bpc presentation 5 10 updated
TRANSCRIPT
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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bicycle billboard advertising
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A smart, personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™ unique personable memorable
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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bicycle billboard advertising
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A smart, personable alternative to ho-hum advertising.
Billboards On Bikes
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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bicycle billboard advertising
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A smart, personable alternative to ho-hum advertising.
Brand Ambassadors
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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bicycle billboard advertising
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A smart, personable alternative to ho-hum advertising.
Cost Effective
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Need: Advertise employee discount program
Target: Employees of Microsoft, Expedia, & Paccar
Execution: 4 week campaign in downtown Bellevue
Results: Immediate renewal for UW campus
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Need: Drive traffic to PEMCO event booth
Target: SLUBP event attendees & bystanders
Execution: Trivia contest, swag distribution
Results: 50% response rate on engagements
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Quantitative Qualitative
Client Reporting
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Out of Home Event Sponsorships Non Traditional
$600,000
⌃Market Opportunity
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Who?
Where?
Target Clients
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Direct Sales Identify ideal local and national target clients
Self-Promotion !Utilize Biking Billboards to promote business
Brand Extension !Foster relationships with clients and community
Marketing Strategy
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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• First Mover
• Little Direct Competition
• Complementary to traditional & OOH
Competitive Environment
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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• Why?
• How?
• Where?
Expansion
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Three Brand Ambassadors • Revenue: $325/hour • Wages: $66/hour • Gross Margin: 75%
Business Model
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Revenue
EBITDA
> Profit Margin: 34%
Financial Projections
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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�Advisors: Emer Dooley, Andy Sack, Debra Somberg, Curt Blake
Andrea Lieberman CEO & Founder
Alyssa Norwood VP of Operations
Claire Koerner Director of Sales
Curtis Howell CTO
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Questions?
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Appendix
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
Who Are They? “Local” >> small to medium businesses >> locally-owned & operated >> limited budget
“Agency” >> service multiple clients >> actively seek new methods >> varying budget constraints
Where Are They? “Culture” >> environmentally aware >> bike-friendly >> early adopters
“Environment” >> large events and festivals >> urban pedestrian traffic >> safe for riding
Target Clients
A smart and personable alternative to ho-hum advertising.
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A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
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Profit and Loss
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Number of loca?ons 3 5 9 12 15
Number of rides 596 2,304 3,710 5,537 7,362
Revenue 590,436 2,281,134 3,672,884 5,481,408 7,287,929
Cost of sales 149,219 576,505 928,238 1,385,301 1,841,858
Marke?ng and sales 107,835 416,618 670,802 1,001,104 1,331,041
Opera?ons 124,590 353,005 560,655 809,835 1,059,015
Finance and administra?on 155,000 452,500 637,500 787,500 937,500
EBITDA $53,792 $482,506 $875,689 $1,497,667 $2,118,514
Capital Expenses 43,410 28,940 57,880 43,410 43,410