Brad NimmonsDirector of Account ManagementRentrak CorporationOffice = (804) 378-5050 / Email = bradnimmons@yahoo.com

Education:B.S., Florida State UniversityM.A. in Communications, Southwestern BTS

Employment:

Other history: Brad Nimmons has worked in just about every communications medium including: being a cartoonist and reporter for The Florida Times-Union; creating an in-house video instructional series for Homes & Land magazine; having been a disc jockey for two different Florida radio stations; working as an Account Executive for The Nielsen Company—handling 9 television markets; having been an on-camera entertainment reporter for WFLA-TV; and having served for close to 13 years as WFLA-TV’s research director (overseeing countless research projects).

Brad earned his bachelor’s degree in communications in Tallahassee and his master’s degree in Texas. He began work for WJKS-TV in his native Jacksonville and was moved quickly by Media General to WFLA-TV. Most recently he was Director of Research and had oversight for Media General’s television stations, 25 daily newspapers and over 80 web sites throughout the U.S. He’s also been involved in sales training, including creation of rapid eLearning curriculum and training scores of users one-on-one and en masse on Salesforce.com. Presently he’s in charge of account management in the Southeastern U.S. for Rentrak, a provider of audience research information for the media industry.

Professional Memberships / Affiliations:

• Served on the Board of the Media Ratings Council from 2003-2010.• Founding Chair of the ABC Affiliate Research Advisory Board beginning in 2007.• Served on the National Association of Broadcasters’ COLTAM (Committee On Local TV

Audience Measurement) Group from 2003-2010.• Former member of Nielsen’s Policy Guidelines & A2/M2 Committees.• Past member of the Television Bureau of Advertising’s Multi-Platform Committee.• Past member of the Kantar Media Customer Advisory Council.• Past member of the Open Mobile Video Coalition research subcommittee.

Rentrak CorporationMedia GeneralWFLA-TVThe Nielsen CompanyWFLA-TVWJKS-TV (now WCWJ)

2011 to Present2003 - 20102000 - 20021998 - 19991988 - 1998

1988

Some of Brad’s accomplishments . . .Creation of the ABC RAB:

Creation of the internal-use “Data Depot” site for MG properties throughout the U.S.:

Creation of the internal-use “MG Co-Op Central” site for MG properties around the U.S.:

Some of Brad’s accomplishments (continued) . . .

Creation of “Sales TRAIN”—a training site for new MG hires and ongoing learning center for current employees . . .

Social Media maven and creator of numerous LinkedIn communities including “TVR” (Television Researchers) . . .

. . . as well Trainers United and Media People USA . . .

Some of Brad’s accomplishments (continued) . . .

. . . Interactive Analytics . . .

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(1,895)

(4,045)

Creation of the ABC Research Advisory Board LPM Handbook:

Some of Brad’s accomplishments (continued) . . .

Shared this handbook with hundreds of TV stations via a TVB webinar, as well as with the entire ABC affiliate body.

In 2010 led companywide webinars including one on “Affordable Research”

Some of Brad’s accomplishments (continued) . . .

An article about a

MAJOR project on

which Brad Nimmons

was one of the leaders

and which brought

Media General

significant dollars.

An article about a

MAJOR project on

which Brad Nimmons

was one of the leaders

and which brought

Media General

significant dollars.