Brand ambassador activation Diplom-Is

November 2016

Engagement, entertainment &

cultural relevance

Objective:

Create awareness & engagement for the Diplom-Is’ concept of

creating your own is-bar at home.

Approach and execution:

Relatable will identify and activate the right influencers, according to

client criteria, coordinate the entire activation and amplify word of

mouth by having participating brand ambassadors capture and

craft creative content in their own channels with real entertainment

value and cultural relevance while igniting curiosity and

engagement for the Diplom-Is brand.

APPROACH

A festival of creativity & ice-cream

Participating ambassadors were asked to purchase ingredients to their

Isbar from the Diplom-Is range. Then they put together a creative ice-

cream creation to share with their followers on Friday the 25th of

November, while telling their followers how much fun it is to make your

own isbar at home with your family.

The overall strategy is to post beautiful, engaging and entertaining

content, while allowing the participants to produce content with lots of

creative freedom.

BRIEF

APPROACH

Parents, Foodies & Interior designers

With 3,241 influential content creators and creative individuals in our

index in Norway we’ll identify and activate not only those with the

largest reach but also those publishing the highest quality of content to

a highly engaged audience of friends and followers.

We’re also able to add a layer of affinity on top of your other key criteria

to identify your real ambassadors - boosting relevance, trust and

impact.

BRIEF

Activation goals

20 1.00% 400K 4,000Brand Ambassadors est. engagement Min. social reach Est. interactions

Identify and activate a minimum of 20 brand ambassadors

Average % engagement of the published posts

A combined total reach ofat least 400,000 followers

Based on min. social reach times est. engagement

_____________ _____________ _____________ _____________

Relatable will coordinate the entire project.Diplom-Is will have the right to re-post all content in their owned digital channels

Activation results

RESULTS

Activation Results

22 1.36% 545K 7,423posts engagement social reach interactions

22 ambassadors published 22 posts

Average % engagement of all published posts

Published posts reached 545,458 followers

7,077 likes, 266 comments & 80 friends tagged (mentions)

_____________ _____________ _____________ _____________

All while engaging and supporting your biggest brand ambassadors, creating high quality content & building awareness, consideration and engagement for your brand.

RESULTS

Average per post

24,794 1.36% 16 322social reach engagement comments & mentions likes

The average post reached 24,794 followers

The average post had 1.36% engagement

The average post had 12 comments + 4 mentions

The average post had 322 likes

_____________ _____________ _____________ _____________

All while engaging and supporting your biggest brand ambassadors, creating high quality content & building awareness, consideration and engagement for your brand.

EurekaPresentation

F R I Y AY #fredagskos har storkost meg med å lage egen

isbar hjemme! Står rett ved kaffekos-baren på kjöket.

Favorittplassen til guttene det nå😋 Skikkelig pop-is å

komme hjem og få lage seg egen iskombo med

#favoritterfraisbaren etter barnehagen! - åsså på en

freddah da 😉 Y A Y✨ takk #diplomis #ad #isbar

#iskrem #fantastisk #isbonanza

11

@katrinesting

4.9k followers

11

EurekaPresentation

Nå gleder vi oss til å komme hjem til gutta våre igjen 😍 Ikveld blir det #fredagskos

med det nyeste fra @diplomis

#favoritterfraisbaren 🍦🍨🍧 Lollipopis med tuttifrutti

strøssel og sjokoladesaus er barnas favoritt! 😄

#sponsored #diplomis #isbar #iskrem

12

@hverdagslykkelise

28K followers

12

EurekaPresentation

#fredagskos 🍨🍦🍨 :-) Koselig å samle familien til

adventspynting og #favoritterfraisbaren i kveld😋

Diplom-is har mange spennende nyheter!

Vi falt for krokan og sjokoladestrø, fantastisk salt karamellsaus, og selvfølgelig sjokoladesausen🍫

Tips! Dypp iskjeksen i sjokoladesausen, og deretter i

krokanstrø, før du fyller det med favorittisen*

Familiens isfavoritter?? Sirkus, Wanted Choco Cups, og Royal

Nougat & Hasselnøtt ✨Fin fredag til dere✨

#sponsored #diplomis #iskrem #isbar @diplomis

13

@bythereseknutsenno

13.6k followers

13

EurekaPresentation

Straks ut og hente favorittjentene og så kan helgen starte 💛

Tror de blir glade når d blir #fredagskos

med is og masse deilig tilbehør 😋😋

#diplomis #sponsored #isbar

#favoritterfraisbaren #iskrem

14

@casathoring

26.9K followers

14

All participating brand ambassadors followed local as well as global advertising / marketing regulations & best practice.

Relatable will handle all ambassador compensation, incl. full tax compliance, international transfers and more.

We’ve got your back.

FULL COMPLIANCE

16

Martin Garbarczyk

martin@relatable.me

+46 735 09 96 08

Thank you.

About Relatable

APPENDIX

Large-scale brand ambassador marketingPeople are the media power houses of tomorrow and the creative

agencies of today. A long-tail of creative individuals with massive reach

and a highly engaged audience.

They tell stories, craft content and have true emotional connection with

their audience. When they talk — their followers listen, engage and

respond.

By identifying and activating your most influential brand ambassadors

you’ll immediately get the word out in a way that truly cuts through the

clutter and capture the attention in your key target segment.

YOUR DISTRIBUTION PARTNER

Brand ambassadorship meets influencer

marketing

Influencer marketing is nothing new, but shifting from a “celebrity

tier” approach to a long-tail of real brand ambassadorship — to

capture your audience with a genuine and trustworthy message

— can have a massive impact for your brand marketing. In fact…

The photos to your left are great examples of both quality and

quantity when Adobe turned to their most influential brand

ambassadors to get the word out for their product launch. They

doubled the traffic to adobe.com with an army of 125 influential

brand ambassadors and on the next page you'll see why…

RELATABLE - OUR APPROACH

Attention, engagement & emotional connection is found in the long-tail.

Gathering data from more than 11 million brand ambassadors we’ve learned that true engagement is found in the long-tail. That more close-knit the groups of people the more likely they are to really pay attention, engage and respond.

It’s common sense when you think about it. We are, after all, more likely to listen to those that are like ourselves. It’s more trustworthy, engaging and relatable. And when line up a large number of influential brand ambassadors you’ll break through in ways that previously wasn’t possible. Adding to this that they genuinely love your brand and you’ll soon have a word of mouth army with massive distribution power standing by to help you get the word out.

RELATABLE - OUR APPROACH

Fully managed from A-Z with 100s

of brand ambassadors.

Finding the right people.

That’s the number one problem that our clients face. Not just a large group of influential individuals but finding the people that genuinely resonate with your brand. The creative individuals with massive reach, engagement and true affinity for your product or service. Your most influential brand ambassadors.

We’ve gathered more than 11 million creative individuals in our index and built out a system that enable us to quickly identify and activate a large number of top brand ambassadors, with very little overhead and stunning results.

OUR APPROACH

Your objective, challenges, budget and

our approach to see if we’re a good fit.

2. Pre-launch

3. Launch

1. Goals

Initial Consultation

4. Delivery

With your input we’ll setup your brief, categories,

cohorts, geo targeting & key target metrics

Leveraging our index of 11M top ambassadors

we’ll identify and invite the right people for you.

We run all onboarding, monitoring, guidelines,

legal, finance and FTC regulations/compliance

Delivery, reporting, reach, engagement, value

insights & other relevant brand marketing KPIs

step-by-step

For Fortune 500 consumer brands & upcoming startups.

The brands that work with us believe in the idea of amplifying their word of mouth with their most influential brand ambassadors. It’s a modern approach to brand marketing, on mobile, with massive impact - and together we’ve launched some of the largest brand ambassador activation programs in the world. Have a look at these case studies and you’ll understand why clients like Uber, Absolut Vodka and Adobe trust us to deliver large-scale brand ambassador marketing both globally and locally at rapid speed,, with very little overhead.

RELATABLE - CLIENTS

We’ve got your back.

Modern brand marketing - We love great advertising and are lucky to work with some of the best brands and people on the planet. On one hand we’ve been awarded for our work with Grand Clios and Lions - on the other hand we’ve been a part of building and scaling products & services to hundreds of millions of people, applying a modern approach to consumer and brand marketing.

From Fortune 500 to Startups - From launching global strategic partnerships with companies like Starbucks and Facebook to building out local mobile apps - We have both the experience and knowledge to partner with the Fortune 500 and the small (but brave and upcoming) startup. Engineering at heart - With automation, code, architectural structure and tools we leverage technology to drive incredible results with speed and efficiency. True magic happens when you combine creativity with technology to enable distribution at scale you couldn’t imagine, until now.

Aron Levin heads up product development, marketing and build the products and services we use. Former Director Growth at Spotify and Head of Ad Ops at King.

Martin Garbarczyk leads client strategy & business development. Former partner at FOAP - where he worked with hundreds of brands and agencies from all over the world.

Peter Blom oversees all business operations, user experience and design. Prior to Relatable he worked at Spotify, co-founded Rebel&Bird and launched SpotON Radio.

Stefan Pettersson writes code and specialise in bridging the cap between business and software development. 20 years of experience in web/mobile & game development.

Marketing

Tech

Scale

RELATABLE - THE TEAM