Advanced School of Marketing ResearchStay Ahead of the Curve

November 4-8, 2019 • Atlanta, GA

Register by

10/4 and save $380!

Brain ScienceData Visualization

Pricing Research

Behavioral Economics

Session descriptions and registration info at: ama.marketing/ASMR2019

The basics of marketing research are changing. Even the skills you learned a few years ago are already becoming dated.

Strengthen your foundational marketing research knowledge and add advanced skills in today’s most important topics like data visualization and brain science.

In five days of immersive learning, you’ll get the latest thinking in marketing research theory, application and how it all helps you answer important business questions.

• Why isn’t our current online research providing helpful results?

• Do I really understand our customers?

• What marketing messages lead to action?

• Will people like our new product?

• What do customers really think about our company?

• How do I balance prices, volume and margins?

Is This For Me?

This course is designed for professional marketing researchers who have a solid base of statistical analysis experience and understand how marketing research works. Managers of marketing research departments will also benefit by becoming more familiar with advanced research methods and their application across an array of industries and problems.

STAY AHEAD OF THE CURVE

MONDAY, NOVEMBER 4, 2019

7:30-8:30 am Registration and Breakfast

8:30-10:00 am

Qualitative Research Tools Candice Hollenbeck, Ph.D., Faculty, Marketing Department, University of Georgia

10:00-10:30 am

Break

10:30 am-12:00 pm

Qualitative Research Tools (continued)

12:00-1:15 pm

Lunch

1:15-2:45 pm

Online Research Development Jeff Miller, President & CEO, Burke, Inc.

2:45-3:15 pm Break

3:15-4:45 pm Social Media Research

Kendall Nash, Vice President, Qualitative Research Services, Burke, Inc.

TUESDAY, NOVEMBER 5, 2019

8:00-8:30 am Breakfast

8:30-10:00 am

Conjoint Analysis and Discrete Choice

John Wurst, Ph.D., President, Atlanta Marketing Sciences Consulting, and Faculty, Marketing Department, University of Georgia

10:00-10:30 am

Break10:30 am-12:00 pm

Conjoint Analysis and Discrete Choice (continued)

12:00-1:15 pm

Lunch

1:15-2:45 pm

Behavioral Economics and ResearchMarcus Cunha, Jr., Ph.D., Professor and Director of Master of Marketing Research, University of Georgia

2:45-3:15 pm

Break

3:15-4:45 pm

Behavioral Economics and Research (continued)

The broad range of topics provided a good overview of the major areas of research.–Past ASMR participant

The small group allowed us to get to know each other and become a better team outside of the training.–Past ASMR participant

WEDNESDAY, NOVEMBER 6, 2019

8:00-8:30 am Breakfast

8:30-10:00 am

Pricing Research Rob Arnett, Executive Vice President, M/A/R/C Research

10:00-10:30 am Break

10:30 am-12:00 pm Measuring Brand Equity Christopher Murphy, Chief Client Officer, Kantar North America

12:00-1:15 pm

Lunch

1:15-2:45 pm

New Product Development Walter Blotkamp, Vice President, MMR Research Associates

2:45-3:15 pm

Break

3:15-4:45 pm

New Product Development (continued)

Register by

10/4 and save $380!

Session descriptions and registration info at: ama.marketing/ASMR2019

THURSDAY, NOVEMBER 7, 2019

8:00-8:30 am Breakfast

8:30-10:00 am

Making Brain Science Pragmatic Charles Swann, Vice President, LRW

10:00-10:30 am

Break

10:30 am-12:00 pm Making Brain Science Pragmatic (continued)

12:00-1:15 pm

Lunch

1:15-2:45 pm Leveraging Online Search Trend Data in Marketing Research Rex Du, Ph.D., Professor of Marketing, Bauer College of Business, University of Houston

2:45-3:15 pm Break

3:15-4:45 pm Leveraging Online Search Trend Data in Marketing Research (continued)

Evening Reception

FRIDAY, NOVEMBER 8, 2019

8:00-8:30 am Breakfast

8:30-10:00 am Information Visualization

Kristen Downs, Graphics Specialist, MMR Research Associates

10:00-10:30 am Break

10:30 am-12:00 pm Information Visualization (continued)

Boxed Lunch

GENERAL INFORMATION

2019 Advanced School of Marketing ResearchMonday, November 4 – Friday, November 8, 2019

REGISTRATION To register, visit ama.marketing/ASMR2019 or call 800.AMA.1150.

Register by October 4 and save $380!

Fee before October 4 Fee after October 4

AMA member $2,770 $3,150Non-member* $3,530 $3,910

VENUEUniversity of GeorgiaTerry College of Business Executive Education CenterLive Oak Square 3475 Lenox Road NE Atlanta, GA 30326

HOTELAC Hotel Atlanta Buckhead at Phipps Plaza3600 Wieuca Road NE Atlanta, GA 30326 470.231.3030

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