® instructor
if you’ve dreamed it, you can live it. as a zumba® instructor, you get to move people every day – and get paid to do what you love.
find a zumba® instructor training near you
zumba.com
Live the Dream.Love your career.
background graphics
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Kg
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un
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pms rubine red
pms 430
pms 2613
pms 228
photography
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OTO
gr
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samples
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LeS
Copyright © 2012 Zumba Fitness, LLC | Zumba®, Zumba Fitness® and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC
facebook.com/zumba twitter.com/zumba
zumba.frTO FIND A CLASS NEAR YOU VISIT:
IT’S TIME TO FEEL THE RHYTHM AND SHED THE POUNDS.
Countries Worldwide
125
ThousandClass
Locations
110
Million Participants
a Week
12
Right now is the perfect time to transform your body and dance yourself into summer shape. Zumba® fitness-parties have inspired millions of people to love every minute of losing weight. Feel the music, find your groove and start partying your way into shape today.
Copyright © 2012 Zumba Fitness, LLC | Zumba®, Zumba Fitness® and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC
facebook.com/zumba twitter.com/zumba
zumba.frTO FIND A CLASS NEAR YOU VISIT:
IT’S TIME TO FEEL THE RHYTHM AND SHED THE POUNDS.
Countries Worldwide
125
ThousandClass
Locations
110
Million Participants
a Week
12
Right now is the perfect time to transform your body and dance yourself into summer shape. Zumba® fitness-parties have inspired millions of people to love every minute of losing weight. Feel the music, find your groove and start partying your way into shape today.
samples
Br
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eS | SAMP
LeS
PARTY YOURSELF INTO SHAPETHE LATIN-INSPIRED, EASY-TO-FOLLOW, CALORIE-BURNING, DANCE-FITNESS PARTY. FEEL THE MUSIC AND LET LOOSE.
Copyright © 2012 Zumba Fitness, LLC | Zumba®, Zumba Fitness® and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC
FOR CLASS DETAILSCONTACT YOUR LICENSED ZUMBA® INSTRUCTOR:
Instructor Name Here
(123) [email protected]
Use this space to tell your students
about your upcoming classes and
events. List your schedule or let
them know your availability.
List your Facebook, twitter,
or other social media addresses,
or simply send a personal
message to your potential fans
and fellow students.
Good luck!