� Ayrshire Food Hub � HMS Unicorn � Kingdom O� road

� Open Aye c.i.c � Wellbeing Works

� Social Enterprise based in Scotland � Benefi t signifi cantly from brand development � High growth and high impact potential � Fully embraces ambition � At a point of change

BRAND FOR GROWTHA competitive process where social enterprises are invited to submit proposals to win high quality investment in their brand. The criteria is as follows:

Brand for Growth 2018 Winners:

Look out for Brand for Growth 2019 - applications to open in early 2019.

ResearchScoping Meeting Round 1 - Ideas Round 3 - Final outputs

Brand Assets & Guides

Applied DesignLeafl ets, Signage etc

Present & Review

Review & Refi ne

Round 2 - Develop

Participant Workshop

Brand ReportBig idea, vision & values

Design & Review Output

Brand for Growth (BFG) is a programme funded by the Scottish Government as part of the three year Social Enterprise Action plan, “Building a Sustainable Social Enterprise Sector in Scotland”.

Workshops are central to BOLD’s inclusive and robust rebrand process.

BIG

IDEA

VISI

ON

VALU

ES

Ayrshire Food Hub

HMS Unicorn

Kingdom O�road

Open Aye c.i.c

Wellbeing Works

A focal point in the agricultural heartland of Ayrshire making and selling local produce and providing a community resource to support health & wellbeing, learning and employment in the area.

Conserve and display afloat a ship of extreme historical significance as well as providing the community with educational opportunities and a unique event space.

Make communities safer and assist the development of young people in Fife by delivering educational and fun motorsport referral programmes, whilst o�ering accessible opportunities for all to participate in motorcycle sport.

Utilising creative participatory methodologies and practice to strengthen communities and enable positive communications.

Promote better wellbeing for those who face mental health challenges: building confidence, learning new skills, connecting with others and having a positive impact on our community.

To re-establish our connection with food.

Be a globally renowned centre for excellence in maritime conservation and education.

Changing attitudes and developing skills through the excitement of o�-road motorcycling.

Work with groups with protected characteristics, leaving a positive social impact on communities.

For all people in Dundee to experience better mental health and well-being so they can realise their full potential.

� Food Focused � Ayrshire’s Agricultural Heritage

� Community Comfort

� Historic � Immersive � Visionary

� Community Centered

� Positive Change � Adrenaline Fuelled

� Inspirational � Inclusive � Empathetic

� Versatile & Innovative

� Dependable & Experienced

� Open-minded & Connective

� Inclusive & Empowering

BRAND WORKSHOP

� Open up ideas � Objective approach � Get voices heard � Draw on inner creativity � Develops solid brief

Brand for Growth (BFG) is a programme funded by the Scottish Government as part of the three year Social Enterprise Action plan, “Building a Sustainable Social Enterprise Sector in Scotland”.

DESIGN OUTPUTSThe design process produces a minimum of three initial logo routes for discussion. These concepts are presented to collate feedback and inform the next stage and preferred route development.

To evolve the logo and strapline into a fully-fl edged brand identity BOLD then creates a bespoke ‘look and feel’ using graphical elements, layouts, photography, a secondary colour palette and tone of voice.

Safe Area:

x

x

x x

x

Type:

Univers [Bold] DIN [Regular]

Aa Aa

Colours:

CMYK 0 / 90 / 30 / 0RGB 232 / 51 / 110HEX e8336e

CMYK 0 / 0 / 0 / 100RGB 0 / 0 / 0HEX 000000

Main Logo

Alternative Logo [Type]

Alternative Logo [Badge]

Supporting Assets:

WELLBEING

WO

RKS - ASSET SHEET

Brand for Growth (BFG) is a programme funded by the Scottish Government as part of the three year Social Enterprise Action plan, “Building a Sustainable Social Enterprise Sector in Scotland”.

DESIGN OUTPUTS

by the Scottish Government as part of the three

Sustainable Social Enterprise Sector in Scotland”.

DESIGN OUTPUTS

by the Scottish Government as part of the three

Sustainable Social Enterprise Sector in Scotland”.