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JASON HESCOTT PORTFOLIO
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Where Great Brands Begin
The ManCase Study ACase Study BPortfolioLogos
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Contents
Creative by Jason HescottPublished by Born 73
HAIR RAISING, LIP SMACKING, SPINE TINGLING, BRAIN FIRING IDEAS. THIS IS WHERE GREAT BRANDS BEGIN.
I have had the opportunity to drive the brand pulse for some very successful and unique companies. Small and large. I bring 15+ years of action-packed experience to the table. I have produced strategic solutions that speak clearly to your customer’s niche lifestyle. Plain and simple, I get it.
Over the course of my career as a Creative Director, I have managed large multi-disciplinary teams and small yet nimble brand shops. My extensive experience is a huge advantage — all garnered from working with premier shopper marketing agencies such as, Catapult and The Mars Agency. I also worked within traditional promotional agencies including The Marketing Store, Saatchi X and Lady Luck Creative.
DO ONE THING, AND DO
THAT ONE THING BETTER
THAN ANYONE ELSE.
— Jason Goldberg
Introduction
Good work ain’t cheap. Cheap work ain’t good.— Sailor Jerry
The Man1
IT’S NOT ABOUT IDEAS. IT’S ABOUT MAKING IDEAS HAPPEN.
I am passionate about turning strangers into customers.About turning the uninspired into the engrossed. Aboutmaking passive, jaded, uninterested people totally engagedin the creative experience. Let’s get started!
GOOD DESIGNIS OBVIOUS.GREAT DESIGNIS TRANSPARENT.
CATAPULT2012 - PresentAssociate Creative Director
Provides creative leadership for a cross-functional creative staff which delivers unique shopper marketing promotional opportunities for multiple consumers product groups. Including; Bayer, ConAgra Foods, Dr Pepper Snapple Group, and Mars Chocolate.
- Successfully developed multiple category reinventions for Bayer, Crayola and Mars Chocolate brands.
- Lead the development of targeted campaigns for Publix, Walmart, Kroger and Target, which lead to 3% category growth within grocery and snacks.
- Managed multiple 360° marketing development plans that led to increased brand integration and consumer loyalties.
- Developed multiple retail specific brand campaigns for ConAgra Foods, Mars Chocolate, Crayola and Bayer, which contributed to increased store sales, brand awareness and cross sales during retailer holiday seasons.
- Helped establish key business processes for both the Minneapolis and Bentonville offices, leading to better efficiencies and financial stability.
BEST BUY2011 - 2012Associate Creative Director
Directed a cross-functional channel design team for the benefit of uniquely defined customer journeys withinthe store environment.
- Provided strategic leadership and consumer centric design for the Digital Imaging, Portable & Mobile Electronics departments whichincreased competitive advantage and store traffic.
- Co-chaired the development of internal training focused on leadership development within Shopper Marketing, which led to increased productivity, efficiencies and creative quality.
- Developed a new creative ideation platform, created a unique presentation initiative and implemented a marketplace summary that improved communication skills and increased competitive advantage.
- Fostered a partnership with the University of Minnesota College of Design Mentor Program, which increased corporate presence and marketability for graphic design students.
LADY LUCK CREATIVE2009 - 2011Creative Director
Managed all creative resource functions for multiple consumer facing promotional programs.
- Designed consumer promotions for Ocean Spray, Coca-Cola and Kellogg’s within Walmart & Sam’s Club, successfully increasing brand market share by 15% respectively.
- Developed user-friendly online experiences and rebrand strategies for the National Senior Games Association that contributed to a 20% increase in athlete participation.
- Successfully rebranded campaigns for Delta Trust & Bank that exceeded business expectations.
MARS ADVERTISING2006 - 2009Creative Director
Provided creative leadership for a cross-functional creative staff that delivered unique shopper marketing promotional opportunities for multiple consumers product groups.
- Successfully developed and launched a Pace Specialty Salsa for Walmart stores, which sold approximately 375,000 cases within 3 weeks for a total of $11 million in sales.
- Designed Aquafresh White Trays targeted promotions within Walmart, which led to category growth and 150% fourth week sales, more than twice that of previous weeks.
- Managed multiple 360° marketing development plans that led to increased brand integration and consumer loyalties.
- Developed multiple retail specific brand campaigns for Campbell’s Soup Company, Pepperidge Farms, Abbott Nutrition, and GSK, which contributed to increased store sales, brand awareness and cross sales during retailer holiday seasons.
Work HistorySummary
What is a Crayolian?Whether it’s providing tools to put a purple octopus on the moon, or enabling teachers to bring art-infused learning into the classroom, Crayola is passionate about helping parents and educators raise children who are creatively alive children that will grow to be inspired, original adults.
As Creative Director with Catapult, I redefine the shopping experience. First we sought to see it through the eyes of a child. By taking the time to use the Crayola product, we were able to reengage our youthful imagination. With thislens we began defining the space. By including unique focal destinations and interactive art stations, we established the “imagination station” within the stationary category. Inspiring children and parents to explore the world of creativity together!
Works
Creative by Jason HescottAgency:: Catapult
Brand Development | Aisle Reinvention | Category Management
Crayola :: Aisle ReinventionWe Believe In “What If?”2
“Every child is an artist. The problem is how to remain an artist once we grow up”
Quotation
Pablo Picasso
Crayola2012Aisle ReinventionStationary Category48ft
Crayola2012My First CrayolaInteractive TouchscreenEducational Channel Strips
Crayola2012Touchscreen withEducational Activities,and New Product Information
Crayola2012New Product Focalwith Interactive Art Shadow Box
Crayola2012Unique Crayon PushRod System
Crayola2012Educational Flip Book
Crayola2012Unique Crayon PushRod System
Crayola2012New Product End Cap
Going for the gold!NSGA is a non-profit organization that governs the National Senior Games, the largest multi-sport event in the world for the senior population, and other national senior athletic events. The NSGA is an umbrella for the member state organizations across the United States that host Senior Games or Senior Olympics.
I worked closely with NSGA stakeholders to definethe online experience, determine the core functionality, and establish criteria for evaluating success. NSGA.com includes video with large screen playback, as well as social networking experiences on Facebook, Twitter, and LinkedIn, which allows NSGA athletes, family, and fans to stay connected.
Works
Creative by Jason HescottAgency:: Lady Luck Creative
Brand Development | Web Development | Social Awareness | Collateral Design
NSGA :: Senior OlympicsNot Your Grandpa’s Sport. Anymore.3
Track & Field2010Houston SummerSenior OlympicsGold Medalist
Track & Field2010Houston SummerSenior OlympicsGold Medalist
Cycling2010Houston SummerSenior Olympics
Basketball2010Houston SummerSenior Olympics
Swimming2010Houston SummerSenior Olympics
Track & Field2010Houston SummerSenior OlympicsGold Medalist
NSGA.com2010RebrandHome Page
NSGA.com2010Athlete of the MonthVideo Content
NSGA.com2010Athlete of the MonthVideo Play Back
NSGA.com2010NSGA ShopE-commerce Site
NSGA.com2010Live Video Content
NSGA.com2010Individual State Senior Games Website
A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS — IT IS WHAT CONSUMERS TELL EACH OTHER IT IS.
Works
Creative by Jason HescottPublished by Born 73
Print | Trade Show | Instore Design | Web Design
PORTFOLIOSolve. Create.Sell More.4
Jackson Brown KingArchitects2010jbparchitects.com
Jackson Brown KingArchitects2010jbparchitects.com
Exit Marketing | Brand Development2010exitmarketing.net
Exit Marketing | Brand Development2010exitmarketing.net
NorthingtonInvestment Group2010planforcomfort.com
NorthingtonInvestment Group2010planforcomfort.com
USS DenverDots And DashesNewsletter2010
USS DenverDots And DashesNewsletter2010
THE LEADING KILLER
OF DAREDEVILS IS
THE GROUND.
To avoid hitting the ground,you must rely on the data, and trust your instincts.
Works
Creative by Jason HescottPublished by Born 73
LOGOSBrain Tattoos WithoutThe Headaches5
Laney McKee Photography2013Savage MNPhoto StudioPrimary Brand
Laney McKee Photography2013Savage MNPhoto StudioPromotional Logo
The Woodshed2013Rogers ARPromotional Logo
Laney McKee Photography2013Savage MNPhoto StudioSecondary Logo
Shaggy & Chic2013Tampa FLDog And Fashion CoutureSecondary Brand
Born 732013Flint MIDesign StudioPromotional Logo
Laney McKee Photography2013Savage MNPhoto StudioPromotional Logo
Shaggy & Chic2013Tampa FLDog And Fashion CouturePrimary Brand
Born 732013Flint MIDesign StudioPrimary Brand
Lady Luck Creative2009Chicago ILDesign StudioPrimary Brand
Designing Women2011Little Rock ARWomen’s Foundationof ArkansasPrimary Brand
Arkansas UnitedFire Suppression2011Little Rock ARPrimary Brand
Harper House2010Hopkinsville KYRestaurantSecondary Brand
Hescott Woodworks2012KAUAI HIWoodwork ShopPrimary Brand
Black SheepWoodworks2012Midland MIPrimary Brand
Enviroguard2011Tulsa OKConsumer GoodsPrimary Brand
Equity Home Builders2011Little Rock ARPrimary Brand
Democrat Printing2011Little Rock ARPrimary Brand
Laney McKee Photography2013Savage MNPhoto StudioPrimary Brand
CooperstownSports Complex2013Detroit MISports ComplexPromotional Logo
Hot SpringsConvention Center2013Hot Springs ARPromotional Logo
Razorback Aquatic Club AquaHawgs2010Fayetteville ARState ChampionshipsSecondary Brand
The ComebackSports Complex2010Detroit MISports ComplexPrimary Brand
Razorback Aquatic ClubAquaHawgs2010Fayetteville ARState ChampionshipsPrimary Brand
Country Fan Pass2014Plano TXDr PepperPrimary BrandPromotional
Hydraklick2013Chicago ILSports BottlePrimary Logo
The ComebackSports Complex2010Detroit MISports ComplexPromotional Logo
A R K A N S A S
AME R I C A ’ S F I R S T R E S O R T
Fielder’s Choice2011Detroit MISports ComplexPrimary Brand
Razorback Aquatic ClubAquaHawgs2010Fayetteville ARUSA SwimmingPrimary Brand
Siloam Springs High SchoolPanthers2011Siloam Springs ARHigh SchoolPrimary Brand
Mountain State BasketballLeague2010Philadelphia PABasketball LeaguePrimary Brand
Rogers High SchoolMounties2011Rogers ARHigh SchoolPrimary Brand
The Flavors Of Fall2014Plano TXMott’s Apple JuicePrimary BrandPromotional
Backyard Bash2014Plano TXDr PepperPrimary BrandPromotional
ILP2011OKLaw FirmPrimary Brand
The Flavors Of Fall2014Plano TXMott’s Apple JuicePrimary BrandPromotional
