Brand Loyalty Measures

1 = Strongly Disagree2 = Disagree3 = Neither Agree nor Disagree4 = Agree5 = Strongly Agree

Relevancy of Content

1. The content is relevant to the brand in the social media.2. Relevant content posted by the brand attracts me to look into it.3. The brand provides useful information.4. The content from brand convey its messages.

Advantageous Campaign

1. The brand provide promotion (i.e. Buy 2 free 1) that attract me.2. The brand provide membership discount on purchase.3. By offering rewards for you to engage with the brand regularly this help you develop a closer relationship and

increase your brand loyalty with the brand.

Frequent Update

1. The brand will post an update at least once in a week.2. The brand post on latest product and I will buy it.

Various Platform & Offers Application

1. The brand is accessible via different social media platform.2. Post of brand can be shared among various platform.3. The brand offer application like member’s application via the social media.4. The brand can be reached via mobile apps.

Popular Content

1. The brand post a video on its product.2. The brand provide a tutorial of usage of product.3. The brand have a catchy audio music on advertisement.4. The brand always come out with humorous content of post.5. The brand posted a popular content among the peer.

Brand Loyalty

1. Will continue to interact with the brand.2. Continue to purchase brand’s product.3. You trust the product from the company.4. Will recommend the brand to friends and family members. 5. I feel good about this brand over its competitor’s brand.6. I’m willing to pay a higher price in future for that brand.