brand & image, a division of riddell kurczaba

The “brand experience” communicates a distinctive message and an emotional identity.

FAST FACTS ABOUT BRAND & IMAGE

Brand & Image (B&I) is one of two specialist communications “arms” (the other being 3D Visualization) of Riddell Kurczaba Architecture Engineering Interior Design Ltd. (RKA), a full-service design firm staffed with more than 65 personnel located in Calgary, Edmonton and Vancouver.

RKA’s Brand & Image department provides services directly to developers, building owners, designers, and tenants, in addition to RKA’s Architectural and Interior Design practice.

The experience profile of our Brand & Image key personnel extends into the international arena and includes projects for several prominent organizations of local, national, and international renown.

B&I offers its services to clients either independently or integrated with Riddell Kurczaba’s other service divisions (architectural design, interior design, and 3D visualization).

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Brand & Image the future...* Designed & Directed by Ricardo Piedrahita, RKA Senior Designer, while at his former company.

TOTTO operates in North America, Latin America and Europe.

Having been involved in creating global retailer TOTTO’s first image in 1990, the designers were charged with evolving the worldwide brand and developing concepts for its next generation of stores. The primary challenge was creating a concept that the client (brand owner and/or franchiser) could adjust independently, to keep pace with rapid growth, without straying from the integrity of the international brand.

1 2 3 4ProjectTottoLocationWorldWideSize100 SQ M ServicesBrandingRetail Planning & DesignDisplaysMerchandisingCategory Management

* Designed & Directed by Ricardo Piedrahita, RKA Senior Designer, prior to joining RKA.

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We were entrusted to modernize and turn over an image that had not been changed for the last 30 years.

Colsubsidio is a widely recognized, well established service provider based in Columbia. Their services range from travel, recreation and recreation, through to the operation of supermarkets and financial institutions.

Our challenge was to modernize and rebrand an image that had remained unchanged for over 30 years. The biggest hurdle was sidestepping misperceptions associated with the chain’s “makeover”. The store’s new look and feel had to be comfortable and modern, yet reined in so as

not to appear extravagant and beyond the means of the chain’s loyal customer base.

After developing a concept, designing displays and selecting fixtures exclusively for Colsubsidio, the designers managed production, design and construction of the project.

1 2 3 4ProjectColsubsidioLocationBogota, ColombiaSize1,500 SQ MServicesRetail Planning & DesignDisplaysMerchandisingCategory Management


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Food, colour and display all in one package.

PASTAIO

The Pastaio concept was developed for a high-end consumer market. After the decision was made to bypass large grocery chains and sell direct to consumers in small dedicated shops, Brand & Image refined a concept that allowed a fun and playful, yet luxurious atmosphere.

1 2 3 4ProjectPastaioLocationBogota, ColombiaSize80 SQ MServicesRetail Planning & DesignDisplaysMerchandisingCategory Management


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The challenge was to incorporate different trends of arts & crafts under one roof.

ARTE & HOBBIE

Arte & Hobbie provides arts and crafts supplies to a select niche market in Columbia. Throughout this project, designers worked hand in hand with the client to create a unique way to sell and promote their product to their target audience. The challenge was to incorporate different trends of arts & crafts under one roof, providing the consumer an all-in-one retail destination.

The store’s sections were planogrammed such that the customer and the technical personnel could interact effectively on a more personal level.

1 2 3ProjectArte & HobbieLocationBogota, ColombiaSize150 SQ MServicesRetail Planning & DesignDisplaysMerchandisingCategory Management


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...we transformed visions and concepts into real products.

Dioptrix, an optometrical outfit, sought a solution that would improve their kiosks’ visability and overall design. We provided a complete range of services from visual identity design to planning, product display and fixtures.

The challenge was designing a prototype that could be incorporated into any kind of shopping centre as a store or a kiosk. On this project we transformed visions and concepts into tangible products.

1 2 3ProjectDioptrixLocationCalgary, CanadaSize20 SQ M KiosksServicesBrandingKiosk DesignDisplay

139 deerlane closecalgary, alberta T2J 5Y8

P + 403 + 681 3444F + 403 + 681 5555

www.dioptrix.ab.ca

martin buntingManager Client ServicesNational Brnds


P + 403 + 681 3444F + 403 + 681 5555

e + [email protected]

www.dioptrix.ab.ca


P + 403 + 681 3444F + 403 + 681 5555

www.dioptrix.ab.ca


P + 403 + 681 3444F + 403 + 681 5555

www.dioptrix.ab.ca



P + 403 + 681 3444F + 403 + 681 5555


www.dioptrix.ab.ca


P + 403 + 681 3444F + 403 + 681 5555

www.dioptrix.ab.ca

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Royal Vista (Gateway)Exterior Signage

...Contemporary... Dynamic... Landmark.

In late 2008 RKA’s Brand & Image Division, along with our Architectural General Practice, was contracted by the City of Calgary to develop the Architectural and Design Guidelines for the City’s Royal Vista Business Park.

For Brand & Image this meant developing a decisive brand for the business park, creating a unified image through chosen colour schemes, and designing brand-oriented characteristics of the business park (including the entrance features).

1 ProjectRoyal Vista Business ParkLocationCalgary, CanadaServicesBrand CommunicationDisplay DesignSignageEnvironmental GraphicsWayfinding

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ProjectSouthcentre ExecutiveTower

LocationCalgary, Canada

Services GraphicsSignageWayfinding

Riddell Kurczaba Brand & Image was involved in the development of the wayfinding and signage for seven floors within this executive tower in Calgary’s south-west, affiliated with the Southcentre Shopping Mall. The undertaking included all washroom, lobby and elevator signage for the seven floors in question. Scope of work included signage planning and conceptual design.

SOUTHCENTRE EXECUTIVE TOWER

An existing space... refreshed, renewed...

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Kinesiology (Jack Simpson Gym)

Reeve Teather

MacEwan Student Centre

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ProjectUniversity of Calgary International House

LocationCalgary, Canada

ServicesEnvironmental GraphicsSignageWayfinding

Brand & Image is currently working on Site Signage and Wayfinding for this University of Calgary project that serves as a gateway to the University’s residential community. The scope of work was split into two phases: Site Signage Strategy (including programming and conceptual design) and Project Design (including design development and contract documentation). Phase One has been completed, and Phase Two is presently underway.

DR. FOK YING TUNG INTERNATIONAL HOUSETHE UNIVERSITY OF CALGARY

A gateway to the University’s residential community.

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Kinesiology(Jack Simpson Gym)

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35025 25025

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DR. FOK YING TUNG INTERNATIONAL HOUSE - THE UNIVERSITY OF CALGARY

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“Like any story, a great brand begins with a meaningful idea that inspires design and drives an experience that connects with people on an emotional level, so they listen and believe”

Dioptrix

The Challenge:

Create a brand with retail application

Solution:

Riddell Kurczaba produced an extensive brand identity program with an integrated identity catalogue connecting the strong and simple multicolour circle iconography with a variety of stationery collateral, publications, posters, invitations, retail and exhibition programs.

1 2ProjectDioptrixLocationCalgary, CanadaServicesBrand Communication


P + 403 + 681 3444F + 403 + 681 5555

www.dioptrix.ab.ca



P + 403 + 681 3444F + 403 + 681 5555


www.dioptrix.ab.ca


P + 403 + 681 3444F + 403 + 681 5555

www.dioptrix.ab.ca


P + 403 + 681 3444F + 403 + 681 5555

www.dioptrix.ab.ca



P + 403 + 681 3444F + 403 + 681 5555


www.dioptrix.ab.ca


P + 403 + 681 3444F + 403 + 681 5555

www.dioptrix.ab.ca

Nacar

The Challenge:

Create a brand that is iconic and easy to reference in the industry.

Solution:

Through the use of intriguing imagery and minimal layout, the corporate program helped to combine, develop and build on the organization’s strength and culture as an integrated company of outstanding quality.

1 2ProjectNacarLocationBogota, ColombiaServicesBrand Communication

139 deerlane closeBogota, Colombia

T 571-274 5286F 571-325 8756

www.nacar.com.co

NACAR

NACAR

NACAR

Liliana JonsonGerente Nacional


T 571-274 5286F 571-325 8756

e [email protected]

www.nacar.com.co

NACAR

139 deerlane closeBogota, Colombia

T 571-274 5286F 571-325 8756

www.nacar.com.co

Bridging Borders

The Challenge:

Create a global brand with a new name, full brand implementation, brand management tools, and an internal communication program.

Solution:

The project included a major worldwide implementation of printed materials, signage, vehicles and internal brand management tools.

1 2ProjectBridging BordersLocationCalgary, CanadaServicesBrand Communication

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403.237.6551403.237.6552

Suite 32, 805 - 5th Avenue S.W.Calgary, AB T2P 0N6 Canada

BridgingBorders

Suite 32, 805 - 5 Avenue S.W.Calgary, AB T3G 5E4 Canada

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BridgingBorders

Erin QuinnCorporate Immigration Consultant

403.237.6551403.237.6552403.813.6363

[email protected] 32, 805 - 5th Avenue S.W.

Calgary, AB T2P 0N6 Canada

T.F.C.

World of Wellness

The Challenge:

Create a brand with retail application.

Solution:

Soft shapes and colours to give a pleasant look and harmony to the brand. Use of simple and natural elements, specifically the apple, allow the brand to become a rapid identification icon.

1 2ProjectWorld of WellnessLocationMonterrey, MexicoServicesBrand Communication

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world of wellnes

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Alejandro de Rodas 3102-ACol. Cumbres 8 SectorCP 6461 - Monterrey, N.L.Apartado Postal No 1.Administracion de Correos No 5 México

T. 543-457 9807F. 543-457 1232


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Ricardo Martin Bringas Director General

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T. 543-457 9807F. 543-457 1232


T. 543-457 9807F. 543-457 1232

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T. 543-457 9807F. 543-457 1232

Ricardo Martin Bringas Director General


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1 Project3M - COMMANDLocationLatin AmericaServicesDisplaysMerchandisingCategory Management

2 3Project3M -Impact Protection Attachment SystemsLocationColombiaServicesDisplays

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1 2 3ProjectBaby CenterLocationBogota, ColombiaSizeGondolaServicesKiosk Design MerchandisingCategory ManagementDisplay

Baby CenterTM

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17 years of industry experience to meet the branding and image requirements of clients.LEADERSHIP & EXPERTISE

Ricardo Piedrahita is the key creative and managerial force behind RKA’s Brand & Image operations. RKA’s Senior Designer and Project Manager, Ricardo applies his 17 years of industry experience to meet the branding and imaging requirements of our clients. These clients have included several major organizations such as Safeway, the City of Calgary, Prism Developers, Vancouver Convention Centre, Mount Royal College, University of Alberta, and SAIT.

Ricardo’s breadth of expertise with regard to B&I projects spans from corporate identity

and construction to total image concept, design, and implementation. Services provided include thematic design, visual identity, wayfinding and project management. Beyond his western Canadian experience he has completed projects in Toronto, Miami, Colombia, Costa Rica, and Ecuador.

Ricardo has worked with project stakeholders and approving authorities to successfully deliver assignments from inception to completion. He is a results-driven professional whose resourceful and informed approach has led to the implementation of many effective project solutions.

At RKA, we understand how to make better projects by watching, listening and engaging our clients. CAPABILITIES

Branding (Corporate Identity Development)Master planningEnvironmental GraphicsVisual communicationPlanningWayfindingIndustrial designRetail Planning & DesignMerchandisingThematic designExhibition designDigital signageDonor recognitionProject managementConstruction administrationCosting & BudgetingConstruction services3D Visualization

CORPORATE HEAD OFFICE

CFB WEST – Bldg A12530 Hochwald Ave. SWCalgary, AlbertaCanada T3E 7H5

Tel: 403.266.2100Fax: 403.266.2170

EDMONTON OFFICE

#141, 10309 – 107 ST.Edmonton, AlbertaCanada T5J 1K3

Tel: 780.757.6600Fax: 780.757.6609

brand & image, a division of riddell kurczaba

Documents

international brand

brand experience

rkas brand image department

brand image key personnel

brand imagebrand image

worldwide brand

rka senior designer

interior design practice