bradley beach presentation - august 15

ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES™

Exploring Main Street Borough of Bradley Beach, NJ

Prepared For: Borough of Bradley Beach

August 15, 2012

[Project Name]

4WARD PLANNING LLC

April 16, 2013

EXPLORING MAIN STREET, BRADLEY BEACH

4WARD PLANNING LLC

April 16, 2013

The Project

A project of the Community Planning Assistance Program, sponsored by the American Planning Association, NJ Chapter

•  Offers a process for determining a new vision for the corridor;

•  Explores land use opportunities (not recommendations) for consideration;

•  Suggests planning and design tools, and •  Provides a (framework) for the upcoming

re-examination process

[Project Name]

4WARD PLANNING LLC

April 16, 2013


4WARD PLANNING LLC

April 16, 2013

Agenda

Main Street Challenges

Sustainable Principles for a Downtown Corridor

Main Street, Bradley Beach: What is this Place?

Opportunities for Main Street

Next Steps

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[Project Name]

4WARD PLANNING LLC

April 16, 2013


4WARD PLANNING LLC

April 16, 2013

Main Street Challenges…. Main Street is a delightful, walkable downtown….

[Project Name]

4WARD PLANNING LLC

April 16, 2013


4WARD PLANNING LLC

April 16, 2013

Main Street Challenges…. Main Street is a delightful, walkable downtown….. but it has its challenges:

Auto-oriented buildings in the downtown district, street-facing parking lots, underutilized properties, non-descript building types and lack of walkable retail on west side of Main Street.

Undefined retail district with vacant shops and low residential density

In the north end, a lack of character, large areas of asphalt and underutilized properties

ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™

Sustainable Principles for Downtown

What makes a successful place?

Is yesterday’s downtown model appropriate for the future?


Sustainable Concepts for Downtown

PLACE TYPE

Market Savvy Mixed-use development Destination Place

PUBLIC REALM Good Urbanism Dynamic Streetscape Arts and Culture

MOBILITY Connectivity Wayfinding Public Transit


Sustainable Principles for Main Street

1. Market Savvy Encourage growth that optimizes land value and market conditions

2. Mixed-use Dev’t Provide housing for 24 X 7 downtown life and a stable customer base

3. Destination Place Provide a sense of arrival and unique character

4. Good Urbanism Encourage building form that provides visual interest and an “outdoor room”

5. Dynamic Streetscape Provide amenities for a safe, comfortable and engaging experience.

6. Arts and Culture Include art attractions and cultural arts activities and entertainment

7. Connectivity Provide for safe and legible circulation for pedestrians, cyclists and drivers

8. Wayfinding Provide signage and landmarks for orientation and circulation

9. Transit Options Encourage the use of public transit


Local Precedents for Downtown


Main Street, Bradley Beach – What is this Place?

Civic and Entertainment

Downtown District

Professional and Residential

Map data ©2012 Google -



Residential and Professional (South End)

Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -


Today Quiet, tree-lined residential and commercial area with offices, professional services and a variety of residential types.

Vision More of the same, but less retail.



Place Type Opportunities

1.  Encourage the continued use and preservation of single-family homes

2.  Limit future retail uses (direct them to the downtown district)

3.  Enhance the southern gateway with flowers, plantings, public art or other markers

4.  Adopt design guidelines for future building types.

5.  Relocate civic uses (post office) to the north end of Main Street

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Public Realm Opportunities

1.  Require future buildings to be brought to the street, the “build-to” line.

2.  Require parking lots to be landscaped, and limit/prohibit future lots in the district.

3.  Continue to provide street trees and plantings to anchor this southern end of Main Street.



Mobility Opportunities

1.  Provide wayfinding signage for direction to the downtown district, Bradley Beach train station, municipal offices, and other destinations.

2.  Pursue a study of bicycle routes, facility needs and signage.

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Today Downtown district with neighborhood services, restaurants, auto-oriented businesses, park and municipal services.

Vision Increase the density of ground floor retail and upper floor residential. Relocate municipal offices to north to create redevelopment opportunities.

Downtown District (Central Area)




1.  Increase opportunities for additional retail with shops and restaurants on ground floors.

2.  Explore opportunities to relocate auto-oriented services to the north end.

3.  Require minimum and maximum heights for buildings, permitting two and three story in mid-blocks and up to four stories on corner lots.

4.  Develop a branding strategy based upon input from businesses and the community.

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5. Redevelop the municipal site as a four-story residential complex with ground floor commercial. Relocate the municipal offices to the north end of Main Street.

6.  Redevelop underutilized properties to a three story height, with ground floor retail and residential on the upper floors.



Redevelopment Potential •  2-.5 acres to 5 acres •  25-40 units per/acre •  50 units – 200 units •  Ground floor retail

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Public Realm Opportunities 1.  Require future buildings to be brought to the

street, or the “build-to” line.

2.  Require parking lots to be landscaped as a condition of site plan approval, or construction permit. Prohibit any new parking lots in the district.

3.  Strategically place litter receptacles in the park away from view of Main Street.

4.  Renovate the water memorial fountain in the park.

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Public Realm Opportunities

5.  Increase pedestrian access to the park from Main Street.

6.  Develop a cultural arts program for public art and programmed events and activities

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1.  Provide wayfinding signage to the cinema, municipal services, Bradley Beach station and other destinations.

2.  Consider redesigning the access to and from the rail station through the park as a gateway.


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Business and Services (North End)

8/12/12 1:30 PMBradley beach, nj - Google Maps

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Today Area in transition, characterized by vacant sites, suburban auto-oriented uses, and large lot restaurant/entertainment.

Vision Civic and entertainment district with municipal offices, the bowling alley/restaurant and other existing and future “large” lot commercial uses, with improved streetscape conditions, e.g. building form, shade trees, etc.




1.  Define the new place type as civic and entertainment, and encourage compatible uses.

2.  Relocate the municipal services to this district.

3.  Accent the northern tip as a the gateway to Bradley Beach with flowers, plantings, public art and/or other similar materials.

8/12/12 1:30 PMBradley beach, nj - Google Maps

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Public Realm Opportunities 1.  Require parking lots to be

landscaped and maintained. Look for opportunities to improve existing conditions.

2.  Provide pedestrian amenities around civic and entertainment facilities, e.g. benches, planters, etc.

3.  Provide street trees along both sides of the corridor.

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1.  Provide wayfinding signage to the cinema, municipal services, Bradley Beach station and other destinations.


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NEXT STEPS!

Short-term Strategies

  Explore these opportunities further in the Master Plan Re-Examination Process   Develop a Visioning Strategy with the community   Identify Underutilized Parcels   Understand the Moving Pieces   Consider Redevelopment and Financing Options   Update the Master Plan   Prepare/Adopt Zoning Revisions and Design Guidelines   Identify and implement streetscape improvements

Long-term Strategies

  Proceed with Land Assemblage and Redevelopment

[Project Name]

4WARD PLANNING LLC

April 16, 2013


4WARD PLANNING LLC

April 16, 2013

General & Limiting Conditions 4ward Planning LLC has endeavored to ensure that the reported data and information contained in this report are complete, accurate and relevant. All estimates, assumptions and extrapolations are based on methodological techniques employed by 4ward Planning LLC and believed to be reliable. 4ward Planning LLC assumes no responsibility for inaccuracies in reporting by the client, its agents, representatives or any other third party data source used in the preparation of this report.

Further, 4ward Planning LLC makes no warranty or representation concerning the manifestation of the estimated or projected values or results contained in this study. This study may not be used for purposes other than that for which it is prepared or for which prior written consent has first been obtained from 4ward Planning LLC. This study is qualified in its entirety by, and should be considered in light of, the above limitations, conditions and considerations.

For more information, please contact: Todd Poole 267.480.7133 [email protected]

Linda B. Weber, AICP, PP 267.480.7133 [email protected]

bradley beach presentation - august 15

Business

real estate analysis

main street1

downtown corridormain

land value

streetfacingparking

american planning association

walkable downtown

main streetnext stepsmap