brand camp 2015 what is content marketing? charles wasilewski of aartrijk (may 15 2015)

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Aartrijk.com/brandcamp2015/ #BrandCamp2015 What Is Content Marketing?

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Page 1: Brand Camp 2015 What Is Content Marketing? Charles Wasilewski of Aartrijk (May 15 2015)

Aartrijk.com/brandcamp2015/                                        #BrandCamp2015                

What Is Content Marketing?

Page 2: Brand Camp 2015 What Is Content Marketing? Charles Wasilewski of Aartrijk (May 15 2015)

“Valuable content & stories that attract audiences … to build valuable relationships to generate positive business outcomes.”

— Forrester

Page 3: Brand Camp 2015 What Is Content Marketing? Charles Wasilewski of Aartrijk (May 15 2015)

“It is becoming a huge issue for insurers who are used to creating a new policy brochure every three years.”

— Terry Golesworthy Editor, SocialEyes

Founder, Customer Respect Group

Page 4: Brand Camp 2015 What Is Content Marketing? Charles Wasilewski of Aartrijk (May 15 2015)

“What would you talk about if you couldn’t mention your company name or your products/services?”

— Charles Wasilewski Insurance Geek Writer, Aartrijk

Page 5: Brand Camp 2015 What Is Content Marketing? Charles Wasilewski of Aartrijk (May 15 2015)

Aartrijk.com/brandcamp2015/                                        #BrandCamp2015                

Talking Without Talking About Yourself