brand & pr communication solutions for real estate industry
DESCRIPTION
TRANSCRIPT
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Brand & PR Communication Solutions for Real Estate Industry
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Who Are We ?
A Branding and PR Agency , specializing inthe Real Estate & Housing Industry
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Our Strengths
• Agency with One on One Representations to Government, Media and Consumers
• Backed by Real Estate Professional over 20 years of experience
• A Full Service Agency offering PR, Corporate & Brand Communication & Marketing Support.
• The Team consists of Professionals and Strategic Business Associates with decades of experience in Real Estate, Media and Marketing
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Our Network
• Presence in Mumbai , Delhi and Kolkata
• Present in 15 States through our Affiliates
• Penetration in NRI and HNI community
• Online presence through our portal www.1stmumbaiproperties.com
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What Can We Do For you
• Addressing Issues and Matters of Concerns to the Industry • Brand Communication • Events & Activation• Special Media Projects• Marketing Support (Digital and Real Time)
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Issue Management
• Government Liasoning / policy forecasts before they happen and how to handle them via consumer and media
• Consumer Forum Interaction
• Mobilizing the Knowledge & Opinion Leaders
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Brand Communication
• Advertising (Creatives ,Qualitative Research, Media Planning & Buying ,)
• Public Relation (Property ,Brand and Establishing the Face of the Company)
• Newsletters for HNI and NRI Communication
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Events and Activation
• Mall Activation• Housing Society Activations• Media Activation• Niche Events• Road Shows • Experiential Marketing • Target Group Marketing • Workshops & Seminars
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Marketing Support
• Celebrity Endorsements• In film branding• Out film branding• Outdoor• Strategic Tie ups• Event Associations• Sponsorship Marketing• Digital Communication
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Projects Marketed by Us
• NDTV Good Times Lifestyle Awards 2012
• CREDAI Real Estate Awards 2012
• CWAB’Y Awards 2012
• International Clowns Festival 2012
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Test Project
Fighting against VAT
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The Problem
• Current fiscal deficit in Maharashtra
• The revision of MVAT without any opposition from consumers and Real Estate industry
• The high court dismissing the writ petition to uphold VAT
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Loopholes• Karnataka model not applicable in MH • Double taxation Sales Tax and VAT coupled with service
tax , registration fees , stamp duty etc• VAT on immovable properties invalid• 1% and 3% rates for 2010 onward and 2006 -2010
respectively is unfair business practice• Computation methods vague and sketchy• Builders will be engaged in endless litigation to recover
VAT• Uniform tax rates for low end housing as well as high
end properties
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What can be done ?• Research on how VAT will affect the 10 lakh home buyers
and real estate /home loan industry – Shared with the media• Highlighting the loopholes through media ,KOL’s • Get a political supporter• Unite the consumers – FORAM and www.betheforce.com• Multi city protests , Rally and Petitions• Signature campaigns , Digital Activations• Petition and representations @ Central Government to
decrease /abolish service tax for MH
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Expected Results
• Consumers fighting against the cause puts lot of pressure on Government
• Coupled with UPA reform policies the time is just right to voice the protest
• With a mid term poll looming large Government cannot go against consumers , if staged right
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OUR TEAMSangeet Kumar(E) [email protected] (M) +91 98200 72560
Sachin Singh(E) [email protected] (M) +91 98339 72560
Snehangshu Das Gupta(E) [email protected] (M) +91 98332 72560
Rajiv Chopra(E) [email protected](M) +91 99300 72560
Arshad Khan(E) [email protected](M) +91 98202 72560
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Corporate office:
Suite # 3, Jeevan Jyot Bldg, N.S.Rd. #11, JVPDMumbai, India.