2015 media kitScranton Gillette Communications | www.wqpmag.com

WATER TREATMENT SOLUTIONS FOR THE RESIDENTIAL & COMMERCIAL MARKETS

1 June 2014 BPA Statement (WQP, WC&P), December 2013 BPA Statement (WT ) 2 Creative Data Services Lead Reports, Jan.-June 2014, Jan.-June 2013 3 Publisher's Data 4 A portion/segment of total qualified as

reported in the June 2014 BPA Statement for sister publication Building Design+ConstructionMedia Kit 2015 Water Quality Products2

the industry resource

more, more, moreWQP offers more more-recently qualified subscribers (for the freshest audience database) and more U.S. distribution than its competitors. In fact, 99% of WQP’s print circulation delivers within the U.S.1 109% more subscribers qualified within one year than WC&P 1 44% more print circulation than WT 1 19% more U.S. distribution than WT 1

leads, leads, leads2

WQP generated 56% more print magazine leads in 2014 than in 2013 and the trend continues upward.

Residential Dealer, Contractor, Distributor, Retailer

coMMeRcial Dealer, Contractor,

Distributor, Specifying Engineer,

Manufacturer, Manufacturer/

Supplier, Hotels/Restaurants, Healthcare Facilities

industRial Dealer, Contractor,

Distributor, Specifying Engineer, Manufacturer,

Manufacturer/ Supplier

distRibutoR POU/POE Distributor, Plumbing Wholesaler

comprehensive market coverageWith 13 issues in 2015, WQP delivers the product and technology information that 18,0471 industry decision-makers need to make sound purchase decisions.

WQP reaches targeted professionals in each major market segment of the water treatment industry.3

new in 2015: Increased reach in the Commercial segment, including more than 6,0004 in the commercial building industry with 100% buy/spec/approve authority for plumbing/water systems.4

Month

250

Jan Feb Mar Apr May Jun

300

350

450

400

500

550

600

650

700

750

800

660

724

781

489

611

Lead

s

741

351

420

265

350

549

323

Jan-June 2014

Jan-June 2013

new look! new size!WQP closed out 2014 by introducing a fresh design. Not only does WQP now sport a new look, cover to cover, but it also is the only plus-one size publication in the industry. A full inch wider than standard magazines, WQP delivers more real estate for advertisers and more eye appeal for readers’ enjoyment.

WQP celebrates its 20-year history in 2015 with a special anniversary issue in March. Included in this retrospective will be a 20-year timeline and features on industry icons, dealerships through the generations, and reflections and projections.

1 June 2014 BPA Statement www.wqpMag.coM

MaX where buying power flows

3

dominant purchasing authorityOf Water Technology, Water Conditioning & Purification and WQP, only WQP independently audits its audience’s purchasing authority for 14 product groups.1 Look how many qualified decision-makers your advertised brand reaches.

Total Qualified With Buy/Spec .....................................................................................................15,981 .....................100

Filters, Filtration Equip., Systems, Housings & Components ...............................................................13,853 .....................87

RO Systems, Components & Supplies .............................................................................................12,007 .....................75

Water Conditioning/Softening Equip., Components & Supplies ........................................................12,330 .....................77

Ozone, UV, Chlorination, Disinfection Equip., Components & Supplies ................................................11,417 .....................71

Testing Laboratories, Analysis Equip., Services & Supplies ...............................................................10,564 .....................66

Bottled Water Bottling Equip., Vending Machines, Coolers & Dispensers .............................................7,419 ......................46

Faucets, Fittings, Tubings & Accessories ..........................................................................................11,228 .....................70

Commercial & Industrial Water Treatment Chemicals, Equip. & Supplies .............................................10,390 .....................65

Soap Products, Accessories & Promotional Giveaways .....................................................................7,884 ......................49

Instruments, Controls, Monitors & Sensors .........................................................................................11,081 .....................69

Meters, Valves, Pumps & Accessories ..............................................................................................12,698 .....................79

Water Purification Equipment, Components & Supplies ....................................................................12,170 .....................76

Fleet Trucks, Equipment & Supplies ...................................................................................................8,399 ......................53

Computers, Software, Internet Components & Supplies ....................................................................9,261 ......................58

Respondents with authority to buy, specify or approve the items1 total % of total Respondents

Our MAX customer database houses ALL audience data, including demographics, geographic location, even subscriber behavior, in one central depot. MAX tells us what products our subscribers — your market — are

interacting with. What does this mean to you? We can help you target your message to our audience in the most cost-effective, lead-generating way.

It all begins with MAX.integrated media WebsitesNewslettersDigital EditionsMagazinesExclusive Messaging

Lead Generation DataContent MarketingLead NurturingRetargeting

researchProduct/Brand UsageAdvertising StudiesFocus GroupsSubscriber Preference

eventsConferences/Summits/Tours

On-Demand EducationWebinars

White Papers Case Studies

custom solutionsMarket Segmentation

VideoSocial Media

Web DevelopmentDatabase Management

Blogs

Because any one respondent may have checked more than one response, the total may exceed the total circulation. These data are presented for statistical and marketing purposes only and are based on an analysis of 15,981 or 89% respondents.

www.wqpMag.coM

Media Kit 2015 Water Quality Products

special sectionsCOMMERCIAL WATEReditorial Focus: Water treatment and reuse for commercial buildingsdistribution: July and October 2015 bonus distribution: 6,000 Building Design+Construction recipients with 100% buy/

spec/approve authority for commercial plumbing/water systems; plus PWQA, EWQA and Greenbuild eventsFour-color Rates: Full Page $2,500 | 32 Page $2,125 | ½ Page $1,750 | ¼ Page $1,250

award programDEALER OF THE YEAR

WQP’s annual Dealer of the Year award honors a water dealer

recognized by industry peers as going above and beyond in his

or her line of work. The Dealer of the Year video, with sponsorship

opportunities, features an interview with the winning dealer.

full-service outlet for custom contentNeed company collateral? Ad design? Educational videos? Market research? Live or virtual events? A rehabbed website? Our in-house creative team is at the ready to deliver custom content and market data that help you up your game. Learn about all the options from your integrated media consultant.

For integrated media solutions and frequency discount information, contact don Heidkamp at dheidkamp@sgcmail.com or 847.391.1047.

Target Field receives LEED certification

with innovative rainwater reuse system

Bring On the Rain

By Williette NyaNue

2014

Commercial WATER

CW1

Photo courtesy of the Minnesota twins

Commercial

WATERa sPecial section for

Building design + ConstruCtion

and Water Quality ProduCts

n 2007, Major league Baseball’s Minnesota

twins organization began constructing

target Field, an approximately 40,000-seat

stadium located in the heart of Minneapolis.

the organization’s goal was to make it a

leeD-certified professional sports venue, which

would recognize its sustainable building strate-

gies and practices. although the twins had its

own strategies for greening the stadium, the

organization approached Pentair in 2009 to find

additional opportunities for green innovation

that would reduce the stadium’s reliance on

municipal water.

Striking Water

With the stadium already near completion and

limited time for design and implementation, the

opportunities to reduce municipal water use were

limited. During assessment, however, Pentair

identified a possible solution: rainwater reuse.

“We were fortunate that there was, buried

along the whole entire length of the warning track

in the outfield, a 420,000-gal, 12-ft-diameter pipe

that collected all of the rainwater that came off

the seats and the field,” said Dr. Phil Rolchigo,

vice president of technology for Pentair. the rain-

water percolated through the stadium’s field into

this pipe, which then drained into the Mississippi

River. using this source, Pentair designed a rain-

water recycling system (RWRS) that would provide

water for irrigation and stadium washdown.

Working Against the Clock

During the design phase, there were several

obstacles that needed to be overcome—the most

apparent of which was time. “We had 10 months

to go from an idea to implementation, so that on

day one, when the stadium opened for its inaugu-

ral event, the system was working,” Rolchigo said.

Pentair worked cooperatively with the general con-

tractors and the twins organization to meet tight

design and construction deadlines.

Recycling the Rain

the RWRS works like a miniature drinking water

plant. after rainwater is collected in the pipe, it

goes through a four-step treatment process, which

brings the water to a near-potable standard. First,

the water is filtered to a minimum level of 100 µ

using a backwashable filter. the backwash from

this filter is discharged to the sanitary sewer,

and the water is further filtered through a Pentair

aqualine filtration system to a level of approxi-

mately 5 to 10 µ. the water then is disinfected

using ultraviolet (uV) light technology before it

is filtered to a level of 0.025 µ using a hollow-

fiber ultrafiltration system. the rate of filtration

is adjustable to between 125 and 250 gal per

minute. lastly, chlorine is added to the water to

maintain sterility.

Following the treatment process, the water is

transferred to a holding tank, where it is again

disinfected using uV technology to maintain

water quality. the water then is readily available

I

WQA AQUATECH USA SHOW COMPANIONnew size in 2015: Plus-one Show Companion transmits digitally to 20,000 email subscribers, plus at-show distribution of the print Companion.distribution: April 2015Four-color Rates: Full Page $495 for March issue advertisers | $1,495 for non-March issue advertisers

DEALER INSIGHTeditorial Focus: Sales and marketing techniques, finance solutions and business tipsdistribution: February and June 2015Four-color Rates: Half Page $1,385 | Full Page $2,325

20TH ANNIVERSARY ISSUEeditorial Focus: A look at the past and future of the industry including the people, companies and technologies that have helped shape it.distribution: March 2015 with the March WQP issue bonus distribution: WQA Aquatech USA 2015

Four-color Rates: Full Page $1,500 for March advertisers | $2,500 for non-March advertisers

4

inteGrated marketinG

integrated marketingWith WQP’s print, digital and web advertising packages, you can cover every avenue of your customers’ search options so that you are front and center, however they choose to find you.

CW6

Commercial WATER

2014

CommercialWATER

By Amy mcIntosh

T he island of Anguilla in the British

West Indies is one of the northernmost

Leeward Islands in the Atlantic ocean.

Like many caribbean islands, tourism

is its main industry, with more than

100,000 visitors each year. In order to meet the needs of the island’s perma-

nent population as well as tourists, Anguilla’s gov-

ernment controls distribution of freshwater on the

island. Water is also available for purchase through

private entities, a pricier option for those who

require more water than the government can offer.

this system means demand for water is typi-

cally greater than supply, so private residences

often implement rainwater harvesting. this

strategy, while beneficial for homeowners, is not

enough to supply large resorts with the amount

of water they need for daily tasks such as irri-

gation, laundry and guest room water usage.

Efficient landscaping techniques that are often

employed in projects both large and small—the

use of native species, xeriscaping and minimal

irrigation—are not enough to reduce the amount

of water these resorts need on a daily basis.

Desalinating the Resortsto help tackle the water supply problem, Lee

h. skolnick Architecture + Design Partnership

(LhsA+DP) coordinated specifications for two

resort projects in Anguilla that include reverse

osmosis (Ro) desalination systems. the Ro mem-

branes will remove salt from seawater and create a

water supply that is safe and plentiful. Because of

the initial design and installation costs, these sys-

tems are typically only employed at larger facilities.

“As you can imagine, a five-star resort has a

lot of water needs,” said Robert Gross, project

manager for LhsA+DP. “they don’t want to be

dependent on an expensive, limited supply of

water. A resort like that can’t be limited by what

the government can reasonably supply.”

the first project, shoal Bay Resort and Villas,

will be located on 10 acres on the island’s north

shore. the final design calls for 12 villas, luxury

condos, a holistic spa and a fitness center. the

project, which has been in development since

2007, has an estimated 30-month construction

schedule, according to Gross, which will begin

when financing is finalized.the second project, for a boutique hotel client,

will be connected to an existing property. site work

has begun, with completion expected in 2016.

the goal of both projects is to eliminate each

resort’s reliance on the government for freshwater.

“their plan is to not only be independent, but

to have a surplus of water that they can either sell

back to the municipality or offer private, supple-

mental water to sell to homeowners on the island,”

Gross said. “they can do that because if they have

their own appropriately sized Ro system, then they

can control how much they can produce.”

Living With the SystemGreen technology can double as an effective mar-

keting tool for large resorts. they often choose

to display technologies such as solar panels or

wind farms around the property for guests to see.

some technology, however, is hidden. At these two

resorts, the Ro systems will be housed on a sepa-

rate campus, away from guest areas.

“It’s in the resort’s best interest to display the

green strategies it employs, but the Ro system

is really a back-of-house operation,” Gross said.

“People are paying top dollar, and they want views

of the ocean and the golf course.” secluding the

technology also will ensure that operators can run

the system properly without guests interfering.

Although Ro systems can be expensive to

install, the long-term cost savings will eventually

make up for the startup costs.

“these systems are not inexpensive to imple-

ment, but they will definitely pay for themselves

because of the cost of buying water on the

island,” Gross said. “Like a lot of innovative

design technologies, there’s an initial invest-

ment, and you hope that the payback horizon is

relatively short. I think in this case, because of

the cost of energy and water on these caribbean

islands, the payback horizons are very short.”

Because of the municipal water regulations and

cost of purchasing water from outside suppliers,

Ro systems are becoming the norm on caribbean

islands, according to Gross. “We didn’t have to sell

the client on the environmental responsibility or the

financial responsibility aspect of [the Ro system],”

Gross said. “It was the obvious choice.” CW

Amy McIntosh is associate editor for

Water Quality Products and Building

Design+Construction. McIntosh can be reached

at amcintosh@sgcmail.com or 847.954.7966.

Resorting to Reverse osmosis

Firm designs reverse osmosis systems for two Anguilla resortsShoal Bay Resort and Villas plans to

implement RO to ensure it has an

adequate water supply.

16 WATER QUALITY PRODUCTS

T rue or false: Making more money is not as important as making the most of the money you have. The answer is true! If you are not prof-itable, making more money does not mean that you will become profitable; it means you are making more work—or, to look at it another way: You are buying yourself more work.How do you make the most out of the revenue you are already gener-ating? The simple answer is costs and expenses. Knowing your actual costs and reviewing your expenses weekly is the place to start.

Income StatementsMost of our clients already know their basic costs and expenses, and they have learned how to use their income statements to control their costs and expenses. This gives them the ability to be proactive in pricing, allowing for profit and growth.To review, an income statement consists of:• Revenue: income received from the sale of goods or services; • Cost of goods sold: charges incurred that are directly related to the sale/production of your goods or services (parts,

equipment, commissions, etc.);• Gross profit: revenue minus the cost of goods sold;• Expenses: overhead charges that are directly related to running your business (rent, salaries, office supplies, etc.); and• Net profit: the gross profit minus expenses.

An income statement is a crit-ical management tool. It shows you how much money you have made and where that money has gone. Management accounting takes the income statement one step further: It shows you how much you have made and spent in each department within your company.

DepartmentalizationIn the March issue of Water Quality Products, my article, “A New Era for Financials,” discussed departmentalization as a means of identifying the profit centers within your company (service, sales/instal-lation, rentals, etc.), which then are used to classify your revenue, cost of goods sold and expenses. Departmentalizing means then affixing revenue, costs and expenses

to a specific department. A depart-mentalized income statement allows you to take control of your costs and expenses, resulting in accountability for each department.An income statement that is not departmentalized is like a map of the U.S. without any states or roads defined: You know it is the U.S., just like you know your company costs and expenses, but neither will tell you where you are or how to get where you want to go. Departmentalizing is your GPS.The process starts with a compre-hensive chart of accounts, which is a list of all accounts to which your money is allocated. There are different types of accounts—bank, fixed assets, liabilities, income, cost of goods sold and expenses are some examples. Verify that your accounts are assigned to the proper type—many companies lump everything into expenses instead of properly breaking them out into cost of goods sold. This practice has a direct effect on the gross profit.The next step in the departmen-talization process to is to define your departments—profit centers that are critical to the growth of your company. Service, sales/installation and rentals are examples of valid departments. Remember, products are not depart-ments—they are commodities. This is where you find the leaders and the bleeders in your business.Once departmentalization is complete, you will know the gross and net profits for each department. Instead of simply having an income statement, you will have a manage-ment tool—a complete map. This process is your link between knowing your actual costs and expenses, and making the most of your money.

Profit & Labor PricingContinuing to move through the process leading to profitability and growth, you must take control of your pricing structures for both products and labor, each of which requires its

Making the Most of Your MoneyUsing proper

pricing techniques to ensure profitability

By Kelcey Thompson

special section dealer insight

1 Publisher's Data www.wqpMag.coM

WQP online storefrontThis unique online selling environment gives year-round exposure for your brand. Includes your company logo, bio, contact information, product categories, case studies, white papers, videos, news, articles and other valuable downloadable collateral.

fully responsive website and e-newslettersnew in 2015: WQP will introduce its fully responsive e-newsletters, reconfigured to be both in-the-field and in-the-office friendly. e-Newsletter recipients can enjoy maximum viewing performance on any device — tablet, smartphone, laptop or desktop.

SERIOUS ABOUT INTEGRATED MARKETING? A comparison of 2014 to 2012 www.wqpmag.com average monthly stats reveals an increase of 300% in total visits, page views and unique visitors during that two-year period. Clearly, industry professionals are turning in ever-increasing numbers to www.wqpmag.com as a 24/7 resource.

marketing partners program Launch new technologies or services, promote webinars or trade show participation — make any form of company announcement in this exclusive e-mail broadcast to our qualified audience. Measure the impact of your message with reader service and click-through reports — and watch your website traffic grow.

5

e-newsletters*

WQP eNEWScirculation: 13,5001 recipientsFrequency: Weekly Focus on: Recap of relevant news, projects and industry events; sponsors receive mini-boom box ad.Rates: $825

PRODUCT SPOTLIGHTcirculation: 17,0001 recipientsFrequency: Monthly Focus on: New products or services, latest technology advancements Rates: $320 per item

5,000

21,375

33,312

Year

2012 2013 2014

10,000

20,000

30,000

25,000

35,000

total visitspage views unique visitors

13,320

24,864

Ave

rag

e V

isits

WWW.WQPMAG.COM

7,0766,174

15,36012,983

19,568

Source: Google Analytics

www.wqpMag.coM

1

2

3

4

BANNER UNITS Rotated throughout the website

VIDEOS Full-year online posting of your product demonstrations, case studies or other corporate videos

ZONES Exclusive sponsorship of content related to a particular market segment

EDUCATION OPPORTUNITIES Webinars Blogs White Papers

1

2

4

3

TECH REVIEWcirculation: 17,0001 recipientsFrequency: Twice monthly Focus on: One technology product and its application per edition.Rates: $825

*Client will be billed for any contracted e-newsletter not cancelled 30 days prior to scheduled transmission.

editorial missionWQP is the preeminent source of information for water treatment professionals. Our purpose is to provide editorial content and information to help these professionals do their jobs more effectively while educating them on the latest technology. WQP provides editorial content in a variety of informative ways, both in print and electronic formats.

monthly columns and departmentsDEALER OF THE MONTHProfile of a featured water dealer

INDUSTRY INSIGHTQ&A session with an industry expert on a topical issue

NEW PRODUCT SHOWCASEPresentation of new technologies and products

All editorial material due 45 days prior to ad close date.

Media Kit 2015 Water Quality Products6

editoriaL caLendar 2015

January FebruaryMarch

WQa show issue

WQP 20th anniversary

issueApril May June July

August2015/2016

Buyer's GuideSeptember October November

December2015/2016

reference Guide

Advertising Closes

12/2/14 1/5/15 1/27/15 1/27/15 2/23/15 3/18/15 4/20/15 5/18/15 6/24/15 7/29/15 8/21/15 9/21/15 10/21/15

editor’s Focus

TestingRainwater Harvesting

Regulatory Update

Industry Icons

Reflections & Projections

Dealerships Through the Generations

Industry Timeline

Well/GroundwaterCommercial

SystemsDealer of the Year

Small SystemsProduct Liability & Certification

Training/StaffResidential Water

Treatment

trends 2015 Industry Forecast

Contaminant Removal

Financing/Accounting

Training/Staff Softening Water ReuseWater

ConditioningDisaster Response

Regulations & Legislation

Water Reuse

tech emphasis

POU Membranes Filtration Water Efficiency Membranes TestingConnectors

& AccessoriesRO Pumps Testing

installations Arsenic Removal Disinfection Final Barrier POERecreational Water

TreatmentContaminant

RemovalIndustrial Systems

Contaminant Removal

Sustainability Disinfection

dealer of the Month

special sections

Dealer InsightWQA Aquatech

USA 2015 Show Companion

Dealer InsightCommercial

WaterCommercial

Water

Value added

Product Portfolios

Signet AdStudy

Product Highlights

WQA Aquatech USA 2015 Show Package

(Pre-show Spotlight, Show Companion, eShow Daily, Video)

Product HighlightsE-Product Spotlight

Product Highlights

Product Highlights Signet AdStudy Product Portfolios

bonus distribution

WQA Aquatech USA 2015April 20-24

Las Vegas, NV

AWWA ACE15 June 7-10

Anaheim, CA

FWQA*

TWQA*

Aquatech Amsterdam

Oct. 3-6 Amsterdam, The

Netherlands

PWQA* | EWQA*

NGWA*

profile of a featured water dealer

The WQP 2015 Editorial Calendar is carefully formatted to encompass all aspects of the water industry. WQP’s editorial content ensures its position at the forefront of the water treatment market by meeting subscribers’ requests for the latest industry news, innovative products and technologies, as well as helpful business, marketing and sales information each month.

KATE CLINE Managing Editor | 847.391.1007 | wqpeditor@sgcmail.com

*Dates not available at time of printing.

www.wqpMag.coM 7

Connecting buyers and sellers with exceptional content

January FebruaryMarch

WQa show issue

WQP 20th anniversary

issueApril May June July

August2015/2016

Buyer's GuideSeptember October November

December2015/2016

reference Guide

Advertising Closes

12/2/14 1/5/15 1/27/15 1/27/15 2/23/15 3/18/15 4/20/15 5/18/15 6/24/15 7/29/15 8/21/15 9/21/15 10/21/15

editor’s Focus

TestingRainwater Harvesting

Regulatory Update

Industry Icons

Reflections & Projections

Dealerships Through the Generations

Industry Timeline

Well/GroundwaterCommercial

SystemsDealer of the Year

Small SystemsProduct Liability & Certification

Training/StaffResidential Water

Treatment

trends 2015 Industry Forecast

Contaminant Removal

Financing/Accounting

Training/Staff Softening Water ReuseWater

ConditioningDisaster Response

Regulations & Legislation

Water Reuse

tech emphasis

POU Membranes Filtration Water Efficiency Membranes TestingConnectors

& AccessoriesRO Pumps Testing

installations Arsenic Removal Disinfection Final Barrier POERecreational Water

TreatmentContaminant

RemovalIndustrial Systems

Contaminant Removal

Sustainability Disinfection

dealer of the Month

special sections

Dealer InsightWQA Aquatech

USA 2015 Show Companion

Dealer InsightCommercial

WaterCommercial

Water

Value added

Product Portfolios

Signet AdStudy

Product Highlights

WQA Aquatech USA 2015 Show Package

(Pre-show Spotlight, Show Companion, eShow Daily, Video)

Product HighlightsE-Product Spotlight

Product Highlights

Product Highlights Signet AdStudy Product Portfolios

bonus distribution

WQA Aquatech USA 2015April 20-24

Las Vegas, NV

AWWA ACE15 June 7-10

Anaheim, CA

FWQA*

TWQA*

Aquatech Amsterdam

Oct. 3-6 Amsterdam, The

Netherlands

PWQA* | EWQA*

NGWA*

Alphabetical Supplier Directory

by Product Category

Go to wqpmag.com to Include or Update Your Company

Listing

Logos Available to Issue

Advertisers

Product Porfolios

Top Dealers

State of the Industry Report

2015 Product Preview

Distributed at All 2015 Shows

Distributed at All 2015 Shows

profile of a featured water dealer

www.wqpMag.coM

Rates effective November 1, 2014 ∙ Published 13 times in 2015

rates 2015

General Advertising RatesColor raTeS: Based on frequency,* rate earned is determined by the number of insertions or different advertisements (regardless of size) placed in one or more issues within the 12-month contract period from date of first insertion. Each unit used in an ad composed of multiple units counts as an insertion toward earning a frequency rate. Advertising schedules composed of mixed space units (¼-page or larger) are entitled to frequency rate for each unit with one exception. The exception is a mixed schedule in which the use of either the smaller units or smallest unit lowers the total cost of the campaign below the amount which the larger units taken alone would cost. Rate holders not acceptable.

*Frequency Determination: To select the proper frequency for calculating your basic advertising rate for WQP, please add together the total number of insertions of ¼ page or more in size that you plan to schedule in WQP within the same 12-month period. *Combined Frequency rate: The total number of insertions of ¼ page or more size that you plan to schedule for WWD and WQP within the same 12-month period will determine the frequency rate you will earn in each. *Prepay Program: Clients who prepay their entire contract by Jan. 16, 2015 will receive an additional 8% discount on the cost of their program.

Four-Color raTeS

space unit 12x 9x 6x 3x 1x

Full page $3,800 $4,090 $4,220 $4,370 $4,490

⅔ page 3,200 3,435 3,565 3,680 3,795

½ page 2,710 2,910 3,000 3,100 3,200

⅓ page 2,180 2,330 2,400 2,485 2,565

¼ page 1,930 2,060 2,130 2,200 2,260

⅙ page 1,690 1,800 1,860 1,920 1,980

space unit specification (width x height)

NON-BLEED BLEED

Two-Page Spread 17¼" x 10" 18¼" x 11"

Full Page 8" x 10" 9¼" x 11"

2/3-Page Vertical 5¼" x 10" 5¾" x 11"

1/2-Page Spread 16½" x 47/8" 18¼" x 5½"

1/2-Page Vertical 37/8" x 10" 4½" x 11"

1/2-Page Horizontal 8" x 47/8" 9¼" x 5½"

1/2-Page Island 5¼" x 7⅜" —

1/3-Page Vertical 2½" x 10" 3" x 11"

1/3-Page Square 5¼" x 47/8" —

1/4 Page 37/8" x 47/8" —

1/6 Page 2½" x 47/8" —

Color:2-color space cost minus $500Black and White space cost minus $1,000

BleeDRates for Bleed $230 per page

CoverSrates for Covers: Cover positions are all full pages and cannot be canceled. Covers are printed offset. For mechanical requirements, see AAAA-MPA. Total insertions of full and tabloid pages and covers determines rate earned.

Second Cover, earned B&W rate plus 15%Third Cover, earned B&W rate plus 10%Fourth Cover, earned B&W rate plus 20%

SPeCial PoSiTionSRates for Preferred Positions (other than Covers) B&W rate plus 5%

General RegulationsTermS: Agency commission of 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. Agency commission will not be paid if the submitted ad material requires additional work by the publisher. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-in and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.ShorT-raTeS anD reBaTeS: Advertisers will be short-rated if, within the 12-month period from date of first insertion, they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if, within the 12-month period, they have used sufficient additional insertions to earn a lower rate than that at which they had been billed. raTe ProTeCTive ClauSe: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short-rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.PuBliSherS’ CoPy ProTeCTive ClauSe: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys’ fees incurred by the publisher, arising out of or in connection

with any breach by the advertiser and/or the advertising agency of any of the foregoing.*advertising That Simulates editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10 pt. type at top or bottom.

regulaTionS noT STaTeD elSeWhere in raTe CarD: See specific and detailed references in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Classified AdsWQP markeTPlaCe $64 per inchColumn width 2½". No agency commission. Display sizes are regular rates. $63 Minimum Order.

FreQuenCy DiSCounTS6x/year: 5% 12x/year: 10%

markeTPlaCe $2,999 per year (net)4-color $450

1⁄6-page black and white ad — 2½ x 47⁄8". Twelve month minimum contract. Two changes per contract. Non-commissionable.

Mailing InstructionsSpace contracts, insertion orders, correspondence, advertising material, proofs and copy should be addressed to Traffic Department, Water Quality Products, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025; 847.391.1005; F: 847.390.0408. Contact the Creative Services Department for insert instructions.

Ad Art Upload InstructionsTo download instructions and additional ad information, visit www.scrantongillette.com/adart

Accepted Digital FormatsPress-optimized PDF using Acrobat Distiller’s PDF/x-1a job option (300 dpi, CMYK color) is the required format. PDFs prepared for use on the Web are unacceptable. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

Mechanical DataPuBliCaTion Trim Size: 9" x 10¾" by trimming 1⁄8" from all sides. Live matter should be kept at least ⅜" from the trimmed sides.PrinTing: Web offsetBinDing: SaddlestitchedSTanDarD uniT Size in inCheS: Spaces to be charged at standard unit rates can be used only in the forms and dimensions shown below. Unit exceeding size in any dimension is considered bleed or oversize, except for gutter bleed on two-page spread.meChaniCal reQuiremenTS: SWOP specifications apply.

new plus-one ad sizes!Publication Trim Size: 9" x 10¾"

www.wqpMag.coM

Your Pipeline to the Water & Wastewater Industry

Industrial Water & Wastes Digest