born - the art of creation - born usa v2

A Financial Opportunity… … The Intersection of Creation and Imagination

February 2015

The Bottom LineTraditional Finance (Banks & Investors) can not adequately support the creative

spark of individual entrepreneurs and small businesses. The Problem is World Wide…

These Would Not Exist

At This Moment on

Kickstarter• 548 Design Projects • 317 Craft Projects • 589 Art Projects • 530 Fashion Projects • 1118 Film & Video Projects • 863 Technology Projects • 970 Music Projects • 279 Photography Projects • 177 Theatre Projects

Over 6000 new creative ideas are active RIGHT NOW …… KICKSTARTER eclipses all other Crowdfunding*

* $500 Million pledged in 2014 alone, over $1 Billion pledged since 2008

Must EXIST in the US MarketWhy? The majority (over 50%) of all global crowdfunding takes place in the

US Market.

Crowdfunding Worldwide + Growth RateAs of 2012, $2.7 Billion was contributed into CF campaigns worldwide. By the

end of 2014, that number was $5 Billion. The World Bank suggests this number will reach $300 Billion by 2025.

Born USA - The Road To EOY 2016

Build Core Team

Market via Events & Meetups

Platform Iteration 1

Creative Competitions:

All US

All Media Exposure

Shark Tank Funding Model

Born USA Brands Launch

Creative Competitions: Major Cities



Leadership, Management, Subject Matter Experts + Platform Team

• Leadership:

• Establish CCO - A visionary leader/speaker/pitchman for the Born Brand - The Chief Creative Officer (part CEO, part Brand Architect, part Orator)

• Management:

• Establish CIO - An instigator and provocateur motivating all employees - The Chief Instigation Officer (part COO, part CEO, part Visionary)

• Establish CPO - An executor with keen esthetic drive toward outrageously great user experience - The Chief Platform Officer (part COO, part CTO, part Designer, part Software Engineer)

• Subject Matter Experts:

• Contract + Employee - thought leaders in design, art, technology, science, engineering, architecture, crafting

• Employee - brand developers and key marketing experts across major media

• Platform Team:

• User Experience Designer, User Interface Designer, Platform Architect, Product Manager, Software Engineering Team

Build Core Team

Market via Events & Meetups

Events Team• Brand Development Events

• Event Architect & Brand Developer to craft unique experiential events in target Born “Origin” cities - New York, San Francisco, Austin - 1 Event Per Quarter, 2015

• “Creative” Meetup Events

• Event Architect & Thought Leaders to craft common ground learning & sharing events in target Born “Origin” cities - New York, San Francisco, Austin - other cities may apply after initial events are run, vetted and perfected - 1 Event Per Month, 2015


Platform Team - Iter. 1• Platform Product Design & Development

• Born Platform Architect & Brand Developer to design unique platform features - competitive elements, shared reward elements, sponsor elements and more - the Born platform should be every bit as much a “Belle Creation” as any creative product promoted through the platform

• Platform Product Engineering

• All core platform capabilities are to be delivered as sprint development cycles to enable launch of Iteration 1 of the Born USA “experience” within the 1st half of 2015

Creative Competitions: Major Cities

Competitions Team - Major Cities

• Competition Events

• Event Architect & Brand Developer to craft unique competition events in target Born “Origin” + “Expansion” cities - New York, San Francisco, Austin, Chicago, Miami, Atlanta, Los Angeles - Event #1, 2nd Half, 2015 or Event #1, 1st Half, 2016

• Competition Feeder Events

• Event Architect, Brand Developer & Thought Leaders to craft competition feeder events in target Born “Origin” + “Expansion” cities - New York, San Francisco, Austin, Chicago, Miami, Atlanta, Los Angeles - other cities may apply after initial events are run, vetted and perfected - 3rd Quarter/4th Quarter, 2015



• Born Platform Architect & Brand Developer to design unique platform features - investor elements, sponsorship elements, fulfillment elements and more - the Born platform should the “Belle Creation” vision through the platform


• All sponsorship, investor and fulfillment platform capabilities are to be delivered as sprint development cycles to enable launch of Iteration 2 of the Born USA “experience” within the 1st half of 2016

Creative Competitions:

All US

Competitions Team - All US• Competition Events

• Event Architect & Brand Developer to craft unique competition events in target Born “Origin” + “Expansion” cities + All US - Event #2, 1st Half, 2016 -or- Event #2, 3rd Quarter, 2016

• Competition Feeder Events

• Event Architect, Brand Developer & Thought Leaders to craft competition feeder events in target Born “Origin” + “Expansion” cities + Secondary Cities - New York, San Francisco, Austin, Chicago, Miami, Atlanta, Los Angeles - - 1st Quarter/2nd Quarter, 2016

All Media Exposure

Media Blitz• Social Media National Campaign

• Brand Developer & Marketing Experts to visionary social media campaigns - the messages should be iconic, inspirational, aspirational and memorable; blitz to begin 1st half of 2016

• Traditional Media Campaign

• Brand Developers & Marketing Experts to work with PR Experts & Writers retained to drive broad reach traditional media communications through targeted thought leading periodicals, blogs & newspapers; blitz to begin 1st half of 2016

• Influencer Cultivation

• Key Global Influencers to be cultivated by Executive Team to engage and invite participation in this unique one of a kind effort - the launch of the Born Spirit of Creation national event; End of 1st half of 2016



• Born Platform Architect & Brand Developer to design unique platform features - the atelier marketplace, competitive bidding on unique items, potential individual investment opportunities for small investors - the Born “Belle Creation” should change the way we perceive and interact with the creative world


• All new capabilities are to be delivered as sprint development cycles to enable launch of Iteration 3 of the Born USA “experience” within the 3rd quarter 2016

Shark Tank Funding Model

Shark Tank / Dragon’s Den• Televised Production

• Brand Developer and Chief Creative Officer to work with industry professionals to design unique shark tank style show - this show provides a vehicle for the Born Venture Partners and others to selectively participate in the expansion of exemplary creative’s businesses; the televised format becomes a vehicle for further monetization of sponsorship and continued expansion of the Born brand; target of Fall Season 2016 for potential launch of television/cable property.

• Uniquely Qualified Investors

• Live events feeding the televised events provide opportunity for 3rd party major and minor investors to express interest as either parties to the Born Partners investment vehicle or as parties to investment vehicles succeeding a Born Partnership refusal to participate; 3rd Quarter 2016 Launch of Live Investor/Pitch Events

Born USA Brands Launch

Born Brands Launch

• Born Collective Investments Pooled

• Born USA Leadership to work with rights holders to pool all collected investments succeeding Born activities under the Born Brands umbrella; 4th Quarter 2016

• Born Brands Launched

• Born Brands launch to include distributor/retailer relationships as well as boutique retailer relationships + online; 4th Quarter 2016

born - the art of creation - born usa v2

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