brand reputation monitoring
TRANSCRIPT
w w w . o s i n t m o n i t o r . c o m P a g e | 1
BRAND REPUTATION MANAGEMENT
RISE OF SOCIAL MEDIA
With the rise of popularity of social media, it became very easy for anyone to express theiropinions or thoughts about brands, products, even entire organizations over the varioussocial media and networking sites, blogs, forums, etc and make them reach to millions like awith just a few clicks. These opinions therefore positive or negative create a snowball effectacross the web. This is the area to be looked after.
DOES BRAND REPUTATION MATTERS?
A vast majority of consumers perform online research to make buying decisions. When theylook for your company in the search engine results they will not only check whether yourcompany website is high on the search results list, but also scan all the relevant informationfrom various sources about your company, read reviews and get opinions from otherconsumers.
A positive reputation results to revenue growth and profitability whereas a bad reputationcan lead to a decrease in revenue and profits. Therefore companies and organizationsshould focus on managing their brand reputation along with other operations.
w w w . o s i n t m o n i t o r . c o m P a g e | 1
BRAND REPUTATION MANAGEMENT
RISE OF SOCIAL MEDIA
With the rise of popularity of social media, it became very easy for anyone to express theiropinions or thoughts about brands, products, even entire organizations over the varioussocial media and networking sites, blogs, forums, etc and make them reach to millions like awith just a few clicks. These opinions therefore positive or negative create a snowball effectacross the web. This is the area to be looked after.
DOES BRAND REPUTATION MATTERS?
A vast majority of consumers perform online research to make buying decisions. When theylook for your company in the search engine results they will not only check whether yourcompany website is high on the search results list, but also scan all the relevant informationfrom various sources about your company, read reviews and get opinions from otherconsumers.
A positive reputation results to revenue growth and profitability whereas a bad reputationcan lead to a decrease in revenue and profits. Therefore companies and organizationsshould focus on managing their brand reputation along with other operations.
w w w . o s i n t m o n i t o r . c o m P a g e | 1
BRAND REPUTATION MANAGEMENT
RISE OF SOCIAL MEDIA
With the rise of popularity of social media, it became very easy for anyone to express theiropinions or thoughts about brands, products, even entire organizations over the varioussocial media and networking sites, blogs, forums, etc and make them reach to millions like awith just a few clicks. These opinions therefore positive or negative create a snowball effectacross the web. This is the area to be looked after.
DOES BRAND REPUTATION MATTERS?
A vast majority of consumers perform online research to make buying decisions. When theylook for your company in the search engine results they will not only check whether yourcompany website is high on the search results list, but also scan all the relevant informationfrom various sources about your company, read reviews and get opinions from otherconsumers.
A positive reputation results to revenue growth and profitability whereas a bad reputationcan lead to a decrease in revenue and profits. Therefore companies and organizationsshould focus on managing their brand reputation along with other operations.
w w w . o s i n t m o n i t o r . c o m P a g e | 2
BRAND REPUTATION MANAGEMENT
Reputation management is the practice of monitoring the reputation of an individual orcompany or a brand by listening to what people are saying about your company, its productsor services and key personnel’s online, addressing contents which are damaging to it andcontinue to engage with the positive.
FEATURES INVOLVED IN BRAND REPUTATION MANAGEMENT
Increase website visibility over the web
Engage with ongoing web trends
Engage with positive customers
Suppress the negativity and
Address negative reviews/feedback
w w w . o s i n t m o n i t o r . c o m P a g e | 2
BRAND REPUTATION MANAGEMENT
Reputation management is the practice of monitoring the reputation of an individual orcompany or a brand by listening to what people are saying about your company, its productsor services and key personnel’s online, addressing contents which are damaging to it andcontinue to engage with the positive.
FEATURES INVOLVED IN BRAND REPUTATION MANAGEMENT
Increase website visibility over the web
Engage with ongoing web trends
Engage with positive customers
Suppress the negativity and
Address negative reviews/feedback
w w w . o s i n t m o n i t o r . c o m P a g e | 2
BRAND REPUTATION MANAGEMENT
Reputation management is the practice of monitoring the reputation of an individual orcompany or a brand by listening to what people are saying about your company, its productsor services and key personnel’s online, addressing contents which are damaging to it andcontinue to engage with the positive.
FEATURES INVOLVED IN BRAND REPUTATION MANAGEMENT
Increase website visibility over the web
Engage with ongoing web trends
Engage with positive customers
Suppress the negativity and
Address negative reviews/feedback
w w w . o s i n t m o n i t o r . c o m P a g e | 3
OSINT MONITOR
OSINT Monitor is an effective Online Reputation Management Tool for analyzing andmonitoring the company or businesses brand presence over the web.
OSINT Monitor provides you the state-of-the-art Web data extraction system to gatherpublicly available information on different social networking and media sites, News Feeds,Blogs, etc. and harvest this real-time data into “noise free,” quality data to meet userspecific business requirements.
FEATURES OF OSINT MONITOR
Track, monitor and extract data from targeted web sites, blogs, profiles, tweets,reports, newsfeeds etc.
Harvest and normalize the hidden and unstructured data for user specific businessrequirements
Simplified Web monitoring solution that allows data to be viewed at any time fromany location
Easily create your own database to save the information of your interest
Easily fetch data from individual or selected channels using keywords
w w w . o s i n t m o n i t o r . c o m P a g e | 3
OSINT MONITOR
OSINT Monitor is an effective Online Reputation Management Tool for analyzing andmonitoring the company or businesses brand presence over the web.
OSINT Monitor provides you the state-of-the-art Web data extraction system to gatherpublicly available information on different social networking and media sites, News Feeds,Blogs, etc. and harvest this real-time data into “noise free,” quality data to meet userspecific business requirements.
FEATURES OF OSINT MONITOR
Track, monitor and extract data from targeted web sites, blogs, profiles, tweets,reports, newsfeeds etc.
Harvest and normalize the hidden and unstructured data for user specific businessrequirements
Simplified Web monitoring solution that allows data to be viewed at any time fromany location
Easily create your own database to save the information of your interest
Easily fetch data from individual or selected channels using keywords
w w w . o s i n t m o n i t o r . c o m P a g e | 3
OSINT MONITOR
OSINT Monitor is an effective Online Reputation Management Tool for analyzing andmonitoring the company or businesses brand presence over the web.
OSINT Monitor provides you the state-of-the-art Web data extraction system to gatherpublicly available information on different social networking and media sites, News Feeds,Blogs, etc. and harvest this real-time data into “noise free,” quality data to meet userspecific business requirements.
FEATURES OF OSINT MONITOR
Track, monitor and extract data from targeted web sites, blogs, profiles, tweets,reports, newsfeeds etc.
Harvest and normalize the hidden and unstructured data for user specific businessrequirements
Simplified Web monitoring solution that allows data to be viewed at any time fromany location
Easily create your own database to save the information of your interest
Easily fetch data from individual or selected channels using keywords