brain science - university of georgia · 2019-08-21 · terry college of business executive...
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Advanced School of Marketing ResearchStay Ahead of the Curve
November 4-8, 2019 • Atlanta, GA
Register by
10/4 and save $380!
Brain ScienceData Visualization
Pricing Research
Behavioral Economics
Session descriptions and registration info at: ama.marketing/ASMR2019
The basics of marketing research are changing. Even the skills you learned a few years ago are already becoming dated.
Strengthen your foundational marketing research knowledge and add advanced skills in today’s most important topics like data visualization and brain science.
In five days of immersive learning, you’ll get the latest thinking in marketing research theory, application and how it all helps you answer important business questions.
• Why isn’t our current online research providing helpful results?
• Do I really understand our customers?
• What marketing messages lead to action?
• Will people like our new product?
• What do customers really think about our company?
• How do I balance prices, volume and margins?
Is This For Me?
This course is designed for professional marketing researchers who have a solid base of statistical analysis experience and understand how marketing research works. Managers of marketing research departments will also benefit by becoming more familiar with advanced research methods and their application across an array of industries and problems.
STAY AHEAD OF THE CURVE
MONDAY, NOVEMBER 4, 2019
7:30-8:30 am Registration and Breakfast
8:30-10:00 am
Qualitative Research Tools Candice Hollenbeck, Ph.D., Faculty, Marketing Department, University of Georgia
10:00-10:30 am
Break
10:30 am-12:00 pm
Qualitative Research Tools (continued)
12:00-1:15 pm
Lunch
1:15-2:45 pm
Online Research Development Jeff Miller, President & CEO, Burke, Inc.
2:45-3:15 pm Break
3:15-4:45 pm Social Media Research
Kendall Nash, Vice President, Qualitative Research Services, Burke, Inc.
TUESDAY, NOVEMBER 5, 2019
8:00-8:30 am Breakfast
8:30-10:00 am
Conjoint Analysis and Discrete Choice
John Wurst, Ph.D., President, Atlanta Marketing Sciences Consulting, and Faculty, Marketing Department, University of Georgia
10:00-10:30 am
Break10:30 am-12:00 pm
Conjoint Analysis and Discrete Choice (continued)
12:00-1:15 pm
Lunch
1:15-2:45 pm
Behavioral Economics and ResearchMarcus Cunha, Jr., Ph.D., Professor and Director of Master of Marketing Research, University of Georgia
2:45-3:15 pm
Break
3:15-4:45 pm
Behavioral Economics and Research (continued)
The broad range of topics provided a good overview of the major areas of research.–Past ASMR participant
The small group allowed us to get to know each other and become a better team outside of the training.–Past ASMR participant
WEDNESDAY, NOVEMBER 6, 2019
8:00-8:30 am Breakfast
8:30-10:00 am
Pricing Research Rob Arnett, Executive Vice President, M/A/R/C Research
10:00-10:30 am Break
10:30 am-12:00 pm Measuring Brand Equity Christopher Murphy, Chief Client Officer, Kantar North America
12:00-1:15 pm
Lunch
1:15-2:45 pm
New Product Development Walter Blotkamp, Vice President, MMR Research Associates
2:45-3:15 pm
Break
3:15-4:45 pm
New Product Development (continued)
Register by
10/4 and save $380!
Session descriptions and registration info at: ama.marketing/ASMR2019
THURSDAY, NOVEMBER 7, 2019
8:00-8:30 am Breakfast
8:30-10:00 am
Making Brain Science Pragmatic Charles Swann, Vice President, LRW
10:00-10:30 am
Break
10:30 am-12:00 pm Making Brain Science Pragmatic (continued)
12:00-1:15 pm
Lunch
1:15-2:45 pm Leveraging Online Search Trend Data in Marketing Research Rex Du, Ph.D., Professor of Marketing, Bauer College of Business, University of Houston
2:45-3:15 pm Break
3:15-4:45 pm Leveraging Online Search Trend Data in Marketing Research (continued)
Evening Reception
FRIDAY, NOVEMBER 8, 2019
8:00-8:30 am Breakfast
8:30-10:00 am Information Visualization
Kristen Downs, Graphics Specialist, MMR Research Associates
10:00-10:30 am Break
10:30 am-12:00 pm Information Visualization (continued)
Boxed Lunch
GENERAL INFORMATION
2019 Advanced School of Marketing ResearchMonday, November 4 – Friday, November 8, 2019
REGISTRATION To register, visit ama.marketing/ASMR2019 or call 800.AMA.1150.
Register by October 4 and save $380!
Fee before October 4 Fee after October 4
AMA member $2,770 $3,150Non-member* $3,530 $3,910
VENUEUniversity of GeorgiaTerry College of Business Executive Education CenterLive Oak Square 3475 Lenox Road NE Atlanta, GA 30326
HOTELAC Hotel Atlanta Buckhead at Phipps Plaza3600 Wieuca Road NE Atlanta, GA 30326 470.231.3030
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