bot trends 2017
TRANSCRIPT
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David Pichsenmeister@3x14159265
BOT TRENDS 2017David [email protected], 2017
Intelligence
orat.io/bot-trends
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David Pichsenmeister@3x14159265
Outline1) Global Messaging Trends
2) Global Bot Trends
3) Conversational Interfaces
4) Structured Inputs & Webviews
5) Canonical Interfaces
6) Group Messaging
7) Human Supervision
8) Bot Discovery
9) Monetization
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David Pichsenmeister@3x14159265
“Messaging is one of the few things that people do more than social networking.”
Mark Zuckerberg, Founder of Facebook
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David Pichsenmeister@3x14159265
Global Messaging Trends
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David Pichsenmeister@3x14159265
https://www.statista.com/statistics/325926/monthly-app-downloads-of-us-smartphone-users
Monthly app downloads of US Smartphone users
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David Pichsenmeister@3x14159265
https://www.statista.com/statistics/325926/monthly-app-downloads-of-us-smartphone-users
Monthly app downloads of US Smartphone users
49%zero apps
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David Pichsenmeister@3x14159265
https://www.statista.com/statistics/473831/number-of-daily-smartphone-apps-used-usa
# of apps used per day by US Smartphone users
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David Pichsenmeister@3x14159265
https://www.statista.com/statistics/473831/number-of-daily-smartphone-apps-used-usa
# of apps used per day by US Smartphone users
72% use <= 6 apps
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David Pichsenmeister@3x14159265
https://www.comscore.com/layout/set/popup/Request/Presentations/2015/The-2015-US-Mobile-App-Report
Digital growth coming mostly from mobile
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David Pichsenmeister@3x14159265
https://www.comscore.com/layout/set/popup/Request/Presentations/2015/The-2015-US-Mobile-App-Report
Digital growth coming mostly from mobile
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David Pichsenmeister@3x14159265
http://www.businessinsider.de/the-messaging-app-report-2015-11
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David Pichsenmeister@3x14159265
Source: http://flurrymobile.tumblr.com/post/155761509355/on-their-tenth-anniversary-mobile-apps-start* Time spent in Messaging & Social in Q2 2015: 68min
(https://yahoodevelopers.tumblr.com/post/127636051988/seven-years-into-the-mobile-revolution-content-is)
Messaging and social app time spent grows 394% Year-over-Year
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David Pichsenmeister@3x14159265
https://www.appannie.com/jp/insights/understanding-global-messaging-app-user
Most engaged messaging app users by country
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David Pichsenmeister@3x14159265
https://www.appannie.com/jp/insights/understanding-global-messaging-app-user
Most engaged messaging app users by country
Avg. 48 minutes
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David Pichsenmeister@3x14159265
https://www.similarweb.com/blog/messaging-apps
Average time spent per day in messaging apps
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David Pichsenmeister@3x14159265
Global Bot Trends
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David Pichsenmeister@3x14159265
Global Bot Trends1) 72% of US smartphone users use less than 6 apps on a daily basis
Existing platforms are becoming more important, apps opening possibility to build applications on top of their platform
2) Digital growth mostly coming from mobile usageInstant messaging is driven by mobile with 91% of digital time spent in this category
3) Platform shiftIn 2008 people started using smartphones over desktops, in 2016 people shifting to use applications built on top of existing platforms → Bots
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David Pichsenmeister@3x14159265
> >Webapps Apps Bots
Distribution channels are shifting
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David Pichsenmeister@3x14159265
ChatbotA computer program designed to simulate an
intelligent conversation with one or more human users via conversational interfaces.
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David Pichsenmeister@3x14159265
Bots
lightweight apps within messengers
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David Pichsenmeister@3x14159265
“Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is
the beginning of a new Internet.”Ted Livingston, Founder of Kik
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David Pichsenmeister@3x14159265
Messaging Apps
Drivers in Bot Trend
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David Pichsenmeister@3x14159265
https://www.statista.com/statistics/325706/global-internet-user-penetration
~ 3.5 Bn
~ 4.5% Y/Y
Global Internet Users
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David Pichsenmeister@3x14159265
* Registered usershttps://orat.io/blog/current-numbers-for-mobile-messengers-q4-2016
Skype300 Mio MAU
Messenger1.1 Bn MAU
WhatsApp1.2 Bn MAU
WeChat806 Mio MAU
Kik*300 Mio users
Line220 Mio MAU
Viber240 Mio MAU
Telegram170 Mio MAU
Global Messaging Users
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David Pichsenmeister@3x14159265
Messaging Apps Natural Language Understanding / ML
Drivers in Bot Trend
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David Pichsenmeister@3x14159265
intent: restaurant_searchentities:
cuisine: mexicanarea: vienna
I’m looking for a Mexican restaurant in Vienna.
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David Pichsenmeister@3x14159265
… and moreTensorFlow(Google)
Api.ai(Google)
Rasa NLU(LastMile)
Google Cloud Platform NLU API
Wit.ai(Facebook)
LUIS(Microsoft)
Watson(IBM)
NLP & AI Tools
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David Pichsenmeister@3x14159265
Messaging Apps Natural Language Understanding / ML Voice
Drivers in Bot Trend
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David Pichsenmeister@3x14159265
http://www.slideshare.net/kleinerperkins/2016-internet-trends-report/125?src=clipshare
● 2014 Baidu - 1 of 10 searches through voice
● 2016 Android - 1 of 5 searches through voice
● 2020 Baidu - At least 50% searches through voice and images
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David Pichsenmeister@3x14159265
Conversational Interfaces
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David Pichsenmeister@3x14159265
Conversational Interfaces● Understanding natural language
Chatbots understand and answer in natural human language
● MultimediaUsers can interact through text, voice or even images ( → image recognition).
● Human-like conversationUsers can communicate with the service as they would do with a person, keeping track of the context from previous messages or ongoing conversation. In many cases the bot represents a persona.
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David Pichsenmeister@3x14159265
Siri(Apple)
Cortana(Microsoft)
Echo(Amazon)
Google Home /Google Assistant
Smart Assistants
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David Pichsenmeister@3x14159265
Structured Inputs & Webviews
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David Pichsenmeister@3x14159265
Structured Inputs1) Enriched UI Elements
Predefined templates and elements can be used to enrich UI and UX within conversation
2) Specific to every messaging networkQuick replies, buttons, persistent menus, list templates, carousels, ...
3) Supportive conversationStructured inputs are used to support user flows & shortcuts, advance user input and minimize typing effort for users
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David Pichsenmeister@3x14159265
Structured Inputs
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David Pichsenmeister@3x14159265
Webviews1) HTML5 Webviews
Webviews or micro HTML sites can be used within a conversation
2) Enrich chat with custom elementsWebviews can be used to create custom rich elements, e.g. datepicker, galeries, forms, profiles, ...
3) App-like rich interactionCustom visual elements or mini HTML sites support providing an app-like experience within a chat
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David Pichsenmeister@3x14159265
Webviews
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David Pichsenmeister@3x14159265
Webviews
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David Pichsenmeister@3x14159265
Canonical Interfaces
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David Pichsenmeister@3x14159265
Canonical Interfaces1) Separated channels → Unification
Instead of having different channels for different usecases (e.g. newsletter = email, product discovery = app, Support => livechat), bots can combine this channels into a canonical interface, providing different usecases through chat and enriched interaction elements
2) Companies combine their well established channels into one canonical interfaceDiscovery, Website, Customer Support, RSS, Newsletter, Email, eCommerce, … => all within one chat
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David Pichsenmeister@3x14159265
Canonical Interfaces3) Transfer existing usecases into new channel
Rather than creating new usecases, existing ones are transferred and combined into a single chat.
4) History of every interactionUser and business get a log of every interaction
5) Streamlined interfaceInstead of a state-based interface (e.g. apps) all interaction is in one single stream
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David Pichsenmeister@3x14159265
Companies already transferring usecases into chat
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David Pichsenmeister@3x14159265
Group Messaging
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David Pichsenmeister@3x14159265
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David Pichsenmeister@3x14159265
Group messaging1) Add bots to group chats
Bots can be added to groups making it possible for multiple people to interact with the bot as a group chat member.
2) Inline botsInline bots can be called on-the-fly within every conversation just by mentioning the bot. This is possible in 1-1 chats and group chats.
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David Pichsenmeister@3x14159265
Group messaging
Bot in group Inline Bots
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David Pichsenmeister@3x14159265
Supported Type of Chats
Private Chat Group Chat Bot Chat Bot Group Chat Inline Bot
✅ ✅ ❌ ❌ ❌
✅ ✅ ✅ ❌ ❌
✅ ✅ ✅ ❌ ❌
✅ ✅ ✅ ✅ ❌
✅ ✅ ✅ ✅ ✅
✅ ✅ ✅ ✅ ✅
✅ ✅ ✅ ✅ ✅
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David Pichsenmeister@3x14159265
Human Supervision
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David Pichsenmeister@3x14159265
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David Pichsenmeister@3x14159265
Human supervision1) Customer Care Agent → Supervisor
Traditional customer care agents transition to supervisors of bots
2) Human Assistance/ Human TakeoverHumans can takeover conversations when needed or assist users if they got stuck
3) Human assisted AIBots are trained from humans and can learn based on their interaction and dialogs with users
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David Pichsenmeister@3x14159265
Bot Discovery
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David Pichsenmeister@3x14159265
Bots can be discovered through● Bot stores
● Search within messaging network
● Featuring in messaging network
● Shortlinks
● QR Codes
● External listing sites (Botlist, Chatbottle, …)
● PR
● Ads
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David Pichsenmeister@3x14159265
Discovery Options
Bot Store QR Codes Shortlinks Featured Bots
❌ ❌ ❌ ❌
❌ ✅ ✅ ✅
✅ ✅ ❌ ✅
✅ ❌ ❌ ❌
✅* ❌ ✅ ✅*
✅ ✅ ❌ ✅
✅ ✅ ✅ ✅* Unofficial Store
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David Pichsenmeister@3x14159265
Monetization
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David Pichsenmeister@3x14159265
Monetization1) Subscription
Providing an ongoing service that the user pays for
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David Pichsenmeister@3x14159265
Monetization1) Subscription
Providing an ongoing service that the user pays for
2) Analytics and Market researchHelping brands understand the audience through engaging conversations or games
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David Pichsenmeister@3x14159265
Monetization1) Subscription
Providing an ongoing service that the user pays for
2) Analytics and Market researchHelping brands understand the audience through engaging conversations or games
3) Selling goodsBots are becoming new channels to sell goods and services
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Monetization4) Referral fees
Bots helping to decide which service to consume
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David Pichsenmeister@3x14159265
Monetization4) Referral fees
Bots helping to decide which service to consume
5) In-Bot virtual goodsSell virtual goods inside bots, e.g. games
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David Pichsenmeister@3x14159265
Monetization4) Referral fees
Bots helping to decide which service to consume
5) In-Bot virtual goodsSell virtual goods inside bots, e.g. games
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David Pichsenmeister@3x14159265
DisclosureThis presentation has been compiled for informational purposes only.
The presentation relies on data and insights from a wide range of sources, including public and private companies, market research firms and government agencies. Specific sources are cited where data are public.
Updates, revisions and clarifications will be posted to the oratio website.
ThanksThomas Schranz (Lemmings I/O), Peter Buch (Swell), David Pfluegl (nuwings, Lemmings I/O) for input and feedback