bpa june 2014

THE CRITERION SOCIAL MEDIA

www.bpaww.com

No attempt has been made to identify or eliminate duplication that may exist across media channels.

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014

No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.

CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success.

Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net

BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.

EXECUTIVE SUMMARY

3 Issues in the period 42,584 average circulation

9,122 average LinkedIn group members

CHANNELS

50,489 average unique browsers

CHIEF EXECUTIVE WEBSITE

CHIEF EXECUTIVE E-NEWSLETTERS

2 E-Newsletters in the period 30 total issued in the period 73,987 average per occurrence 45,058 average per occurrence

CHIEF EXECUTIVE MAGAZINE

CHIEF EXECUTIVE SOCIAL MEDIA

CHANNELS

Below are the Average contacts per occurrence, including frequency per period reported

Non-Paid Paid Average

CHIEF EXECUTIVE MAGAZINE (3 issues in the period) 41,439 1,145 42,584

CHIEF EXECUTIVE E-NEWSLETTERS

a. CEO Briefing (26 issued in the period) 73,987 - 73,987

b. Manufacturing CEO Briefing (4 issued in the period) 45,058 - 45,058

CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers with 108,335 average Page Impressions)

50,489 - 50,489

CHIEF EXECUTIVE SOCIAL MEDIA

a. LinkedIn group members 9,122 - 9,122

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total

Qualified Qualified Non-Paid

Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent

Individual 42,169 99.0 41,024 96.3 1,145 2.7 Sponsored Individually Addressed - - - - - - Membership Benefit 415 1.0 415 1.0 - - Multi–Copy Same Addressee - - - - - - Single Copy Sales - - - - - -

TOTAL QUALIFIED

CIRCULATION 42,584 100.0 41,439 97.3 1,145 2.7

MAGAZINE CHANNEL Official Publication of: None/Established: 1977/Issues Per Year: 6

FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/ sales/PR/Media (Publishing, Broadcasting, Online), financial/insurance, energy/utilities/ oil/gas, construction/engineering, real estate/property management, retail/wholesale trade/distribution, business/legal services/consulting firms, transportation, entertainment/ gaming/sports/travel and leisure (hotels), restaurants/food/beverage/tobacco, agriculture/ forestry/fishing, government/education and non-profit, technology/telecommunications, healthcare (provider and pharmaceuticals/biotechnology) and others allied to the field.

CHIEF EXECUTIVE / June 2014 2www.bpaww.com

DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, presidents, managing directors, partners, executive directors, owners, vice presidents/senior vice presidents/executive vice presidents, chairman/board of directors, chief operating officers, divisional/ regional presidents, general managers, chief financial officers/ controllers/treasurers, government/senior military officers and other titled and non-titled personnel within the field served.


3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 This issue is -% or 1 copy above the average of the other 2 issues reported in Paragraph 2.

BUSINESS AND INDUSTRY TOTAL

QUALIFIED PERCENT OF TOTAL

Chief Executive Officer,

President, Managing Director, Partner,

Executive Director, Owner

Chairman/ Board Of Directors

Chief Operating

Officer, Divisional President, General Manager

Senior Military/

Government Officer

Chief Financial Officer,

Controller, Treasurer VP/SVP/EVP

Others Titled and Non-

Titled Personnel

Finance / Insurance 4,066 9.6 3,413 225 97 3 93 108 127

Healthcare/Pharmaceutical/Biotechnology 4,001 9.4 3,507 157 98 3 97 86 53

Retail/Wholesale Trade, Distribution 4,993 11.7 4,439 125 110 1 182 59 77

Manufacturing 9,201 21.6 8,104 265 181 1 300 158 192

Construction/Engineering, Mining 2,181 5.1 1,881 77 63 - 68 29 63 Business/Legal Services (including Consulting Firms) 5,385 12.6 5,104 93 45 - 45 65 33

Technology/Telecommunications 2,296 5.4 2,063 55 48 3 43 43 41

Energy/Utilities/Oil/Gas 1,172 2.8 981 46 48 1 36 32 28

Transportation 909 2.1 760 32 30 - 36 22 29 Advertising/Marketing/Sales/PR/Media/Publishing (Broadcast, Online)/Printing 1,159 2.7 994 55 29 - 31 30 20

Education/Government/Non-Profit 2,798 6.6 2,453 96 30 16 70 103 30

Real Estate/Property Management 720 1.7 580 46 25 3 31 11 24

Entertainment/Gaming/Sports/Travel and Leisure (hotels) 506 1.2 465 13 5 - 5 10 8

Agriculture/Forestry/Fishing 213 0.5 183 8 7 - 8 4 3

Restaurants/Food/Beverage/Tobacco 275 0.6 237 11 7 1 11 4 4

Others Allied to the Field 1,700 4.0 1,145 65 59 - 128 146 157

Paid Subscribers 1,010 2.4 235 4 11 - 3 741 16

Single Copy Sales - - - - - - - - -

TOTAL QUALIFIED CIRCULATION 42,585 100.0 36,544 1,373 893 32 1,187 1,651 905

PERCENT 100.0 85.8 3.2 2.1 0.1 2.8 3.9 2.1

AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED

Not Included Elsewhere

Copies

Other Paid Circulation -

Advertiser and Agency 1,320

Allocated for Trade Shows and Conventions 317

All Other 1,040

TOTAL 2,677

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD

2014 Issue Total

Qualified

January/February 42,587

March/April 42,581

May/June 42,585

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS

Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim

6-Month Period Ended: July - December

2011 January – June

2012 July – December


2013 July – December


2014*

Total Audit Average Qualified: 42,755 42,671 42,248 42,698 43,160 42,584

Qualified Non-Paid: 41,692 41,546 41,545 41,486 41,904 41,439

Qualified Paid: 1,063 1,125 703 1,212 1,256 1,145

Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC

Average Annual Order Price: **NC **NC **NC **NC **NC **NC

*NOTE: January – June 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014

Qualified Within

QUALIFICATION SOURCE 1 Year 2 Years 3 Years Total

Qualified Percent

I. Direct Request: 14,453 3,593 4,040 22,086 51.8

II. Request from recipient’s company: - - - - -

III. Membership Benefit: 412 - - 412 1.0

IV. Communication from recipient or recipient’s company (other than request): 596 - - 596 1.4

V. TOTAL – Sources other than above (listed alphabetically): 19,491 - - 19,491 45.8

Association rosters and directories - - - - -

*Business directories 16,337 - - 16,337 38.4

Manufacturer’s, distributor’s, and wholesaler’s lists - - - - -

*Other sources 3,154 - - 3,154 7.4

VI. Single Copy Sales: - - - - -

TOTAL QUALIFIED CIRCULATION 34,952 3,593 4,040 42,585 100.0

PERCENT 82.1 8.4 9.5 100.0 *See Additional Data



Kentucky 467 Tennessee 872 Alabama 580 Mississippi 239

EAST SO. CENTRAL 2,158 5.1 Arkansas 266 Louisiana 433 Oklahoma 371 Texas 2,902

WEST SO. CENTRAL 3,972 9.3 Montana 127 Idaho 128 Wyoming 59 Colorado 740 New Mexico 95 Arizona 537 Utah 314 Nevada 240

MOUNTAIN 2,240 5.3 Alaska 79 Washington 699 Oregon 416 California 4,717 Hawaii 99

PACIFIC 6,010 14.1 UNITED STATES 42,500 99.8

U.S. Territories 73 Canada 8 Mexico - Other International 4 APO/FPO -

TOTAL QUALIFIED CIRCULATION 42,585 100.0

Maine 155 New Hampshire 218 Vermont 85 Massachusetts 1,503 Rhode Island 170 Connecticut 816

NEW ENGLAND 2,947 6.9 New York 3,187 New Jersey 1,789 Pennsylvania 1,855

MIDDLE ATLANTIC 6,831 16.0 Ohio 1,745 Indiana 815 Illinois 2,436 Michigan 1,305 Wisconsin 1,047

EAST NO. CENTRAL 7,348 17.3 Minnesota 1,129 Iowa 554 Missouri 919 North Dakota 119 South Dakota 124 Nebraska 333 Kansas 521

WEST NO. CENTRAL 3,699 8.7 Delaware 109 Maryland 806 Washington, DC 212 Virginia 1,412 West Virginia 130 North Carolina 1,015 South Carolina 418 Georgia 1,292 Florida 1,901

SOUTH ATLANTIC 7,295 17.1 *See Additional Data

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014*

State Total Qualified Percent State Total Qualified Percent

4

8

73

6,010

2,240

3,972

2,158

7,295

3,699

7,348

6,831

2,947

0 2,000 4,000 6,000 8,000 10,000

Other International

Canada

US Territories

Pacific

Mountain

West So. Central

East So. Central

South Atlantic

West No. Central

East No. Central

Middle Atlantic

New England

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION





WEBSITE CHANNEL

2014 CEO Briefing Manufacturing CEO Briefing JANUARY

January 6 64,312 - January 13 64,076 - January 20 63,822 - January 27 63,585 -

FEBRUARY February 3 63,519 - February 10 63,388 - February 18 63,149 - February 24 63,220 -

MARCH March 3 62,991 - March 10 62,841 - March 11 - 46,320 March 17 62,165 - March 24 62,049 - March 31 61,822 -

APRIL April 1 - 46,031 April 7 61,703 - April 14 61,527 - April 21 99,664 - April 28 98,897 -

MAY May 5 98,467 - May 7 - 44,305 May 12 98,082 - May 19 97,763 - May 27 97,578 -

JUNE June 2 97,372 - June 3 - 43,574 June 9 78,066 - June 16 72,135 - June 23 70,887 - June 30 70,582 -

AVERAGE: 73,987 45,058 CEO Briefing (26 issued in the period) Manufacturing CEO Briefing (4 issued in the period)

E-NEWSLETTER CHANNEL

WWW.CHIEFEXECUTIVE.NET

2014

PAGE IMPRESSIONS

USER SESSIONS

UNIQUE BROWSERS

UNIQUE BROWSER FREQUENCY

PAGE DURATION

USER SESSION DURATION

January 119,749 72,059 61,508 1.17 01:40 01:06 February 85,168 50,202 42,477 1.18 01:44 01:12 March 82,370 49,735 41,450 1.20 01:52 01:14 April 81,342 48,404 40,792 1.19 01:52 01:16 May 184,098 82,837 70,741 1.17 01:11 01:26 June 97,284 53,780 45,967 1.17 01:37 01:19

AVERAGE: 108,335 59,503 50,489 1.18 01:39 01:16

January - June 2014 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session.

WEBSITE GLOSSARY

For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com

Chief Executive Social Media

2014

January 8,809

February 9,011

March 9,113

April 9,188

May 9,271

June 9,337

AVERAGE: 9,122

MAGAZINE: PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 16,337 copies or 38.4%, including Hoovers. Other sources include 1 source of circulation for a quantity of 3,154 copies or 7.4%, including Alesco National Business List. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletters, Website and Social Media are not reported at the media owner’s option.

CHIEF EXECUTIVE / June 2014 Copyright © 2014 BPA Worldwide. All rights reserved.

ADDITIONAL DATA

www.bpaww.com Recycled Paper

PUBLISHER’S AFFIDAVIT

About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

We hereby make oath and say that all data set forth in this statement are true. Marshall Cooper, CEO Wayne Cooper, President

(At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed July 23, 2014 State Connecticut City Greenwich Received by BPA Worldwide July 23, 2014 Type BD ID Number C908B0J4

SOCIAL MEDIA CHANNEL

LinkedIn group members http://linkedin.com/groups?gid=2043887&trk=hb_side_g

bpa june 2014

Documents