BOUNCEWEARBASKETBALLSPECIALTY

CONCEPT : BASKETBALL + LIFESTYLE

COLLECTIONSBASKETBALL BESTINLINE SLS BETTER / BEST JORDAN BRAND ENHANCERQUICKSTRIKE

LOCATIONSANTWERP LEUVENHOUTHALENGENT** OPEN JULY 2012

  FY10 Total FY11 Total FY12 TotalGlobal Category Summary      BASKETBALL 207.889 334.222 414.456NIKE SPORTSWEAR 20.492 31.072 56.465YOUNG ATHLETES 12.152 32.124 33.491FOOTBALL, BASEBALL, AT 1.843 14 31  242.377 397.431 504.443

BOUNCEWEAR

Merchandise Comments;

Type of retail ; Basketball SpecialtyMerchandise Preferred Concept ; Amplify Basketball door , merchandise preferred mix ; 70% performance / 30 % lifestyleDistribution channel ; Sporting Goods BestAssortment ; Pinnacle BasketballJordan partner ; Yes , Merchandise preferred Mix ; 60% performance / 40 % Retro

Bouncewear could potentially be a Nike showcase basketball door. Currently it meets half way. The store is breathing basketball and the owner old [professional player] is passionate about the game.We do have the opportunity to elevate our presentation by creating story telling tables (as discussed). Clothing is (packed) on racks across the store. We should support the owner to edit to amplify and be more focus on seasonal themes. This way we will be able to create a stronger impact and show Nike Basketball seasonal vision.

Our basketball range is offered broadly and all signature models and key performance (innovation) models are presented. This store should have access to QS and Limited edition performance basketball styles(eg. All Star pack).This will help to increase being (Nike) basketball destination door and strengthen their image.

NSW SLS BESTTIER+ GROUND FLOORFIRST FLOOR - SKATE

COLLECTIONSINLINE SLS BETTER / BESTQUICKSTRIKE JORDAN BRAND ENHANCER

LOCATIONBRUSSELS (MPT)

AMPLIFY STRATEGY RUNNINGBASKETBALL

Glbl CatSum of CF

Units CF AmountBASKETBALL 2518 154,696

NIKE SPORTSWEAR 3106 165,674Grand Total 5624 320,370

FY12

Merchandise comments Type of retail ; Sport lifestyle door / Sneaker GalleryMerchandise Preferred Concept ; NSW doorDistribution channel ; Sport lifestyle BestAssortment ; Best level NSW Jordan partner ; Currently only retro offerings, Merchandise preference is not to be a Jordan door unless the complete Jordan brand story the complete Jordan brand story will be presented; Jordan corner door assortment. (potential mix 60% retro/ 30% casual / 10% performance )

Sport lifestyle door with all on-trend brands and styles being presented. Skate concept at the first floor.Sizeable Retro Jordan range with styles being sold above the recommended retail prices. As a result Jordan retro styles are not liquidating within our preferred liquidation period and the total offering is increasing. Action is required to protect our Retro Jordan business and be true to our guidelines.

NSW SLS BEST – URBANTIER+CONCEPT : BASKETBALL, COLLEGE, TEAMS…STRONG PROJECT – STARTED FA11

COLLECTIONSINLINE SLS BETTER / BEST (ONLY URBAN)JORDAN BRAND ENHANCER

LOCATIONBRUSSELS (MPT)

AMPLIFY STRATEGY B-BALL

Glbl CatSum of CF

Units CF AmountBASKETBALL 648 28,140

NIKE SPORTSWEAR 1114 51,707YOUNG ATHLETES 10 213

Grand Total 1772 80,060

FY12

Merchandise comments

Type of retail ; Sport lifestyle doorMerchandise Preferred Concept ; Amplify Basketball door , merchandise preferred mix ; 60% lifestyle / 40% performanceDistribution channel ; Sport lifestyle BestAssortment ; Best level NSW / Basketball & Jordan Corner assortmentJordan partner ; Yes , Merchandise preferred Mix ; 60% retro / 40 % Performance

Comments ; Interesting (new) concept based on fictive American college team. Concept is embracing the Americana lifestyle. Store is located in the opposite side of FRESH. This concept should be able to sell performance basketball models. We should offer basketball signature models , Jordan performance models and create a story telling visual lay out to be able to show Nike’s basketball vision and focus on seasonal themes.

NSW SLS BESTQUICKSTRIKE TIER+

COLLECTIONSINLINE SLS BETTER / BEST JORDAN BRAND ENHANCER

LOCATIONANTWERP (MPT)

AMPLIFY STRATEGY B-BALL

Global Category Summary FY10 Total FY11 Total FY12 Total

BASKETBALL 55,349 48,519 121,891

NIKE SPORTSWEAR 18,367 55,157 79,329

YOUNG ATHLETES 160 9,837 3,860

Grand Total 73,876 113,514 205,079

Merchandise comments

Type of retail ; Sport lifestyle doorMerchandise Preferred Concept ; Amplify Basketball door , merchandise preferred mix ; 70% lifestyle / 30% performanceDistribution channel ; Sport lifestyle BestAssortment ; Best level / DA NSW destination / Basketball & Jordan Corner Jordan partner ; Yes , Merchandise preferred Mix ; 70% retro / 30 % Performance

Owner is already supporting the Amplify Basketball concept and is starting to add performance Jordan styles to his range. He is really open to continue and strengthen the Nike partnership and he is open to implement our basketball vision and strategies.. This concept should be able to sell performance basketball models. We should offer basketball signature models , Jordan performance models and create a story telling visual lay out to be able to show Nike’s basketball vision and focus on seasonal themes .