bose & social media
DESCRIPTION
Wat kan een bedrijf als Bose met een enthousiaste following met social media doen?TRANSCRIPT
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Social Media & BoseFollow the consumer!
Vincent Everts+31647180864
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Who isVincent Everts?
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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Social Media
2.0
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• Mijn Tools
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Videoblogger
Talk to Me!
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• kassa
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Make your own company TV Channel
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find, collect, publish
www.yubby.commaandag 31 mei 2010
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Google kom hier!
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IMPACT ON BUSINESS
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DELL Case
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Dell notebooks
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tekst
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Online bestedingen
2009: 7 miljard euro
2008: 5,5 miljard euro
+30%
bron: thuiswinkel.org
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ProductinformatieSocial toolsmaandag 31 mei 2010
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation on the social Web.
Dave Evans bit.ly/nublackmaandag 31 mei 2010
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LondonCalling.mobimaandag 31 mei 2010
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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Negroponte
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008maandag 31 mei 2010
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Free
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSmaandag 31 mei 2010
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RSS Readers
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Communication 2.0
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“What are you doing in 140 characters”
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Customer service
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It’s now mainstream!
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tweetdeck
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Why callvia computer?
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It’spersonal!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 2008
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Online collaborationRevisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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Get feedback
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Web 2.0 Trend:Co-Creation
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Social Networking
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Internet goes mobile
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105
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106
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Mobile internet is where internet was 5 years ago
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New services:location, location, location
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35maandag 31 mei 2010
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0
75
150
225
300
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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Internetvideois not just YouTube!
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Tudou.com bigger YouTube
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TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
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With these HD devices anyone can do it!
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Easy & everywhere
• Create videos with ease• Let customers create
videos about youmaandag 31 mei 2010
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• Quick & easy -live with 1 click
• If you have a webcamyou can stream
Lifestreaming
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Produce your own TV
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Lifestreaming
• Live streaming on mobile phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
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Find, Collect, Publish
Find35+ sources (more on the way)
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+35 video sources
& more to follow!maandag 31 mei 2010
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Find, Collect, Publish
Collect
Drag & dropEdit meta dataSee previews
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Player page
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Manage video
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Publish it with widgets
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Friends & profiles
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Elections 2.0
Obama Girl
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Elections 2.0
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Twitter +Blogging+Facebook +Video+IM
= Unified communication
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
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