ama presentation - content marketing rocks
TRANSCRIPT
CONTENT MARKETING ROCKs
HOW LONG IS THE ATTENTION SPAN OF A GOLDFISH?
HOW LONG IS THE ATTENTION SPAN OF A GOLDFISH?
9 SECONDS
HOW LONG IS THE ATTENTION SPAN OF A HUMAN?
HOW LONG IS THE ATTENTION SPAN OF A HUMAN?
8 SECONDS
78% Believe Custom Content is the Future of Marketing
MARKETERS…
92% Have a Content Strategy in Place
BRANDS…
70% Prefer Getting to Know a Company via Articles vs. Ads
CONSUMERS…
RAISE YOUR HAND IF YOU’RE A MARKETER
RAISE YOUR HAND IF YOU’RE A MARKETER YOU’RE A JOURNALIST
JOURNALISM MARKETING CONTENT
MARKETING
WTF?
TUNING UP YOUR CONTENT STRATEGY
UNDERSTAND YOUR TARGET AUDIENCE
User Persona?
Interests & Needs
Challenges & Pain Points
Demographics
Firmographics
SIMPLY START WITH AN IDEA
MAIN
TOPIC/IDEA
• E-book
• Whitepaper
• SlideShare
Presentation
• Blog
• Podcast
• Newsletter
• Guide
• Social Media
• Infographic
• Video
TAKEAWAYS ü Use Humor
ü Leverage Visuals
ü Be Honest
ü Be Topical
ü Keep it Simple
ü Don’t Sell
ü Read More, to Write Better
ü Think Like a Journalist, But Act Like a Marketer
CONTENT MARKETING TOOLS & RESOURCES
