brand extension analysis reeti priyani pgp30096
TRANSCRIPT
Men’s Grooming
% Retail Value
Gillette India Ltd
Hindustan Unilever Ltd
Marico Ltd
Emami Ltd
Nivea India Pvt Ltd
Nike India Pvt Ltd
Godrej Consumer Products Ltd
Reckitt Benckiser (India) Ltd
VI John Group
L'Oréal India Pvt Ltd
Colgate-Palmolive India Ltd
Men’s Grooming
45%
10%9%
8%
7%
7%
7%7%
Brand Shares in Men's Grooming
Gillete India
Super-Max
Wild Stone
Axe/Lynx/Ego
Park Avenue
Fogg
Set Wet
Emami
References