creeds of love brand activation deck
DESCRIPTION
Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.TRANSCRIPT
THE COMPANY CREEDS OF LOVE
T H E C O M PA N Y The CompanyHistory
Universal Project CREEDS
OF LOVE
CREEDS OF LOVE
T H E R E D E F I N I N G O F Conscious Commerce CREEDS
OF LOVE
With 10+ years experience in marke4ng & brand ac4va4on within the fashion & beauty industries, Brand Strategist & Conscious Commerce Expert Evie Phillips started business development research for Creeds of Love in 2011 formally incorpora4ng in January of 2013 with the official website launch taking place on July 25th of 2013. The forefront of COL has always been based upon giving back coupled strategic merchandise cura4on & a full service agency model to help featured & outside companies produce successful brand ac4va4ons. Represented brands must depict style with conscious & social mo4va4on. In a short 4me Creeds of Love is becoming the go to online plaPorm for unique socially responsible goods & impact focused business solu4ons. With charitable dona4ons increasing, in less than a year Creeds of Love contributed $5,000+ dollars to various chari4es that priori4ze educa4on & training specifically pertaining to women, children & teens.
I N T H E B E G I N N I N G…
Our Mission
Our Vision
Our Promises
We provide a curated marketplace for conscious designers to showcase & sell ethical fashion, art, beauty & home décor items. They
gain brand integrity through the assigning of our trust marks, the telling of their story with exclusive content & building of their brand by
accessing strategic in-‐house business & crea@ve tools & services.
A B O U T Creeds of Love is for the consciously chic. | Changing industries & the world one chic item at a @me. | Style with purpose.
Creeds of Love’s vision is to present, sell & assist in the development of impact-‐focused brand ac@va@ons by communica@ng style
statements & statements of social mo@va@on. Coupled with the added benefit of crea@ng opportuni@es for exposure, collabora@ons, growth
& charitable dona@ons.
We promise our brands possess social impact, appealing design & commit to making a charitable dona@on from sales. We me@culously curate all featured brands & items that are placed on the site for sale. To be considered for placement within our merchandise mix & given access to administra@ve benefits & brand ac@va@on tools businesses
must be cer@fied through our Code of Creeds.
C O D E O F C R E E D S
CRUELTY Free ECO
Sustainable
USA Made
FAIR Trade
CHARITY Contributions
BUY 1 Give 1
BUILDING Community
EMPOWER Women
Brands & products that our featured on our e-boutique website are required to employ at least one of the Creeds of Love trust marks & sign into a social contract to give back 5% to charity in which we match for a total of 10%
donated charity. Become officially certified & recognized for the social impact your brand is incorporating.
With a previous impact focused business, Vicarious Vintage, under her belt, our Founder Evie Phillips started to witness &
research the rise in conscious consumerism & social enterprise. A note of genius had been struck & it was all up hill from there.
The Passion that Started it All
On July 25th of 2013 Creeds of Love officially launched our eboutique business division. In less than a year COL acquired 15K+ unique visitors & 33K+ page views.
Established in 2013
The hosts with the most COL events & pop up activations raise $5,000+ dollars for charity, receiving 10+ credible media
mentions & continue to make waves in the fashion, beauty, art & hospitality industries.
Recognition in 2013
Initiating various key elements to expand B2B market concepts such as wholesale distribution & retainer & subscription based brand activation consulting. While intensifying COL’s presence in the consumer marketplace via pop up initiatives & holiday concepts. COL has key industry experts in place to assist in executing collaboration efforts & strategic planning. Because at the heart, a great creative concept is delivered by great people.
Expansion in 2014
2011
2013
2013
2014
T I M E L I N E
W H O A R E W E The Awesome Team
CREEDS OF LOVE
New York City has been coined “The City of Dreams”. Yet the reality is that your dreams only come true if you meet the right people to help you make them happen. Our chic powerhouse team met over the course of several soirées & a bevy of fantas4c cocktails. Now we have joined forces to collaborate on projects & programs that aren’t just fabulous, but also world changing & industry altering.
D I V I N E C O N N E C T I O N S Ecommerce
Public Relations | Media Sales | Distribution Fashion | Beauty | Social Impact Expertise
75% 90% 90% 90% 100%
Universal Project CREEDS
OF LOVE
Marketing
T E A M
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The Creeds of Love team is comprised of industry experts in the beauty, fashion & social impact industries. With over 30+ years combined experience brands are supported by a dream team. Our hugely talented team thrives because they are empowered to fulfill their potential by bringing brands &
consumers together through innovative & inspiring collaborations.
� @EviePhillips
EVIE PHILLIPS
SHIRLEY SANCHEZ
DESIREE RABUSE
DONNETTE NOEL
� @kaixerart
� @donninoel
� @stylefoxco
The CEO Strategist
The PressMaster
The Editor The
Distributor
H O W I T W O R K S Process & Workflow
Universal Project CREEDS
OF LOVE
P R O C E S S There is a method to our platform & our programs. Creeds of Love wants to make sure that you get the most out of every feature in order for
everyone to mutually benefit. If you do not see significant sales &/or media exposure within the first 6 months we offer a complimentary one-on-one brand evaluation session.
01 b r a n d
02 c e r t i f y
03 b u i l d
04 p r o m o t e First, it takes the thorough curation of esteemed brands that are concerned with great design, looking good & doing good. Every brand is vetted
based on the social impact that they employ.
Second, chosen brands must become certified through our
“Code of Creeds.” This verification process
investigates everything from manufacturing & materials to
ownership, partnerships & charity support.
Third, to properly develop your brand there is a bridge of
integrated tools that must be utilized. We give you access to strategic business & creative initiatives helping to shape &
build your brand identity & activate your success.
Fourth, positioning your brand in the marketplace can be difficult. Promoting your
concept takes access to a variety of media mediums & the know how to make the
most of them.
05 s e l l
Fifth, sell, sell, sell. Creeds of Love provides several outlets, beyond our online platform, in
order to assist you in increasing your sales revenues from wholesale distribution to
pop up retail opportunities.
W H AT W E D O Skills & Services
CREEDS OF LOVE
E B O U T I Q U E | T H E C O N S C I O U S C O L L E C T I V E For consideration in Creeds of Love’s conscious collective & receive placement on website brand’s must
request positioning via brand application & take part in an online interview. Free Adminstrative Access | 30% of Web Sales to Creeds + Social Contract Donation of 5% to Choice Charity
INSTANT ACCESS Gain insight into your sales revenues, current & pending orders, inventory numbers, most popular products with page & product view analytics, upload new products & inventory, direct social media share + much more.
01 BRAND INTEGRITY | ACTIVATION The assigning of Creeds of Love’s trust marks give your brand instant credibility. You also obtain permission to post achieved credentials on your brand website with the COL digital badge system.
02 ENGAGEMENT | UNIQUE CONTENT Creeds of Love crushes on all our featured conscious collective chosen ones. Creating special social media posts & blog content. To be shared, regrammed & liked, time & time again.
03 COLLABORATION Collaborations are always a great idea. With the Creeds of Love internal messaging system connect with a fellow conscious collective member to join forces & produce the next “it” fashion, art or beauty product.
04 SALES REVENUE | SUBSCRIPTIONS Increase your brand’s sales revenues with the use of the Creeds of Love online plaPorm. Once approved all subscrip4on benefits & strategic tools are available to each brand at a monthly, yearly or one 4me fee, these items are only accessible to the conscious collec4ve.
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W H O L E S A L E D I S T R I B U T I O N With Creeds of Love’s wholesale services brands are provided with the opportunity to gain access
& placement in contemporary boutiques locations & big box retailers Nationwide & in Canada. Monthly Retainer Fee + 12% Commission (On all Purchase Orders)
02 03 04 05 06 01 Access to a wholesale experts
& sales team with over 3000+ retail contacts & combined experience of over 15+ years in direct wholesale distribution.
Yearly sales goal preparation with monthly review to align with general business projections. Identifying market share issues, opportunities, & industry trends.
Overall brand critique analyzing current website, line sheet, wholesale & retail price points, look book, relevant distribution channels & present merchandising.
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Utilizing strategic retail placement as a key to appropriate brand positioning gaining consumer trust & loyalty while increasing sales revenues.
In-store Trunk Shows opportunities with potential for inclusion in Creeds of Love’s Pop Up initiatives helping to shape brand identity & create awareness.
Boutique, chain & department store evaluation coupled with outreach & implementation. Tradeshow selection & opportunity analysis.
EXPERTISE
SALES PLANNING BRAND PLANNING
PRESCENCE EXPOSURE EXPANSION
B U S I N E S S S O L U T I O N S | A L A C A R T E S E R V I C E S Creeds of Love’s Business Subscriptions gives you access to calculated tools that help
your brand grow on & off our platform. Become more efficient & effective with help from our team. Free One-Month Web Trial for Approved Brands featured on the website
Monthy/Yearly Retainer & Subscription Programs along with AlaCarte Services are available Pricing Ranges based on Program &/or Service.
PUBLIC RELATIONS | MEDIA Want exposure in the mass media, in magazines & with bloggers, stylists & celebrities. You need the contacts, but more importantly you need the relationships. We’re already besties with many of them let us do the work.
01 DOCUMENT TEMPLATES Gain access to business plan, marketing, sales & legal document templates to help secure your professionalism with consumers & protect your business.
02 PRESENTATIONS | PITCHES Gain access to presentation & pitch package templates. Don’t waste hours trying to make it all look pretty. We’ve done the work already purchase a template & plug in all your information.
03 TRAINING | SOURCING Not sure how to utilize social media to your advantage? Can’t figure out how to touch up your product shots in Photoshop? Need to train your sales team/interns? We’ve built in depth manuals, provide in house training & create exclusive how to videos.
04 SOCIAL MEDIA | CONTENT MARKETING Social media marketing is crucial to increasing your consumer reach, engagement & brand awareness. Exclusive content & the use of storytelling to create buzz is the new advertising. Let us give you insight into how to develop your following & community.
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ALL PRICES SUBJECT TO CHANGE
Spectrum Designs 416 Main St. Port Washington, NY 11050
Contact Patrick (516) 767J7177 [email protected]
Wholesale Screen Printing
(T7Shirts, Sweatshirts, Staff Shirts)
Printing on light colored items
Quantity 1 Color 2 Colors 3 Colors 4 Colors 5 Colors 6 Colors 12J24 items $1.55 $2.30 $3.05 $3.80 $5.00 $5.30 25J48 items $1.05 $1.70 $2.35 $3.00 $3.65 $4.30 49J72 items $0.90 $1.45 $2.00 $2.55 $3.10 $3.65 73J144 items $0.85 $1.35 $1.85 $2.35 $2.85 $3.35 145J288 items $0.65 $1.10 $1.55 $2.00 $2.45 $2.90 289J600 items $0.55 $0.95 $1.35 $1.75 $2.15 $2.55 601J1200 items $0.50 $0.85 $1.20 $1.55 $1.90 $2.25 1201J3000 items $0.45 $0.75 $1.05 $1.35 $1.65 $1.95 Printing on dark colored items Quantity 1 Color 2 Colors 3 Colors 4 Colors 5 Colors 6 Colors 12J24 items $2.30 $3.05 $3.80 $4.55 $5.30 $6.05 25J48 items $1.55 $2.20 $2.85 $3.50 $4.15 $4.80 49J72 items $1.45 $2.00 $2.55 $3.10 $3.65 $4.20 73J144 items $1.40 $1.90 $2.40 $2.90 $3.40 $3.90 145J288 items $1.00 $1.45 $1.90 $2.35 $2.80 $3.25 289J600 items $0.75 $1.15 $1.55 $1.95 $2.35 $2.75 601J1200 items $0.70 $1.05 $1.40 $1.75 $2.10 $2.45 1201J3000 items $0.55 $0.85 $1.15 $1.45 $1.75 $2.05 Screens 7 $25 each � one time fee per color, per location Color Change 7 $15 per color change for quantity under 145 7 $10 for quantity of 145 or above Sleeve or pants print add $0.30 per piece
P R | P U B L I C I T Y Good press is always, good press!
Creeds of Love’s represented brands are not only aesthetically appealing
with their unique design, but each has a also has a special story to tell.
From business triumphs & manufacturing innovations to
fashionista obsessions, beauty must haves & décor to die for.
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SOCIAL IMPACT STORIES �
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B2B | B2C MEDIA OUTLETS
BEAUTY & FASHION
C R E A T I V E S O L U T I O N S | A L A C A R T E S E R V I C E S
PHOTOGRAPHY | VIDEO Product, look book & campaign photography. Brand, short film & crowdfunding video production. Creating exclusive one-of-a-kind content to be share via social media, & in on & off line media outlets.
01 GRAPHICS | LOGO CREATION Access to graphic & font library easing the creative process to produce promotional Items, & exclusive content for social media & your brand’s website.
02 BRANDED CAMPAIGNS Don’t know how to angle your brand? Need models, locations & creative concepts for on & off line. Creeds of Love has the best team in New York City & we want to help bring your brand to life.
03 TREND DATABASE Achieve on point seasonal & yearly trend advice from industry experts & an administrative trend database that is updated bi-monthly. Download images to create mood & story boards.
04 EVENT PLANNING Experiences make the best brand memories you could ask for. Creeds of Love creates experiential events that leave attendees speechless & clearing the calendar to attend the next.
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Creeds of Love’s Creative Subscriptions gives you access to calculated tools that help your brand grow on & off our platform. Become more efficient & effective with help from our team.
Free One-Month Web Trial for Approved Brands featured on the website Monthy/Yearly Retainer & Subscription Programs along with AlaCarte Services are available
Pricing Ranges based on Program &/or Service.
C U R R E N T & P A S T C L I E N T S
C O N T A C T
CREEDS OF LOVE 3453 29th Street Suite 1 Astoria, NY 11106
[email protected] [email protected] +1 646.575.1499 http://www.creedsoflove.com
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A d d r e s s P H O N E & E M A I L S o c i a l m e d i a
@creedsoflove @creedsoflove /culturesoflove
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