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Bourgade Catholic High School—Brand Guide 1
Bourgade Catholic
High School
Brand Guide 2016
Bourgade Catholic High School—Brand Guide 2
Dear Bourgade Catholic Community:
As you know, we have spent the past year developing new marketing materials to
help us tell the Bourgade Catholic High School story throughout the Valley to future
students, families, and donors. We are known for our outstanding instruction, the
use of technology and community building, and we have established Bourgade
Catholic as an institution that educates the hearts and minds of high school
students in the Catholic tradition.
One of the ways of capitalizing on the work already done is to establish our identity
with the consistent and proper use of identifiable imagery such as our Academic
Crest, BC Shield, Athletic Logo, Full Text Logo and other related indicators.
It is with great pride and excitement that I present Bourgade Catholic High
School’s Branding Policy. This policy will help us create visual identity and
recognition; it provides guidelines for the official school colors, logos, and
designated uses all in one, easily accessible location.
Effective immediately, all updated and refreshed logos are to be implemented into
document printing, marketing materials, apparel, spirit wear, merchandise,
publications and any other brand outlet involving Bourgade Catholic High School.
We anticipate a two-year process to phase out previous logos and materials before
all of our brand representation has been converted to the new layout. For any project
not covered in the Branding Guide, or to obtain logo files/printer specifications,
please contact the Advancement Office. Clubs and other groups designing and
ordering apparel will need to obtain authorization for design through the use of the
jot form available on our Symbaloo.
The Advancement Team has worked very hard in
researching and developing this policy to best guide the
future of Bourgade Catholic in the right direction.
Implementing a structure to ensure the consistency of our
brand will help build recognition and further the mission
of Bourgade Catholic High School.
Sincerely,
Kathy Rother
Principal
Bourgade Catholic High School—Brand Guide 3
TABLE OF CONTENTS
COLOR PALETTE…………………………………………………………………………………………………..4
APPAREL POLICIES………………………………………………………………………………………………5
LOGOS & USAGE
Full Text Logo..……………………………………………………………………………………………………..6
BC Shield Logo…………………………………………………………………………………………………….9
Athletic Logo….…………………………………………………………………………………………………..12
Eagle logo………………………………………………………………………………………………………….14
Vertical BC Logo…………………………………………………………………………………………………16
Overlapping BC Logo.…………………………………………………………………………………………18
Academic Crest Logo.………………………………………………………………………………………...20
RECENT DESIGN APPROVALS……………………………………………………………………………..22
LOGO VIOLATIONS……………………………………………………………………………………………..23
INTERNAL VS EXTERNAL USE……………………………………………………………………………..24
ADDITIONAL INFORMATION TO COME..…………………………………………………………...…. 25
Bourgade Catholic High School—Brand Guide 4
COLOR PALETTE The Bourgade Catholic High School color palette consists of two main colors, accompanied by a
variation of support colors. The main palette consists of Bourgade Blue and Bourgade Gold.
Please refer to the corresponding PANTONE, HEX, RGB, and CMYK breakdowns indicated below.
Main Palette:
PANTONE Blue 2766C
PANTONE Blue 288U
R:26 G:44 B:105
C:100 M:90 Y:15 K:30
HEX: 1A2C69
PANTONE Yellow 116C
PANTONE Yellow 109U
R:255 G:199 B:9
C:0 M:22 Y:100 K:0
HEX: FFC709
Secondary Support Colors:
Support colors may be used in addition to Bourgade Blue and Bourgade Gold. Support colors
include the following:
Gray
Black
White (Grays subject to approval)
Color Uses:
Colors may need to be adjusted based on platform. RGB colors are for digital use only. CMYK
colors are for printing use. PANTONE colors are normally used for apparel and material printing.
Colors will change platform to platform. It is important to assure we are using the correct color
mode for the correct platforms.
Bourgade Catholic High School—Brand Guide 5
Apparel Policies
Approved Apparel Colors:
Before production of apparel for any individual or organization, a Brand Use JOT Form must be
submitted for approval. In most cases, shirts will only be approved if they are navy, gold, white,
black or gray. Other colors may be submitted for approval based on the purpose of the shirts. Each
request will be handled on a case-by-case basis. Apparel that incorporates patterns or more than
one base color may also be submitted for approval. Apparel proofs must be submitted to the
Advancement Office 2-3 weeks prior to your final deadline to allow time for possible changes.
Please note that the apparel policy is to be followed by any individual or any organization using our
school name or any of the school logos. This includes faculty, staff, students, alumni, parents,
donors, coaches, clubs, and committees. Any person or group that places an order without design
approval, may have their items confiscated without compensation.
Preferred Vendor:
Below is the preferred vendor for t-shirts. Any other vendors will not have immediate access to our
logo files. Please contact Bryan Burgoz at [email protected] to organize the transfer
of necessary files to additional vendors. Note that the below vendor may not be able to meet all
desired requests; in this event, please allow yourself enough time to find an alternate vendor and
work within the 2-3 week approval process. Magnalite Distributors, Inc.
123 N 57th Dr,
Phoenix, AZ 85043
(602) 269-0009
www.magnalite-usa.com/
Bourgade Catholic High School—Brand Guide 6
Full Text Logo
Summary:
“Bourgade Catholic High School” is the primary, formal title of our school. The Full Text Logo
displays our this title with the accompaniment of “College Preparatory” in the sub-text. The left
side of our Full Text Logo is the BC Shield Logo in Bourgade Blue and Gold with a slight gradient
running through the middle. Atop the shield is a formal, abbreviated title, Bourgade Catholic.
Primary Usage:
The Full Text Logo is for use on all formal school items. This may include letterhead, envelopes,
memo sheets, business cards, and flyers for external audiences. This logo should also be
featured on school signage intended for external audiences, website heading and other online
and print marketing materials. The Full Text Logo is not available for apparel use at this time.
Usage DOs:
Do use the correct application of the logo (see pg. 7-8)
Do use the Full Text Logo on items such as stationary, envelopes, and external flyers
Do adhere to the two-color palette when using the Full Text Logo
Do adhere to the minimum size guideline
Do use the black, one-color application of the logo when printing in black and white
Usage DON’Ts:
Don’t use the Full Text Logo directly alongside other school logos or marks
Don’t use alongside names of departments
Don’t use alongside names of clubs/associations
Don’t use on photography, or on a busy or patterned background
Don’t alter the logo in any aspect of: shape, color, texture, or direction
Don’t use the full-color application of the logo when printing in black and white
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 7
FULL-COLOR APPLICATION:
The full-color application of the Full Text Logo is shown below. The BC Shield is in Bourgade Blue
and Bourgade Gold with a slight gradient through the Blue portion. Bourgade Catholic High School
is in Bourgade Blue and College Preparatory is in Bourgade Gold. The full-color application should
be used for digital purposes on an appropriate colored background such as white or gray.
FULL-COLOR REVERSE APPLICATION:
Below is an example of the Full Text Logo (full-color) reversed out for a solid background such as
Bourgade Blue. The full-color reverse application should be used for digital purposes on an
appropriate colored background such as Bourgade Blue or black.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 8
MINIMUM SIZE GUIDELINES:
To ensure maximum legibility of the Full Text Logo, it should appear no smaller than .625 inches
tall on print or digital platforms and 1.25 inches when printed on objects..
ONE-COLOR APPLICATION:
While the full-color application of the Full Text Logo is preferred, there may be times when a
one-color application is appropriate. Below are the one-color applications of the logo when it may
appear in black, Bourgade Blue, or white. The logo may not be printed in any other colors. When
printing in black and white, please use the black one-color application instead of a full-color appli-
cation. One-color applications of the logo may not be used for digital purposes.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 9
BC Shield Logo
Summary:
The BC Shield Logo serves as the most outstanding logo of Bourgade Catholic High School. It has
become the most identifiable piece of our brand and is a strong symbol for all things BCHS. It
contains the elements of school spirit in our colors, as well as, our Catholic identity through our
abbreviated title on the top of the logo and a cross on the bottom.
Primary Usage:
The BC Shield Logo is required on everything. The shield is often represented as part of the Full
Text Logo on print materials such as letterhead and envelopes. However, it may be used on its
own for materials such informal flyers, digital platforms, and apparel.
NOTE*** - The Academic Crest Logo may, in specific situations, replace the BC Shield Logo.
Please check with the Advancement Office for approval in these situations.
Usage DOs:
Do use the BC Shield Logo on everything, regardless of internal or external use
Do use the correct application of the logo (see pg. 10-11)
Do adhere to the two-color palette when using the BC Shield Logo
Do adhere to the minimum size guideline
Do use the non-gradient version of the BC Shield when printing in black & white
Usage DON’Ts:
Don’t use the logo directly alongside other school logos
Don’t use on photography, or on a busy or patterned background
Don’t alter the logo in any aspect of: shape, color, texture, or direction
Don’t use the gradient version of the logo when printing in black and white
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 10
FULL-COLOR APPLICATION with GRADIENT:
The full-color application of the BC Shield Logo WITH gradient is shown below. The shield is in
Bourgade Blue and Bourgade Gold with a slight gradient through the Blue portion. Bourgade
Catholic is in Bourgade Blue and the BC letters and cross are in Bourgade Gold. The BC Shield
with gradient should be used for all color printing and digital platforms. The BC shield with
gradient should not be used on any apparel.
FULL-COLOR APPLICATION without GRADIENT:
The full-color application of the BC Shield Logo WITHOUT gradient is shown below. The shield is in
Bourgade Blue and Bourgade Gold with a solid, interior Blue portion. Bourgade Catholic is in
Bourgade Blue and the BC letters and cross are in Bourgade Gold. The BC Shield without gradient
should be used for all apparel design. When printing, the BC Shield without gradient should only
be used for black and white. This logo without gradient should never be used for digital purposes.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 11
ONE-COLOR APPLICATION:
While the full-color version of the BC Shield Logo is preferred, there may be times when a
one-color application of the logo is appropriate for apparel design. Below are available one-color
applications in black, white or Bourgade Blue. One-color applications should only be used with an
appropriate background color. The logo may not be produced in any other solid colors.
NOTE: Please check with the Advancement Office before using the blue one-color
application of the BC Shield Logo on a gold or yellow background.
MINIMUM SIZE GUIDELINES:
To ensure maximum legibility of the BC Shield Logo, it should appear no smaller than .75 inches
tall for print and digital use. It should appear no smaller than 2.5 inches tall for apparel and use
on other objects.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 12
Athletic Logo
Summary:
The Athletic Logo is the main representation for our athletic programs. The logo encompasses an
intertwined B and C in a vertical arrangement with our Eagle logo positioned down toward the C.
The BC lettering found in the Athletic Logo is consistent with the lettering inside our BC shield.
Primary Usage:
In addition to it being the artwork on our gymnasium floor, the Athletic Logo can also be used on
game uniforms, game warmups, booster club spirit wear, and any other items associated with the
Bourgade Catholic High School Athletic Program. Logo use can range across print, digital, and
apparel platforms as long as associated with Bourgade Catholic athletics.
Usage DOs:
Do use the logo on athletic based items
Do use the correct application of the logo (see pg. 13)
Do adhere to the two-color palette when using the Athletic Logo
Do adhere to the minimum size guideline
Do use the full-color application of the logo when printing in black and white
Usage DON’Ts:
Don’t use the logo directly alongside other school logos
Don’t use the logo in place of the BC Shield Logo
Don’t use on photography, or on a busy or patterned background
Don’t alter the logo in any aspect of: shape, color, texture, or direction
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 13
FULL-COLOR APPLICATION:
The full-color application of the Athletic Logo includes
Bourgade Blue lettering outlined in Bourgade Gold with the
Eagle logo in Bourgade Blue, Bourgade Gold, outlined in
white. This application of the Athletic Logo should be used
when printing in black and white.
FULL-COLOR REVERSE APPLICATION:
The full-color reverse application of the Athletic Logo includes
Bourgade Gold lettering outlined in Bourgade Blue with the
Eagle logo in Bourgade Blue, Bourgade Gold, outlined in
white.
ADDITIONAL OPTIONS FOR SOLID COLOR BACKGROUNDS:
The Athletic Logo comes in two, white-outline applications for use on colored backgrounds such as
Bourgade Blue or Gold. There are no one-color applications available for the Athletic Logo at this
time.
MINIMUM SIZE GUIDELINES:
To ensure maximum legibility of the BC Shield Logo, it should appear no smaller than 1 inch tall
for print and digital use. It should appear no smaller than 2 inches tall for apparel and use on
other objects.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 14
Eagle Logo
Summary:
The Bourgade Catholic Golden Eagle is our official
mascot and is a bold indicator for our community. As a
strong symbol of our school pride, the Eagle comes in
full embodiment including wings, talons, and head.
Primary Usage:
The Eagle logo may be used on all apparel and spirit
wear when accompanied by the words, “Bourgade
Catholic”. All organizations are welcome to use the
Eagle logo.
USAGE EXCEPTION: In situations wear BCHS branded
apparel is worn in correlation with other branded
apparel, the Eagle may be represented on one article of
the outfit if “Bourgade Catholic” is represented on
another article. (i.e. Basketball warmups—Eagle logo
may appear on its own, on bottoms if “Bourgade Catho-
lic” is visible on tops.)
Usage DOs:
Do use the Eagle logo only when the words “Bourgade Catholic” are also visible (see exception
above)
Do use the Eagle logo as the official Bourgade Catholic mascot
Do adhere to the two-color palette when using the Eagle logo
Do adhere to the minimum size guideline
Usage DON’Ts:
Don’t use the Eagle logo directly alongside other school logos
Don’t use the logo for any academic or formal representation of Bourgade Catholic
Don’t use on photography, or on a busy or patterned background
Don’t alter the logo in any aspect of: shape, color, texture, or direction
Don’t use any other eagle artwork in place of the logo
Don’t print the Eagle logo in black and white
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 15
FULL-COLOR APPLICATION:
The full-color application of the Eagle logo includes Bourgade Blue and Gold with a white outline.
The full-color application is the only application to be used for the Eagle logo. Any other color
applications will not be approved. For documents that will be printed in black and white, please
use the full-color Athletic Logo instead of the Eagle logo.
MINIMUM SIZE GUIDELINES:
To ensure maximum legibility of the Eagle logo, it should appear no smaller than 1.5 inches tall for
print and digital use. It should appear no smaller than 2.25 inches tall on apparel and use on
other objects.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 16
Vertical BC Logo
Summary:
The Vertical BC Logo encompasses an intertwined B and C in a vertical arrangement but does not
have the Eagle logo represented. The BC lettering is consistent with the Athletic Logo and the BC
Shield.
Primary Usage:
The Vertical BC Logo can be used by all internal organizations within the Bourgade Catholic
community. When the Vertical BC is used, it must be accompanied by another Bourgade Catholic
High School indicator. For example, using “Golden Eagles” or “Bourgade Catholic Drama Club” in
addition to the Vertical BC would be acceptable. The Vertical BC Logo is reserved for apparel use
only.
Usage DOs:
Do use the correct application of the logo (see pg. 17)
Do use the logo in accompaniment with other brand indicators
Do adhere to the two-color palette when using the Vertical BC Logo
Do adhere to the minimum size guideline
Usage DON’Ts:
Don’t use the logo directly alongside other school logos
Don’t use on a busy or patterned background
Don’t alter the logo in any aspect of: shape, color, texture, or direction
Don’t use logo for on anything other than apparel
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 17
FULL-COLOR APPLICATION:
The full-color application of the Vertical BC Logo includes
Bourgade Blue lettering, outlined in Bourgade Gold.
FULL-COLOR REVERSE APPLICATION:
The full-color reverse application of the Vertical BC Logo
includes Bourgade Gold lettering, outlined in Bourgade Blue.
ADDITIONAL OPTIONS FOR SOLID COLOR
BACKGROUNDS:
The Vertical BC Logo comes in two, white-outline applications for use on
colored backgrounds such as Bourgade Blue or Gold. There are no one-
color applications of the Vertical BC Logo at this time.
MINIMUM SIZE GUIDELINES:
To ensure maximum legibility of the Vertical BC Logo, it
should appear no smaller than 2 inches tall.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 18
Overlapping BC Logo
Summary:
The Overlapping BC Logo is an additional layout of the BC lettering found in the BC shield, the
Athletic Logo, and the Vertical BC Logo. This logo encompasses the B and C in an overlapping
arrangement.
Primary Usage:
The Overlapping BC Logo is available for use on headwear items only. This logo may be used on
hats, visors, headbands, helmets, beanies, or any other headwear.
Usage DOs:
Do use the Overlapping BC Logo on headwear only
Do use the correct application of the logo (see pg. 19)
Do adhere to the two-color palette when using the logo
Do adhere to the minimum size guideline
Usage DON’Ts:
Don’t use the logo on ANY non-headwear items including: print, banners, shirts, jerseys,
programs, or facility branding.
Don’t alter the logo in any aspect of: shape, color, texture, or direction
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 19
FULL-COLOR APPLICATION:
The full-color application of the Overlapping BC Logo includes
Bourgade Blue lettering outlined in Bourgade Gold.
FULL-COLOR REVERSE APPLICATION:
The reverse full-color application of the Overlapping BC Logo
includes Bourgade Gold lettering outlined in Bourgade Blue.
ADDITIONAL OPTIONS FOR SOLID
COLOR BACKGROUNDS:
The Overlapping BC Logo comes in two, white-outline applica-
tions for use on colored backgrounds such as Bourgade Blue or Gold. There are no one-color appli-
cations at this time.
MINIMUM SIZE GUIDELINES:
To ensure maximum legibility of the Overlapping BC Logo, it
should appear no smaller than 2 inches tall.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 20
Academic Crest Logo
Summary:
The Academic Crest Logo is a historical Bourgade Catholic symbol. Encompassing several aspects
unique to the school, the Academic Crest displays our primary title, our founding year, and our city
and state locations on the outer portion of the logo. The interior displaying the Latin phrase
“Maria Spes Sapientium” translating to “Mary, Hope of the Wise”, along with other symbols relat-
ing to Catholic identity.
Primary Usage:
The Academic Crest Logo is primarily used on documents and materials for formal education
purposes. Some items include graduation programs, diplomas, and academic documents.
Usage DOs:
Do use the Academic Crest Logo for formal education purposes
Usage DON’Ts:
Don’t use the Academic Crest Logo on any apparel
Don’t use the logo on any, non-educational, stationary including letterhead or memos
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 21
FULL-COLOR APPLICATION:
TBD
ONE-COLOR REVERSE APPLICATION:
TBD
ADDITIONAL OPTIONS FOR SOLID COLOR
BACKGROUNDS:
TBD
MINIMUM SIZE GUIDELINES:
TBD
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 22
RECENT APPAREL DESIGNS THAT WERE APPROVED
The examples below are a number of recently approved apparel designs by some of our programs.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 23
LOGO USE VIOLATIONS:
The examples below show color and graphic violations of various BC logos. The guidelines apply to
all school logos including the BC Shield, Athletic Logo, Eagle Logo, Vertical BC Logo, Overlapping
BC Logo, and the Academic Crest. strict standards.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 24
Internal vs. External use
Internal:
Internal use will be considered the use of Bourgade Catholic branded material within the
on-campus, day-to-day community. Internal audiences may include: students, parents, faculty,
staff, or visitors on campus.
Materials that are used internally may include: upcoming event flyers, club t-shirts, and event
programs.
External:
External use is considered the use of Bourgade Catholic branded material off-campus and outside
of our day-to-day community. External audiences may include: prospective students, non-BCHS
parents, or hosting high school sports’ audiences.
Materials that are used externally may include: Sports’ uniforms, promotional items, club t-shirts,
or any sort of advertisement.
Why is this important?
It is important to understand our internal and external audiences to assure we are identifying to
the best of our ability. The use of our Eagle logo in the gymnasium is an internal use. The use of
our Eagle logo on a t-shirt which can be worn off-campus and in the public eye can be considered
an external use. The Eagle on the floor of our gymnasium is less dependent on other Bourgade
Catholic indicators, where as the Eagle logo on a t-shirt must have the words Bourgade Catholic
visible to establish an accurate identity.
External and internal uses can be very transparent and it is crucial that our community be
conscious of the potential audiences when using our brand.
All designs and logo use will be handled on a case-by-case basis.
Bourgade Catholic High School—Brand Guide 25
Additional Info...Coming soon!
Email Signatures:
Guidelines for designing and setting up your email signature.
Flyer Design/Use:
Guidelines for constructing a flyer designated for external vs. internal use. Avoiding clip art and
implementing designs that are audience-specific and audience-friendly.
Facility Branding:
Appropriate logos and artwork files to use for facility branding. Includes things such as: rugs, ban-
ners, paint colors, wall artwork, furniture designs, etc.
Social Media:
Proper use of brand on social media including personal profiles. Correct logos to use for display.
When to share Bourgade Catholic content on your personal page. Designating guidelines for
external accounts and profiles.
All designs and logo use will be handled on a case-by-case basis.