bplan - as on 20-02-08

1.0 Executive Summary

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Year 1 Year 2 Year 3

Sales

Gross Margin

Net Profit

Highlights

1.1 Objectives

The company's objective is to build a high quality, full-service home delivery chain that will provide a cheap and convenient solution for the member community.

Our goals include:

1. To occupy a great position in the delivery and distribution field.2. To provide a non-profiting solution to the present consumer industry during the first half year of its

introduction.3. To have our reach to over 40% of the housing socities and residential areas during the first year of

our operation.An increase of 15% in our gross margins within the post half year of operation.4. To cover upto 8km radial area around a market booth and get over 10 companies involved.5. To build a strong foundation in Delhi and gradually expand to other metropolitan cities like Mumbai,

Bangalore, Chennai, Kolkatta, Chandigarh etc within the next 5 years of its operation.6. Establish minimum 95% customer satisfaction rate to form long term realationship with our clients

and create word-of-mouth marketing.

Currently, there is no quality home delivery networks across Delhi, or the surrounding areas (NCR). The company believes that by pioneering in this market and by establishing good quality facilities and services, it will become, and remain, a leader in the advanced home delivery solutions.

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1.2 Mission

ABC Home delivery solution is dedicated to offer its customers services of highest quality consistently, therefore, adequate personnel will be hired to ensure each request is acknowledged within minimum time.Our committment to customer service and satisfaction assures us that our customers are 100% satisfied with our services. Our mission is to present consumers with deliverables ranging from everyday rations to big music systems or other electronic gadgets.

1.3 Keys to Success

• High detailed planning of the transportation costs, number of deliveries, divsion of the town or city into small 8-km regions etc.

• Launch aggressive advertising campaigns so as to reach the masses with our services• Ensure fulfillment of our cliams such as to provide timely home delivery to customers.• Hire staff that will be cheerful, courteous,loyal, and focused on pleasing our

customers. • Treating customers with importance and warmth. • Remember never to lose your existing clients, because it is more expensive to find a

new client than to keep an existing one.

2.0 Company Summary

Our company is a Delhi based start-up aimed at providing our customer with cheap, rapid and convienent home based delivery system. So far, it is the only one of its kind and faces no competition in NCR and surrounding areas as well. We will deliver good from market to consumer's residence so that the valuable time of customer is not wasted.

For this purpose, we have placed our booths in central markets in and around the city so as to cater the requests of customer as early as possible. Each booth has well trained and customer friendly staff and conveyance facilities so that it can cater to the demands of the region lying within 8-km of the booth. Our customer can place an order directly on phone which will be directed to the nearest delievery booth.

Our services and their pricing is decided keeping in mind the average monthly expenditure of a middle class family as well as for internationally reputed firms which need to have a robust distribution system for their better expansion prospects and growth margins.

2.1 Company Ownership

The company, ABC Home delivery solutions, is a sole propritorship owned by its founders and managing partners Anubhav Agarwal and Uchit Singhal.

Indigenous HDS

2.2 Start-up Summary

The company founders, Mr. Anubhav Agarwal and Mr. Uchit Singhal, will handle day-to-day operations of the business and will work collaboratively to ensure that this business venture is a success.It is estimated that the start-up costs will be $15,450 (including legal costs, advertising, and related expenses). An additional amount of $27,500 will be required as start-up assets. Included in start-up costs also includes all necessary expenditures to cover the pre-opening hiring and training of our staff, adding and revising equipment needs, supplying smallwares and servicewares and other essentials.The start-up costs are to be financed in equal portions by the owners' personal funds and by a $20,000 5-year loan.The details are included in Table 2-2.

The key elements in the start-up plan for the company are:

• Development of a working prototype.

• Funding of working capital requirements and promotional materials for the principal operating activities of the company.

• Establish a strong brand image early to position ourselves in the market.

Table: Start-up

Start-up

Requirements

Start-up ExpensesLegal $1,000Stationery etc. $500Insurance $1,500Rent $0Computer $5,000Advertising and marketing $2,000Vehicles and Travelling Conveyance $5,000Other $450Total Start-up Expenses $15,450

Start-up AssetsCash Required $15,000Other Current Assets $500Fixed Assets $12,000Total Assets $27,500

Total Requirements $42,950

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$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

$40,000

$45,000

Expenses Assets Investment Loans

Start-up

3.0 Services

ABC Home delivery solution is a nice, and easy designed to ensure that customers are never burdoned after shopping and their shopping habits and needs are not restricted because of their ability to take those products home. Our solution will help the customers by delivering the products right at their door-step with just a phone call and customers won't need to bother at all of any transportation problems.We will not allow any communication prblems to creep in for the effective working of the whole system. Ours is also a less troublesome offer for various internationally reputed industries who need to possess efficient distribution systems to get their products out to public.

Our services are broadly classified into two types, viz. large scale and small scale.

• Small scale services facilities deal mainly with the day-to-day consumers.

• Large scale services cater to the distribution requirements of industrial firms.

With respect to the small scale services, we offer delivery from the local market in the region to the residence in atmost 2 hours for all small items and by night of all bigger items like Refrigertor,Washing machine etc.For efficient and timely delivery of consumer goods our booths have well-trained and customer friendly staff which will function from 8AM to 8PM around the week.

For large scale catering, our mobile vans and mini trucks will do the job of dropping the product from companies showroom to customer's doorstep. Now-a-days there is no competition in this sector; and the customers are less price sensitive, thus allowing ABC HDS to charge premium prices for its services, however we believe that because the retail industry is expanding exponentially year after year, sooner or later competition will broach.To that

Indigenous HDS

end, the company plans to become profitable and retain a solid leadership position in the marketplace by providing:

• Placing the booths at the right places thus having huge locational advantage

• Seasoned, successful management team.

• Aggressive marketing.

• Customer Incentive Program - Reward frequent visitors/customers.

4.0 Market Analysis Summary

Ever since the origin of mankind and especially for the last two decades, comfort and luxury for the social animal has been the main motive and driving force behind every research and development prospect. Todays consumer no longer hesitate to pay, even a bit higher for good services. And ipso facto this has been the first thought behind ABC HDS. During the first round of marketing and advertising, our target is to cover many important markets along with various residential apartments and complexes in and around Delhi. We will target the developing and developed areas with slightly different approches. Developed areas need better and more expansive home delivery network so as to reduce time lag to minimum possible and for an industry it means distribution to the retail market with the best possible efficient, cheap and rapid measures. Whereas in developing markets/areas, we need to prove ourselves to our target customers and attached companies.

Talking about how an industry is benefitted with our offers, we present some pictures in front of you.

4.1 Market Segmentation

Table: Market Analysis

Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth CAGRSegment Name 0% 0 0 0 0 0 0.00%Segment Name 0% 0 0 0 0 0 0.00%Other 0% 0 0 0 0 0 0.00%Total 0.00% 0 0 0 0 0 0.00%

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Segment Name

Segment Name

Other

Market Analysis (Pie)

4.2 Target Market Segment Strategy

4.3 Service Business Analysis

4.3.1 Competition and Buying Patterns

5.0 Strategy and Implementation Summary

5.1 Competitive Edge

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5.2 Marketing Strategy

5.3 Sales Strategy

5.3.1 Sales Forecast

Table: Sales Forecast

Sales Forecast Year 1 Year 2 Year 3

SalesRow 1 $0 $0 $0Row 2 $0 $0 $0Row 3 $0 $0 $0Total Sales $0 $0 $0

Direct Cost of Sales Year 1 Year 2 Year 3Row 1 $0 $0 $0Row 2 $0 $0 $0Row 3 $0 $0 $0Subtotal Direct Cost of Sales $0 $0 $0

$0

$0

$0

$1

$1

$1

Row 1

Row 2

Row 3

Sales Monthly

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$0

$0

$0

$0

$0

$1

$1

$1

$1

$1

$1


Row 1

Row 2

Row 3

Sales by Year

5.4 Milestones

Table: Milestones

Milestones

Milestone Start Date End Date Budget Manager DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentName me 2/20/2008 3/21/2008 $0 ABC DepartmentTotals $0

Indigenous HDS

2/25 3/3 3/10 3/17

Name me

Name me

Name me

Name me

Name me

Name me

Name me

Name me

Name me

Name me

Milestones

6.0 Management Summary

6.1 Personnel Plan

Table: Personnel

Personnel Plan Year 1 Year 2 Year 3

Name or Title or Group $0 $0 $0Name or Title or Group $0 $0 $0Name or Title or Group $0 $0 $0Total People 0 0 0

Total Payroll $0 $0 $0

7.0 Financial Plan

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7.1 Start-up Funding

Table: Start-up Funding

Start-up FundingStart-up Expenses to Fund $15,450Start-up Assets to Fund $27,500Total Funding Required $42,950

Assets Non-cash Assets from Start-up $12,500Cash Requirements from Start-up $15,000Additional Cash Raised $0Cash Balance on Starting Date $15,000Total Assets $27,500

Liabilities and Capital

LiabilitiesCurrent Borrowing $0Fixed Liabilities $0Accounts Payable (Outstanding Bills) $0Other Current Liabilities (interest-free) $0Total Liabilities $0

Capital

Planned InvestmentOwner $0Investor $0Additional Investment Requirement $42,950Total Planned Investment $42,950

Loss at Start-up (Start-up Expenses) ($15,450)Total Capital $27,500

Total Capital and Liabilities $27,500

Total Funding $42,950

7.2 Important Assumptions

7.3 Break-even Analysis

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Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even $0

Assumptions:Average Percent Variable Cost 0%Estimated Monthly Fixed Cost $0

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$2

$4

$6

$8

$10

$12

$0 $2 $4 $6 $8 $10

Monthly break-even point

Break-even point = where line intersects with 0

Break-even Analysis

7.4 Projected Profit and Loss

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Table: Profit and Loss

Pro Forma Profit and Loss Year 1 Year 2 Year 3

Sales $0 $0 $0Direct Cost of Sales $0 $0 $0Other Costs of Sales $0 $0 $0

------------ ------------ ------------Total Cost of Sales $0 $0 $0

Gross Margin $0 $0 $0Gross Margin % 0.00% 0.00% 0.00%

ExpensesPayroll $0 $0 $0Marketing/Promotion $0 $0 $0Depreciation $0 $0 $0Rent $0 $0 $0Utilities $0 $0 $0Insurance $0 $0 $0Payroll Taxes $0 $0 $0Other $0 $0 $0

------------ ------------ ------------Total Operating Expenses $0 $0 $0

Profit Before Interest and Taxes $0 $0 $0EBITDA $0 $0 $0 Interest Expense $0 $0 $0 Taxes Incurred $0 $0 $0

Net Profit $0 $0 $0Net Profit/Sales 0.00% 0.00% 0.00%

$0

$0

$0

$1

$1

$1

Profit Monthly

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$0

$0

$0

$0

$0

$1

$1

$1

$1

$1

$1


Profit Yearly

$0

$0

$0

$1

$1

$1

Gross Margin Monthly

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$0

$0

$0

$0

$0

$1

$1

$1

$1

$1

$1


Gross Margin Yearly

7.5 Projected Cash Flow

Indigenous HDS

Table: Cash Flow

Pro Forma Cash Flow Year 1 Year 2 Year 3

Cash Received

Cash from OperationsCash Sales $0 $0 $0Subtotal Cash from Operations $0 $0 $0

Additional Cash ReceivedGST/HST Received (Output Tax) $0 $0 $0GST/HST Repayments $0 $0 $0New Current Borrowing $0 $0 $0New Other Liabilities (interest-free) $0 $0 $0New Fixed Liabilities $0 $0 $0Sales of Other Current Assets $0 $0 $0Sales of Fixed Assets $0 $0 $0New Investment Received $0 $0 $0Subtotal Cash Received $0 $0 $0

Expenditures Year 1 Year 2 Year 3

Expenditures from OperationsCash Spending $0 $0 $0Bill Payments $0 $0 $0Subtotal Spent on Operations $0 $0 $0

Additional Cash SpentGST/HST Paid Out (Input Tax) $0 $0 $0GST/HST Payments $0 $0 $0Principal Repayment of Current Borrowing $0 $0 $0

Other Liabilities Principal Repayment $0 $0 $0

Fixed Liabilities Principal Repayment $0 $0 $0

Purchase Other Current Assets $0 $0 $0Purchase Fixed Assets $0 $0 $0Dividends $0 $0 $0Subtotal Cash Spent $0 $0 $0

Net Cash Flow $0 $0 $0Cash Balance $15,000 $15,000 $15,000

Indigenous HDS

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

Net Cash Flow

Cash Balance

Cash

7.6 Projected Balance Sheet

Table: Balance Sheet

Pro Forma Balance Sheet Year 1 Year 2 Year 3

Assets

Current AssetsCash $15,000 $15,000 $15,000Other Current Assets $500 $500 $500Total Current Assets $15,500 $15,500 $15,500

Fixed AssetsFixed Assets $12,000 $12,000 $12,000Accumulated Depreciation $0 $0 $0Total Fixed Assets $12,000 $12,000 $12,000Total Assets $27,500 $27,500 $27,500

Liabilities and Capital Year 1 Year 2 Year 3

Current LiabilitiesAccounts Payable $0 $0 $0Current Borrowing $0 $0 $0Other Current Liabilities $0 $0 $0Subtotal Current Liabilities $0 $0 $0

Fixed Liabilities $0 $0 $0Total Liabilities $0 $0 $0

Paid-in Capital $42,950 $42,950 $42,950Retained Earnings ($15,450) ($15,450) ($15,450)Earnings $0 $0 $0Total Capital $27,500 $27,500 $27,500Total Liabilities and Capital $27,500 $27,500 $27,500

Net Worth $27,500 $27,500 $27,500

Indigenous HDS

7.7 Business Ratios

Table: Ratios

Ratio Analysis Year 1 Year 2 Year 3 Industry Profile

Sales Growth 0.00% 0.00% 0.00% 0.00%

Percent of Total AssetsOther Current Assets 1.82% 1.82% 1.82% 100.00%Total Current Assets 56.36% 56.36% 56.36% 100.00%Fixed Assets 43.64% 43.64% 43.64% 0.00%Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities 0.00% 0.00% 0.00% 0.00%Fixed Liabilities 0.00% 0.00% 0.00% 0.00%Total Liabilities 0.00% 0.00% 0.00% 0.00%Net Worth 100.00% 100.00% 100.00% 100.00%

Percent of SalesSales 100.00% 100.00% 100.00% 100.00%Gross Margin 0.00% 0.00% 0.00% 0.00%Selling, General & Administrative Expenses 0.00% 0.00% 0.00% 0.00%

Advertising Expenses 0.00% 0.00% 0.00% 0.00%Profit Before Interest and Taxes 0.00% 0.00% 0.00% 0.00%

Main RatiosCurrent 0.00 0.00 0.00 0.00Quick 0.00 0.00 0.00 0.00Total Debt to Total Assets 0.00% 0.00% 0.00% 0.00%Pre-tax Return on Net Worth 0.00% 0.00% 0.00% 0.00%Pre-tax Return on Assets 0.00% 0.00% 0.00% 0.00%

Additional Ratios Year 1 Year 2 Year 3Net Profit Margin 0.00% 0.00% 0.00% n.aReturn on Equity 0.00% 0.00% 0.00% n.a

Activity RatiosAccounts Payable Turnover 0.00 0.00 0.00 n.aPayment Days 0 0 0 n.aTotal Asset Turnover 0.00 0.00 0.00 n.a

Debt RatiosDebt to Net Worth 0.00 0.00 0.00 n.aCurrent Liab. to Liab. 0.00 0.00 0.00 n.a

Liquidity RatiosNet Working Capital $15,500 $15,500 $15,500 n.aInterest Coverage 0.00 0.00 0.00 n.a

Additional RatiosAssets to Sales n.a. n.a. n.a. n.aCurrent Debt/Total Assets 0% 0% 0% n.aAcid Test 0.00 0.00 0.00 n.aSales/Net Worth 0.00 0.00 0.00 n.aDividend Payout 0.00 0.00 0.00 n.a

Indigenous HDS

Table: Sales Forecast

Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Sales GST/HST RateRow 1 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 2 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 3 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Direct Cost of Sales GST/HST Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Row 1 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 2 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Row 3 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Appendix

Table: Personnel

Personnel Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total People 0 0 0 0 0 0 0 0 0 0 0 0

Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Appendix

Table: Profit and Loss

Pro Forma Profit and Loss Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Sales GST/HST Rate $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Costs of Sales 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Expenses GST/HST RatePayroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Marketing/Promotion 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Rent 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Utilities 5.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Insurance 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Payroll Taxes 15.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------Total Operating Expenses GST/HST Rate $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Profit Before Interest and Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0EBITDA $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Profit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Appendix

Table: Cash Flow

Pro Forma Cash Flow Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Cash Received

Cash from OperationsCash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash from Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash Received GST/HST RateGST/HST Received (Output Tax) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0GST/HST Repayments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Fixed Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Other Current Assets 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sales of Fixed Assets 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Expenditures from OperationsCash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Bill Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Spent on Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash Spent GST/HST RateGST/HST Paid Out (Input Tax) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0GST/HST Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Fixed Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Purchase Other Current Assets 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Purchase Fixed Assets 14.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Cash Flow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cash Balance $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000

Appendix

Table: Balance Sheet

Pro Forma Balance Sheet Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Assets Starting Balances

Current AssetsCash $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000Other Current Assets $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500Total Current Assets $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500 $15,500

Fixed AssetsFixed Assets $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Fixed Assets $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000Total Assets $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500

Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Current LiabilitiesAccounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Fixed Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Paid-in Capital $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950 $42,950Retained Earnings ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450) ($15,450)Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Capital $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500Total Liabilities and Capital $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500

Net Worth $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500

Appendix

1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21.3 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

2.0 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

3.0 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

4.0 Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64.3 Service Business Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

4.3.1 Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

5.0 Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65.2 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75.3 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

5.3.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75.4 Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

6.0 Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

7.0 Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97.1 Start-up Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107.2 Important Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107.3 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107.4 Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117.5 Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147.6 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167.7 Business Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Table of Contents

Indigenous HDSAnubhav Agarwal | Uchit Singhal

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________.

Upon request, this document is to be immediately returned to _______________.

___________________ Signature

___________________Name (typed or printed)

___________________Date

This is a business plan. It does not imply an offering of securities.

bplan - as on 20-02-08

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