horlicks - brand extension and product line extension

SIVAKUMAR

Upload: siva-kumar

Post on 29-Nov-2014

6.958 views

Category:

Business

3 download

Report

Download

Embed Size (px):

DESCRIPTION

The Horlicks Brand is now a Mega brand in India due to its massive growth of its Product Line and Brand Extensions.

TRANSCRIPT

SIVAKUMAR

1873: James Horlick + William = founded J & W Horlicks

In India, over 2 Billion cups of Horlicks are drunk every year

Origin

Horlicks – The Market Leader

The JourneySince 1920s

Horlicks – Health Drinks

Junior Horlicks (1995)

Standard Horlicks

Horlicks Flavors since 2003

Women’s Horlicks (1997)

& Mother’s Horlicks

Horlicks Lite (2005)

Nutribar (2009)

Horlicks Biscuits (1992)

Corn Flakes Biscuit

Horlicks Biscuits - Juniors

Cream Biscuits

Multigrain Noodles / Foodles (2010)

Chill Dood (2010)

Ready to Drink Flavoured Milk

Oats

Merci !!

http://www.slideshare.net/sharathghosh/horlicks-brand-dossier

http://gsk-ch.in/Products.aspx

http://en.wikipedia.org/wiki/Horlicks

References

5. Brand Extension

20496299 Brand Extension

Determinant Brand Extension

Shaping consumer Industrial Design experiences through design · Junior Horlicks and Women’s Horlicks or the recent re-launch of the Horlicks brand. ... In a crowded environment

Brand Extension- Priya

Beverages 64 Entries 45 winners - WorldStar · 2015-06-24 · Email: [email protected] Website: GSK's mega brand Horlicks has launched a premium variant - Horlicks Gold in

Brand Extension

Brand extension

Chapter 12: Brand strategies. Contents The concept of brand strategies Naming a brand extension Brand extension strategies – line and category extension

strategic brand analysis of Horlicks

Case Study. Group - 9 Flagship brand of GlaxoSmithKline (GSK) 135-year-old brand 12 billion Brand (1200 crore brand) Horlicks is the leading Health

The Effect of Brand Extension Strategies upon Brand … · The Effect of Brand Extension Strategies upon Brand ... strategy. By brand extension it means that a successful current

Brand extension evaluation

Horlicks Brand Dossier

Brand Extension or Brand Pretension

eTrain Brand Extension

Gradually, the brand extended itself to products catering to a different Target Audience Horlicks Lite variant for old Horlicks Junior Horlicks

22270436 Brand Extension

Brand Equity -Horlicks

Line & brand extension

Brand extension pampers_pants_shivangi_singh_pgp30104

Wills brand extension

Women Horlicks - Brand Extension Analysis

Glaxosmithkline consumer healthcare limited Annual Report · “Everyday Horlicks, Everyday Growth” to promote better awareness and health among consumers. The Horlicks brand extensions

Diversification of Horlicks Brand

Saffola - Brand Extension

Brand extension ppt

Hospital Brand Extension

KFC Brand Extension

Brand extension mite