brand re-position presentation

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Page 1: Brand Re-position Presentation

7/23/2019 Brand Re-position Presentation

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Page 2: Brand Re-position Presentation

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Company Profle

Page 3: Brand Re-position Presentation

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Product

Page 4: Brand Re-position Presentation

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Current Positioning

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Competitor

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Repositioning

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Advertisement ScriptScrumptious &velvety fruity rangeof cakes to delight

your sweet craving.Tender spongy layer

centralized withheavenly cream foreveryone every

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Innovation In Flavors  Blueberry

  Lemon

  Chocolate Chip

  Orange

  Banana

  Coee

  Chocolate Vanilla

  Chocolate Indulgence

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Entry In Cup CaesFlavors!

› Vanilla

› "arble

› Chocolate

› Chocolate Filled

› #tra$berry Filled

› Fruit

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Current Pacaging

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  New Range for Kolson ven !resh"akes

 

C%P C&'E P&()* C&'E

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+e$ Pacaging

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  "urrent Range of "akes with New 'avors 

(on)t we all love a *it of e+trachocolate *ut when it oozesout of the cake it makes it a

whole lot divine and K#SN,N !resh "hoco "hocolatecake is no less such a promise

Page 15: Brand Re-position Presentation

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  "urrent Range of "akes with New'avors

 -et carried away with therich layer of cream and

chewy *lue*erries in theK#SN ,N !resh lue*erry cake *ar.

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  "urrent Range of "akes with New 'avors 

T/0S 0S T/ RA# (A# RTRST%# "AK %1 TTR NT20SS3K#SN ,N !resh ANANA#A%R "AK /AS A !#1!!%!0##0N- ! ANANA "R42 T/AT50## 2AK %1 5ANT 2R.

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  "urrent Range of "akes with New 'avors 

Now this is *erry *errydelicious3K#SN ,N !resh 

Straw*erry cake *ar will*uckle you up for a sweetadventure.

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  (etailer Benefts

New ,ariety $rice each!or consumer

$rice each!or Retailer

ther ene6ts!or Retailer

Party Cae ./ PC#P'( ./012

./ PC#P'( ..012

Buy .03et . Free

Cup Cae . PC#P'( /412

. PC#P'( /512

#ell .00 PC#and 3et .0 PC#Free

"ini Cae . PC#P'( .012

. PC#P'( 0612

#ell .00 PC#and 3et .0 PC#Free