brand team 2016 sales/marketing questions
TRANSCRIPT
In today’s hyper-competitive pharma categories what keeps your colleagues awake at night?
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Can the sales force deliver growth that exceeds category growth?
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Are NRx (new business) or TRx (business we already have) driving our current growth?
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Is our traditional strategy of key message delivery still working?
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Is the execution of a key message carpet bombing strategy putting our physician access at risk?
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How can we improve the odds of making, or exceeding, budget this year?
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The answer to all these questions can be found in improving the clinical and commercial relevance of
your sales conversation!