brand social (nov16)
TRANSCRIPT
![Page 1: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/1.jpg)
3 + 4 November 2016
![Page 2: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/2.jpg)
Collaboration
![Page 3: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/3.jpg)
60%$ 60%$
50%$
45%$
40%$
20%$
0%$
10%$
20%$
30%$
40%$
50%$
60%$
70%$
Crea/ng$value$for$your$customers$in$new$and$engaging$
ways$
Technology$providing$new$plaBorms$for$
brands$
The$freedom$and$pace$to$get$scale$with$ideas$or$products$
Crea/ng$new$routes$to$market$
Collabora/ng$with$other$brands$to$add$value$to$your$
customers$
Collabora/ng$with$startEups$
What do you see as the biggest opportunities for brands right now?
![Page 4: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/4.jpg)
76% Want brands to collaborate with a
totally unassociated brand
03 Vitals : Openness : Spontaneity
![Page 5: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/5.jpg)
Project Jacquard by Levi’s x Google
03 Vitals : Openness : Spontaneity
![Page 6: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/6.jpg)
Y-3 x Virgin Galatic
03 Vitals : Openness : Spontaneity
![Page 7: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/7.jpg)
72% are excited by the prospect of a
brand collaborating with a competitor
03 Vitals : Openness : Spontaneity
![Page 8: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/8.jpg)
McWhopper
03 Vitals : Openness : Spontaneity
![Page 9: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/9.jpg)
The Modern Brand Equation =
Collaborative + Purpose Driven + People Centric + Humble + Diverse +
Restless + Delivers Experiences Collaborative + Experiential + Creative + Fluidity + Culture
![Page 10: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/10.jpg)
“A modern brand is one that represents now and helps people feel
reflected”
![Page 11: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/11.jpg)
OUR THEME
Restlessness
![Page 12: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/12.jpg)
“Restlessness is discontent and discontent is the first necessity of progress. Show me a thoroughly satisfied man and I will show
you a failure.”
Thomas Edison
![Page 13: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/13.jpg)
Brands you considered as restless
![Page 14: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/14.jpg)
That’s Me That Is
![Page 15: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/15.jpg)
![Page 16: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/16.jpg)
![Page 17: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/17.jpg)
![Page 18: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/18.jpg)
![Page 19: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/19.jpg)
![Page 20: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/20.jpg)
![Page 21: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/21.jpg)
![Page 22: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/22.jpg)
![Page 23: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/23.jpg)
Jimmy Cregan Jimmy’s Iced Coffee
Entrepreneur
James Fairbank Rapha Racing Brand Builder
Rachel Wingfield Loop.ph
Biology Architect
Yara Michels Chapter Friday
Influencer
Oliver Spencer Fashion Designer
Label Owner
Speakers
![Page 24: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/24.jpg)
Rachel Wingfield Loop.ph
Biology Architect
![Page 25: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/25.jpg)
“Designers are future makers”
Rachel Wingfield
![Page 26: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/26.jpg)
![Page 27: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/27.jpg)
![Page 28: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/28.jpg)
![Page 29: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/29.jpg)
![Page 30: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/30.jpg)
Belvedere Trees
St James Park
Spiratomic Space
Belvedere Trees Tree Lungs
Kensington ArchilaceEnergy Futures (EDF)
Brainwaves Loop.pH a Spatial Laboratory
Traversing the worlds of design, architecture and technology to
craft space and living matter into spectacular experiences
that radically rethink the future
![Page 31: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/31.jpg)
Digital Dawn - Photovoltaic window blind
Vertical urban farming
Algae as a biofuel
Textiles as a growing medium NASA Aeroponic Growing for Cities
Bioluminescent bacterial lightbulbsScaffolds for Life
Photosynthesising microbiological textiles Living Environments
Synthesising living matter and technology through the
convergence of biology, and technology
![Page 32: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/32.jpg)
Oliver Spencer Fashion Designer
Label Owner
![Page 33: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/33.jpg)
“Brands need to be closer to their consumers now more than ever
before”
Oliver Spencer
![Page 34: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/34.jpg)
PARTNERS
Platinum Partner Media Partner
Other supporters
![Page 35: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/35.jpg)
y
Yara Michels Chapter Friday
![Page 36: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/36.jpg)
![Page 37: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/37.jpg)
![Page 38: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/38.jpg)
![Page 39: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/39.jpg)
Jimmy Cregan Jimmy’s Iced Coffee
![Page 40: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/40.jpg)
Our story
Inspired by Australia Realised UK potential
Made the product
Me and my sisOur office
Where we live
![Page 41: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/41.jpg)
Refreshing, Resealable, Convenient and Rad, a Pick-Me-Up, 4 Ingredients, and none of them are bad.
We do a Skinny, Original & Mocha range and at £1.59 it’s just a pinch of your change. We’re a British Brand and we wanna keep your chin up and soon we’ll be in every store because we ain’t gonna give up.
![Page 42: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/42.jpg)
Farmer Hoggett, Babe.
Farmer Hoggett knew that little things that tickle and nag and refuse to go away should never be ignored. For in them lie the seeds of
destiny.
![Page 43: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/43.jpg)
How are we making it? NOT MADE IT.
Hunger & DriveReal story
Make rad products
Build an epic teamBuild a culture that people love
Trust your instinct
Have a plan
Let money be a bi-product of your dream
Learn to say “No”
![Page 44: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/44.jpg)
James Fairbank Rapha Racing
![Page 45: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/45.jpg)
LOVE THE SPORT
EVERYTHING WE DO IS INFORMED BY A LOVE OF ROAD RACING.
![Page 46: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/46.jpg)
Start Up Sessions
![Page 47: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/47.jpg)
59%$
53%$
47%$
41%$
35%$
12%$
0%$
10%$
20%$
30%$
40%$
50%$
60%$
70%$
Crea0ng$value$for$your$customers$in$new$and$engaging$
ways$
Technology$providing$new$plaCorms$for$
brands$
The$freedom$and$pace$to$get$scale$with$ideas$or$products$
Crea0ng$new$routes$to$market$
Collabora0ng$with$other$brands$to$add$value$to$your$
customers$
Collabora0ng$with$startFups$
![Page 48: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/48.jpg)
![Page 49: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/49.jpg)
@sopost@landmrkit@chatsuite @rewindco
![Page 50: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/50.jpg)
Innovative First Projects
![Page 51: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/51.jpg)
![Page 52: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/52.jpg)
![Page 53: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/53.jpg)
Boost
OPT-IN TOMARKETING
NOT TRIEDBEFORE
WOULDRECOMMEND
WOULD BUY
41% 95% 93% 91%
945 samples claimed49% of surveyed sample recipients had not heard of the brand before
[email protected] @sopost
![Page 54: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/54.jpg)
Challenges Workshop
![Page 55: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/55.jpg)
![Page 56: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/56.jpg)
How to sell to Senior Marketers1. Make the client the hero by detailing every
benefit including the money
2. Help them manage internal stakeholders – what is the elevator pitch?
3. Create a burning platform for urgency – tell them what will happen if they don’t do it!
![Page 57: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/57.jpg)
Feedback
![Page 58: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/58.jpg)
“The most lean-in active creative forum I have experienced”
“Intimate, thought-provoking, useful use of my time…doesn't happen often!
- Thank-you”
“Like speed dating for your brain. Connecting with genuine people in a safe,
creative environment”
“You could do this one mixer all year and not need to do another. A mini
TED summit for creative execs”
“Opens your mind and puts the fun back into your role”
“A safe space to be inspired and test your theories for your next project”
![Page 59: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/59.jpg)
AVERAGE FEEDBACK SCORE
8.4
![Page 60: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/60.jpg)
Thanks
![Page 61: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/61.jpg)
![Page 62: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/62.jpg)
![Page 63: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/63.jpg)
Media Partner
Other supporters
![Page 65: Brand Social (Nov16)](https://reader030.vdocuments.us/reader030/viewer/2022012923/58a679661a28ab94238b4a5b/html5/thumbnails/65.jpg)