brand re-position presentation
TRANSCRIPT
7/23/2019 Brand Re-position Presentation
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Company Profle
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Product
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Current Positioning
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Competitor
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Repositioning
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Advertisement ScriptScrumptious &velvety fruity rangeof cakes to delight
your sweet craving.Tender spongy layer
centralized withheavenly cream foreveryone every
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Innovation In Flavors Blueberry
Lemon
Chocolate Chip
Orange
Banana
Coee
Chocolate Vanilla
Chocolate Indulgence
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Entry In Cup CaesFlavors!
› Vanilla
› "arble
› Chocolate
› Chocolate Filled
› #tra$berry Filled
› Fruit
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Current Pacaging
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New Range for Kolson ven !resh"akes
C%P C&'E P&()* C&'E
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+e$ Pacaging
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"urrent Range of "akes with New 'avors
(on)t we all love a *it of e+trachocolate *ut when it oozesout of the cake it makes it a
whole lot divine and K#SN,N !resh "hoco "hocolatecake is no less such a promise
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"urrent Range of "akes with New'avors
-et carried away with therich layer of cream and
chewy *lue*erries in theK#SN ,N !resh lue*erry cake *ar.
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"urrent Range of "akes with New 'avors
T/0S 0S T/ RA# (A# RTRST%# "AK %1 TTR NT20SS3K#SN ,N !resh ANANA#A%R "AK /AS A !#1!!%!0##0N- ! ANANA "R42 T/AT50## 2AK %1 5ANT 2R.
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"urrent Range of "akes with New 'avors
Now this is *erry *errydelicious3K#SN ,N !resh
Straw*erry cake *ar will*uckle you up for a sweetadventure.
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(etailer Benefts
New ,ariety $rice each!or consumer
$rice each!or Retailer
ther ene6ts!or Retailer
Party Cae ./ PC#P'( ./012
./ PC#P'( ..012
Buy .03et . Free
Cup Cae . PC#P'( /412
. PC#P'( /512
#ell .00 PC#and 3et .0 PC#Free
"ini Cae . PC#P'( .012
. PC#P'( 0612
#ell .00 PC#and 3et .0 PC#Free