brand content rocks !
TRANSCRIPT
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BRAND CONTENT ROCKS Love your fans as much as they love you
@CleretRom1Romain CLERET - Brand Content Manager
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Romain CléretBrand Content Manager
[email protected] linkedin.com/in/cleretrom1 @CleretRom1
“All brands have things to tell. My job is to find to who, when and how. From the definition of an editorial line to its deployment, I’m involved in the implementation of Brand Content strategies that inspire, engage and nurture the relationships with consumers.”
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Consider your Brand
as a Band
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and your Content
as Music
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Of course...
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...you want to be heard
and to be loved
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everywhereyou go !
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So, what have the best Rock B(r)ands
(that others don’t)
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#1 A vision for your B(r)and
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Start to ask yourself
who you are
#1 B(r)and’s vision
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and who are
your (future) fans
#1 B(r)and’s vision
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Do you want to follow the trendand play
commercial content
#1 B(r)and’s vision
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Or do you want to disrupt andand become
unique and remarkable
#1 B(r)and’s vision
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True B(r)ands
DARE
#1 B(r)and’s vision
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and have real things
to say
#1 B(r)and’s vision
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#1 B(r)and’s vision
Useful thingsMAKE UP GENIUS, L’oréal Paris
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#1 B(r)and’s vision
Entertaining things
MADDEN SEASON, EA Sports
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#1 B(r)and’s vision
Authentic things#LIKEAGIRL, Procter & Gamble
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#1 B(r)and’s vision
Engaged thingsTHE MARATHON WALKER, Water For Africa
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#1 B(r)and’s vision
Emotional thingsTHE ICE BUCKET CHALLENGE, The Als Association
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#2 A strategy for your B(r)and
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WHAT KIND OF CONTENTwill you play
(the one that excites you and your fans)
#2 B(r)and’s strategy
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Define the right content foryour B(r)and’s spirit
#2 B(r)and’s strategy
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Choose your
creative territory
#2 B(r)and’s strategy
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and the way you will
talk to your fans
#2 B(r)and’s strategy
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WHERE AND WHENwill you create
and play your content
#2 B(r)and’s strategy
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First, evaluate your capacity tomanage your B(r)and
#2 B(r)and’s strategy
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Choose the best content creators
inside your B(r)and
#2 B(r)and’s strategy
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or find the right partner to produce your content
#2 B(r)and’s strategy
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Then, define the way you will
plan your content
#2 B(r)and’s strategy
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#3 BE FAMOUS, BE LOVED
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Take into consideration EVERYTHING
(but stay yourself)
#3 B(r)and’s diffusion
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YOUR LOOKChoose your own style and be sure
you truly reflect it
#3 B(r)and’s diffusion
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YOUR ARTWORKTypography, colors, symbols, icons…
be recognizable !
#3 B(r)and’s diffusion
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YOUR MERCHANDISINGCharts, graphs, photos, videos…
be shareable !
#3 B(r)and’s diffusion
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YOUR LIVE SHOWSLive events create more commitment
than anything else !
#3 B(r)and’s diffusion
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Be sure to push THE RIGHT CONTENT to the right persons
at the right time
#3 B(r)and’s diffusion
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#3 B(r)and’s diffusion
BROADCASTON THE BEST CHANNELS
Social Media Traditional media Web media
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Make influencers talk aboutyou and your content
#3 B(r)and’s strategy
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Show your backstage
to your fans
#3 B(r)and’s strategy
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and share every successes
with them
#3 B(r)and’s strategy
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ABOVE ALL...
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BE TRUE
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And you will soundLIKE NO ONE ELSE
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Let’s start to rockYOUR OWN CONTENT