monitoring for reputation management
DESCRIPTION
Douglas Haslam from Voce Communications provides a process for monitoring social media, including content curation.TRANSCRIPT
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Monitoring For Reputation Management
Monitoring Social Media- Boston Oct 5, 2010
Doug HaslamVoce Communications
VoceNation.comDougHaslam.comTwitter: @DougH
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Photo by angelmedflight on Flickr
BusyThe Problem
• Executives• Clients• Marketing people
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New Media• Fragmented Media• Individual Content Creators
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Photo: Eyeball 1 by loonyhiker on Flickr
The Opportunity
• It’s All Findable• We Can Respond• Response to One Seen by Many
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4You Know…The Solution 4
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Photo by angelmedflight on Flickr
Still Too Busy
The Problem (Again with the Problems) 5
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6ProcessSolution 6
• People• Systems• Workflow• Accountability
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7Solution 7
• Monitor• Identify• Flag• Assign• Recommend• Report
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8Monitor 8Eyes and Ears
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Photo by Storm Crypt on Flickr
Identify 9Curation
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10Flag 10
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Photo by Elgin County Archives on Flickr
Assign 11
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12Recommend 12
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Photo by victoriabernal on Flickr
Report 13
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14BridgeAn Example 14
• Client/Agency Collaboration Tool• Custom-built by Voce (on Wordpress)• Customized further for client needs• Introduced into program workflow• Identify opportunities, assign them and recommend
action• Report on action taken (and further action if
needed)
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15Report 15xxx
xxxx
Company
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THANK YOUDoug Haslam - Voce Communications
[email protected]://vocecommunications.com
Http://doughaslam.comTwitter: @DougH