brain rules
TRANSCRIPT
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Brain RulesTakeaways & Quotes
from Dr. John Medina’s
What all presenters need to know
A presentation (of sorts)
by Garr Reynolds
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These takeaways and quotes are based on three of Dr. Medina’s 12 rules
just>
Here they are...
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Rule #1Exercise boosts brain power.
Rule #4We don’t pay attention to boring things.
Rule #10 Vision trumps all other senses.
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If you are in education, you are in the business of brain development. If you are leading a modern corporation... you need to know how brains work.
“
”— Dr. John Medina
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Death-by-PowerPoint is
so common that it’s just
considered “normal.”
Yeah, abnormal...
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Toss your PowerPoint presentations.“ ”— Dr. John Medina
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So stop doing this:
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Which leads to this:
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Which costs this:
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Time
Money
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12 Brain rules We’ll look at #1, #4, an
d #10.
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Brain Rule #1
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Exercise boosts brain powerRule #1
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What are some examplesof perfect “anti-brain”
environments today?according to Dr. Medina
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Classroom picLecture hallthe
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There is no greater anti-brainenvironment than the classroom and cubicle.— Dr. John Medina
“”
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Sure, you know exerciseis good for you...
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But exercise is not just good for general health, it actuallyimproves cognition.
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Reduces Alzheimer’s
Improves long-termImproves reaso
ning
Helps you solve problems
Improves fluid
Reduces depression
Treats dementia
And more...
More brain benefits:
BENEFITS
intelligence
risk by 50%
memory
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What’s this have to do with presentations?
Two things...
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Passively sitting is a very unnatural thing. Audiences have no patience for tedium. Think of the presentation from your audienceʼspoint of view.
1
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During the preparation stage, if youʼre struggling with an idea, if youʼre stuck, then go for a walk, a run, just move...
2
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Evidence suggest we may even think better if we tossthe couch-potato lifestyle.
...we were born to move.
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Hmmm...Potato...
Evidence suggest we may even think better if we tossthe couch-potato lifestyle.
...we were born to move.
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Brain Rule #4
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We don’t pay
attention to
boring things
Rule #4
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Multitasking, when it comes to paying attention, is a myth.
“”— Dr. John Medina
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We are biologically incapable of processing attention-rich inputs simultaneously.
“”— Dr. John Medina
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Take 50% longer to complete a task.Make 50% more errors.
People who are interrupted:
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When you’re always online you’re always distracted. “ ”— Dr. John Medina
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So the always online organization is the always unproductive organization.
— Dr. John Medina
“”
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Yet, most presentations are put together while doing other things...
Is this you?
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Johnson! Where’s that presentation I asked for?!!!!
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Try “going analog” and focusing only on the presentation in the prep stage.
Is this you?
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If you want to get the particulars correct, donʼt start with the details. Start with the key ideas and, in hierarchical fashion, form the detailsaround these larger notions.
“”— Dr. John Medina
Good advice, but how long can people pay attention to your talk?
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The brain needs a
break.
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If keeping someone’s attention in a lecture was a business, it would have an 80% failure rate.
“”— Dr. John Medina
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After 10 minutes, audience attention steadily drops.
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Minutes of class time
10 20 30 40 50
High
Low
Attention
The 10-minute rule
Source: www.brainrules.net/attention
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Dr. Medina suggests changing gears every 10 minutes in your presentation (lecture, etc.). Tell a relevant story, show a relevant video, do a relevant activity, etc.
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We’re wired to notice patterns
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Chunking example
IRSYMCAWTFIBMKGBFBI
At first those letter won’t make sense...
But eventually you’ll recognize chunks you’ve seen before.
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Chunking example
IRSYMCAWTFIBMKGBFBI
Of course, graphic design can help you see the chunks...
Adapted from: www.brainrules.net/attention
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The brain pays attention to patterns. Remembering some-thing we’ve seen before (like quick-sand) is a useful evolutionary trait.
“
”— Dr. John Medina
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What’s the most common communication mistake?
according to Dr. Medina
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Relating too much information, with not enough time devoted to connecting the dots. Lots of force feeding, very little digestion.
“”— Dr. John Medina
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The brain doesn’t pay attention to boring things, and I am as sick of boring presentations as you are.
“”— Dr. John Medina
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Brain Rule #10
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Vision trumps
all other sensesRule #10
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Hear a piece of information, and three days later you’ll remember 10% of it.
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Add a picture and you’ll remember 65%.
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Oral 10%
Visual
Oral &Visual
35%
65%
6x
Source: Najjar, LJ (1998) Principles of educational multimedia user interface design (via Brain Rules by John Medina, 2008)
Rule of thumb
3x
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Pictures beat text
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Recognition soars with pictures
0% 50% 100%
pictures only
text only
source: www.brainrules.net/vision
Various studies show that recognition doubles for a picture compared with text.“ ”— Dr. John Medina
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Pictures beat text...because reading is so inefficient for us. We have to identify certain features in the letters to be able to read them. That takes time.
“” — Dr. John Medina
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Rule #1Exercise boosts brain power.
Review✓ Our brains were built for walking/moving!
✓ To improve your thinking skills, move!
✓ Exercise gets blood to the brain, bringing it glucose and oxygen.
✓ Aerobic exercise 2x/week halves the risk of general dementia, reduces risk of Alzheimer’s by 60%.
✓ Exercise is just about the best thing you can do for yourself says Dr. Medina.
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Rule #4We don’t pay attention to boring things.
✓ No multitasking. When it comes to attention, it’s only one thing at a time.
✓ We are better at seeing patterns, abstracting meaning than recording details.
✓ Tapping people’s emotions helps them learn.
✓ People start to fade after 10 minutes. Get them back by telling stories, examples, and targeting their emotions.
Review
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Review✓ Vision is our dominant sense, using half ofthe brain’s resources.
✓We learn/remember best through picturescompared to text or spoken words.
✓Try to communicate more with pictures.
✓Toss your current PowerPoint slides.
Rule #10 Vision trumps all other senses.
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What do these 3 rules mean for the
world of presentation? And for the
world of work and school in general?
Question:
All 12 rules at a glance
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John Medina’s 12 Brain rules>
>You can
download this list in
from the Brain Rule
s website:
www.brainrules.net/
the-rules
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John Medina’s 12 Brain rules
>
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Want to learn more?Then get this book...
www.brainrules.net
Includes a great DVD too!
And go to this website:
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About these slides
All images from www.istockphoto.com,
except for images of Dr. Medina which
are available in the Brain Rules media
kit here: www.brainrules.net/mediakit
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These slides were produced by Garr Reynolds in his home in Osaka Japan. Software used was Apple’s Keynote (but PowerPoint would’ve done the trick as well) and a bit of Photoshop.
GARR REYNOLDS www.presentationzen.com
Checkout the PZ website!
These slides were produced by
Garr Reynolds
in his home in Osaka, Japan. Software used
was Apple’s Keynote (but PowerPoint
would’ve
done the trick as well) and a b
it of Photoshop.
GARR REYNOLDS www.presentationzen.com
Checkout the PZ website!