Blink: The Power of Thinking without ThinkingMalcolm GladwellBestselling author of the global phenomenonMembers:

1.Jayashree K Iyer2.Nitisha Pagaria3.Parnamoy Dutta4.Neha Ramachandran5. Sabika Naqvi6. Neha Tyagi

Malcolm Gladwell Canadian Journalist by

profession and currently residing in New york

Awarded the most influential person by TIME magazine in 2005.

Launched Blink in the year 2005.

Penned other three New york Times bestsellers like Outliers, The Tipping Point, What the Dog saw.

Purpose To illustrate why do some people follow

their instincts and win? Discards the well-accepted notion of

making a decision based upon long term observations & experience.

On the spot unconscious decisions based on instinctive thinking is glorified with the help of real life examples.

Introduction Based on Psychology and Behavioral

Economics. Substantiates the concept of intuitive

thinking and decision making with the help of many real life examples such as:

An Art expert sees a ten million dollar sculpture and in a flash realizes that it is fake.

A Fire fighter makes a split-second decision to get out of a blazing building just before it collapses.

A marriage analyst studies a fifteen-minute video of a couple and accurately predicts whether they will stay together.

A speed dater suddenly clicks with the right person.

Interesting examples & Observations

An Art expert sees a ten million dollar sculpture and in a flash realizes that it is fake.Inference: Prompt, unbiased and accurate decision can be taken if one possess relevant expertise.

A marriage analyst studies a fifteen-minute video of a couple and accurately predicts whether they will stay together.

Inference: All marriages have a distinctive pattern, a kind of marital DNA , that surfaces in meaningful interactions.

Contd… One of the worlds top Tennis coaches, Vic

Braden realized that he always knew when a player will double-fault.

Inference: Snap judgments are enormously quick and they rely on thinnest slices of experience, though with subconscious state of mind.

Christian Brothers was losing their Brandy’s market share to E&J even though the product had the best of taste reason being unattractive packaging. After revising product packaging, the sales of the same product shot up.

Inference: Visual appeal plays an important role in making snap judgments.

Literature review

Gut Feelings: The Intelligence of the Unconscious ~ Gerald Gigerenzer

Book explains why our intuition is such a powerful decision-making tool.

The Paradox of Choice: Why More is Less ~ Barry SchwartzBook explains that if you are con fron ted with too many choices, you either spend a lot of time mak ing the abso lute best choice, and then will often still be unhappy since you’re not sure that you really made the best choice, or you settle for some thing that’s “good enough”.

Credibility

The author’s area of expertise is scientific and business reporting, which is why, he has been successful in making key observations about socio-psychological implications in business.

When asked for the process behind his writing, he said "I have two parallel things I'm interested in. One is, I'm interested in collecting interesting stories, and the other is I'm interested in collecting interesting research. What I'm looking for is cases where they overlap.”

Critical Response Strengths:

Easily readable Relevant for budding managers to make accurate

decisions in minimum possible time frame. Author has been successful in holding the readers'

interest throughout the book by quoting real life instances.

Less on theory and more on practical experience based conclusions.

Weakness: Too many overlapping examples that results in monotony

at times. Ridicules the importance long time experiences all

together in making well informed decisions. Blink/Snap judgments can never be a substitute for

critical thinking. Making accurate snap judgments seems to be remotely

possible for a common man.

Personal Response Nitisha-”makes us conscious about our unconscious

decisions.” Neha-” an unBLINKable read about blink judgements.” Jayashree -”never thought intuitive decisions can be so

accurate. Feeling young to start practicing quick decisions.”

Sabika-”Impressively researched with brilliant use of anecdotes.”

Neha-”Not practical for every scenario since accurate snap judgments are limited to experts.”

Parnamoy:”balanced listening with your eyes for new knowledge.”

Quotes “The key to good decision making is not

knowledge, it is understanding.” “It is the new and different that is

always most vulnerable to market research.”

“If we are to learn to improve the quality of the decision we make, we need to accept the mysterious nature of our snap judgments.”

BLINK: A Good Read

Thank You!