bplan for a food truck
DESCRIPTION
food trucksTRANSCRIPT
Steps involved in start-up of the business
Elementary market research
Extensive market research
Product Finalizing & Target Market Identification
Design/logo & procurement of essential requirements
Licensing of the Food Truck
Channel Partners
Extensive Market Research
Focus Group Study
Qualitative Research
Offline Surveys
Online Surveys
Quantitative Research
Marketing Activities
Pre-Laun
ch
• Online & Digital Marketing• Branding Activities
Launch
• Combo & Offers• Introductory Prices
Post-Laun
ch
• Pricing Strategy• Happy Hours
Resources Required &Sources of resources
• Initial Investment• Self-SustainingCapital
• Local Street Food Vendors• Hotel Management Students
Human Resources
• SuppliersChannel Partners
Time-line
Phase-I• Pre-launch –
3months• Post-launch –
3months
Phase-II• Multiple
Trucks in a City
• 4 simultaneous launches
Phase-III• 3 cities
multiple launch
• After 1 year