brand innovators digital transformation @campbell

3www.Brand-Innovators.com

Hello and ...

Welcome to Brand Innovators@Campbell’s Soup world headquarters in Camden, New Jersey!

Over the past twenty years, the Internet, digital media and advertising technology have radically transformed the way brands engage with their consumers. New formats, such as digital video advertising, social media, and content marketing are forcing brand marketers to think differently about how they market their products and services. In addition, new mobile platforms, including smart phones and tablets are changing consumer behavior and creating opportunities for brands to connect with consumers anytime, anywhere, and on any device, in ways that they could never have imagined only a few short years ago. At the same time, breakthroughs in Big Data and analytics, geo-targeting, in-store marketing, and ConnectedTV are allowing brand marketers to target and personalize their messages in real-time, in new and dynamic ways. Welcome to the Digital Age and the next generation of marketing, media, and advertising technology!

Brand Innovators@Campbell’s Soup will provide an important forum to share success stories about how Fortune 500 and other leading brands are investing in digital media and advertising technology to build loyalty and long term relationships with their consumers. We will hear from some of the best and brightest brand marketers at some of the most iconic brands in the world, about how they are using technology to drive new customers into the purchase funnel.

We invite you to participate in the discussion, and to share ideas, best practices and proof points with your colleagues, both during and after today’s event.

Enjoy the show and we look forward to seeing you, again, at another Brand Innovators event soon!

Marc SternbergCo-Founder

Brandon Gutman Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.


Brandon Gutman Co-Founder

4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

Brand Innovators Team

What’s Inside

LETTER FROM THE FOUNDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

VIP SPEAKERS .......................................................... 6AGENDA ....................................................................1 8

SPEAKERS ........................................... .....................2 4

ADVISORY BOARD ................................................... 2 7

STRATEGIC ADVISORS .............................................3 0

HOST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1

SPONSORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2

Brandon GutmanCo-Founder


Ted RubinActing Chief Marketing Officer

David TeicherChief Content Officer

Leora RosenbergProgram Director

Jared HopferHead of Business Development

Paula ParisiChief Technology Officer

Alexander KanishBusiness Development Manager

Gene NechHead of CRM and Direct Marketing

Negeen AmuzegarMarketing Coordinator

Martina SuessProgram Director


CEO, CAMPBELL SOUP COMPANY @CampbellSoupCo

Denise Morrison is President and CEO of Campbell Soup Company, a leading global manufacturer and marketer of high-quality foods. Founded in 1869, the company has a portfolio of top brands, including Campbell’s, Pepperidge Farm, Arnott’s, V8, Bolthouse Farms, Plum Organics and Kjeldsens. Denise has a distinguished track record of building strong businesses and growing iconic brands. She became Campbell’s CEO in August 2011, after more than eight years at Campbell and more than 30 years in the food business. She is Campbell’s 12th leader in its 145-year history. Denise joined Campbell in 2003 as President-Global Sales and Chief Customer Officer. She then served as President-Campbell USA and Senior Vice President and President-North America Soup, Sauces and Beverages. She was named Executive Vice President and Chief Operating Officer in 2010, and she was also appointed as a Director of the Campbell’s board. Previously, Denise was Executive Vice President and General Manager of Kraft Foods’ Snacks and Confections divisions, responsible for leading brands including Planters nuts, Life Savers candies, and Altoids mints. Her extensive food business experience also includes senior leadership roles at Nabisco, Nestle and Pepsi-Cola. She began her career at Procter & Gamble.

DENISE M. MORRISON

Opening Remarks

8 Get Social: @Brand_Innovator #bisummit

Event Chair

MICHAEL SENACKERIB

Mike Senackerib joined Campbell as Chief Marketing Officer in October 2012, reporting to Campbell President and CEO Denise Morrison. As leader of the Global Marketing and Communication Center of Excellence, Mike works with the marketing leaders in each business unit. He oversees Global Corporate Communication, Advertising, Design, Media, Digital Marketing, Marketing Excellence, and the Corporate Strategy group. The Consumer and Customer Insights Department also reports functionally to Mike. Before joining Campbell, Mike was Senior Vice President and Chief Marketing Officer at the Hertz Corporation, where he had global responsibility for brand and digital marketing, product management, customer relationship management, market research, and pricing and yield management. Earlier in his career, Mike held several marketing and line roles at Nabisco, advancing through positions of increased responsibility at Nabisco and then Kraft, including leading the $3.8 billion Biscuit portfolio, Global Snacks sector and Direct Store Delivery.

GLOBAL CHIEF MARKETING OFFICER, CAMPBELL SOUP COMPANY

@CampbellSoupCo


GLOBAL SOCIAL MEDIA & DIGITAL MARKETING, CAMPBELL SOUP COMPANY

@umang_shah

Umang Shah leads the mobile and emerging media activation in paid, owned and earned media for Cambell Soup Company. His duties span paid, owned and earned media channels. He partners with the brand-marketing teams and other functions to ensure Cambell is creating, curating and participating in the digital content space in a way that will engage consumers.Umang joined Cambell in 2014 from Walmart, where he was Director, Social Strategy since 2012. Prior to that, he worked at Cubed Consulting, and was a social media strategist for Microsoft. Umang was born in India and moved to the U.S. as a child. He has a B.S. in Information Technology from the Rochester Institute of Technology.

UMANG SHAH

Host

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ENTREPRENEUR, PHILANTHROPIST, AUTHOR@ChrisGardnerJr

Chris Gardner is the author of the 2006 autobiography, The Pursuit of Happyness, a New York Times and Washington Post #1 bestseller that has been translated into over forty languages. Gardner is also the inspiration for the acclaimed movie The Pursuit of Happyness for which Will Smith, starring as Gardner. Gardner’s second bestselling book, Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be, was published in May 2009. The book provides a blueprint for navigating tumultuous times with positivity, courage, tenacity, discipline and common sense. Gardner successfully used these techniques to overcome more than his fair share of adversity. When a series of circumstances in the early 1980’s left Gardner homeless and the sole guardian of his toddler son, he climbed the financial industry ladder from the very bottom. Gardner worked at Bear Stearns & Co from1983-1987 where he became a top earner. In 1987 he founded the brokerage firm Gardner Rich in Chicago from his home with just $10,000. His message: “If I can do it, you can too!”

CHRIS GARDNER

Keynote

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Keynotes

MAYUR GUPTA

As a Global Head of Marketing Technology & Innovation for Kimberly Clark, Mayur Gupta leads the global marketing technology strategy, planning & budget as well as KC’s digital innovation lab. Provides thought leadership, vision and strategy to enable KC’s marketing & business objectives

across all the global brands. Leads the ongoing exploration, evaluation and adoption of both enterprise and tactical capabilities as well as heads the technology & media innovation within KC’s digital innovation lab, managing the innovation portfolio all the way from inception to commercialization. Also leads the Global Digital Production capability, vision & strategy. Prior to joining Kimberly Clark, Mayur spent over 12 years @ SapientNitro as Director, Marketing Technology. He led several digital marketing engagements for leading brands like Coca Cola, Unilever, ESPN XGames, Mars, Chrysler, FIAT Abarth, Cisco, Motorola, Burger King, VisitFlorida, Celebrity CruiseLines.

GLOBAL HEAD, MARKETING TECHNOLOGY & INNOVATION, KIMBERLY-CLARK CORPORATION @inspiremartech

JON STEINBERG

Jon Steinberg is a world-leading, senior digital media executive who in June joined Daily Mail North America from BuzzFeed where he was President & Chief Operating Officer for the four previous years. He joined The Daily Mail at a time when the MailOnline’s American audience is exploding, commensurate with a significant investment in

the stateside business and editorial teams by the U.K.-bsaed parent company Daily Mail & General Trust over the past few years. At BuzzFeed, Jon joined the company as its 15th employee growing it to more than 500 employees with responsibility for business management, company operations, finance, and social advertising operations.

CEO, DAILY MAIL, NORTH AMERICA, @jonsteinberg


Keynotes

MASON NELDER

Mason Nelder is a communications and business strategist with more than 18 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist

for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life , wherever it may lead.

DIRECTOR OF SOCIAL MEDIA AND DIGITAL STRATEGY, VERIZON @MasonNelder


Agenda

CONTINUED ON PAGE 20

8:00 am BREAKFAST

8:45 am WELCOMEBrandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand InnovatorsHost: David Teicher, Editor & Chief Content Officer, Brand InnovatorsEvent Chair: Michael Senackerib, Global Chief Marketing Officer, Campbell Soup Company Host: Umang Shah, Global Social Media & Digital Marketing, Campbell Soup Company

8:45 am OPENING REMARKS Denise Morrison, CEO, Campbell Soup Company

9:00 am KEYNOTE — SPIRITUAL GENETICS AND THE AMERICAN DREAMChris Gardner, Entrepreneur, Philanthropist, AuthorCourting and marketing to Millennials – consumers born after 1982 – is crucial Chris Gardner will share some of the steps that he had to take and obstacles he overcame in order to create the life he wanted to live. This presentation will introduce you to the concept of Spiritual Genetics, or the ‘You’ in You that has nothing to do with blood type, DNA or pigmentation. Chris will also identify the importance of the “P’s” in our life — finding your passion, being practical, and having a plan. Learn how your plan needs the elements of what Chris calls “the C-5 Complex” (Clear, Concise, Compelling, Consistent and Commitment). You will leave knowing that if Chris Gardner can do it, so can you.

10:00 am MOBILE COMMERCE, PAYMENTS, AND USER EXPERIENCE

Laston Charriez, SVP Marketing, Western UnionCarlos Faxas, eCommerce, New Technology and Digital Concepts, United AirlinesMayur Gupta, Global Head, Marketing Technology & Innovation, Kimberly-Clark Corporation

10:40 am NETWORKING BREAK

FRIDAY, NOVEMBER 14, 2014CAMPBELL SOUP COMPANY WORLD HEADQUARTERS

CAMDEN, NEW JERSEY


Agenda

CONTINUED ON PAGE 22

11:00 am Q&A

Michael Senackerib, Global Chief Marketing Officer, Campbell Soup CompanyInterviewed by: Umang Shah, Director, Global Social Media & Digital Marketing, Campbell Soup Company

11:25 am POV — FROM TRADITIONAL TV TO TABLETS— HOW BRANDS ARE OPTIMIZING AD SPEND ACROSS SCREENS TO DRIVE SALES

Aleck Schleider, VP, Data & Analytics, VideologyTV is great at driving sales. But whether programming shows up on the big screens in our living rooms and/or on our laptops, desktops, or smartphones—it’s all television. Or, if you prefer, it’s all video. To consumers it makes little difference. And for advertisers who want to reach those consumers, it shouldn’t either. Now, through advancements in technology and data, it doesn’t have to. Videology demonstrates how advertisers, including major CPG brands, are using data and technology to plan holistically across television and digital video to drive sales and move product off the shelves.

11:50 am MOBILE INNOVATION AND EMERGING MEDIA

Sean Bartlett, Director of Digital Experience, Product, & Omni-channel Integration, LowesAndy Markowitz, Director, Global Digital Strategy, General ElectricJohn Starkweather, Executive Director-Digital Marketing & Mobile Business, AT&T

12:30 pm LUNCH

1:30 pm KEYNOTE — DRIVING INNOVATION IN THE CORPORATE WORLD

Mayur Gupta, Global Head, Marketing Technology & Innovation, Kimberly-Clark Corporation


2:00 pm POV — THE URBAN LEGEND OF FREE SOCIAL MARKETING

David Rodriguez, SVP Strategy, Livefyre In a time where our attention span is shorter than that of a goldfish, many marketers think they must share more and more content to a highly distractible audience. But with organic reach plummeting, chances are your audience still won’t see your content unless you throw more money at social networks. By investing in your owned and operated properties and shifting the focus from the quantity of real-time content to the quality of real-time content, you can earn organic followers that persist beyond a campaign.

2:20 pm KEYNOTE — FUTURE OF MEDIA

Jon Steinberg, CEO, Daily Mail, North America

2:50 pm NETWORKING BREAK

3:10 pm EXCLUSIVE SNEAK PREVIEW: TAPPING COLLECTIVE CONSUMER DATA FOR THE FUTURE CPG & SHOPPING EXPERIENCE

Andy Ellwood, CRO, Stockup

3:30 pm KEYNOTE

Mason Nelder, Mason Nelder, Director of Social Media and Digital Strategy, Verizon

4:00 pm CLOSING REMARKS

Agenda


Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined Lowe’s in 2011 as the founding member of the mobile strategy and platforms organization. Sean has extensive marketing and product experience at start-up, mid-sized growth, and Fortune 500 companies. Prior to Lowe’s, Sean was the director of mobile strategy at an interactive marketing agency.

SEAN BARTLETTDIRECTOR OF DIGITAL EXPERIENCE, PRODUCT, & OMNI-CHANNEL INTEGRATION, LOWES

Carlos Faxas is an airline professional with experience in multiple areas including Call Center Quality Assurance, Software Quality Assurance (web based eCommerce Site) and Customer Experience. He is currently Manager, eCommerce New Technology and Digital Concepts for United Airlines, based out of Chicago. Prior to joining United in 2011 he worked for Continental Airlines for two years.

CARLOS FAXAS MANAGER, ECOMMERCE NEW TECHNOLOGY AND DIGITAL CONCEPTS, UNITED AIRLINES

@CarlosFaxasAndy Ellwood has seen more than his fair share of ups and downs on the journey of the entrepreneur. He currently serves at Chief Revenue Officer for StockUp. A graduate of Texas A&M, Andy quickly learned what life on the front lines of sales looks like, first selling life insurance and then stepping up his game to selling private jets for Warren Buffett. He leveraged those lessons into roles leading business development and partnerships for Gowalla through its acquisition by Facebook 2011 and for Waze through its acquisition by Google in 2013. Andy is a part of the founding team of Exosphere, an entrepreneurial education community in Santiago, Chile.

ANDY ELLWOOD CRO, STOCKUP @andyellwood

Laston Charriez leads all marketing activities in the Americas for Western Union and also has P&L responsibility for the U.S. He joined Western Union in November 2011. Prior to that, Laston was VP Insights and Innovation at Sara Lee North America, overseeing consumer insights, analytics, and platform innovation and managing a team responsible for driving external focus, supporting the business units with the voice of the consumer and deep analytics and developing the next innovation platforms across all Sara Lee brands. His early career was at Procter & Gamble where he worked for more than 20 years.

LASTON CHARRIEZSVP MARKETING, WESTERN UNION@laston

Speakers


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Speakers

Andrew Markowitz leads a global digital strategy group across GE with a focus on driving stakeholder connection and conversion. His group drives first-class digital capabilities in areas including, strategy, lead generation, search, content, social media and customer engagement. The group also focuses on training and development to drive scale, providing external perspective and identifying customer points of relevance. Prior to GE, Andrew worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, and standards and training.

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GENERAL ELECTRIC @AndyMarkowitz

As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.

BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman

David Rodriguez heads strategy and operations at Livefyre, a leading SAAS company that provides real-time social software to digital media companies and brands. Prior to joining Livefyre in 2012, David was on the investment team at Greycroft Partners, a digital media venture capital fund, focusing on investing in consumer, social media, and e-commerce companies. With a background in engineering, David held positions at Medtronic and IBM where he designed and programmed microprocessors. Earlier in his career he founded an ecommerce company, ArtExtend.

DAVID RODRIGUEZ SVP STRATEGY, LIVEFYRE

@davidjrodriguez

Mason Nelder is a communications and business strategist with more than 18 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life , wherever it may lead.

MASON NELDERDIRECTOR OF SOCIAL MEDIA AND DIGITAL STRATEGY, VERIZON@MasonNelder


Speakers

Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

MARC STERNBERGCO-FOUNDER, BRAND INNOVATORS@MarcSternberg1

John Starkweather is the Executive Director of Social and Digital Marketing at AT&T, responsible for leading the transformation of how the company engages with business customers online. He understands the role that content plays in delivering value to customers and will share specific stories of how this can drive bottom-line business results. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles.

JOHN STARKWEATHEREXECUTIVE DIRECTOR-DIGITAL MARKETING & MOBILE BUSINESS, AT&T @johnstarky

Aleck Schleider defines and executes next-generation digital marketing solutions across key industry sectors. His scope of duties encompasses developing and marketing vertical based products for platform extensions, audience segmentation, targeting and offline ROI measurement. Aleck has a decade of online experience developing and implementing integrated marketing solutions across the top spending advertiser sectors. His previous roles as Vice President included building digital Advertising Products for Forbes, AOL and Advertising.com.

ALECK SCHLEIDER VP, DATA & ANALYTICS, VIDEOLOGY

David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

DAVID TEICHER EDITOR AND CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles


Advisory Board

LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

ERICK DICKENSVICE PRESIDENT, MARKETING, KING’S HAWAIIAN

DOUGLAS BUSKGLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY


ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

JASON JOHNCHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

FERNANDO MACHADOSENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

Advisory Board

MAYUR GUPTA GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLY-CLARK

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER


Advisory Board

JONATHAN STEPHENHEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

LIAM MCCARTENHEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER

DEB RADCLIFFSENIOR VP MARKETING, WEST MARINE

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

JOHN STARKWEATHEREXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA


COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN, HEINEKEN USA

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

Advisory Board

CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

JON SUAREZ-DAVISVICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

Strategic Advisors

JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick

SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin


Campbell Soup Company is a growing global food company with annual sales of more than $8 billion and powerful brands in three core categories: Soup & Simple Meals, Snacks and Healthy Beverages. After almost 150 years, the company is still focused on delighting consumers with great-tasting foods and beverages that meet their evolving preferences, needs and desires. Led by its iconic $2.1 billion Campbell’s brand, the portfolio extends beyond soup to foods such as Pepperidge Farm cookies and Goldfish crackers; Arnott’s, Kjeldsens and Royal Dansk biscuits; V8 juices; Bolthouse Farms super-premium beverages, carrots and dressings; Plum Organics premium organic baby food; Swanson broths; Prego pasta sauces; and Pace Mexican sauce. Founded in 1869 by fruit merchant Joseph Campbell and Abraham Anderson, an icebox manufacturer, the business that would one day become Campbell Soup Company opened its first plant in Camden, New Jersey, just across the river from Philadelphia. Under the leadership of President and CEO Denise Morrison since 2011, Campbell has been reshaped to drive sustainable growth and enhance shareholder value by implementing a dual mandate to strengthen core businesses and expand into higher-growth spaces, including new categories, segments, channels and geographies. @CampbellSoupCo

Hosted By


Title Sponsors

Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America. @videologygroup

AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL

Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @livefyre


Premiere Sponsors

Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo

Millennial Media is the leading independent mobile advertising and data company. Millennial Media commands an impressive share of the mobile display advertising market. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to advertisers seeking to reach mobile consumers, application and media developers seeking to maximize ad revenue, and mobile operators seeking to further monetize their networks. @millennialmedia

Mutual Mind is an award-winning social listening, analytics and engagement platform that combines three different modes of social listening with business intelligence and reporting, enabling sales partners and brands to engage customers, communities, influencers and advocates for optimal marketing ROI and customer service. The company’s Authentrix™ feature enables social reach and impact measurement for bloggers, VIP’s, advocates and endorsers. MutualMind’s Social Command Center supports a single, aggregated view for text, location and image analytics at enterprise-level engagement. Command Center brings together the first scalable platform whose architecture is optimized for rapid deployment. @mutualmind

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series of tablets. Headquartered in Redmond, Washington, Microsoft is the world’s largest software company in terms of revenue. It is also considered one of the world’s most valuable companies and one of the most successful startup companies of all time by market capitalization, revenue, growth and cultural impact. @Microsoft


Premiere Sponsors

Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc

PayPal Media Network (PPMN) helps retailers and brands to drive commerce through data-driven advertising solutions and offer products. PPMN leverages a multitude of proprietary data and distribution assets owned by eBay Inc. to deliver advertising messages and offers to targeted consumer audiences. Our network features: first and third-party online distribution leveraging PayPal purchase data to target custom audience segments; RedLaser, the leading in-aisle shopping application that engages customers at the “moment of truth”; and the largest location-based mobile display ad network in the U.S. [email protected]

helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain

brand innovators digital transformation @campbell

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